What'd I Say
Encyclopedia
According to Charles' autobiography, "What'd I Say" was accidental when he improvised it to fill time at the end of a concert in December 1958. He asserts that he never tested songs on audiences before recording them, but "What'd I Say" is an exception. Charles himself does not recall where the concert took place, but Mike Evans in Ray Charles: The Birth of Soul places the show in Brownsville, Pennsylvania
Brownsville, Pennsylvania
Brownsville is a borough in Fayette County, Pennsylvania, United States, officially founded in 1785 located 35 miles south of Pittsburgh along the Monongahela River...

. Shows were played at "meal dances" which typically ran four hours with a half hour break, and would end around 1 or 2 in the morning. Charles and his orchestra had exhausted their set list after midnight, but had 12 minutes left to fill. He told the Raelettes, "Listen, I'm going to fool around and y'all just follow me".

Starting on the electric piano, Charles played what felt right: a series of riff
RIFF
The Resource Interchange File Format is a generic file container format for storing data in tagged chunks. It is primarily used to store multimedia such as sound and video, though it may also be used to store any arbitrary data....

s, switching then to a regular piano for four choruses backed up by a unique Latin conga
Conga
The conga, or more properly the tumbadora, is a tall, narrow, single-headed Cuban drum with African antecedents. It is thought to be derived from the Makuta drums or similar drums associated with Afro-Cubans of Central African descent. A person who plays conga is called a conguero...

 tumbao
Tumbao
In music of afro-Cuban origin, tumbao refers to the basic rhythm played on the tumbadoras and the bass.- Drum Pattern :The basic tumbao pattern is played on the conga the drum is struck on every 8th-beat in the measure in the following sequence:...

 rhythm on drums. The song changed when Charles began singing simple, improvised unconnected verses ("Hey Mama don't you treat me wrong / Come and love your daddy all night long / All right now / Hey hey / All right"). Charles used gospel elements in a twelve-bar blues structure. Some of the first lines ("See the gal with the red dress on / She can do the Birdland all night long") are influenced by a boogie-woogie
Boogie-woogie
Boogie-woogie has the following meanings:*Boogie-woogie, a piano-based music style*Boogie-woogie , a swing dance or a dance that imitates the rock-n-roll dance of the 1950s*"Boogie Woogie" , a song by EuroGroove and Dannii Minogue...

 style that Ahmet Ertegun attributes to Clarence "Pinetop" Smith
Pinetop Smith
Clarence Smith, better known as Pinetop Smith or Pine Top Smith was an American boogie-woogie style blues pianist...

 who used to call out to dancers on the dance floor instructing what to do through his lyrics. In the middle of the song, however, Charles indicated that the Raelettes should repeat what he was doing, and the song transformed into a call and response
Call and response
Call and response is a form of "spontaneous verbal and non-verbal interaction between speaker and listener in which all of the statements are punctuated by expressions from the listener."...

 between Charles, the Raelettes, and the horn section in the orchestra as they called out to each other in ecstatic shouts and moans and blasts from the horns.

The audience reacted immediately; Charles could feel the room shaking and bouncing as the crowd was dancing. Many audience members approached Charles at the end of the show to ask where they could purchase the record. Charles and the orchestra performed it again several nights in a row with the same reaction at each show. He called Jerry Wexler to say he had something new to record, later writing, "I don't believe in giving myself advance notices, but I figured this song merited it".
The Atlantic Records studio had just purchased an 8-track recorder
Multitrack recording
Multitrack recording is a method of sound recording that allows for the separate recording of multiple sound sources to create a cohesive whole...

, and recording engineer Tom Dowd
Tom Dowd
Tom Dowd was an American recording engineer and producer for Atlantic Records. He was credited with innovating the multi-track recording method. Dowd worked on a virtual "who's who" of recordings that encompassed blues, jazz, pop, rock and soul records.- Early years :Born in Manhattan, Dowd grew...

 was familiarizing himself with how it worked. In February 1959 Charles and his orchestra finally recorded "What'd I Say" at Atlantic's small studio. Dowd recalled that it did not seem special at the time of recording. It was second of two songs during the session and Charles, the producers, and the band were more impressed with the first one at the session, "Tell the Truth": "We made it like we made all the others. Ray, the gals, and the band live in the small studio, no overdubs. Three or four takes, and it was done. Next!" In retrospect, Ahmet Ertegun's brother Nesuhi
Nesuhi Ertegun
Nesuhi Ertegun was a Turkish record producer and executive of Atlantic Records and WEA International.-Background:Born in Istanbul, Turkey, Nesuhi and his family, including younger brother Ahmet, moved to Washington, D.C...

 credits the extraordinary sound of the song to the restricted size of the studio and the technologically advanced recording equipment used; the sound quality is clear enough to hear Charles slapping his leg in time with the song when the music stops during the calls and responses. The song was recorded in only a few takes because Charles and the orchestra had perfected it while touring.

Dowd, however, had two problems during the recording. "What'd I Say" lasted over seven and a half minutes when the normal length of radio-played songs was around two and a half minutes. Furthermore, although the lyrics were not obscene, the sounds Charles and the Raelettes made in their calls and responses during the song worried Dowd and the producers. A previous recording called "Money Honey" by Clyde McPhatter
Clyde McPhatter
Clyde McPhatter was an American R&B singer, perhaps the most widely imitated R&B singer of the 1950s and 1960s, making him a key figure in the shaping of doo-wop and R&B. He is best known for his solo hit "A Lover's Question"...

 had been banned in Georgia and Ahmet Ertegun and Wexler released McPhatter's song despite the ban, risking arrest. Ray Charles was aware of the controversy in "What'd I Say": "I'm not one to interpret my own songs, but if you can't figure out 'What I Say', then something's wrong. Either that, or you're not accustomed to the sweet sounds of love."

Dowd solved the recording issues by mixing three versions of the song. Some call-outs of "Shake that thing!" were removed, and the song was split into two three-and-a-half minute sides of a single record, titling the song "What'd I Say Part I" and "What'd I Say Part II". The recorded version divides the parts with a false ending where the orchestra stops and the Raelettes and orchestra members beg Charles to continue, then goes on to a frenzied finale. Dowd later stated after hearing the final recording that not releasing the record was never an option: "we knew it was going to be a hit record, no question." It was held for the summer and released in June 1959.

Reception

Billboard
Billboard (magazine)
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...

 magazine initially gave "What'd I Say" a tepid review: "He shouts out in percussive style ... Side two is the same." The secretary at Atlantic Records started getting calls from distributors, however. Radio stations refused to play it because it was too sexually charged, but Atlantic refused to take the records back from stores. A slightly sanitized version was released in July 1959 in response to the complaints and the song hit number 82. A week later it was at 43, then 26. In contrast to their earlier review, Billboard several weeks later wrote that the song was "the strongest pop record that the artist has done to date". Within weeks "What'd I Say" topped out at number one on Billboards R&B singles chart, number six on the Billboard Hot 100
Billboard Hot 100
The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...

, and it became Charles' first gold record. It also became Atlantic Records' best-selling song at the time.

"What'd I Say" was banned by many black and white radio stations because of, as one critic noted, "the dialogue between himself and his backing singers that started in church and ended up in the bedroom". The erotic nature was obvious to listeners, but a deeper aspect of the fusion between black gospel music and R&B troubled many black audiences. Music, as was much of American society, was also segregated
Racial segregation
Racial segregation is the separation of humans into racial groups in daily life. It may apply to activities such as eating in a restaurant, drinking from a water fountain, using a public toilet, attending school, going to the movies, or in the rental or purchase of a home...

, and some critics complained that gospel was not only being appropriated by secular musicians, but it was being marketed to white listeners. During several concerts in the 1960s, the crowds became so frenetic and the shows so resembled revival meeting
Revival meeting
A revival meeting is a series of Christian religious services held in order to inspire active members of a church body, to raise funds and to gain new converts...

s while Charles performed "What'd I Say" that the police were called in, when the organizers became worried that riots might break out. The moral controversy surrounding the song has been attributed to its popularity; Charles later acknowledged in an interview that the beat was catchy, but it was the suggestive lyrics that attracted listeners: " 'See the girl with the diamond ring. She knows how to shake that thing.' It wasn't the diamond ring that got 'em." "What'd I Say" was Ray Charles' first crossover hit into the growing genre of rock and roll
Rock and roll
Rock and roll is a genre of popular music that originated and evolved in the United States during the late 1940s and early 1950s, primarily from a combination of African American blues, country, jazz, and gospel music...

. He seized the opportunity of his immense newfound success and announced to Ertegun and Wexler that he was considering signing with ABC-Paramount Records (later renamed ABC Records
ABC Records
ABC Records was an American record label, founded in New York City in 1955 as ABC-Paramount Records. It originated as the main popular music label operated the Am-Par Record Corporation, the music subsidiary of the American Broadcasting Company . ABC-Paramount Records' first president was Samuel H....

) later in 1959. While he was in negotiations with ABC-Paramount, Atlantic Records released an album of his hits, titled What'd I Say
What'd I Say (album)
What'd I Say is a studio album recorded by Ray Charles in New York City and released in 1959.What'd I Say peaked at #20 on the Billboard "Pop Albums" chart in 1962...

.

Legacy

Michael Lydon, another of Charles' biographers, summarized the impact of the song: "'What'd I Say' was a monster with footprints bigger than its numbers. Daringly different, wildly sexy, and fabulously danceable, the record riveted listeners. When 'What'd I Say' came on the radio, some turned it off in disgust, but millions turned the volume up to blasting and sang 'Unnnh, unnnh, oooooh, oooooh' along with Ray and the Raelets. [It] became the life of a million parties, the spark of as many romances, and a song to date the Summer by." The song's impact was not immediately seen in the U.S.; it was particularly popular in Europe. Paul McCartney
Paul McCartney
Sir James Paul McCartney, MBE, Hon RAM, FRCM is an English musician, singer-songwriter and composer. Formerly of The Beatles and Wings , McCartney is listed in Guinness World Records as the "most successful musician and composer in popular music history", with 60 gold discs and sales of 100...

 was immediately struck by the song and knew that when he heard it he wanted to be involved in making music. George Harrison
George Harrison
George Harrison, MBE was an English musician, guitarist, singer-songwriter, actor and film producer who achieved international fame as lead guitarist of The Beatles. Often referred to as "the quiet Beatle", Harrison became over time an admirer of Indian mysticism, and introduced it to the other...

 remembered an all-night party he attended in 1959 where the song was played for eight hours non-stop: "It was one of the best records I ever heard." While The Beatles
The Beatles
The Beatles were an English rock band, active throughout the 1960s and one of the most commercially successful and critically acclaimed acts in the history of popular music. Formed in Liverpool, by 1962 the group consisted of John Lennon , Paul McCartney , George Harrison and Ringo Starr...

 were developing their sound in Hamburg
The Beatles in Hamburg
The Beatles members John Lennon, Paul McCartney, George Harrison, Stuart Sutcliffe and Pete Best regularly performed at different clubs in Hamburg, Germany, during the period from August 1960 to December 1962; a chapter in the group's history which honed their performance skills, widened their...

, they played "What'd I Say" at every show, trying to see how long they could make the song last and using the audience in the call and response, with which they found immense popularity. The opening electric piano in the song was the first John Lennon
John Lennon
John Winston Lennon, MBE was an English musician and singer-songwriter who rose to worldwide fame as one of the founding members of The Beatles, one of the most commercially successful and critically acclaimed acts in the history of popular music...

 had ever heard, and he tried to replicate it with his guitar. Lennon later credited Ray Charles' opening of "What'd I Say" to the birth of songs dominated by guitar riff
RIFF
The Resource Interchange File Format is a generic file container format for storing data in tagged chunks. It is primarily used to store multimedia such as sound and video, though it may also be used to store any arbitrary data....

s.

When Mick Jagger
Mick Jagger
Sir Michael Philip "Mick" Jagger is an English musician, singer and songwriter, best known as the lead vocalist and a founding member of The Rolling Stones....

 sang for the first time with the band that would become The Rolling Stones
The Rolling Stones
The Rolling Stones are an English rock band, formed in London in April 1962 by Brian Jones , Ian Stewart , Mick Jagger , and Keith Richards . Bassist Bill Wyman and drummer Charlie Watts completed the early line-up...

, he performed a duet of "What'd I Say". Eric Burdon
Eric Burdon
Eric Victor Burdon is an English singer-songwriter best known as a founding member and vocalist of rock band The Animals, and the funk rock band War and for his aggressive stage performance...

 from The Animals
The Animals
The Animals were an English music group of the 1960s formed in Newcastle upon Tyne during the early part of the decade, and later relocated to London...

, Steve Winwood
Steve Winwood
Stephen Lawrence "Steve" Winwood is an English international recording artist whose career spans nearly 50 years. He is a songwriter and a musician whose genres include soul music , R&B, rock, blues-rock, pop-rock, and jazz...

 of The Spencer Davis Group, Brian Wilson
Brian Wilson
Brian Douglas Wilson is an American musician, best known as the leader and chief songwriter of the group The Beach Boys. Within the band, Wilson played bass and keyboards, also providing part-time lead vocals and, more often, backing vocals, harmonizing in falsetto with the group...

 of The Beach Boys
The Beach Boys
The Beach Boys are an American rock band, formed in 1961 in Hawthorne, California. The group was initially composed of brothers Brian, Dennis and Carl Wilson, their cousin Mike Love, and friend Al Jardine. Managed by the Wilsons' father Murry, The Beach Boys signed to Capitol Records in 1962...

, and Van Morrison
Van Morrison
Van Morrison, OBE is a Northern Irish singer-songwriter and musician. His live performances at their best are regarded as transcendental and inspired; while some of his recordings, such as the studio albums Astral Weeks and Moondance, and the live album It's Too Late to Stop Now, are widely...

 counted the song as a major influence on why they were interested in music and incorporated it into their shows. Music historian Robert Stephens attributes the birth of soul music
Soul music
Soul music is a music genre originating in the United States combining elements of gospel music and rhythm and blues. According to the Rock and Roll Hall of Fame, soul is "music that arose out of the black experience in America through the transmutation of gospel and rhythm & blues into a form of...

 to "What'd I Say" when gospel and blues were successfully joined; the new genre of music was matured by later musicians such as James Brown
James Brown
James Joseph Brown was an American singer, songwriter, musician, and recording artist. He is the originator of Funk and is recognized as a major figure in the 20th century popular music for both his vocals and dancing. He has been referred to as "The Godfather of Soul," "Mr...

 and Aretha Franklin
Aretha Franklin
Aretha Louise Franklin is an American singer, songwriter, and pianist. Although known for her soul recordings and referred to as The Queen of Soul, Franklin is also adept at jazz, blues, R&B, gospel music, and rock. Rolling Stone magazine ranked her atop its list of The Greatest Singers of All...

. "In an instant, the music called Soul comes into being. Hallelujah!" wrote musician Lenny Kaye
Lenny Kaye
Lenny Kaye is an American guitarist, composer and writer who is best known as a member of the Patti Smith Group.- Early life :...

 in a retrospective of Atlantic Records artists.

In the late 1950s, rock and roll was faltering as its major stars dropped from public view. Elvis Presley
Elvis Presley
Elvis Aaron Presley was one of the most popular American singers of the 20th century. A cultural icon, he is widely known by the single name Elvis. He is often referred to as the "King of Rock and Roll" or simply "the King"....

 was drafted, Buddy Holly
Buddy Holly
Charles Hardin Holley , known professionally as Buddy Holly, was an American singer-songwriter and a pioneer of rock and roll...

 and Eddie Cochran
Eddie Cochran
Eddie Cochran , was an American rock and roll pioneer who in his brief career had a small but lasting influence on rock music through his guitar playing. Cochran's rockabilly songs, such as "C'mon Everybody", "Somethin' Else", and "Summertime Blues", captured teenage frustration and desire in the...

 died in 1959 and 1960 respectively, Chuck Berry
Chuck Berry
Charles Edward Anderson "Chuck" Berry is an American guitarist, singer, and songwriter, and one of the pioneers of rock and roll music. With songs such as "Maybellene" , "Roll Over Beethoven" , "Rock and Roll Music" and "Johnny B...

 was in jail, and Jerry Lee Lewis
Jerry Lee Lewis
Jerry Lee Lewis is an American rock and roll and country music singer-songwriter and pianist. An early pioneer of rock and roll music, Lewis's career faltered after he married his young cousin, and he afterwards made a career extension to country and western music. He is known by the nickname 'The...

 had been disgraced by press reports that he married his 13-year-old cousin. Music and culture critic Nelson George
Nelson George
Nelson George is an African American author, columnist, music and culture critic, journalist, and filmmaker. He has been nominated twice for the National Book Critics Circle Award....

 disagrees with music historians who attest the last two years of the 1950s were barren of talent, pointing to Ray Charles and this song in particular. George writes that the themes in Charles' work were very similar to the young rebels who popularized rock and roll, writing
By breaking down the division between pulpit and bandstand, recharging blues concerns with transcendental fervor, unashamedly linking the spiritual and the sexual, Charles made pleasure (physical satisfaction) and joy (divine enlightenment) seem the same thing. By doing so he brought the realities of the Saturday-night sinner and Sunday-morning worshipper—so often one and the same—into raucous harmony.


"What'd I Say" has been covered by many artists in many different styles. Elvis Presley used the song in a large dance scene in his 1964 film Viva Las Vegas
Viva Las Vegas
Viva Las Vegas is a 1964 American romantic musical movie starring music icon Elvis Presley and actress/dancer Ann-Margret. This movie is regarded by many fans of these actors and by film critics as one of Presley's best movies, and it is noted for the apparent on-screen chemistry between Presley...

 and released it as a single with the title song
Viva Las Vegas (song)
"Viva Las Vegas" is a 1964 song written by Doc Pomus and Mort Shuman and recorded by Elvis Presley for his Viva Las Vegas film vehicle of that year...

 on the B-side. Cliff Richard
Cliff Richard
Sir Cliff Richard, OBE is a British pop singer, musician, performer, actor, and philanthropist who has sold over an estimated 250 million records worldwide....

, Eric Clapton
Eric Clapton
Eric Patrick Clapton, CBE, is an English guitarist and singer-songwriter. Clapton is the only three-time inductee to the Rock and Roll Hall of Fame: once as a solo artist, and separately as a member of The Yardbirds and Cream. Clapton has been referred to as one of the most important and...

 with John Mayall & the Bluesbreakers
John Mayall & the Bluesbreakers
John Mayall & the Bluesbreakers are a pioneering English blues band, led by singer, songwriter, and multi-instrumentalist John Mayall, OBE. Mayall used the band name between 1963 and 1967, but then dropped it for some fifteen years. However, in 1982 a 'Return of the Bluesbreakers' was announced and...

, The Big Three
The Big Three (musical group)
The Big Three were a Merseybeat group from Liverpool. They are best known for their 1963 recording of "Some Other Guy".-Career:The Big Three evolved from a group called Cass & The Cassanovas, formed in May 1959 by Brian Casser as a trio comprising Casser , Adrian Barber The Big Three were a...

, Eddie Cochran
Eddie Cochran
Eddie Cochran , was an American rock and roll pioneer who in his brief career had a small but lasting influence on rock music through his guitar playing. Cochran's rockabilly songs, such as "C'mon Everybody", "Somethin' Else", and "Summertime Blues", captured teenage frustration and desire in the...

, Bobby Darin
Bobby Darin
Bobby Darin , born Walden Robert Cassotto, was an American singer, actor and musician.Darin performed in a range of music genres, including pop, rock, jazz, folk and country...

, Nancy Sinatra
Nancy Sinatra
Nancy Sandra Sinatra is an American singer and actress. She is the daughter of singer/actor Frank Sinatra, and remains best known for her 1966 signature hit "These Boots Are Made for Walkin'"....

, Sammy Davis, Jr.
Sammy Davis, Jr.
Samuel George "Sammy" Davis Jr. was an American entertainer and was also known for his impersonations of actors and other celebrities....

, and Johnny Cash
Johnny Cash
John R. "Johnny" Cash was an American singer-songwriter, actor, and author, who has been called one of the most influential musicians of the 20th century...

 all put their own style on the song. Jerry Lee Lewis found particular success with his rendition in 1961, which peaked at number 30 and spent eight weeks on the charts. Charles noticed, later writing "I saw that many of the stations which had banned the tune started playing it when it was covered by white artists. That seemed strange to me, as though white sex was cleaner than black sex. But once they began playing the white version, they lifted the ban and also played the original."

Charles later spoofed this double standard on the television comedy show Saturday Night Live
Saturday Night Live
Saturday Night Live is a live American late-night television sketch comedy and variety show developed by Lorne Michaels and Dick Ebersol. The show premiered on NBC on October 11, 1975, under the original title of NBC's Saturday Night.The show's sketches often parody contemporary American culture...

 in 1977. He hosted an episode and had the original band he toured with in the 1950s to join him. In one skit, he tells a producer that he wants to record the song, but the producer tells him that a white band named the "Young Caucasians", composed of beaming white teenagers, are to record it first, which they do on the show, in a chaste, sanitized, and unexciting performance. When Charles and his band counter with their original version, Garrett Morris
Garrett Morris
Garrett Gonzalez Morris is an American comedian and actor from New Orleans. He was part of the original cast of the sketch comedy program Saturday Night Live, appearing from 1975 to 1980.-Early life and career:...

 tell them, "Sorry. That'll never make it."

Charles closed every show he played for the rest of his career with the song, later stating, What'd I Say' is my last song onstage. When I do 'What'd I Say', you don't have to worry about it—that's the end of me; there ain't no encore, no nothin'. I'm finished!" It was ranked tenth on Rolling Stones list of "The 500 Greatest Songs of All Time
The 500 Greatest Songs of All Time
"The 500 Greatest Songs of All Time" was the cover story of a special issue of Rolling Stone, issue number 963, published December 9, 2004, a year after the magazine published its list of "The 500 Greatest Albums of All Time"....

", with the summary, "Charles' grunt-'n'-groan exchanges with the Raeletts were the closest you could get to the sound of orgasm on Top Forty radio during the Eisenhower era". In 2000, it ranked number 43 on VH1
VH1
VH1 or Vh1 is an American cable television network based in New York City. Launched on January 1, 1985 in the old space of Turner Broadcasting's short-lived Cable Music Channel, the original purpose of the channel was to build on the success of MTV by playing music videos, but targeting a slightly...

's 100 Greatest Songs in Rock and Roll and number 96 on VH1's 100 Greatest Dance Songs, being the oldest song in the latter ranking. The same year it was chosen by National Public Radio as one of the 100 most influential songs of the 20th century. A central scene in the 2004 biopic Ray
Ray (film)
Ray is a 2004 biographical film focusing on 30 years of the life of rhythm and blues musician Ray Charles. The independently produced film was directed by Taylor Hackford and starred Jamie Foxx in the title role; Foxx received an Academy Award for Best Actor for his performance.Charles was set to...

 features the improvisation of the song performed by Jamie Foxx
Jamie Foxx
Eric Marlon Bishop , professionally known as Jamie Foxx, is an American actor, singer-songwriter, stand-up comedian, and talk radio host. As an actor, his work in the film Ray earned him the Academy Award and BAFTA Award for Best Actor as well as the Golden Globe Award for Best Actor in a...

, who won an Academy Award
Academy Award for Best Actor
Performance by an Actor in a Leading Role is one of the Academy Awards of Merit presented annually by the Academy of Motion Picture Arts and Sciences to recognize an actor who has delivered an outstanding performance while working within the film industry...

 for his portrayal of Charles. For its historical, artistic, and cultural significance, the Library of Congress
Library of Congress
The Library of Congress is the research library of the United States Congress, de facto national library of the United States, and the oldest federal cultural institution in the United States. Located in three buildings in Washington, D.C., it is the largest library in the world by shelf space and...

 added it to the U.S. National Recording Registry
National Recording Registry
The National Recording Registry is a list of sound recordings that "are culturally, historically, or aesthetically important, and/or inform or reflect life in the United States." The registry was established by the National Recording Preservation Act of 2000, which created the National Recording...

 in 2002. The Rock & Roll Hall of Fame featured it as one of 500 Songs that Shaped Rock and Roll in 2007.

External links

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