Yoyodyne
Encyclopedia
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Yoyodyne is the name of several companies in fiction and real life.

Yoyodyne is a fictional defense contractor introduced in Thomas Pynchon
Thomas Pynchon
Thomas Ruggles Pynchon, Jr. is an American novelist. For his most praised novel, Gravity's Rainbow, Pynchon received the National Book Award, and is regularly cited as a contender for the Nobel Prize in Literature...

's V.
V.
V. is the debut novel of Thomas Pynchon, published in 1963. It describes the exploits of a discharged U.S. Navy sailor named Benny Profane, his reconnection in New York with a group of pseudo-bohemian artists and hangers-on known as the Whole Sick Crew, and the quest of an aging traveller named...

(1963) and featured prominently in his novel The Crying of Lot 49
The Crying of Lot 49
The Crying of Lot 49 is a novel by Thomas Pynchon, first published in 1966. The shortest of Pynchon's novels, it is about a woman, Oedipa Maas, possibly unearthing the centuries-old conflict between two mail distribution companies, Thurn und Taxis and the Trystero...

(1966). Described in the latter book as "a giant of the aerospace industry", Yoyodyne was founded by World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

 veteran Clayton "Bloody" Chiclitz. The company has a large manufacturing plant in the fictional town of San Narciso, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

.

The name is reminiscent of several real high-tech companies, including Teledyne
Teledyne
Teledyne Technologies Incorporated is an industrial conglomerate primarily based in the United States but with global operations. It was founded in 1960, as Teledyne, Inc., by Henry Singleton and George Kozmetsky....

, Teradyne
Teradyne
Teradyne , a US company, is a supplier of automatic test equipment . The company's divisions Semiconductor Test and Systems Test Group, are organized by the products they develop and deliver.-History:...

, which was founded a few years before Pynchon wrote The Crying of Lot 49, and Rocketdyne
Rocketdyne
Rocketdyne was a Rocket engine design and production company headquartered in Canoga Park, California, United States. The company was related to North American Aviation for most of its history. NAA merged with Rockwell International, which was then bought by Boeing in December, 1996...

, an aerospace company that manufactured, among other things, propulsion systems.

The "dyne
Dyne
In physics, the dyne is a unit of force specified in the centimetre-gram-second system of units, a predecessor of the modern SI. One dyne is equal to exactly 10 µN...

" is the standard unit of force
Force
In physics, a force is any influence that causes an object to undergo a change in speed, a change in direction, or a change in shape. In other words, a force is that which can cause an object with mass to change its velocity , i.e., to accelerate, or which can cause a flexible object to deform...

 in the centimeter-gram-second system of units (largely obsolete but still widely recognized), derived from the Greek
Greek language
Greek is an independent branch of the Indo-European family of languages. Native to the southern Balkans, it has the longest documented history of any Indo-European language, spanning 34 centuries of written records. Its writing system has been the Greek alphabet for the majority of its history;...

 word dynamis meaning "power" or "force."

Other fictional uses

  • The 1984 film The Adventures of Buckaroo Banzai Across the 8th Dimension
    The Adventures of Buckaroo Banzai Across the 8th Dimension
    The Adventures of Buckaroo Banzai Across the 8th Dimension!, often shortened to Buckaroo Banzai, is an American spoof science fiction film that was released in 1984. It was directed and produced by W. D. Richter, and concerns the efforts of the multi-talented Dr...

    used the name, as Yoyodyne Propulsion Systems, for a defense contractor whose corporate offices feature the sign, "Where the future begins tomorrow." Yoyodyne is a front for a group of red Lectroid aliens, all with the first name John
    John (name)
    John is a masculine given name in the English language. The name is derived from the Latin Ioannes, Iohannes, which is in turn a form of the Greek , Iōánnēs. This Greek name is a form of the Hebrew name , , which means "God is generous"...

    , that landed in New Jersey in 1938, using the panic created by Orson Welles
    Orson Welles
    George Orson Welles , best known as Orson Welles, was an American film director, actor, theatre director, screenwriter, and producer, who worked extensively in film, theatre, television and radio...

    ' War of the Worlds
    The War of the Worlds (radio)
    The War of the Worlds was an episode of the American radio drama anthology series Mercury Theatre on the Air. It was performed as a Halloween episode of the series on October 30, 1938, and aired over the Columbia Broadcasting System radio network. Directed and narrated by actor and future filmmaker...

    radio play as cover.
  • Numerous references in the Star Trek
    Star Trek
    Star Trek is an American science fiction entertainment franchise created by Gene Roddenberry. The core of Star Trek is its six television series: The Original Series, The Animated Series, The Next Generation, Deep Space Nine, Voyager, and Enterprise...

    series, such as control panels and dedication plaques, indicate that parts of Federation starships were manufactured by Yoyodyne Propulsion Systems or YPS. Often, these notices are too small to be visible on a television screen, or can only be observed by freeze-framing
    Freeze frame shot
    A freeze frame shot is used when one shot is printed in a single frame several times, in order to make an interesting illusion of a still photograph....

    . The creators of Star Trek: The Next Generation
    Star Trek: The Next Generation
    Star Trek: The Next Generation is an American science fiction television series created by Gene Roddenberry as part of the Star Trek franchise. Roddenberry, Rick Berman, and Michael Piller served as executive producers at different times throughout the production...

    were noted fans of Buckaroo Banzai and featured many references to the film in the series.
  • Yoyodyne is also a client of the law firm Wolfram and Hart
    Wolfram and Hart
    Wolfram & Hart − Attorneys at Law is a fictional international, and interdimensional law firm featured in the television series Angel, as well as other extended materials in Joss Whedon's Buffyverse.-Fictional history:...

     on the TV series Angel
    Angel (TV series)
    Angel is an American television series, a spin-off of the television series Buffy the Vampire Slayer. The series was created by Buffys creator, Joss Whedon, in collaboration with David Greenwalt, and first aired on October 5, 1999...

    .
  • The central bus station on the TV series The John Larroquette Show
    The John Larroquette Show
    The John Larroquette Show is a situation comedy that ran on the NBC network from 1993 to 1996. The show, created by Don Reo, was a vehicle for John Larroquette following his run as Dan Fielding on Night Court. The series took place in a seedy bus terminal in St. Louis, Missouri and focused on the...

    was constructed by Yoyodyne, one of many Pynchon references on the series.
  • Yoyodyne is mentioned as a company in the Los Angeles
    Los Ángeles
    Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

     area that 'manufactures...stuff' in Tim Powers
    Tim Powers
    Timothy Thomas "Tim" Powers is an American science fiction and fantasy author. Powers has won the World Fantasy Award twice for his critically acclaimed novels Last Call and Declare...

    ' fantasy novel Last Call
    Last Call (novel)
    Last Call is a fantasy novel by Tim Powers. It was published in New York by Harper Collins in 1996 with ISBN 0-380-72846-X. It is the first book in a loose trilogy called Fault Lines; the second book, Expiration Date , is vaguely related to Last Call, the third book, Earthquake Weather , acts as...

    .
  • Many technical works, such as Cricket Liu's DNS
    Domain name system
    The Domain Name System is a hierarchical distributed naming system for computers, services, or any resource connected to the Internet or a private network. It associates various information with domain names assigned to each of the participating entities...

     and BIND
    BIND
    BIND , or named , is the most widely used DNS software on the Internet.On Unix-like operating systems it is the de facto standard.Originally written by four graduate students at the Computer Systems Research Group at the University of California, Berkeley , the name originates as an acronym from...

    (O'Reilly
    O'Reilly
    O'Reilly is the Anglicised form of the Gaelic Ó Raghallaigh. It is also the patronymic form of the Irish name Reilly . It is commonly found throughout Ireland, with the greatest concentration of the surname found in County Cavan followed by Longford, Meath, Westmeath, Fermanagh and Monaghan, and...

    ), Per Cederqvist's Version Management with CVS
    Concurrent Versions System
    The Concurrent Versions System , also known as the Concurrent Versioning System, is a client-server free software revision control system in the field of software development. Version control system software keeps track of all work and all changes in a set of files, and allows several developers ...

    , Jesse Vincent's RT Essentials (O'Reilly
    O'Reilly
    O'Reilly is the Anglicised form of the Gaelic Ó Raghallaigh. It is also the patronymic form of the Irish name Reilly . It is commonly found throughout Ireland, with the greatest concentration of the surname found in County Cavan followed by Longford, Meath, Westmeath, Fermanagh and Monaghan, and...

    ), and the GNU General Public License
    GNU General Public License
    The GNU General Public License is the most widely used free software license, originally written by Richard Stallman for the GNU Project....

     use Yoyodyne as a company name in their examples. The Internet domain name yoyodyne.com was allocated by internet software designer TGV Inc. as a "fake" domain name for use in DNS configuration examples.
  • In the German miniature wargame Spacelords, House Yoyodyne is a faction with a culture almost identical to that of feudal Japan
    Japan
    Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

    .

In real life

  • Yoyodyne was the first Internet
    Internet
    The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

    -based direct marketer
    Direct marketing
    Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional...

    , founded by Seth Godin
    Seth Godin
    Seth Godin is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing.-Background:...

    , and acquired by Yahoo!
    Yahoo!
    Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

     in 1998.
  • Yoyodyne is a manufacturer and distributor of custom aftermarket parts for Sportbikes, located in Morristown, New Jersey
    Morristown, New Jersey
    Morristown is a town in Morris County, New Jersey, United States. As of the 2010 United States Census, the town population was 18,411. It is the county seat of Morris County. Morristown became characterized as "the military capital of the American Revolution" because of its strategic role in the...

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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