Yulon
Encyclopedia
Yulon Motor is a Taiwan
ese automaker and importer. Taiwan's biggest automaker as of 2010, Yulon is known for building Nissan models under license
. The original romanization
of the company's name is Yue Loong, but in 1992 the company renewed its logo and switched to the shorter Yulon name.
Historically, it is one of Taiwan's "big four" automakers.
.
The company is associated with the creation of a Taiwan
ese auto industry aided by its government. This pattern is being again realized by Malaysia's Proton. During 1953-1960 an era of "passive protection" reigned, and Yulon grew with the assistance of protectionary tariff
s of 40-60%. Parts and components received substantially lower tariffs to help fledgling carmakers.
Yulon tried very hard across the world to find a foreign partner for building cars, but it wasn't until 1956 that an American company, Willys
, agreed to share technology. The next year Yulon began its long-lasting partnership with Nissan.
While the first Yulon model was a 1956 jeep, with engine production beginning in September 1956, passenger car assembly only started in 1960 with the Bluebird
after an agreement with Nissan was signed in 1957. While primarily building Nissans and other cars under license, Yulon did try to design their own car with the 1986 Feeling 101
. Until the introduction of the Nissan branded Cefiro (A32)
in 1996, the various license built Nissans had all been labelled Yue Loong (Yulon after 1992).
, the Philippines, and Taiwan
, Yulon makes license-built versions of many automakers' models. The companies it manufactures in cooperation with include Chrysler
, Geely, GM
, Mercedes Benz, Mitsubishi
, and Nissan. Yulon assembles many of the autos it makes from complete knock down kits.
The company has used its design and engineering expertise to localize its manufactures to suit Taiwanese tastes.
, and Renault
models for sale in the domestic Taiwanese market.
, but it plans to soon sell in a number of other emerging markets, too. In 2011, the company announced that it will invest an additional NT$500 million in 18 more dealerships to sell cars under its Luxgen brand.
called the Tobe M’Car, in Taiwan and Vietnam. Plans to enter other emerging markets exist.
brand. In 2011, it plans to invest NT$13 billion to improve its manufacturing capacity in addition to releasing four new models.
, the Philippines, Taiwan
, and probably Thailand
.
As of 2003, Yulon had 25% ownership in the subsidiary yielding access to production bases in Huadu District
, Guangzhou
, Guangdong
province and Xiangfan
, Hubei
province.
s in China are with Dongfeng
, Nissan's Chinese ally.
, Dongfeng Yulon (or Dongfeng Luxgen) was set up in 2009 and will manufacture Yulon's Luxgen
models in China after the completion of a planned production base in Hangzhou
in 2011. The cars will be sold in China.
subsidiary.
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
ese automaker and importer. Taiwan's biggest automaker as of 2010, Yulon is known for building Nissan models under license
License
The verb license or grant licence means to give permission. The noun license or licence refers to that permission as well as to the document recording that permission.A license may be granted by a party to another party as an element of an agreement...
. The original romanization
Romanization
In linguistics, romanization or latinization is the representation of a written word or spoken speech with the Roman script, or a system for doing so, where the original word or language uses a different writing system . Methods of romanization include transliteration, for representing written...
of the company's name is Yue Loong, but in 1992 the company renewed its logo and switched to the shorter Yulon name.
Historically, it is one of Taiwan's "big four" automakers.
History
Incorporated in September 1953 as a machinery company by Ching-Ling Yen, today Yulon Motors Co Ltd is part of the Yulon Group, a Taiwanese conglomerateConglomerate (company)
A conglomerate is a combination of two or more corporations engaged in entirely different businesses that fall under one corporate structure , usually involving a parent company and several subsidiaries. Often, a conglomerate is a multi-industry company...
.
The company is associated with the creation of a Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
ese auto industry aided by its government. This pattern is being again realized by Malaysia's Proton. During 1953-1960 an era of "passive protection" reigned, and Yulon grew with the assistance of protectionary tariff
Protectionism
Protectionism is the economic policy of restraining trade between states through methods such as tariffs on imported goods, restrictive quotas, and a variety of other government regulations designed to allow "fair competition" between imports and goods and services produced domestically.This...
s of 40-60%. Parts and components received substantially lower tariffs to help fledgling carmakers.
Yulon tried very hard across the world to find a foreign partner for building cars, but it wasn't until 1956 that an American company, Willys
Willys
Willys was the brand name used by Willys-Overland Motors, an American automobile company best known for its design and production of military Jeeps and civilian versions during the 20th century.-Early History:In 1908, John Willys bought the Overland Automotive Division of Standard Wheel Company...
, agreed to share technology. The next year Yulon began its long-lasting partnership with Nissan.
While the first Yulon model was a 1956 jeep, with engine production beginning in September 1956, passenger car assembly only started in 1960 with the Bluebird
Nissan Bluebird
Although Nissan's own materials indicate that the Bluebird name emerged in 1959, some records show that the name first adorned a 988 cc, four-door sedan in 1957, which was part of the company's 210 series...
after an agreement with Nissan was signed in 1957. While primarily building Nissans and other cars under license, Yulon did try to design their own car with the 1986 Feeling 101
Yulon Feeling
The Yue Loong Feeling 101/102 was a five-door notchback and fastback built in Taiwan R.O.C by the Yue Loong Motor Company from 1986 until 1995.-History:...
. Until the introduction of the Nissan branded Cefiro (A32)
Nissan Cefiro
The Nissan Cefiro is a intermediate-size automobile range sold in Japan and other countries. The 1989 model was introduced initially as a 4-door sedan, however a wagon was later produced. A large proportion were equipped with automatic transmissions....
in 1996, the various license built Nissans had all been labelled Yue Loong (Yulon after 1992).
Nissan
Yulon has a strong cooperative relationship with this Japanese automaker dating to 1957. After the 1985 passing of a Taiwanese act, the Automobile Industry Development Act (AIDA), Yulon reluctantly accepted Nissan taking a 25% stake. Nissan maintained their ownership in Yulon until at least 2003 when a restructuring created Yulon-Nissan Motor Co Ltd, a separate company that focuses on complementing Japanese mainland China activities with research, design, and manufacturing assistance.Assembler
With production bases located in ChinaChina
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, the Philippines, and Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
, Yulon makes license-built versions of many automakers' models. The companies it manufactures in cooperation with include Chrysler
Chrysler
Chrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....
, Geely, GM
General Motors
General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...
, Mercedes Benz, Mitsubishi
Mitsubishi
The Mitsubishi Group , Mitsubishi Group of Companies, or Mitsubishi Companies is a Japanese multinational conglomerate company that consists of a range of autonomous businesses which share the Mitsubishi brand, trademark and legacy...
, and Nissan. Yulon assembles many of the autos it makes from complete knock down kits.
The company has used its design and engineering expertise to localize its manufactures to suit Taiwanese tastes.
Importer
While Yulon continues to manufacture vehicles for sale on the Taiwanese market, it now also imports Nissan, InfinitiInfiniti
is the luxury division of automaker Nissan. Infiniti officially started selling vehicles on November 8, 1989 in North America. Marketing operations have since grown to include the Middle East, South Korea, Russia, Taiwan, China, Ukraine and the United Kingdom. Infiniti began sales in additional...
, and Renault
Renault
Renault S.A. is a French automaker producing cars, vans, and in the past, autorail vehicles, trucks, tractors, vans and also buses/coaches. Its alliance with Nissan makes it the world's third largest automaker...
models for sale in the domestic Taiwanese market.
Own brands
Intent on maintaining the ability to capitalize on emerging market growth, Yulon debuted two own-brands in quick succession, beginning in 2008.Luxgen
The first Taiwanese auto brand, Luxgen , was created by Yulon in 2008. Unlike Yulon's other operations, Luxgen cars are self-developed, although some components, such as engines, required foreign design assistance. As of 2010 Luxgen products are sold in Taiwan and OmanOman
Oman , officially called the Sultanate of Oman , is an Arab state in southwest Asia on the southeast coast of the Arabian Peninsula. It is bordered by the United Arab Emirates to the northwest, Saudi Arabia to the west, and Yemen to the southwest. The coast is formed by the Arabian Sea on the...
, but it plans to soon sell in a number of other emerging markets, too. In 2011, the company announced that it will invest an additional NT$500 million in 18 more dealerships to sell cars under its Luxgen brand.
Tobe
Yulon's second brand, Tobe , was established in 2009. Tobe, as of 2010, sells its sole product, a re-badged, re-designed Geely PandaGeely LC
The Geely LC, sold in its home market as the Geely Panda, is a Chinese hatchback launched in 2009. In 2010 the LC scored 45.3 in C-NCAP crash tests, making it China's first locally researched and developed compact car to be awarded a 5-star rating, and it is subsequently the safest Chinese...
called the Tobe M’Car, in Taiwan and Vietnam. Plans to enter other emerging markets exist.
Recent developments
On August 18, 2009, Yulon revealed the first car for its new LuxgenLuxgen
LUXGEN Motors is a Taiwanese automaker. It was initially a private brand, announced by Yulon on January 6, 2009. The name "Luxgen" is formed by combining "Luxury" and "Genius". The company's slogan is "Think Ahead"...
brand. In 2011, it plans to invest NT$13 billion to improve its manufacturing capacity in addition to releasing four new models.
Production bases
Yulon has a number of production bases in several countries, including ChinaChina
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, the Philippines, Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
, and probably Thailand
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
.
Philippines
In 1999 Yulon bought a 75% ownership of Nissan's newly-built production base in Santa Rosa, Laguna province.China
Initial production base investment in China for Yulon was buying 5% ownership in a Southern China production base in the 1990s. 2000 saw another, larger Chinese production base investment this time of 25%. The latter acquisition was probably in Fengsheng Motors, a Dongfeng Motors subsidiary.As of 2003, Yulon had 25% ownership in the subsidiary yielding access to production bases in Huadu District
Huadu District
Huadu District is a district in Guangzhou, Guangdong, China. It is located in the far northern suburbs of Guangzhou.Xinhua Town is the seat of local government, and of the district CCP committee....
, Guangzhou
Guangzhou
Guangzhou , known historically as Canton or Kwangchow, is the capital and largest city of the Guangdong province in the People's Republic of China. Located in southern China on the Pearl River, about north-northwest of Hong Kong, Guangzhou is a key national transportation hub and trading port...
, Guangdong
Guangdong
Guangdong is a province on the South China Sea coast of the People's Republic of China. The province was previously often written with the alternative English name Kwangtung Province...
province and Xiangfan
Xiangfan
Xiangyang is a prefecture-level city in Hubei Province of the People's Republic of China. It was formed from two famous ancient cities, Xiangyang and Fancheng...
, Hubei
Hubei
' Hupeh) is a province in Central China. The name of the province means "north of the lake", referring to its position north of Lake Dongting...
province.
Chinese joint ventures
All of Yulon's joint ventureJoint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...
s in China are with Dongfeng
Dongfeng Motor
Dongfeng Motor Corporation along with its listed subsidiaries comprise one of China's largest vehicle manufacturers.Traditionally included as one of the "big 3" Chinese automakers, Dongfeng is currently in the top 4 along with Chang'an Motors, FAW Group, and Shanghai Automotive Industry Corporation...
, Nissan's Chinese ally.
Dongfeng Yulon
A joint venture with Chinese automaker DongfengDongfeng Motor
Dongfeng Motor Corporation along with its listed subsidiaries comprise one of China's largest vehicle manufacturers.Traditionally included as one of the "big 3" Chinese automakers, Dongfeng is currently in the top 4 along with Chang'an Motors, FAW Group, and Shanghai Automotive Industry Corporation...
, Dongfeng Yulon (or Dongfeng Luxgen) was set up in 2009 and will manufacture Yulon's Luxgen
Luxgen
LUXGEN Motors is a Taiwanese automaker. It was initially a private brand, announced by Yulon on January 6, 2009. The name "Luxgen" is formed by combining "Luxury" and "Genius". The company's slogan is "Think Ahead"...
models in China after the completion of a planned production base in Hangzhou
Hangzhou
Hangzhou , formerly transliterated as Hangchow, is the capital and largest city of Zhejiang Province in Eastern China. Governed as a sub-provincial city, and as of 2010, its entire administrative division or prefecture had a registered population of 8.7 million people...
in 2011. The cars will be sold in China.
Fengshen Automobile Co Ltd
In 2003 Yulon had part ownership of this DongfengDongfeng Motor
Dongfeng Motor Corporation along with its listed subsidiaries comprise one of China's largest vehicle manufacturers.Traditionally included as one of the "big 3" Chinese automakers, Dongfeng is currently in the top 4 along with Chang'an Motors, FAW Group, and Shanghai Automotive Industry Corporation...
subsidiary.
External links
- Yulon Motor - English official site