Wellington House
Encyclopedia
Wellington House is the more common name for Britain's War Propaganda Bureau, which operated during World War I
World War I
World War I , which was predominantly called the World War or the Great War from its occurrence until 1939, and the First World War or World War I thereafter, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918...

 from Wellington House, a building located in Buckingham Gate, London, which was the headquarters of the National Insurance Commission before the War. The Bureau, which operated under the supervision of the Foreign Office, was mainly directed at foreign targets, including Allied nations and neutral countries, especially (until 1917) the United States. The building itself has since been demolished, and its former site is now occupied by a block of flats.

History

In August 1914, after discovering that Germany had a Propaganda Agency, David Lloyd George
David Lloyd George
David Lloyd George, 1st Earl Lloyd-George of Dwyfor OM, PC was a British Liberal politician and statesman...

, the Chancellor of the Exchequer
Chancellor of the Exchequer
The Chancellor of the Exchequer is the title held by the British Cabinet minister who is responsible for all economic and financial matters. Often simply called the Chancellor, the office-holder controls HM Treasury and plays a role akin to the posts of Minister of Finance or Secretary of the...

, was given the task of setting up a British War Propaganda Bureau. Lloyd George appointed the writer and fellow Liberal
Liberal Party (UK)
The Liberal Party was one of the two major political parties of the United Kingdom during the 19th and early 20th centuries. It was a third party of negligible importance throughout the latter half of the 20th Century, before merging with the Social Democratic Party in 1988 to form the present day...

 MP
Member of Parliament
A Member of Parliament is a representative of the voters to a :parliament. In many countries with bicameral parliaments, the term applies specifically to members of the lower house, as upper houses often have a different title, such as senate, and thus also have different titles for its members,...

, Charles Masterman to head the organization, whose headquarters were set up at Wellington House, the London headquarters of the National Insurance Commission, of which Masterman was the chairman.

The Bureau began its propaganda campaign on 2 September 1914 when Masterman invited 25 leading British authors to Wellington House to discuss ways of best promoting Britain's interests during the war. Those who attended included William Archer
William Archer (critic)
William Archer , Scottish critic, was born in Perth, and was educated at the University of Edinburgh, where he received the degree of M.A. in 1876. He was the son of Thomas Archer....

, Arthur Conan Doyle
Arthur Conan Doyle
Sir Arthur Ignatius Conan Doyle DL was a Scottish physician and writer, most noted for his stories about the detective Sherlock Holmes, generally considered a milestone in the field of crime fiction, and for the adventures of Professor Challenger...

, Arnold Bennett
Arnold Bennett
- Early life :Bennett was born in a modest house in Hanley in the Potteries district of Staffordshire. Hanley is one of a conurbation of six towns which joined together at the beginning of the twentieth century as Stoke-on-Trent. Enoch Bennett, his father, qualified as a solicitor in 1876, and the...

, John Masefield
John Masefield
John Edward Masefield, OM, was an English poet and writer, and Poet Laureate of the United Kingdom from 1930 until his death in 1967...

, Ford Madox Ford
Ford Madox Ford
Ford Madox Ford was an English novelist, poet, critic and editor whose journals, The English Review and The Transatlantic Review, were instrumental in the development of early 20th-century English literature...

, G. K. Chesterton
G. K. Chesterton
Gilbert Keith Chesterton, KC*SG was an English writer. His prolific and diverse output included philosophy, ontology, poetry, plays, journalism, public lectures and debates, literary and art criticism, biography, Christian apologetics, and fiction, including fantasy and detective fiction....

, Henry Newbolt
Henry Newbolt
Sir Henry John Newbolt, CH was an English poet. He is best remembered for Vitaï Lampada, a lyrical piece used for propaganda purposes during the First World War.-Background:...

, John Galsworthy
John Galsworthy
John Galsworthy OM was an English novelist and playwright. Notable works include The Forsyte Saga and its sequels, A Modern Comedy and End of the Chapter...

, Thomas Hardy
Thomas Hardy
Thomas Hardy, OM was an English novelist and poet. While his works typically belong to the Naturalism movement, several poems display elements of the previous Romantic and Enlightenment periods of literature, such as his fascination with the supernatural.While he regarded himself primarily as a...

, Rudyard Kipling
Rudyard Kipling
Joseph Rudyard Kipling was an English poet, short-story writer, and novelist chiefly remembered for his celebration of British imperialism, tales and poems of British soldiers in India, and his tales for children. Kipling received the 1907 Nobel Prize for Literature...

, Gilbert Parker
Gilbert Parker
Sir Horatio Gilbert George Parker, 1st Baronet PC , known as Gilbert Parker, Canadian novelist and British politician, was born at Camden East, Addington, Ontario, the son of Captain J. Parker, R.A....

, G. M. Trevelyan
G. M. Trevelyan
George Macaulay Trevelyan, OM, CBE, FRS, FBA , was a British historian. Trevelyan was the third son of Sir George Otto Trevelyan, 2nd Baronet, and great-nephew of Thomas Babington Macaulay, whose staunch liberal Whig principles he espoused in accessible works of literate narrative avoiding a...

 and H. G. Wells
H. G. Wells
Herbert George Wells was an English author, now best known for his work in the science fiction genre. He was also a prolific writer in many other genres, including contemporary novels, history, politics and social commentary, even writing text books and rules for war games...

.

All the writers who attended agreed to maintain the utmost secrecy, and it was not until 1935 that the activities of the War Propaganda Bureau became public knowledge. Several of the writers agreed to write pamphlets and books that would promote the government's point of view; these were printed and published by such well-known publishers as Hodder & Stoughton
Hodder & Stoughton
Hodder & Stoughton is a British publishing house, now an imprint of Hachette.-History:The firm has its origins in the 1840s, with Matthew Hodder's employment, aged fourteen, with Messrs Jackson and Walford, the official publisher for the Congregational Union...

, Methuen, Oxford University Press
Oxford University Press
Oxford University Press is the largest university press in the world. It is a department of the University of Oxford and is governed by a group of 15 academics appointed by the Vice-Chancellor known as the Delegates of the Press. They are headed by the Secretary to the Delegates, who serves as...

, John Murray
John Murray (publisher)
John Murray is an English publisher, renowned for the authors it has published in its history, including Jane Austen, Sir Arthur Conan Doyle, Lord Byron, Charles Lyell, Johann Wolfgang von Goethe, Herman Melville, and Charles Darwin...

, Macmillan
Macmillan Publishers
Macmillan Publishers Ltd, also known as The Macmillan Group, is a privately held international publishing company owned by Georg von Holtzbrinck Publishing Group. It has offices in 41 countries worldwide and operates in more than thirty others.-History:...

 and Thomas Nelson
Thomas Nelson (publisher)
Thomas Nelson is a publishing firm that began in Scotland in 1798 as the namesake of its founder. Its former US division is currently the sixth largest American trade publisher and the world's largest Christian publisher. It is owned by the private equity firm Kohlberg & Company...

. The War Propaganda Bureau went on to publish over 1,160 pamphlets during the war.

One of the first significant publications to be produced by the Bureau was the Report on Alleged German Outrages, in early 1915. This pamphlet documented atrocities both actual and alleged committed by the German army against Belgian civilians. A Dutch illustrator, Louis Raemaekers
Louis Raemaekers
Louis Raemaekers was a Dutch painter and cartoonist for the Amsterdam Telegraaf during World War I, noted for his anti-German stance....

, provided highly emotional drawings which appeared in the pamphlet.

One of Masterman's early projects was a history of the war to be published as a monthly magazine, for which he recruited John Buchan to head its production. Published by Buchan's own publishers, Thomas Nelson, the first installment of the Nelson's History of the War appeared in February 1915. A further 23 editions appeared regularly during the war. Buchan was given the rank of Second Lieutenant in the Intelligence Corps and provided with the necessary documents to write the work. General Headquarters Staff saw this as very good for propaganda as Buchan's close relationship with Britain's military leaders made it very difficult for him to include any criticism about the way the war was being conducted.

After January 1916 the Bureau's activities were subsumed under the office of the Secretary of State for Foreign Affairs. In May 1916 Masterman recruited artist Muirhead Bone
Muirhead Bone
Sir Muirhead Bone was a Scottish etcher, drypoint and watercolour artist.The son of a printer, Bone was born in Glasgow and trained initially as an architect, later going on to study art at Glasgow School of Art. He began printmaking in 1898, and although his first known print was a lithograph, he...

. He was sent to France and by October had produced 150 drawings. After Bone returned to England he was replaced by his brother-in-law, Francis Dodd
Francis Dodd
Francis Edgar Dodd RA was a notable British portrait and landscape artist and printmaker.Born in Holyhead, north Wales, the son of a Wesleyan minister, Dodd trained at the Glasgow School of Art, winning the Haldene Scholarship in 1893 and travelling around France, Italy and later Spain...

, who had been working for the Manchester Guardian. In 1917 arrangements were made to send other artists to France including Eric Kennington
Eric Kennington
Eric Henri Kennington RA was an English Sculptor, artist and illustrator, and an official war artist in both World Wars.-Early life:...

, William Orpen
William Orpen
Major Sir William Newenham Montague Orpen, KBE, RA, RHA was an Irish portrait painter, who worked mainly in London...

, Paul Nash
Paul Nash (artist)
Paul Nash was a British landscape painter, surrealist and war artist, as well as a book-illustrator, writer and designer of applied art. He was the older brother of the artist John Nash.-Early life:...

, Christopher R. W. Nevinson
Christopher R. W. Nevinson
Christopher Richard Wynne Nevinson was a British figure and landscape painter, etcher and lithographer. He is often referred to by his initials C. R. W...

 and William Rothenstein
William Rothenstein
Sir William Rothenstein was an English painter, draughtsman and writer on art.-Life and work:William Rothenstein was born into a German-Jewish family in Bradford, West Yorkshire. His father, Moritz, emigrated from Germany in 1859 to work in Bradford's burgeoning textile industry...

. John Lavery
John Lavery
Sir John Lavery was an Irish painter best known for his portraits.Belfast-born John Lavery attended the Haldane Academy, in Glasgow, in the 1870s and the Académie Julian in Paris in the early 1880s. He returned to Glasgow and was associated with the Glasgow School...

 was recruited to paint pictures of the home front. Nash later complained about the strict control maintained by the Bureau over the official subject matter, saying "I am no longer an artist. I am an artist who will bring back word from the men who are fighting to those who want the war to go on forever. Feeble, inarticulate will be my message, but it will have a bitter truth and may it burn their lousy souls."

In February 1917 the government established a Department of Information. John Buchan was promoted to Lieutenant-Colonel and put in charge of it at an annual salary of £1,000. Masterman retained responsibility for books, pamphlets, photographs and war art, while T.L. Gilmour was responsible for telegraph communications, radio, newspapers, magazines and the cinema.

In early 1918 it was decided that a senior government figure should take over responsibility for propaganda and on 4 March Lord Beaverbrook, owner of the Daily Express
Daily Express
The Daily Express switched from broadsheet to tabloid in 1977 and was bought by the construction company Trafalgar House in the same year. Its publishing company, Beaverbrook Newspapers, was renamed Express Newspapers...

newspaper, was made Minister of Information
Minister of Information
The Ministry of Information , headed by the Minister of Information, was a United Kingdom government department created briefly at the end of World War I and again during World War II...

. Masterman was placed beneath him as Director of Publications, and John Buchan as Director of Intelligence. Lord Northcliffe, owner of The Times
The Times
The Times is a British daily national newspaper, first published in London in 1785 under the title The Daily Universal Register . The Times and its sister paper The Sunday Times are published by Times Newspapers Limited, a subsidiary since 1981 of News International...

and the Daily Mail
Daily Mail
The Daily Mail is a British daily middle-market tabloid newspaper owned by the Daily Mail and General Trust. First published in 1896 by Lord Northcliffe, it is the United Kingdom's second biggest-selling daily newspaper after The Sun. Its sister paper The Mail on Sunday was launched in 1982...

, was put in charge of propaganda aimed at enemy nations, while Robert Donald
Robert Donald
Sir Robert Donald was a British newspaper editor.Working as a clerk, Donald submitted free articles to a local journal, then gained employment at the Edinburgh Evening News. He also worked on The Courant and the Northampton Echo before becoming a freelancer. In 1888, he joined The Star, a new...

, editor of the Daily Chronicle
Daily Chronicle
The Daily Chronicle was a British newspaper that was published from 1872 to 1930 when it merged with the Daily News to become the News Chronicle.-History:...

, was made director of propaganda aimed at neutral nations. Following the announcement, in February 1918, Lloyd George was accused of creating this new system to gain control over Fleet Street
Fleet Street
Fleet Street is a street in central London, United Kingdom, named after the River Fleet, a stream that now flows underground. It was the home of the British press until the 1980s...

's leading figures.

External links

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