.me
Encyclopedia
.me is the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

 country code
Country code
Country codes are short alphabetic or numeric geographical codes developed to represent countries and dependent areas, for use in data processing and communications. Several different systems have been developed to do this. The best known of these is ISO 3166-1...

 top-level domain
Top-level domain
A top-level domain is one of the domains at the highest level in the hierarchical Domain Name System of the Internet. The top-level domain names are installed in the root zone of the name space. For all domains in lower levels, it is the last part of the domain name, that is, the last label of a...

 (ccTLD) for Montenegro
Montenegro
Montenegro Montenegrin: Crna Gora Црна Гора , meaning "Black Mountain") is a country located in Southeastern Europe. It has a coast on the Adriatic Sea to the south-west and is bordered by Croatia to the west, Bosnia and Herzegovina to the northwest, Serbia to the northeast and Albania to the...

.

The .me top level domain replaced the .yu
.yu
.yu was the Internet country code top-level domain that was assigned to Yugoslavia and was mainly used by the Federal Republic of Yugoslavia and its successor Serbia and Montenegro between 1994 and 2010....

 (Yugoslavia
Yugoslavia
Yugoslavia refers to three political entities that existed successively on the western part of the Balkans during most of the 20th century....

) domain previously used by Serbia and Montenegro.

The .me domain names must be at least 3 characters and at most 63 characters in length, excluding the extension.
Exceptions to this rule were granted to WordPress
WordPress
WordPress is a free and open source blogging tool and publishing platform powered by PHP and MySQL. It is often customized into a content management system . It has many features including a plug-in architecture and a template system. WordPress is used by over 14.7% of Alexa Internet's "top 1...

, for its URL shortener
URL shortening
URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator may be made substantially shorter in length and still direct to the required page. This is achieved by using an HTTP Redirect on a domain name that is short, which links to the web page that has a long URL...

 WP.me, to Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

, for their short URL fb.me, to GoDaddy for their short URL go.me, to Time Magazine for their short URL ti.me, and to Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

, for their short URL me.me

The .me registry is operated by doMEn, which won a contract to do so after a bid process conducted by the government of Montenegro.

Introduction

Montenegro declared its independence from Serbia and Montenegro
Serbia and Montenegro
Serbia and Montenegro was a country in southeastern Europe, formed from two former republics of the Socialist Federal Republic of Yugoslavia : Serbia and Montenegro. Following the breakup of Yugoslavia, it was established in 1992 as a federation called the Federal Republic of Yugoslavia...

 on 3 June 2006, after a majority of Montenegrins supported independence in a national referendum
Montenegrin independence referendum, 2006
The Montenegrin independence referendum was a refe­rendum on the independence of the Republic of Montenegro from the State Union of Serbia and Montenegro that was held on 21 May 2006.The total turnout of the referendum was 86.5%...

. As a constituent part of that country, Montenegro had unofficially been using the cg.yu SLD
Second-level domain
In the Domain Name System hierarchy, a second-level domain is a domain that is directly below a top-level domain . For example, in example.com, example is the second-level domain of the .com TLD....

, whilst the .cs
.cs
.cs was for several years the country code top-level domain for Czechoslovakia. However, the country split into the Czech Republic and Slovakia in 1993, and the two new countries were soon assigned their own ccTLDs: .cz and .sk respectively...

 TLD had been assigned to Serbia and Montenegro in 2003 following the breakup of Yugoslavia
Yugoslavia
Yugoslavia refers to three political entities that existed successively on the western part of the Balkans during most of the 20th century....

, but remained unused. Montenegro was assigned the ISO 3166-1
ISO 3166-1
ISO 3166-1 is part of the ISO 3166 standard published by the International Organization for Standardization , and defines codes for the names of countries, dependent territories, and special areas of geographical interest. The official name of the standard is Codes for the representation of names...

 two-letter code "ME", which was allocated by the International Organization for Standardization
International Organization for Standardization
The International Organization for Standardization , widely known as ISO, is an international standard-setting body composed of representatives from various national standards organizations. Founded on February 23, 1947, the organization promulgates worldwide proprietary, industrial and commercial...

 (ISO) in September 2006 (most other possible abbreviations of Montenegro (MO, MN, MT, MG and MR) and its Montenegrin name Crna Gora (CG) having already been taken).

In September 2007, ICANN delegated the .me domain to the Government of Montenegro
Government of Montenegro
The Government of Montenegro is the executive branch of state authority in Montenegro. It is headed by the prime minister. It comprises the prime minister, the deputy prime ministers as well as ministers....

, with the former .yu
.yu
.yu was the Internet country code top-level domain that was assigned to Yugoslavia and was mainly used by the Federal Republic of Yugoslavia and its successor Serbia and Montenegro between 1994 and 2010....

 domain to be operated temporarily by the .rs
.rs
.rs is the Internet country code top-level domain for Serbia. The domain name registry that operates it is the Register of National Internet Domain Names of Serbia . The letters rs stand for Republic of Serbia....

 domain registry (Serbian National Register of Internet Domain Names) until its eventual abolition on or before 30 September 2009. Delegation of root name server
Name server
In computing, a name server is a program or computer server that implements a name-service protocol. It maps a human-recognizable identifier to a system-internal, often numeric, identification or addressing component....

s was approved by IANA
Internet Assigned Numbers Authority
The Internet Assigned Numbers Authority is the entity that oversees global IP address allocation, autonomous system number allocation, root zone management in the Domain Name System , media types, and other Internet Protocol-related symbols and numbers...

, establishing .me. The .me domain became active on 24 September 2007 and a "Public Invitation for selection of the Agent for domain registration under the national Internet domain of Montenegro" was posted on 14 November. doMEn d.o.o. — a Montenegro-based joint venture whose partners are Afilias
Afilias
Afilias Limited is the registry operator of the .info and .mobi Top-level domain, and the service provider of the .org generic top-level domain , .asia TLD catering to the Asia, Australia, and Pacific regions, .aero Airline and Aviation Industry TLD, and a provider of domain name registry services...

, GoDaddy.com, and ME-net d.o.o. — was selected as the new registry operator.

On 6 May 2008, the General Sunrise period for the .me registry began for all eligible trademark holders worldwide, and on 16 July 2008, registration was made available for all .me domains at various registrars.
.ME registry
www.domen.me .ME registry in Montenegrin
www.domain.me .ME registry in English
www.nic.me Former .ME registry
Government of Montenegro
www.me Montenegro general information
www.gov.me Government of Montenegro
www.szr.gov.me Secretariat for Economic Development
University of Montenegro
www.ucg.ac.me University of Montenegro main site
www.cis.ac.me Centre for Information Systems
www.etf.ac.me Faculty of Electrical Engineering
www.ef.ac.me
www.ekonomija.ac.me
Faculty of Economics
www.pmf.ac.me Faculty of Natural Sciences and Mathematics

Domain structure for .me

The .me extension was assigned to Montenegro as a country code after it became an independent nation in June 2006. However, the Montenegro government decided .ME would be operated as a generic name after considering the potential worldwide appeal for the extension.

Third-level registrations are available to Montenegrin citizens and companies in the following zones:
  • .co.me - unlimited registration, but appropriate for corporations
  • .net.me - unlimited registration, but appropriate for providers of Internet services
  • .org.me - unlimited registration, but appropriate for civil organizations and associations
  • .edu.me - Educational institutions, such as primary and high schools
  • .ac.me - Academic and post-secondary organizations such as universities; University of Montenegro has ucg.ac.me as its primary domain
  • .gov.me - State and Government authorities
  • .its.me or .priv.me - unlimited registration, but appropriate for personal use

Sunrise, land rush, and open registration periods

On 6 May 2008 the .me registry opened the Sunrise Period
Sunrise Period
A sunrise period is a period of time after the launch of a new top-level domain or second-level domain during which owners of trademarks may register a domain name containing the owned mark....

 for all eligible trademark holders anywhere in the world. Five domain name
Domain name
A domain name is an identification string that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are formed by the rules and procedures of the Domain Name System ....

s had multiple applications and were sold through the auctions. During the .me land rush auction period, more than US$2 000 000 was generated with names like insure.me and sync.me going to the highest bidder.

On 16 July 2008 registration was made available for all .me domains
Domain name
A domain name is an identification string that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are formed by the rules and procedures of the Domain Name System ....

 at various registrars.

Throughout June and July 2008 multiple Land rush applications were received, which resulted in more than 2500 land rush auctions that were held during July and August 2008 after Go Live was opened on 17 July 2008.

At the beginning of August 2008 100,000 .me domain name
Domain name
A domain name is an identification string that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are formed by the rules and procedures of the Domain Name System ....

s were registered. Sources say part of the worldwide appeal for the .me domain extension is the marketing aspect.

In 2008 in terms of the number of web pages indexed by Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

 among all TLD
TLD
TLD is a three-letter initialism that may stand for:* Top-level domain, the last part of an Internet domain name* Tag Library Descriptor, an XML document that maps JSP tags to their handlers or associated files...

s, .me sites have enjoyed the fastest growth with more than 50% a month. In the same year, .me topped its potential rivals .mobi
.mobi
The domain name mobi is a top-level domain in the Domain Name System of the Internet. Its name is derived from the adjective mobile, indicating its use by mobile devices for accessing Internet resources via the Mobile Web....

 and .asia
.asia
.asia is a sponsored top-level domain sponsored by the DotAsia Organization, with the back-end registry operated by Afilias. It was approved by ICANN on 19 October 2006 as a sponsored TLD...

 in Alexa Internet
Alexa Internet
Alexa Internet, Inc. is a California-based subsidiary company of Amazon.com that is known for its toolbar and Web site. Once installed, the toolbar collects data on browsing behavior which is transmitted to the Web site where it is stored and analyzed and is the basis for the company's Web traffic...

 top one million websites with 341 .me sites versus 233 .mobi
.mobi
The domain name mobi is a top-level domain in the Domain Name System of the Internet. Its name is derived from the adjective mobile, indicating its use by mobile devices for accessing Internet resources via the Mobile Web....

 sites and 86 .asia
.asia
.asia is a sponsored top-level domain sponsored by the DotAsia Organization, with the back-end registry operated by Afilias. It was approved by ICANN on 19 October 2006 as a sponsored TLD...

 sites. Extra potential of .me is revealed considering the fact that .mobi
.mobi
The domain name mobi is a top-level domain in the Domain Name System of the Internet. Its name is derived from the adjective mobile, indicating its use by mobile devices for accessing Internet resources via the Mobile Web....

 was launched two years before .me and .asia
.asia
.asia is a sponsored top-level domain sponsored by the DotAsia Organization, with the back-end registry operated by Afilias. It was approved by ICANN on 19 October 2006 as a sponsored TLD...

 four months before .me.

By the middle of February 2009 200,000 .me domain name
Domain name
A domain name is an identification string that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are formed by the rules and procedures of the Domain Name System ....

s were registered.

On 15 May 2009 number of registered .me domain name
Domain name
A domain name is an identification string that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are formed by the rules and procedures of the Domain Name System ....

s rose to 250,000.

In less than a year .me became more popular than .asia
.asia
.asia is a sponsored top-level domain sponsored by the DotAsia Organization, with the back-end registry operated by Afilias. It was approved by ICANN on 19 October 2006 as a sponsored TLD...

, .jobs
.jobs
The domain name jobs is a sponsored top-level domain in the Domain Name System of the Internet. Indicated by its name, the domain is restricted to employment-related sites....

, .coop
.coop
The domain coop is a sponsored top-level domain in the Domain Name System of the Internet. It is intended for the use of cooperatives, wholly owned subsidiaries, and other organizations that exist to promote or support co-operatives....

, .aero
.aero
.aero is a generic top-level domain used in the Domain Name System of the Internet. It is the first sponsored top-level domain based on a single industrial theme. The aero domain is reserved for companies, organizations, associations, government agencies, and individuals in aviation-related...

, .int
.int
The domain name int is a sponsored top-level domain in the Domain Name System of the Internet. Its name is derived from the word international, characterizing its use for world-wide purposes....

, .mil
.mil
The domain name mil is the sponsored top-level domain in the Domain Name System of the Internet for the United States Department of Defense and its subsidiary or affiliated organizations. The name is derived from military. It was one of the first top-level domains, created in January 1985.The...

, .museum
.museum
museum is a sponsored top-level domain in the Domain Name System of the Internet used exclusively by museums, museum associations, and individual members of the museum profession, as these groups are defined by the International Council of Museums .In joint action with the J...

, .name
.name
The domain name "name" is a generic top-level domain in the Domain Name System of the Internet. It is intended for use by individuals for representation of their personal names, nicknames, screen names, pseudonyms, or other types of identification labels....

, .pro
.pro
The domain name pro is a generic top-level domain in the Domain Name System of the Internet. Its name is derived from professional, indicating its intended use by qualified professionals.-History:...

, .tel
.tel
The domain name .tel is a top-level domain in the Domain Name System of the Internet. It was approved by ICANN as a sponsored top-level domain, and is operated by Telnic...

, .travel
.travel
The domain name travel is a top-level domain in the Domain Name System of the Internet. Its name suggests the intended and restricted use by travel agents, airlines, bed and breakfast operators, tourism bureaus, and others in the travel industry....

, and other 200 country code top-level domain
Country code top-level domain
A country code top-level domain is an Internet top-level domain generally used or reserved for a country, a sovereign state, or a dependent territory....

s.

By 2010, over 320,000 .me domains had been purchased, making it the fastest-selling top-level domain in history.

Known hacks

Most .me domain name
Domain name
A domain name is an identification string that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are formed by the rules and procedures of the Domain Name System ....

s were purchased as domain hack
Domain hack
A domain hack is an unconventional domain name that combines domain levels, especially the top-level domain , to spell out the full "name" or title of the domain. Examples include del.icio.us , goo.gl and fold.it...

s in English, and some in Dutch
Dutch language
Dutch is a West Germanic language and the native language of the majority of the population of the Netherlands, Belgium, and Suriname, the three member states of the Dutch Language Union. Most speakers live in the European Union, where it is a first language for about 23 million and a second...

. .me has seen its greatest interest among English speaking countries including the United States (71%), the United Kingdom (6%), Canada (4%), and Australia (2%).

One of the most expensive domain
Domain name
A domain name is an identification string that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are formed by the rules and procedures of the Domain Name System ....

 sold during the Land Rush period was insure.me that went for $68,005. Shortly, it was followed by date.me, which was sold on the premium auction for $70,000, love.me for $32,500, and hug.me for $20,000.

In Dutch and Spanish, only verb
Verb
A verb, from the Latin verbum meaning word, is a word that in syntax conveys an action , or a state of being . In the usual description of English, the basic form, with or without the particle to, is the infinitive...

 combinations were popular, as they made grammatical sense (as in English). E.g., reserveer.me (Dutch) or reserva.me (Spanish), which can be translated as book.me, and repareer.me (Dutch), repair.me. Most of the Dutch domains
Domain name
A domain name is an identification string that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are formed by the rules and procedures of the Domain Name System ....

 were sold outside the auction during the Go Live phase.

.me domains are also used by some companies and individuals as an acronym for "Middle East," and the abbreviation for the U.S. State of Maine
Maine
Maine is a state in the New England region of the northeastern United States, bordered by the Atlantic Ocean to the east and south, New Hampshire to the west, and the Canadian provinces of Quebec to the northwest and New Brunswick to the northeast. Maine is both the northernmost and easternmost...

.

.me is used for shortening picture names on the website deviantART
DeviantArt
deviantART is an online community showcasing various forms of user-made artwork. It was first launched on August 7, 2000 by Scott Jarkoff, Matthew Stephens, Angelo Sotira and others. deviantArt, Inc...

, where the URL is fav.me

WordPress
WordPress
WordPress is a free and open source blogging tool and publishing platform powered by PHP and MySQL. It is often customized into a content management system . It has many features including a plug-in architecture and a template system. WordPress is used by over 14.7% of Alexa Internet's "top 1...

 uses a .me domain, wp.me, as an URL shortener
URL shortening
URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator may be made substantially shorter in length and still direct to the required page. This is achieved by using an HTTP Redirect on a domain name that is short, which links to the web page that has a long URL...

. This, along with Facebook's fb.me, Time Magazine's ti.me and Yahoo!'s me.me are the only two-letter .me domains, for which an exception was granted by doMEn.

.me can also be used as a domain hack in all South Slavic languages
South Slavic languages
The South Slavic languages comprise one of three branches of the Slavic languages. There are approximately 30 million speakers, mainly in the Balkans. These are separated geographically from speakers of the other two Slavic branches by a belt of German, Hungarian and Romanian speakers...

 because me is the accusative case of the first-person singular personal pronoun ja.

.me was used by the Canadian Conservative Party
Conservative Party of Canada
The Conservative Party of Canada , is a political party in Canada which was formed by the merger of the Canadian Alliance and the Progressive Conservative Party of Canada in 2003. It is positioned on the right of the Canadian political spectrum...

 for the website ignatieff.me, a site attacking Michael Ignatieff
Michael Ignatieff
Michael Grant Ignatieff is a Canadian author, academic and former politician. He was the leader of the Liberal Party of Canada and Leader of the Official Opposition from 2008 until 2011...

, the leader of the opposition Liberal Party
Liberal Party of Canada
The Liberal Party of Canada , colloquially known as the Grits, is the oldest federally registered party in Canada. In the conventional political spectrum, the party sits between the centre and the centre-left. Historically the Liberal Party has positioned itself to the left of the Conservative...

.

.me is being used for the 2010 CGI
Computer-generated imagery
Computer-generated imagery is the application of the field of computer graphics or, more specifically, 3D computer graphics to special effects in art, video games, films, television programs, commercials, simulators and simulation generally, and printed media...

 film
Film
A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...

 Despicable Me
Despicable Me
Despicable Me is a 2010 American computer-animated 3D comedy film from Universal Pictures and Illumination Entertainment that was released on July 9, 2010 in the United States. The film features the voices of Steve Carell, Jason Segel, Russell Brand, Julie Andrews, Will Arnett, Kristen Wiig, and...

, where the website for the film is despicable.me

Trademark disputes

In 2008 three trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...

 cases were filed with the WIPO Arbitration and Mediation Center. All three domain name
Domain name
A domain name is an identification string that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are formed by the rules and procedures of the Domain Name System ....

s (creditmutuel.me, Porsche.me, and exxonmobil.me) were transferred to the complainants.

.cg.yu

Prior to the introduction of .me, the most used domain in Montenegro was the second-level domain
Second-level domain
In the Domain Name System hierarchy, a second-level domain is a domain that is directly below a top-level domain . For example, in example.com, example is the second-level domain of the .com TLD....

 .cg.yu under .yu
.yu
.yu was the Internet country code top-level domain that was assigned to Yugoslavia and was mainly used by the Federal Republic of Yugoslavia and its successor Serbia and Montenegro between 1994 and 2010....

, the Internet domain name of Montenegrin ISP T-Crnogorski Telekom, which was allowed to such Internet providers. The acronym "CG" was used because of the native name Crna Gora
Crna Gora
Crna Gora means "black mountain" in Serbian and Macedonian. It may refer to one of the following:*Native name of Montenegro*Skopska Crna Gora, the mountain range on the border between the Republic of Serbia and the Republic of Macedonia...

.
When the .yu domain was phased out, all e-mail addresses ending with @cg.yu were replaced with @t-com.me, and the web sites moved, variously, mostly under .me.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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