We Were Dead Before the Ship Even Sank
Encyclopedia
We Were Dead Before the Ship Even Sank is the fifth studio album
by American
indie rock
band Modest Mouse
, released in 2007. The album is the first studio album by the band since their 2004 album, Good News for People Who Love Bad News
and is also the first album with former Smiths
guitarist
Johnny Marr
as a member of the band. It has a strong nautical theme and was originally envisioned as a concept album about a boat crew that dies in every song.
This album was certified Gold for sales of over 500,000 copies in the USA.
in Oxford
, Mississippi
with producer Dennis Herring
, becoming the second consecutive Modest Mouse album to be recorded at that location and with that producer. Audible Alchemy in Portland, Oregon
was also credited as a recording studio for the album. The original drummer for Modest Mouse, Jeremiah Green
, also returned to the band for this album. Additionally, James Mercer
of The Shins
sings backup vocals on the tracks "We've Got Everything," "Missed The Boat," and "Florida."
The album was leaked to the Internet
on February 15, 2007, a full month before its official release on March 20, 2007. In its first week of release, the album debuted at #1 in the Billboard 200
selling 128,585 copies.
The album went gold
in Canada in June 2008 and sold 50,000 copies.
said of Johnny Marr
: "He made a cautious commitment to write and record with us, and then the tighter we got, he was like, ‘okay, let's tour too'. Then he was pretty much a member of the band—not pretty much; he's a full blown member of the band. It's really fuckin' nice." According to Brock, Marr was involved in songwriting on the album, and will even tour with the band in support of it. In the interview, Brock described We Were Dead... as a "nautical balalaika
carnival romp". Johnny Marr later responded to Brock's comments by saying "Isaac contacted me and asked if I'd help Modest Mouse write the new album. I was intrigued and played with the band in Portland a couple of times. We hit it off and wrote three great songs straight away, something clicked, it felt right from the off. I have a new Healers album pretty much done, but we've been having such a good time playing these new Modest Mouse songs. When people hear the record they'll see why, we're very good together."
and Canada
on December 19, 2006, but in an e-mail sent to members of Modest Mouse's mailing list on October 6, 2006, the album was pushed back: "The forthcoming record We Were Dead Before the Ship Even Sank is set for release early next year...". It was pushed back until March 20, 2007, and released on April 2, 2007 in the United Kingdom
and the Republic of Ireland
. The album was also released in Australia
on March 17 and Germany
on March 30.
Two CD
versions of the album were released for purchase: the regular version, which comes in a standard jewel case, and the deluxe digipak
version which "includes a digipack and a 32-page full color booklet all packaged in a deluxe slipcase" made of canvas. The Sony Music
website also offers a double gatefold
(2 LP
) 180-gram vinyl
edition of the album.
In anticipation of the album's release, Modest Mouse was named March 2007's Xbox Live Artist of the Month. Xbox Live
users could download the "Dashboard" music video and have the chance to play against the band in an upcoming Game with Fame. There was also a sweepstakes and other exclusive bonuses.
released from the album was "Dashboard
" in January 2007. It was first sent to members of the Modest Mouse e-mail list on January 3 and is still present on the band's media player on their official MySpace
page. The song was released to radio on January 16, and made available at the iTunes Store
on January 29.
The second single was "Missed the Boat", with the video being directed by Christopher Mills (who also directed the Float On
video). It peaked at #24.
The third single is "Little Motel
". The video was shown on the official Modest Mouse Youtube channel on October 11, 2007.
Album
An album is a collection of recordings, released as a single package on gramophone record, cassette, compact disc, or via digital distribution. The word derives from the Latin word for list .Vinyl LP records have two sides, each comprising one half of the album...
by American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
indie rock
Indie rock
Indie rock is a genre of alternative rock that originated in the United Kingdom and the United States in the 1980s. Indie rock is extremely diverse, with sub-genres that include lo-fi, post-rock, math rock, indie pop, dream pop, noise rock, space rock, sadcore, riot grrrl and emo, among others...
band Modest Mouse
Modest Mouse
Modest Mouse is an American indie rock band formed in 1993 in Issaquah, Washington, by singer/lyricist/guitarist Isaac Brock, drummer Jeremiah Green, and bassist Eric Judy. They are based in Portland, Oregon. Since their 1996 debut album, This Is a Long Drive for Someone with Nothing to Think...
, released in 2007. The album is the first studio album by the band since their 2004 album, Good News for People Who Love Bad News
Good News for People Who Love Bad News
Good News for People Who Love Bad News is the fourth full-length album recorded by indie rock band Modest Mouse.The album was released by Epic Records on April 6, 2004 on both CD and 180g/m² vinyl record. It was rereleased on DualDisc on October 11, 2005...
and is also the first album with former Smiths
The Smiths
The Smiths were an English alternative rock band, formed in Manchester in 1982. Based on the song writing partnership of Morrissey and Johnny Marr , the band also included Andy Rourke and Mike Joyce...
guitarist
Guitarist
A guitarist is a musician who plays the guitar. Guitarists may play a variety of instruments such as classical guitars, acoustic guitars, electric guitars, and bass guitars. Some guitarists accompany themselves on the guitar while singing.- Versatility :The guitarist controls an extremely...
Johnny Marr
Johnny Marr
Johnny Marr is an English musician and songwriter. Marr rose to fame in the 1980s as the guitarist in The Smiths, with whom he formed a prolific songwriting partnership with Morrissey. Marr has been a member of Electronic, The The, and Modest Mouse...
as a member of the band. It has a strong nautical theme and was originally envisioned as a concept album about a boat crew that dies in every song.
This album was certified Gold for sales of over 500,000 copies in the USA.
Production
The album was recorded at Sweet Tea StudioSweet Tea Recording Studio
Sweet Tea Recording Studio is a 24-track recording studio in Oxford, Mississippi owned by producer Dennis Herring and operated by Dawn Palladino...
in Oxford
Oxford, Mississippi
Oxford is a city in, and the county seat of, Lafayette County, Mississippi, United States. Founded in 1835, it was named after the British university city of Oxford in hopes of having the state university located there, which it did successfully attract....
, Mississippi
Mississippi
Mississippi is a U.S. state located in the Southern United States. Jackson is the state capital and largest city. The name of the state derives from the Mississippi River, which flows along its western boundary, whose name comes from the Ojibwe word misi-ziibi...
with producer Dennis Herring
Dennis Herring
Dennis Herring is an American record producer, engineer, mixer, and musician. Herring has produced for The Hives, Elvis Costello, Counting Crows, Modest Mouse, Camper Van Beethoven, and Jars of Clay. Herring owns a 24-track recording studio, Sweet Tea Studios, which is located in Oxford, Mississippi...
, becoming the second consecutive Modest Mouse album to be recorded at that location and with that producer. Audible Alchemy in Portland, Oregon
Portland, Oregon
Portland is a city located in the Pacific Northwest, near the confluence of the Willamette and Columbia rivers in the U.S. state of Oregon. As of the 2010 Census, it had a population of 583,776, making it the 29th most populous city in the United States...
was also credited as a recording studio for the album. The original drummer for Modest Mouse, Jeremiah Green
Jeremiah Green
Jeremiah Martin Green is a founding member and drummer of the indie rock band Modest Mouse from 1993 to March 2003, and again from July 2004....
, also returned to the band for this album. Additionally, James Mercer
James Mercer (musician)
James Russell Mercer is an American guitarist and Alternative rock musician. He is a founding member and lead singer-songwriter of the Grammy-nominated indie rock group The Shins. In 2009, Mercer and producer Danger Mouse formed the side project Broken Bells, for which they released a...
of The Shins
The Shins
The Shins are an American indie rock band comprising singer, songwriter, and guitarist James Mercer, guitarist/bassist Dave Hernandez, Eric Johnson of Fruit Bats, drummer Joe Plummer and bassist Ron Lewis. Their sound draws on several musical genres, including pop, alternative rock, indie rock,...
sings backup vocals on the tracks "We've Got Everything," "Missed The Boat," and "Florida."
The album was leaked to the Internet
Internet leak
An Internet leak occurs when a party's confidential information is released to the public on the Internet. Various types of information and data can be, and have been, "leaked" to the Internet, the most common being personal information, computer software and source code, and artistic works such...
on February 15, 2007, a full month before its official release on March 20, 2007. In its first week of release, the album debuted at #1 in the Billboard 200
Billboard 200
The Billboard 200 is a ranking of the 200 highest-selling music albums and EPs in the United States, published weekly by Billboard magazine. It is frequently used to convey the popularity of an artist or groups of artists...
selling 128,585 copies.
The album went gold
Music recording sales certification
Music recording sales certification is a system of certifying that a music recording has shipped or sold a certain number of copies, where the threshold quantity varies by type and by nation or territory .Almost all countries follow variations of the RIAA certification categories,...
in Canada in June 2008 and sold 50,000 copies.
Johnny Marr joins the band
In an interview, Isaac BrockIsaac Brock (musician)
Isaac Brock is the lead singer, guitarist, banjoist, and songwriter for the American indie rock band Modest Mouse, as well as his side project band, Ugly Casanova...
said of Johnny Marr
Johnny Marr
Johnny Marr is an English musician and songwriter. Marr rose to fame in the 1980s as the guitarist in The Smiths, with whom he formed a prolific songwriting partnership with Morrissey. Marr has been a member of Electronic, The The, and Modest Mouse...
: "He made a cautious commitment to write and record with us, and then the tighter we got, he was like, ‘okay, let's tour too'. Then he was pretty much a member of the band—not pretty much; he's a full blown member of the band. It's really fuckin' nice." According to Brock, Marr was involved in songwriting on the album, and will even tour with the band in support of it. In the interview, Brock described We Were Dead... as a "nautical balalaika
Balalaika
The balalaika is a stringed musical instrument popular in Russia, with a characteristic triangular body and three strings.The balalaika family of instruments includes instruments of various sizes, from the highest-pitched to the lowest, the prima balalaika, secunda balalaika, alto balalaika, bass...
carnival romp". Johnny Marr later responded to Brock's comments by saying "Isaac contacted me and asked if I'd help Modest Mouse write the new album. I was intrigued and played with the band in Portland a couple of times. We hit it off and wrote three great songs straight away, something clicked, it felt right from the off. I have a new Healers album pretty much done, but we've been having such a good time playing these new Modest Mouse songs. When people hear the record they'll see why, we're very good together."
Release details
The album was originally intended to be released in the United StatesUnited States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
and Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
on December 19, 2006, but in an e-mail sent to members of Modest Mouse's mailing list on October 6, 2006, the album was pushed back: "The forthcoming record We Were Dead Before the Ship Even Sank is set for release early next year...". It was pushed back until March 20, 2007, and released on April 2, 2007 in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and the Republic of Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
. The album was also released in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
on March 17 and Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
on March 30.
Two CD
Compact Disc
The Compact Disc is an optical disc used to store digital data. It was originally developed to store and playback sound recordings exclusively, but later expanded to encompass data storage , write-once audio and data storage , rewritable media , Video Compact Discs , Super Video Compact Discs ,...
versions of the album were released for purchase: the regular version, which comes in a standard jewel case, and the deluxe digipak
Digipak
Digipak is a patented style of CD, DVD or BD packaging, and is a registered trademark of AGI World Ltd., an Atlas Holdings company.-Features:...
version which "includes a digipack and a 32-page full color booklet all packaged in a deluxe slipcase" made of canvas. The Sony Music
Sony Music Entertainment
Sony Music Entertainment ' is the second-largest global recorded music company of the "big four" record companies and is controlled by Sony Corporation of America, the United States subsidiary of Japan's Sony Corporation....
website also offers a double gatefold
Gatefold
A gatefold is a type of fold used for advertising around a magazine or section, and for packaging of media such as vinyl records.- LP covers :...
(2 LP
LP album
The LP, or long-playing microgroove record, is a format for phonograph records, an analog sound storage medium. Introduced by Columbia Records in 1948, it was soon adopted as a new standard by the entire record industry...
) 180-gram vinyl
Gramophone record
A gramophone record, commonly known as a phonograph record , vinyl record , or colloquially, a record, is an analog sound storage medium consisting of a flat disc with an inscribed, modulated spiral groove...
edition of the album.
In anticipation of the album's release, Modest Mouse was named March 2007's Xbox Live Artist of the Month. Xbox Live
Xbox Live
Xbox Live is an online multiplayer gaming and digital media delivery service created and operated by Microsoft Corporation. It is currently the only online gaming service on consoles that charges users a fee to play multiplayer gaming. It was first made available to the Xbox system in 2002...
users could download the "Dashboard" music video and have the chance to play against the band in an upcoming Game with Fame. There was also a sweepstakes and other exclusive bonuses.
Singles
The first singleSingle (music)
In music, a single or record single is a type of release, typically a recording of fewer tracks than an LP or a CD. This can be released for sale to the public in a variety of different formats. In most cases, the single is a song that is released separately from an album, but it can still appear...
released from the album was "Dashboard
Dashboard (song)
"Dashboard" is a song by American indie rock band Modest Mouse and is the second track on their 2007 album We Were Dead Before the Ship Even Sank. The song was released as the first single from that album and peaked at #5 on Billboard's Modern Rock Tracks chart. It debuted at #59 in the Billboard...
" in January 2007. It was first sent to members of the Modest Mouse e-mail list on January 3 and is still present on the band's media player on their official MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
page. The song was released to radio on January 16, and made available at the iTunes Store
ITunes Store
The iTunes Store is a software-based online digital media store operated by Apple. Opening as the iTunes Music Store on April 28, 2003, with over 200,000 items to purchase, it is, as of April 2008, the number-one music vendor in the United States...
on January 29.
The second single was "Missed the Boat", with the video being directed by Christopher Mills (who also directed the Float On
Float On (Modest Mouse song)
"Float On" is a single released by indie rock band Modest Mouse. It also appears on their album Good News for People Who Love Bad News. The track is generally considered to be the band's signature song.The song was nominated for a Grammy in 2005....
video). It peaked at #24.
The third single is "Little Motel
Little Motel
Little Motel is a song by the band Modest Mouse. It is the third single to be released from the album We Were Dead Before the Ship Even Sank....
". The video was shown on the official Modest Mouse Youtube channel on October 11, 2007.
Track listing
Bonus material
- A behind the scenes look into the making of the "Dashboard" video entitled "A Fisherman's Tale" was included with iTunes StoreITunes StoreThe iTunes Store is a software-based online digital media store operated by Apple. Opening as the iTunes Music Store on April 28, 2003, with over 200,000 items to purchase, it is, as of April 2008, the number-one music vendor in the United States...
pre-orders of the album and the Japanese limited edition 2-disc set. - A 7" vinyl singleGramophone recordA gramophone record, commonly known as a phonograph record , vinyl record , or colloquially, a record, is an analog sound storage medium consisting of a flat disc with an inscribed, modulated spiral groove...
featuring the unreleased track "King RatKing Rat (song)"King Rat" is a song by indie rock band Modest Mouse and appears as the title track to their fifth promotional single, following "The World At Large". The single was later released on the band's 2009 EP No One's First and You're Next...
" with album track "Fire It Up" as the B-sideA-side and B-sideA-side and B-side originally referred to the two sides of gramophone records on which singles were released beginning in the 1950s. The terms have come to refer to the types of song conventionally placed on each side of the record, with the A-side being the featured song , while the B-side, or...
was included with the pre-order of the album at certain retailers. - U.S. Best BuyBest BuyBest Buy Co., Inc. is an American specialty retailer of consumer electronics in the United States, accounting for 19% of the market. It also operates in Mexico, Canada & China. The company's subsidiaries include Geek Squad, CinemaNow, Magnolia Audio Video, Pacific Sales, and, in Canada operates...
stores offered a pre-sell CD single with three tracks from the album. It was made available on March 7, two weeks prior to the release of the album and contained the tracks "Dashboard", "Education", and "Little Motel." The single carried no title other than that of the 3 tracks. Unlike typical promotions of pre-sell material that contain coupons for some value off the final price of the album (this one was $1.99 - a reimbursement for the cost of the single, making it a free promotional tool), this CD featured only album quality tracks and no live or other unreleased tracks.
Modest Mouse
- Isaac BrockIsaac Brock (musician)Isaac Brock is the lead singer, guitarist, banjoist, and songwriter for the American indie rock band Modest Mouse, as well as his side project band, Ugly Casanova...
- Jeremiah GreenJeremiah GreenJeremiah Martin Green is a founding member and drummer of the indie rock band Modest Mouse from 1993 to March 2003, and again from July 2004....
- Eric JudyEric JudyEric Scott Judy is the bass guitarist, background vocalist, and founding member of the indie rock band Modest Mouse. He has a wife and two children, and resides in Seattle, Washington....
- Johnny MarrJohnny MarrJohnny Marr is an English musician and songwriter. Marr rose to fame in the 1980s as the guitarist in The Smiths, with whom he formed a prolific songwriting partnership with Morrissey. Marr has been a member of Electronic, The The, and Modest Mouse...
- Tom PelosoTom PelosoTom Peloso, the son of Peter and Maureen Peloso, is an American musician. He is a current active member of the indie rock band Modest Mouse. Peloso plays on the Modest Mouse album "Good News for People Who Love Bad News" and plays various supporting roles on the album "We Were Dead Before the Ship...
- Joe PlummerJoe PlummerJoe Plummer is an American drummer from Portland, Oregon. Since 2004, Plummer has been a member of the indie rock band Modest Mouse and performed on their album, We Were Dead Before the Ship Even Sank...
Additional Personnel
- Produced by Dennis HerringDennis HerringDennis Herring is an American record producer, engineer, mixer, and musician. Herring has produced for The Hives, Elvis Costello, Counting Crows, Modest Mouse, Camper Van Beethoven, and Jars of Clay. Herring owns a 24-track recording studio, Sweet Tea Studios, which is located in Oxford, Mississippi...
- Engineered by Joe Zook & Clay Jones
- Assisted by Tom Queyja & Rob Cooper
- Recorded at Sweet Tea, Oxford, MS & Audible Alchemy, Portland, OR
- Additional Engineering by Kyle "Slick" Johnson, Reto Peter & Tom Queyja
- Mixed by Joe Zook & Dennis Herring
- Mixed at Sweet Tea, Oxford, MS, "Little Motel" mixed at AUS California, Studio City, CA
- Mastered by Howie WeinbergHowie WeinbergHowie Weinberg is a music mastering engineer who has worked with numerous bands.- Career :He has worked at Masterdisk, New York City, since 1977...
at Masterdisk, New York, NY - Lyrics by Isaac Brock
Music by Modest Mouse
© 2007 Ugly Casanova (ASCAP) / Tschudi Music (ASCAP) / Crazy Gnome (ASCAP) / Marr Songs Ltd. (BMI) / Party Pants Music (BMI) / Robot Horse Music (BMI). All Rights Reserved. Used by Permission. - Clay Jones — Shaker on "Dashboard", Programming on "Florida", Acoustic Guitar on "Missed The Boat"
- Dennis Herring — Claps & Stomps on "Parting Of The Sensory", Rhodes on "Little Motel", Backing Vocals on "Steam Engenius", Pump Organ on "Spitting Venom"
- Kyle "Slick" Johnson — Programming on "Dashboard", "Fire It Up", "Parting Of The Sensory", "Little Motel" & "Invisible"
- Naheed Simjee — Backing Vocals on "Fire it Up", Claps & Stomps on "Parting Of The Sensory"
- James MercerJames Mercer (musician)James Russell Mercer is an American guitarist and Alternative rock musician. He is a founding member and lead singer-songwriter of the Grammy-nominated indie rock group The Shins. In 2009, Mercer and producer Danger Mouse formed the side project Broken Bells, for which they released a...
- Backing Vocals on "Florida", "Missed the Boat" & "We Got Everything" - Art Direction by Isaac Brock, Christian Helms & Nahjeed Simjee
- Design by Christian Helms & Geoff Peyeto at The Decoder Ring
- Booklet Interior Illustrations by David Ellis & Casey BurnsCasey Burns (Illustrator)Casey Burns is an American born illustrator, screen printer and rock poster artist. He was born in 1975 in Hendersonville, North Carolina and was a Morehead Scholar at the University of North Carolina where he received a degree in journalism...
- Thank You: Steve Lobdell & Mike Gillentine
- A&R: Kaz Utsunomiya
- Management: Ravenhouse Ltd.
- James Mercer of The ShinsThe ShinsThe Shins are an American indie rock band comprising singer, songwriter, and guitarist James Mercer, guitarist/bassist Dave Hernandez, Eric Johnson of Fruit Bats, drummer Joe Plummer and bassist Ron Lewis. Their sound draws on several musical genres, including pop, alternative rock, indie rock,...
appears courtesy of Sub Pop Records
Album
Chart (2007) | Peak position |
---|---|
U.S. Billboard 200 Billboard 200 The Billboard 200 is a ranking of the 200 highest-selling music albums and EPs in the United States, published weekly by Billboard magazine. It is frequently used to convey the popularity of an artist or groups of artists... |
1 |
U.S. CMJ Radio 200 | 1 |
Australia Top 100 ARIA Charts The ARIA charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling singles and albums in various genres in Australia. ARIA commenced compiling its own charts in-house from the week ending 26 June... |
12 |
Estonian Album Chart | 42 |
Irish Album Chart | 22 |
New Zealand Top 40 | 26 |
Norway Top 40 VG-lista VG-listen is a Norwegian record chart. It is weekly presented in the newspaper VG and the Norwegian Broadcasting Corporation program Topp 20. It is considered the primary Norwegian record chart, charting albums and singles from countries and continent around the world. The data is collected by... |
22 |
UK Album Chart | 47 |
Singles
Single | Chart (2007) | Peak position |
---|---|---|
"Dashboard" | U.S. Modern Rock Tracks Modern Rock Tracks Alternative Songs is a music chart in the United States that has appeared in Billboard magazine since September 10, 1988. It lists the 40 most-played songs on modern rock radio stations, most of which are alternative rock songs... |
5 |
U.S. Billboard Hot 100 Billboard Hot 100 The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday... |
59 | |
U.S. Hot Digital Songs Hot Digital Songs The Hot Digital Songs chart ranks the best-selling digital singles in the United States, according to Billboard.Beginning in February 2005, digital sales have been incorporated into many of Billboards music single charts. It was decided to do so mainly because of the dramatic rise in popularity of... |
45 | |
U.S. Pop 100 Pop 100 The Pop 100 was a songs chart that debuted in February 2005 and was released weekly by Billboard magazine in the United States until its discontinuation in 2009... |
56 | |
UK Singles Chart UK Singles Chart The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ... |
111 | |
"Missed the Boat" | U.S. Modern Rock Tracks | 24 |
External links
- Modest Mouse: We Were Dead Before The Ship Even Sank (2007): Reviews at MetacriticMetacriticMetacritic.com is a website that collates reviews of music albums, games, movies, TV shows and DVDs. For each product, a numerical score from each review is obtained and the total is averaged. An excerpt of each review is provided along with a hyperlink to the source. Three colour codes of Green,...