The Internet Marketing Conference, often abbreviated IMC

IMC

- Organizations :* Independent Music Conference The only music conference in the U.S. specifically for the indie market.* International Marketmakers Combination Also IMC Financial Markets. A global trading firm.* Independent Media Center Also Indymedia or IMC...

, is an international conference

Academic conference

An academic conference or symposium is a conference for researchers to present and discuss their work. Together with academic or scientific journals, conferences provide an important channel for exchange of information between researchers.-Overview:Conferences are usually composed of various...

 concerning numerous aspects of e-business. The inaugural conference was held in Copenhagen

Copenhagen

Copenhagen is the capital and largest city of Denmark, with an urban population of 1,199,224 and a metropolitan population of 1,930,260 . With the completion of the transnational Øresund Bridge in 2000, Copenhagen has become the centre of the increasingly integrating Øresund Region...

 2000. It has since then been held in Stockholm

Stockholm

Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

, Las Vegas

Las Vegas Strip

The Las Vegas Strip is an approximately stretch of Las Vegas Boulevard in Clark County, Nevada; adjacent to, but outside the city limits of Las Vegas proper. The Strip lies within the unincorporated townships of Paradise and Winchester...

, Berlin

Berlin

Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...

, Vancouver

Vancouver

Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...

, Montreal

Montreal

Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...

, Gothenburg

Gothenburg

Gothenburg is the second-largest city in Sweden and the fifth-largest in the Nordic countries. Situated on the west coast of Sweden, the city proper has a population of 519,399, with 549,839 in the urban area and total of 937,015 inhabitants in the metropolitan area...

 and New York

New York

New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

. The conference was started by Lennart Svanberg.

Speakers have included Danny Sullivan

Danny Sullivan

Daniel John "Danny" Sullivan III is a former racing driver from the United States. He is best known for winning the 1985 Indianapolis 500.-Before racing:...

 (Search Engine Watch

Search Engine Watch

Search Engine Watch is a website that provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to MecklerMedia...

), Jeffrey Eisenberg (Future Now, Inc.), Jim Wilson (Jim World), Lucas Morea (LatinEdge), Mitch Joel

Mitch Joel

Mitch Joel is a journalist and publicist. He is president of Twist Image, a Digital Marketing agency and president and founding partner of Distort Entertainment.-Journalism/Publicism:...

 (Twist Image), Scott Ferber (Advertising.com), Stephen Turner (ClickTracks), Matthew Colebourne (coComment

CoComment

coComment is an online service that lets users keep track of their comments on any website. The service is based in Geneva, Switzerland, and founded in February 2006 by a company called Swisscom. After a user installs the coComment bookmarklet or web browser plug-in, they can use it to track their...

), Brian Clifton (Google).

The conference has tackled the subjects of web strategy

Web strategy

A web strategy is a strategic web direction for an organization. It outlines the most advantageous positioning for the company on the web, the experience it should create for its customers, the brand image it should project, the way it should engage the prospect and existing clients, partners, and...

, social media

Social media

The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

, onsite behavioral targeting

Behavioral targeting

Behavioral targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns.Behavioral targeting uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select...

, competitive intelligence

Competitive intelligence

A broad definition of competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.Key...

, web analytics

Web analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage....

, multivariate testing

Multivariate testing

In statistics, multivariate testing or multi-variable testing is a technique for testing hypotheses on complex multi-variable systems, especially used in testing market perceptions.-In internet marketing:...

 and all aspects of eMarketing (search marketing, affiliate marketing

Affiliate marketing

Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts...

etc.)