Wet Lubricants
Encyclopedia
Wet Lubricants is a brand of personal lubricants produced by Wet International, part of Trigg Laboratories in Valencia, California
. The line includes a variety of water based, silicone based
and oil based lubricants, as well as massage
oils and shaving cream
s.
The Chief executive officer
and President of Trigg Laboratories is Michael Trygstad, who co-founded the company in 1989 with Executive Vice President Christian Franco. They started off with one product: Wet brand personal lubricant.
awareness was at a peak and the original Wet product was formulated with Nonoxynol-9
, a spermicidal agent that was an ingredient in many mainstream sexual wellness and contraceptive products at the time. In 1996, studies began to question the efficacy of Nonoxynol-9 in reducing HIV
transmission, while isolated cases of skin irritation and inflammation were also reported and Trigg Laboratories chose to remove it from their product. While these studies began eleven years ago, it was only in December 2007 that the Food and Drug Administration
finally mandated a warning about Nonoxynol-9.
researchers that found that subjects who used lubricants during anal sex
were three times more likely to contract rectal sexually transmitted infections than those who had anal sex without lubricant. This and one other study examining the effects of sexual lubricants used in anal sex were presented in April at the International Microbicides Conference.
Of the lubricants tested (Astroglide
, Elbow Grease, ID Glide, KY Jelly, Wet Platinum, and PRÉ) all were water-based but Wet Platinum, which is silicone-based. PRE and Wet Platinum were found to be the safest lubricants in terms of toxicity, whereas Astroglide and KY Jelly appeared to be the most problematic.
To give the product its texture and feel, water-based lubricants have higher amounts of glycerin, adding high levels of salts and sugars. As a silicon-based product, Wet Platinum does not have a high glycerin component, so the salt and sugar levels are more consistent with that of the rectal cells. PRÉ is an isotonic
lubricant, meaning it has the same concentration of sugars, salt, and water as human rectal cells, so it would not cause trauma to the epithelium
.
’s The Real World: Washington, D.C.
when housemate Andrew picked up a bottle and proceeded to snack on the lubricant by pouring it directly into his mouth. He joked that it was really tasty and he would use it on salads.
In May 2010, Wet lubricants were featured on Tori and Dean: Home Sweet Hollywood as a part of Tori
’s new adventures in wedding planning. Taking on the role of wedding planner
for her friend Brandy’s wedding, Tori is charged with wer arrangements, cakes, set-up and the bridal party gift bags, in which she provided a variety of Wet personal lubricants.
In June 2010, Wet Platinum was featured in the “adult” version of the music video for Ludacris
’ single “Sex Room,” which debuted on Vevo
. Wet Platinum was used by Ludacris in a steamy bedroom scene. The edited version of the video was released yesterday on MTV and MTV2
but does not include scenes with Wet.
Valencia, California
Valencia is an affluent planned community located in the City of Santa Clarita, California and Los Angeles County, California, U.S. in the northwestern corner of the Santa Clarita Valley, adjacent to Interstate 5. In 1987, it was one of the four unincorporated communities that merged to create the...
. The line includes a variety of water based, silicone based
Silicone
Silicones are inert, synthetic compounds with a variety of forms and uses. Typically heat-resistant and rubber-like, they are used in sealants, adhesives, lubricants, medical applications , cookware, and insulation....
and oil based lubricants, as well as massage
Massage
Massage is the manipulation of superficial and deeper layers of muscle and connective tissue to enhance function, aid in the healing process, and promote relaxation and well-being. The word comes from the French massage "friction of kneading", or from Arabic massa meaning "to touch, feel or handle"...
oils and shaving cream
Shaving cream
Shaving cream is a substance that is applied to the face or wherever else hair grows, to provide lubrication and avoid razor burn during shaving. Shaving cream is often bought in a spray can, but can also be purchased in tubs or tubes. Shaving cream in a can is commonly dispensed as a foam or a gel...
s.
The Chief executive officer
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
and President of Trigg Laboratories is Michael Trygstad, who co-founded the company in 1989 with Executive Vice President Christian Franco. They started off with one product: Wet brand personal lubricant.
Nonoxynol-9
When Wet was launched, AIDSAIDS
Acquired immune deficiency syndrome or acquired immunodeficiency syndrome is a disease of the human immune system caused by the human immunodeficiency virus...
awareness was at a peak and the original Wet product was formulated with Nonoxynol-9
Nonoxynol-9
Nonoxynol-9, sometimes abbreviated as N-9, is an organic compound that is used as a surfactant. It is a member of the nonoxynol family of nonionic surfactants. N-9 and related compounds are ingredients in various cleaning and cosmetic products. It is widely used in contraceptives for its...
, a spermicidal agent that was an ingredient in many mainstream sexual wellness and contraceptive products at the time. In 1996, studies began to question the efficacy of Nonoxynol-9 in reducing HIV
HIV
Human immunodeficiency virus is a lentivirus that causes acquired immunodeficiency syndrome , a condition in humans in which progressive failure of the immune system allows life-threatening opportunistic infections and cancers to thrive...
transmission, while isolated cases of skin irritation and inflammation were also reported and Trigg Laboratories chose to remove it from their product. While these studies began eleven years ago, it was only in December 2007 that the Food and Drug Administration
Food and Drug Administration
The Food and Drug Administration is an agency of the United States Department of Health and Human Services, one of the United States federal executive departments...
finally mandated a warning about Nonoxynol-9.
HIV Study
In 2010 a report of a study was released by University of California, Los AngelesUniversity of California, Los Angeles
The University of California, Los Angeles is a public research university located in the Westwood neighborhood of Los Angeles, California, USA. It was founded in 1919 as the "Southern Branch" of the University of California and is the second oldest of the ten campuses...
researchers that found that subjects who used lubricants during anal sex
Anal sex
Anal sex is the sex act in which the penis is inserted into the anus of a sexual partner. The term can also include other sexual acts involving the anus, including pegging, anilingus , fingering, and object insertion.Common misconception describes anal sex as practiced almost exclusively by gay men...
were three times more likely to contract rectal sexually transmitted infections than those who had anal sex without lubricant. This and one other study examining the effects of sexual lubricants used in anal sex were presented in April at the International Microbicides Conference.
Of the lubricants tested (Astroglide
Astroglide
Astroglide is a brand of personal lubricant manufactured by BioFilm Inc of Vista, California.The inventors of Astroglide, Daniel Wray and Erich Drafahl, formulated it while working on the cooling system of a space shuttle at Edwards Air Force Base in 1977. This association with aerospace was...
, Elbow Grease, ID Glide, KY Jelly, Wet Platinum, and PRÉ) all were water-based but Wet Platinum, which is silicone-based. PRE and Wet Platinum were found to be the safest lubricants in terms of toxicity, whereas Astroglide and KY Jelly appeared to be the most problematic.
To give the product its texture and feel, water-based lubricants have higher amounts of glycerin, adding high levels of salts and sugars. As a silicon-based product, Wet Platinum does not have a high glycerin component, so the salt and sugar levels are more consistent with that of the rectal cells. PRÉ is an isotonic
Isotonic
The term isotonic may refer to;*Isotonic for the term associated with muscle contraction*An isotone in nuclear physics*Sports drinks are sometimes designed in an isotonic way to assist athletes rehydrate while balancing electrolytes...
lubricant, meaning it has the same concentration of sugars, salt, and water as human rectal cells, so it would not cause trauma to the epithelium
Epithelium
Epithelium is one of the four basic types of animal tissue, along with connective tissue, muscle tissue and nervous tissue. Epithelial tissues line the cavities and surfaces of structures throughout the body, and also form many glands. Functions of epithelial cells include secretion, selective...
.
Pop Culture References
In April 2010, Wet Kiwi Strawberry flavored lubricant was featured in an episode of MTVMTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
’s The Real World: Washington, D.C.
The Real World: Washington, D.C.
The Real World: Washington D.C., also known as The Real World: D.C. or The Real World: DC, is the twenty-third season of MTV's reality television series The Real World, which focuses on a group of diverse strangers living together for several months in a different city each season, as cameras...
when housemate Andrew picked up a bottle and proceeded to snack on the lubricant by pouring it directly into his mouth. He joked that it was really tasty and he would use it on salads.
In May 2010, Wet lubricants were featured on Tori and Dean: Home Sweet Hollywood as a part of Tori
Tori Spelling
Victoria Davey "Tori" Spelling is an American actress. Spelling became known in the early 1990s for her role as Donna Martin on Beverly Hills, 90210. Spelling then had roles in a string of made-for-television films, such as A Friend to Die For and Mother, May I Sleep with Danger?...
’s new adventures in wedding planning. Taking on the role of wedding planner
Wedding planner
A wedding planner is a professional who assists with planning and organization of weddings. Weddings are significant events in people's lives, and those involved are often willing to spend a considerable amount of money to ensure it is organized as perfectly as possible.Professional wedding...
for her friend Brandy’s wedding, Tori is charged with wer arrangements, cakes, set-up and the bridal party gift bags, in which she provided a variety of Wet personal lubricants.
In June 2010, Wet Platinum was featured in the “adult” version of the music video for Ludacris
Ludacris
Christopher Brian Bridges , better known by his stage name Ludacris, is an American rapper and actor. Along with his manager, Chaka Zulu, Ludacris is the co-founder of Disturbing tha Peace, an imprint distributed by Def Jam Recordings...
’ single “Sex Room,” which debuted on Vevo
Vevo
Vevo is a music video website. It is a joint venture among Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media with EMI licensing its content to the group without taking an ownership stake. The service was launched officially on December 8, 2009...
. Wet Platinum was used by Ludacris in a steamy bedroom scene. The edited version of the video was released yesterday on MTV and MTV2
MTV2
MTV2 is a cable network that is widely available in the United States on digital cable and satellite television, and is progressively being added to analogue cable lineups across the nation...
but does not include scenes with Wet.