Wings Alliance
Encyclopedia
Wings was the working name of a proposed airline alliance
to be anchored by the American carriers Northwest Airlines
and Continental Airlines
of USA with the European flag carriers KLM of the Netherlands
and Italy
's Alitalia
. Although these airlines cooperated with one another through code-sharing and frequent flyer program
coordination, no formal association was ever announced. It was rendered superfluous in September 2004 when all of its participants joined the SkyTeam
alliance.
Northwest and KLM had begun cooperating in 1989, but the formation of the Star Alliance
in 1997 led by United Airlines
and Lufthansa
represented a new direction for airline marketing. Passengers could book seamless itineraries across the coordinated schedules of member carriers, accrue and redeem frequent flyer miles in their preferred program, and enjoy reciprocal lounge access and other elite flyer privileges. In September 1998, American Airlines
, British Airways
, Qantas
, Canadian Airlines
and Cathay Pacific
announced the creation of a rival alliance, Oneworld
.
Non-aligned airlines maneuvered to form their own partnerships. Swissair
and Sabena
built a network around the Qualiflyer
program and Air France
and Delta Air Lines
announced a partnership that would grow into the SkyTeam alliance. Northwest and KLM, which had begun cooperating with Continental in 1998, did not immediately reorganize their tripartite relationship into a third, competing alliance; however, industry analysts widely expected the move would come in 1999. Indeed, in the spring of that year, leaders of the labor unions representing the airlines' pilots met to coordinate negotiations. KLM had merged its cargo operations with those of Alitalia, and with Northwest extended its partnership to Alitalia effective November 1, 1999. In December, Continental received regulatory approval to partner with Alitalia, bringing membership of the nascent alliance to four.
Other airlines which had expressed interest in joining included Malaysia Airlines
, Air China
and Air Europa.
Numerous disputes would prevent Wings from ever taking flight, however. As part of their partnership, Northwest had taken a stake in Continental, raising the hackles of antitrust
regulators in the United States Department of Justice
. Across the Atlantic
KLM came to blows with Alitalia over access to the new Malpensa International Airport serving Milan
. KLM had contributed some $95 million to the construction of the replacement for overcrowded Linate Airport
, but the Italian government used the project to shore up Alitalia at foreign carriers' expense, by barring them from flying into the much more convenient Linate. Alitalia left to join SkyTeam, while KLM dallied with a potential merger with British Airways
, a Oneworld carrier. Finally, the European Commission
began its own antitrust investigation into the relationship between KLM and Northwest.
The EC investigation closed its investigation in late July 2002, but momentum for forming a true alliance had been lost. The members of would-be Wings focused on bilateral agreements with smaller carriers instead. In 2003 KLM began negotiations to merge with SkyTeam carrier Air France, which was concluded in early 2004, while Continental Airlines and Northwest began negotiating their own entry. KLM, Northwest, and Continental formally joined SkyTeam in September 2004, rendering the Wings alliance officially defunct.
Airline alliance
An airline alliance is an agreement between two or more airlines to cooperate on a substantial level. The three largest passenger alliances are the Star Alliance, SkyTeam and Oneworld. Alliances also form between cargo airlines, such as that of WOW Alliance, SkyTeam Cargo and ANA/UPS Alliance...
to be anchored by the American carriers Northwest Airlines
Northwest Airlines
Northwest Airlines, Inc. was a major United States airline founded in 1926 and absorbed into Delta Air Lines by a merger approved on October 29, 2008, making Delta the largest airline in the world...
and Continental Airlines
Continental Airlines
Continental Airlines was a major American airline now merged with United Airlines. On May 3, 2010, Continental Airlines, Inc. and UAL, Inc. announced a merger via a stock swap, and on October 1, 2010, the merger closed and UAL changed its name to United Continental Holdings, Inc...
of USA with the European flag carriers KLM of the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
and Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
's Alitalia
Alitalia
Alitalia - Linee Aeree Italiane S.p.A. , in its later stages known as Alitalia - Linee Aeree Italiane S.p.A. in Extraordinary Administration, was the former Italian flag carrier...
. Although these airlines cooperated with one another through code-sharing and frequent flyer program
Frequent flyer program
A frequent flyer program is a loyalty program offered by many airlines. Typically, airline customers enrolled in the program accumulate frequent flyer miles corresponding to the distance flown on that airline or its partners. There are other ways to accumulate miles...
coordination, no formal association was ever announced. It was rendered superfluous in September 2004 when all of its participants joined the SkyTeam
SkyTeam
SkyTeam, branded as SKYTEAM, is an airline alliance with its centralised management team, SkyTeam Central, based at the World Trade Center Schiphol Airport on the grounds of Amsterdam Airport Schiphol in Haarlemmermeer, Netherlands...
alliance.
Northwest and KLM had begun cooperating in 1989, but the formation of the Star Alliance
Star Alliance
Star Alliance is the world's first and largest airline alliance, headquartered in Frankfurt am Main, Germany . The alliance was founded in 1997 by five of the world's leading airlines: Air Canada, Lufthansa, Scandinavian Airlines, Thai Airways International and United Airlines...
in 1997 led by United Airlines
United Airlines
United Air Lines, Inc., is the world's largest airline with 86,852 employees United Air Lines, Inc., is the world's largest airline with 86,852 employees United Air Lines, Inc., is the world's largest airline with 86,852 employees (which includes the entire holding company United Continental...
and Lufthansa
Lufthansa
Deutsche Lufthansa AG is the flag carrier of Germany and the largest airline in Europe in terms of overall passengers carried. The name of the company is derived from Luft , and Hansa .The airline is the world's fourth-largest airline in terms of overall passengers carried, operating...
represented a new direction for airline marketing. Passengers could book seamless itineraries across the coordinated schedules of member carriers, accrue and redeem frequent flyer miles in their preferred program, and enjoy reciprocal lounge access and other elite flyer privileges. In September 1998, American Airlines
American Airlines
American Airlines, Inc. is the world's fourth-largest airline in passenger miles transported and operating revenues. American Airlines is a subsidiary of the AMR Corporation and is headquartered in Fort Worth, Texas adjacent to its largest hub at Dallas/Fort Worth International Airport...
, British Airways
British Airways
British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. British Airways is the largest airline in the UK based on fleet size, international flights and international destinations...
, Qantas
Qantas
Qantas Airways Limited is the flag carrier of Australia. The name was originally "QANTAS", an initialism for "Queensland and Northern Territory Aerial Services". Nicknamed "The Flying Kangaroo", the airline is based in Sydney, with its main hub at Sydney Airport...
, Canadian Airlines
Canadian Airlines
Canadian Airlines International Ltd. was a Canadian airline that operated from 1987 until 2001. The airline was Canada's second largest airline after Air Canada, and carried more than 11.9 million passengers to over 160 destinations in 17 countries on five continents at its height in 1996...
and Cathay Pacific
Cathay Pacific
Cathay Pacific is the flag carrier of Hong Kong, with its head office and main hub located at Hong Kong International Airport, although the airline's registered office is on the 33rd floor of One Pacific Place...
announced the creation of a rival alliance, Oneworld
Oneworld
Oneworld , branded as oneworld, is one of the world's three largest global airline alliances with its central management team, oneworld Management Company, based in New York City, New York, USA. Oneworld was founded in 1999 by American Airlines, British Airways, Canadian Airlines, Cathay Pacific...
.
Non-aligned airlines maneuvered to form their own partnerships. Swissair
Swissair
Swissair AG was the former national airline of Switzerland.It was formed from a merger between Balair and Ad Astra Aero , in 1931...
and Sabena
Sabena
SABENA was the national airline of Belgium from 1923 to 2001, with its base at Brussels National Airport. After its bankruptcy in 2001, the newly formed SN Brussels Airlines took over part of SABENA's assets in February 2002, which then became Brussels Airlines...
built a network around the Qualiflyer
Qualiflyer
Qualiflyer was a frequent flyer program, created in April 1992 by Austrian Airlines, Crossair and Swissair. When Swissair began acquiring stakes in other European airlines in 1998, Qualiflyer was extended to become their frequent flyer programs as well. This spawned the alliance known as The...
program and Air France
Air France
Air France , stylised as AIRFRANCE, is the French flag carrier headquartered in Tremblay-en-France, , and is one of the world's largest airlines. It is a subsidiary of the Air France-KLM Group and a founding member of the SkyTeam global airline alliance...
and Delta Air Lines
Delta Air Lines
Delta Air Lines, Inc. is a major airline based in the United States and headquartered in Atlanta, Georgia. The airline operates an extensive domestic and international network serving all continents except Antarctica. Delta and its subsidiaries operate over 4,000 flights every day...
announced a partnership that would grow into the SkyTeam alliance. Northwest and KLM, which had begun cooperating with Continental in 1998, did not immediately reorganize their tripartite relationship into a third, competing alliance; however, industry analysts widely expected the move would come in 1999. Indeed, in the spring of that year, leaders of the labor unions representing the airlines' pilots met to coordinate negotiations. KLM had merged its cargo operations with those of Alitalia, and with Northwest extended its partnership to Alitalia effective November 1, 1999. In December, Continental received regulatory approval to partner with Alitalia, bringing membership of the nascent alliance to four.
Other airlines which had expressed interest in joining included Malaysia Airlines
Malaysia Airlines
Malaysian Airline System Berhad , DBA Malaysia Airlines , is the government-owned flag carrier of Malaysia. Malaysia Airlines operates flights from its home base, Kuala Lumpur International Airport, and its eastern hub in Kota Kinabalu. It has its headquarters on the grounds of Sultan Abdul Aziz...
, Air China
Air China
Air China is the flag carrier and one of the major airlines of the People's Republic of China. Based in Beijing Capital International Airport, Air China is the world's 10th largest airline by fleet size. The airline ranked behind its main competitors China Southern Airlines and China Eastern...
and Air Europa.
Numerous disputes would prevent Wings from ever taking flight, however. As part of their partnership, Northwest had taken a stake in Continental, raising the hackles of antitrust
Antitrust
The United States antitrust law is a body of laws that prohibits anti-competitive behavior and unfair business practices. Antitrust laws are intended to encourage competition in the marketplace. These competition laws make illegal certain practices deemed to hurt businesses or consumers or both,...
regulators in the United States Department of Justice
United States Department of Justice
The United States Department of Justice , is the United States federal executive department responsible for the enforcement of the law and administration of justice, equivalent to the justice or interior ministries of other countries.The Department is led by the Attorney General, who is nominated...
. Across the Atlantic
Atlantic Ocean
The Atlantic Ocean is the second-largest of the world's oceanic divisions. With a total area of about , it covers approximately 20% of the Earth's surface and about 26% of its water surface area...
KLM came to blows with Alitalia over access to the new Malpensa International Airport serving Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...
. KLM had contributed some $95 million to the construction of the replacement for overcrowded Linate Airport
Linate Airport
Linate Airport is one of the three major airports of Milan, Italy, along with Malpensa Airport and Orio al Serio Airport. Due to its closer proximity to Milan—it is east southeast of the city, compared with Malpensa, which is northwest of the city—it is mainly used for domestic and short-haul...
, but the Italian government used the project to shore up Alitalia at foreign carriers' expense, by barring them from flying into the much more convenient Linate. Alitalia left to join SkyTeam, while KLM dallied with a potential merger with British Airways
British Airways
British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. British Airways is the largest airline in the UK based on fleet size, international flights and international destinations...
, a Oneworld carrier. Finally, the European Commission
European Commission
The European Commission is the executive body of the European Union. The body is responsible for proposing legislation, implementing decisions, upholding the Union's treaties and the general day-to-day running of the Union....
began its own antitrust investigation into the relationship between KLM and Northwest.
The EC investigation closed its investigation in late July 2002, but momentum for forming a true alliance had been lost. The members of would-be Wings focused on bilateral agreements with smaller carriers instead. In 2003 KLM began negotiations to merge with SkyTeam carrier Air France, which was concluded in early 2004, while Continental Airlines and Northwest began negotiating their own entry. KLM, Northwest, and Continental formally joined SkyTeam in September 2004, rendering the Wings alliance officially defunct.
See also
- OneworldOneworldOneworld , branded as oneworld, is one of the world's three largest global airline alliances with its central management team, oneworld Management Company, based in New York City, New York, USA. Oneworld was founded in 1999 by American Airlines, British Airways, Canadian Airlines, Cathay Pacific...
- SkyteamSkyTeamSkyTeam, branded as SKYTEAM, is an airline alliance with its centralised management team, SkyTeam Central, based at the World Trade Center Schiphol Airport on the grounds of Amsterdam Airport Schiphol in Haarlemmermeer, Netherlands...
- Star AllianceStar AllianceStar Alliance is the world's first and largest airline alliance, headquartered in Frankfurt am Main, Germany . The alliance was founded in 1997 by five of the world's leading airlines: Air Canada, Lufthansa, Scandinavian Airlines, Thai Airways International and United Airlines...
- QualiflyerQualiflyerQualiflyer was a frequent flyer program, created in April 1992 by Austrian Airlines, Crossair and Swissair. When Swissair began acquiring stakes in other European airlines in 1998, Qualiflyer was extended to become their frequent flyer programs as well. This spawned the alliance known as The...
- Atlantic ExcellenceAtlantic ExcellenceThe Atlantic Excellence was a trans-Atlantic airline alliance between Swissair, Delta Air Lines, Sabena and Austrian Airlines that was form in 1997 and disbanded in 1999/2000. The dissolution of the code share agreement comes soon after an announcement by Delta Air Lines that it was starting...