WPMY
Encyclopedia
WPMY is the MyNetworkTV
-affiliated television station
for Western Pennsylvania
that is licensed to Pittsburgh
. It broadcasts a high definition
digital signal on UHF channel 42 from a transmitter located in Monroeville, Pennsylvania
. Owned by Sinclair Broadcast Group
, WPMY is the sister station of Fox Network
affiliate WPGH-TV
, which it shares studios with. Syndicated programming on the station includes Scrubs
, Don't Forget the Lyrics!
, The Steve Wilkos Show
and The Wendy Williams Show
. WPMY has been affiliated with MyNetworkTV since September 2006.
Until the end of 2006, WPMY featured The Tube
music video channel on a digital subchannel
.
and WQED
-owned WQEX. Both WPMY and WPGH kept their analog signals up for some time afterwards airing an infomercial
from the National Association of Broadcasters
about the DTV transition as part of the SAFER Act
before signing off completely March 19.
and its fourth UHF station (after WPGH-TV
). It was owned by the Commercial Radio Institute (which later became known as Sinclair
). It started out running a number of popular off-network sitcoms from the 1950s and 60s, off-network dramas and westerns, very old movies and network programming pre-empted by WTAE-TV
, KDKA-TV
and WIIC (now WPXI-TV). For a time the station WPTT aired the children's television program Captain Pitt, which featured old-time cartoons as part of the program.
WPTT also originated more of its own local programming with Prize Bowling, which originally began as Bowling for Dollars
on ABC
network competitor WTAE-TV
for many years until its host was jailed for a lottery broadcast scam. The succeeding host was not received well by viewers, and ended up being canceled. WPTT took the opportunity to fill the void in the market with "Prize Bowling", first hosted by Pittsburgh radio legend Roger Willoughby-Ray and then by Pittsburgh Steelers
announcer Jack Fleming
. The show's success was modest at best, and was canceled after two years. Other programs of varying degrees of success were "The Ghost Host", "Eddie's Digest", and "Studio Wrestling
".
The station also aired a newscast in the early 1980s, a rarity at this time for stations not affiliated with the then-major networks (ABC
, CBS
and NBC
). This newscast was known simply as "WPTT news", and in the opening segment, the letters "news" were formed from a compass
indicating the four cardinal directions. This opening segment, featuring then-anchorman Kevin Evans, appeared briefly (and was audible) on the movie Flashdance
in a scene where Jennifer Beals
' character returns home and turns on the television. The presentation was relatively low-budget, with the anchor simply reading copy, with no field video shots other than the weather read over a stock video shot denoting the conditions outside.
in 1978, and became more aggressive with its programming strategy. Despite having a highly powerful signal that was double the coverage as WPGH (5 million watts visual compared to WPGH's 2.345 million), WPTT became unable to acquire newer shows, and ended up with programming that no other stations wanted. The station's ratings were very low, and it was considered as an "also-ran". For many years, WPTT languished as just another local independent channel, airing reruns of TV shows that were past their prime.
In 1990, after going through three owners, WPGH was put up for sale again. Sinclair put in a bid for the station in 1991 and won. However, the group struggled to obtain financing. As part of a deal, the group sold WPTT to its general manager Eddie Edwards (who had been with WPTT since its launch in 1978, and had become best-known as host of the station's locally-produced public affairs program "Eddie's Digest", targeted towards local African-Americans).
The sales closed on August 29, 1991 with Sinclair acquiring WPGH from Renaissance Broadcasting
in the fall of that year. The best programming from WPTT's schedule was moved to WPGH. Eddie Edwards acquired WPTT without programming and began to run Home Shopping Network
programming 24/7 on WPTT in September, which led to the station being dropped from the area's cable systems. Edwards then made a deal with Sinclair to buy time on his station from 3pm to midnight, and get the cable systems to reinstate WPTT on their lineups.
The deal took effect in January 1992 with WPTT airing cartoons, sitcoms, movies and dramas from Sinclair which had no room to air on WPGH. Sinclair's air time on the station expanded in 1993 to begin at noon. WPTT began to run older syndicated cartoons, as well as the Disney Afternoon cartoon block which it picked up from KDKA-TV.
in early 1995, becoming UPN 22. Sinclair's air time on the station increased later that year to begin at 6am as well and by 1997, WPTT and WPGH moved together into one building.
WPTT dropped the UPN affiliation in 1998 (which moved to WNPA-TV
) and affiliated with The WB
instead. The station also changed its call sign to WCWB(C , or See, the WB) to reflect its new affiliation. The WCWB calls had previously been on the NBC
affiliate in Macon, Georgia
, currently WMGT-TV
; the WPTT calls were later on 1360 AM in Pittsburgh before changing to WMNY in 2008.
Sinclair finally bought back WCWB from Eddie Edwards in 2000 after the Federal Communications Commission
(FCC) relaxed its rule, allowing one company to own two television stations in the same market. WPGH is the senior partner in the duopoly because of its Fox affiliation and because it was established earlier.
As a WB affiliate, WCWB aired cartoons from Kids WB, off-network sitcoms, reality shows, court shows, talk shows and movies, as well as WB prime time programming. After the CW launched, WPMY kept the syndicated programs along with MyNetwork TV's two prime time programs, but Kids WB moved to WPCW. WPMY now airs infomercials and syndicated children's programming where Kids WB had previously aired.
(the former WNPA, and a former UPN O&O) became the CW affiliate, and on September 5, Channel 22 began carrying the Monday-through-Saturday MyNetwork TV block from Fox. On April 17, WCWB changed its call letters to WPMY to reflect this (plugs for MyNetwork TV and The Tube
now use the WPMY calls). On August 14, 2006, WPMY rebranded itself as My Pittsburgh TV to promote MyNetwork TV, also different cable companies, carry WPMY on different channels. (The official moniker is "My Pittsburgh TV", even though the logo reads like "My TV Pittsburgh".) Unlike many other former WB affiliates switching to MyNetwork TV, WPMY continued to air The WB's primetime schedule in the late night hours until September 18, 2006, when The CW launched.
The station no longer uses the "22" moniker in any form on the station except for FCC-mandated station identification
purposes. With Comcast
being the dominant cable provider in the Pittsburgh region (Armstrong Cable
also has systems in Armstrong
, Butler
, & Indiana
counties, and a very small portion of Lawrence County
) the station is commonly on channel 10
on Comcast systems, and thus WPMY is often advertised on-air as "Comcast channel 10", somewhat taking a virtual channel
route.
MyNetworkTV
MyNetworkTV is a television broadcast syndication service in the United States, owned by the Fox Entertainment Group, a division of News Corporation...
-affiliated television station
Television station
A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...
for Western Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...
that is licensed to Pittsburgh
Pittsburgh, Pennsylvania
Pittsburgh is the second-largest city in the US Commonwealth of Pennsylvania and the county seat of Allegheny County. Regionally, it anchors the largest urban area of Appalachia and the Ohio River Valley, and nationally, it is the 22nd-largest urban area in the United States...
. It broadcasts a high definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...
digital signal on UHF channel 42 from a transmitter located in Monroeville, Pennsylvania
Monroeville, Pennsylvania
Monroeville is a home rule municipality in Allegheny County, Pennsylvania, United States. Located about east of the city of Pittsburgh, Monroeville is a bustling suburb with mixed residential and commercial developments...
. Owned by Sinclair Broadcast Group
Sinclair Broadcast Group
The Sinclair Broadcast Group is an American telecommunications company that operates the largest number of local television stations in the United States. Headquartered in Hunt Valley, Maryland, it owns a total of 57 stations across the country in 35 primarily small and medium markets, many of...
, WPMY is the sister station of Fox Network
Fox Broadcasting Company
Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...
affiliate WPGH-TV
WPGH-TV
WPGH-TV is the Fox-affiliated television station for Pittsburgh, Pennsylvania. It broadcasts a high definition digital signal on UHF channel 43 from a transmitter at its studios on Ivory Avenue in the city's Summer Hill section. The station can also be seen on Verizon FiOS and Comcast channel 7...
, which it shares studios with. Syndicated programming on the station includes Scrubs
Scrubs (TV series)
Scrubs is an American medical comedy-drama television series created in 2001 by Bill Lawrence and produced by ABC Studios. The show follows the lives of several employees of the fictional Sacred Heart, a teaching hospital. It features fast-paced screenplay, slapstick, and surreal vignettes...
, Don't Forget the Lyrics!
Don't Forget the Lyrics!
Don't Forget the Lyrics! is a game show that originally aired on Fox from July 11, 2007 to June 19, 2009, hosted by Wayne Brady and produced by RDF USA, part of RDF Media. The launch of this show prompted NBC to move up the launch of their similar game show The Singing Bee...
, The Steve Wilkos Show
The Steve Wilkos Show
The Steve Wilkos Show is a syndicated American tabloid talk show hosted by Steve Wilkos. The show debuted on September 10, 2007, two months after Wilkos' departure as director of security on The Jerry Springer Show.-History:...
and The Wendy Williams Show
The Wendy Williams Show
The Wendy Williams Show is a syndicated talk show hosted by Wendy Williams that premiered on July 14, 2008, as six-week sneak peek, in Detroit, Dallas, Los Angeles, and New York City. The test run was picked up for a full season that began its run on July 13, 2009 in over 70% of the country in...
. WPMY has been affiliated with MyNetworkTV since September 2006.
Digital programming
| Channel | Video | Aspect Aspect ratio The aspect ratio of a shape is the ratio of its longer dimension to its shorter dimension. It may be applied to two characteristic dimensions of a three-dimensional shape, such as the ratio of the longest and shortest axis, or for symmetrical objects that are described by just two measurements,... |
Programming |
|---|---|---|---|
| 22.1 | 720p 720p 720p is the shorthand name for 1280x720, a category of High-definition television video modes having a resolution of 1080 or 720p and a progressive scan... |
16:9 16:9 16:9 is an aspect ratio with a width of 16 units and height of 9. Since 2009, it has become the most common aspect ratio for sold televisions and computer monitors and is also the international standard format of HDTV, Full HD, non-HD digital television and analog widescreen television ... |
Main WPMY programming / MyNetworkTV |
| 22.2 | 480i 480i 480i is the shorthand name for a video mode, namely the US NTSC television system or digital television systems with the same characteristics. The i, which is sometimes uppercase, stands for interlaced, the 480 for a vertical frame resolution of 480 lines containing picture information; while NTSC... |
4:3 | TheCoolTV TheCoolTV THECOOLTV is a United States over-the-air digital subchannel launched in March 2009. The network's current program schedule consists of an all-music video lineup that can be customized to meet an affiliate's preference, along with the three hours per week of E/I programming as required by the... |
Until the end of 2006, WPMY featured The Tube
The Tube (TV channel)
The Tube Music Network was a music video network carried on free-to-air satellite television, select digital television subchannels and digital cable systems. The network's president and founder was Les Garland, a veteran of MTV and VH1. The Tube was a wholly owned subsidiary of The Tube Media Corp...
music video channel on a digital subchannel
Digital subchannel
In broadcasting, digital subchannels are a means to transmit more than one independent program at the same time from the same digital radio or digital television station on the same radio frequency channel. This is done by using data compression techniques to reduce the size of each individual...
.
Analog shutdown
WPMY signed off its analog signal as part of the analog television shutdown and digital conversion on February 17, 2009, even though the deadline had been extended to June 12. WPMY was one of three stations in the Pittsburgh market to still use the original signoff date, alongside sister station WPGH-TVWPGH-TV
WPGH-TV is the Fox-affiliated television station for Pittsburgh, Pennsylvania. It broadcasts a high definition digital signal on UHF channel 43 from a transmitter at its studios on Ivory Avenue in the city's Summer Hill section. The station can also be seen on Verizon FiOS and Comcast channel 7...
and WQED
WQED (TV)
WQED is a Public Broadcasting Service member Public television station based in Pittsburgh, Pennsylvania. Established April 1, 1954, it was the first community-sponsored television station in the United States as well as the fifth public TV station...
-owned WQEX. Both WPMY and WPGH kept their analog signals up for some time afterwards airing an infomercial
Infomercial
Infomercials are direct response television commercials which generally include a phone number or website. There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short-form infomercials, which are typically 30 seconds to 120 seconds in length. Infomercials...
from the National Association of Broadcasters
National Association of Broadcasters
The National Association of Broadcasters is a trade association, workers union, and lobby group representing the interests of for-profit, over-the-air radio and television broadcasters in the United States...
about the DTV transition as part of the SAFER Act
Short-term Analog Flash and Emergency Readiness Act
The Short-term Analog Flash and Emergency Readiness Act, or SAFER Act, is a U.S. law to require the Federal Communications Commission to allow the continuation of full-power analog TV transmissions in 2009 for 30 more days, for the purpose of broadcasting public service announcements regarding the...
before signing off completely March 19.
Early success
Rising out of the ashes of the former WENS-TV, this station signed on the air on September 26, 1978, as WPTT, (which stood for Pittsburgh Twenty Two, the UHF channel on which it broadcasts) the market's second commercial independent stationIndependent station
An independent station is in the category of television terminology used to describe a television station broadcasting in the United States or Canada that is not affiliated with any television network....
and its fourth UHF station (after WPGH-TV
WPGH-TV
WPGH-TV is the Fox-affiliated television station for Pittsburgh, Pennsylvania. It broadcasts a high definition digital signal on UHF channel 43 from a transmitter at its studios on Ivory Avenue in the city's Summer Hill section. The station can also be seen on Verizon FiOS and Comcast channel 7...
). It was owned by the Commercial Radio Institute (which later became known as Sinclair
Sinclair Broadcast Group
The Sinclair Broadcast Group is an American telecommunications company that operates the largest number of local television stations in the United States. Headquartered in Hunt Valley, Maryland, it owns a total of 57 stations across the country in 35 primarily small and medium markets, many of...
). It started out running a number of popular off-network sitcoms from the 1950s and 60s, off-network dramas and westerns, very old movies and network programming pre-empted by WTAE-TV
WTAE-TV
WTAE-TV is the ABC affiliated television station for Western Pennsylvania that is licensed to Pittsburgh, broadcasting on UHF channel 51 and identifying via PSIP as channel 4 . It also serves as an ABC affiliate for the Wheeling/Steubenville and Clarksburg/Weston, West Virginia market areas...
, KDKA-TV
KDKA-TV
KDKA-TV, channel 2, is an owned and operated television station of the CBS Television Network, located in Pittsburgh, Pennsylvania, USA. KDKA-TV broadcasts from a transmitter located in the Perry North neighborhood of Pittsburgh, and its studios are located in downtown Pittsburgh at Gateway Center....
and WIIC (now WPXI-TV). For a time the station WPTT aired the children's television program Captain Pitt, which featured old-time cartoons as part of the program.
WPTT also originated more of its own local programming with Prize Bowling, which originally began as Bowling for Dollars
Bowling for Dollars
Bowling for Dollars is a television game show on which people could play the sport of bowling to win cash and sometimes prizes based on how well they bowled....
on ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
network competitor WTAE-TV
WTAE-TV
WTAE-TV is the ABC affiliated television station for Western Pennsylvania that is licensed to Pittsburgh, broadcasting on UHF channel 51 and identifying via PSIP as channel 4 . It also serves as an ABC affiliate for the Wheeling/Steubenville and Clarksburg/Weston, West Virginia market areas...
for many years until its host was jailed for a lottery broadcast scam. The succeeding host was not received well by viewers, and ended up being canceled. WPTT took the opportunity to fill the void in the market with "Prize Bowling", first hosted by Pittsburgh radio legend Roger Willoughby-Ray and then by Pittsburgh Steelers
Pittsburgh Steelers
The Pittsburgh Steelers are a professional football team based in Pittsburgh, Pennsylvania. The team currently belongs to the North Division of the American Football Conference in the National Football League . Founded in , the Steelers are the oldest franchise in the AFC...
announcer Jack Fleming
Jack Fleming
Leo W. "Jack" Fleming was an American sports announcer for the West Virginia Mountaineers football and basketball teams. He also served as the announcer for the NFL's Pittsburgh Steelers and the NBA's Chicago Bulls. One of his most famous calls was for the Steelers in 1972, on the 'Immaculate...
. The show's success was modest at best, and was canceled after two years. Other programs of varying degrees of success were "The Ghost Host", "Eddie's Digest", and "Studio Wrestling
Studio Wrestling
Studio Wrestling was a live professional wrestling show broadcast from WIIC-TV Channel 11 in Pittsburgh every Saturday evening. In 1959, WIIC began broadcasting professional wrestling from their studio located in Fineview. The show was hosted by Bill Cardille through most of its run, although he...
".
The station also aired a newscast in the early 1980s, a rarity at this time for stations not affiliated with the then-major networks (ABC
American Broadcasting Company
The American Broadcasting Company is an American commercial broadcasting television network. Created in 1943 from the former NBC Blue radio network, ABC is owned by The Walt Disney Company and is part of Disney-ABC Television Group. Its first broadcast on television was in 1948...
, CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...
and NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
). This newscast was known simply as "WPTT news", and in the opening segment, the letters "news" were formed from a compass
Compass
A compass is a navigational instrument that shows directions in a frame of reference that is stationary relative to the surface of the earth. The frame of reference defines the four cardinal directions – north, south, east, and west. Intermediate directions are also defined...
indicating the four cardinal directions. This opening segment, featuring then-anchorman Kevin Evans, appeared briefly (and was audible) on the movie Flashdance
Flashdance
Another song used in the film, "Maniac", was also nominated for an Academy Award. It was written by Michael Sembello and Dennis Matkosky, and was inspired by the 1980 horror film Maniac. The lyrics about a killer on the loose were rewritten so that it could be used in Flashdance...
in a scene where Jennifer Beals
Jennifer Beals
Jennifer Beals is an American actress and a former teen model. She is known for her roles as Alexandra "Alex" Owens in the 1983 film Flashdance, and as Bette Porter on the Showtime drama series The L Word. She earned an NAACP Image Award and a Golden Globe Award nomination for the former...
' character returns home and turns on the television. The presentation was relatively low-budget, with the anchor simply reading copy, with no field video shots other than the weather read over a stock video shot denoting the conditions outside.
Relationship with WPGH
However, WPGH, which had hitherto been a rather low-budget operation, was purchased by Meredith CorporationMeredith Corporation
The Meredith Corporation is a media conglomerate based in Des Moines, Iowa, USA. The company has two divisions, National Media and Local Media.-History:...
in 1978, and became more aggressive with its programming strategy. Despite having a highly powerful signal that was double the coverage as WPGH (5 million watts visual compared to WPGH's 2.345 million), WPTT became unable to acquire newer shows, and ended up with programming that no other stations wanted. The station's ratings were very low, and it was considered as an "also-ran". For many years, WPTT languished as just another local independent channel, airing reruns of TV shows that were past their prime.
In 1990, after going through three owners, WPGH was put up for sale again. Sinclair put in a bid for the station in 1991 and won. However, the group struggled to obtain financing. As part of a deal, the group sold WPTT to its general manager Eddie Edwards (who had been with WPTT since its launch in 1978, and had become best-known as host of the station's locally-produced public affairs program "Eddie's Digest", targeted towards local African-Americans).
The sales closed on August 29, 1991 with Sinclair acquiring WPGH from Renaissance Broadcasting
Renaissance Broadcasting
Renaissance Broadcasting, founded in 1982 by Michael Finkelstien, was a company that owned several UHF television stations, it was sold to Tribune Broadcasting in 1997...
in the fall of that year. The best programming from WPTT's schedule was moved to WPGH. Eddie Edwards acquired WPTT without programming and began to run Home Shopping Network
Home Shopping Network
Home Shopping Network or HSN began in 1977 as a 24-hour/7 day a week home shopping television network televised via cable, satellite, and some terrestrial channels in the Philippines. HSN can also be shopped online at hsn.com...
programming 24/7 on WPTT in September, which led to the station being dropped from the area's cable systems. Edwards then made a deal with Sinclair to buy time on his station from 3pm to midnight, and get the cable systems to reinstate WPTT on their lineups.
The deal took effect in January 1992 with WPTT airing cartoons, sitcoms, movies and dramas from Sinclair which had no room to air on WPGH. Sinclair's air time on the station expanded in 1993 to begin at noon. WPTT began to run older syndicated cartoons, as well as the Disney Afternoon cartoon block which it picked up from KDKA-TV.
UPN
WPTT affiliated with UPNUPN
United Paramount Network was a television network that was broadcast in over 200 markets in the United States from 1995 to 2006. UPN was originally owned by Viacom/Paramount and Chris-Craft Industries, the former of which, through the Paramount Television Group, produced most of the network's...
in early 1995, becoming UPN 22. Sinclair's air time on the station increased later that year to begin at 6am as well and by 1997, WPTT and WPGH moved together into one building.
The WB
WPCW
WPCW is a The CW-affiliated television station for Pittsburgh, Pennsylvania that is licensed to Jeannette. WPCW is owned by the CBS Corporation and serves as an affiliate of The CW Television Network for the television market...
) and affiliated with The WB
The WB Television Network
The WB Television Network is a former television network in the United States that was launched on January 11, 1995 as a joint venture between Warner Bros. and Tribune Broadcasting. On January 24, 2006, CBS Corporation and Warner Bros...
instead. The station also changed its call sign to WCWB(C , or See, the WB) to reflect its new affiliation. The WCWB calls had previously been on the NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
affiliate in Macon, Georgia
Macon, Georgia
Macon is a city located in central Georgia, US. Founded at the fall line of the Ocmulgee River, it is part of the Macon metropolitan area, and the county seat of Bibb County. A small portion of the city extends into Jones County. Macon is the biggest city in central Georgia...
, currently WMGT-TV
WMGT-TV
WMGT-TV is the NBC-affiliated television station for Central Georgia that is licensed to Macon. It broadcasts a high definition digital signal on UHF channel 40 from a transmitter on GA 87/U.S. 23/U.S. 129 Alternate along the Bibb and Twiggs County line. The station is the flagship of owner Morris...
; the WPTT calls were later on 1360 AM in Pittsburgh before changing to WMNY in 2008.
Sinclair finally bought back WCWB from Eddie Edwards in 2000 after the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
(FCC) relaxed its rule, allowing one company to own two television stations in the same market. WPGH is the senior partner in the duopoly because of its Fox affiliation and because it was established earlier.
As a WB affiliate, WCWB aired cartoons from Kids WB, off-network sitcoms, reality shows, court shows, talk shows and movies, as well as WB prime time programming. After the CW launched, WPMY kept the syndicated programs along with MyNetwork TV's two prime time programs, but Kids WB moved to WPCW. WPMY now airs infomercials and syndicated children's programming where Kids WB had previously aired.
MyNetwork TV
On January 24, 2006, it was announced that The WB and UPN would merge into a new network, The CW. As a result of this merger, WPCWWPCW
WPCW is a The CW-affiliated television station for Pittsburgh, Pennsylvania that is licensed to Jeannette. WPCW is owned by the CBS Corporation and serves as an affiliate of The CW Television Network for the television market...
(the former WNPA, and a former UPN O&O) became the CW affiliate, and on September 5, Channel 22 began carrying the Monday-through-Saturday MyNetwork TV block from Fox. On April 17, WCWB changed its call letters to WPMY to reflect this (plugs for MyNetwork TV and The Tube
The Tube (TV channel)
The Tube Music Network was a music video network carried on free-to-air satellite television, select digital television subchannels and digital cable systems. The network's president and founder was Les Garland, a veteran of MTV and VH1. The Tube was a wholly owned subsidiary of The Tube Media Corp...
now use the WPMY calls). On August 14, 2006, WPMY rebranded itself as My Pittsburgh TV to promote MyNetwork TV, also different cable companies, carry WPMY on different channels. (The official moniker is "My Pittsburgh TV", even though the logo reads like "My TV Pittsburgh".) Unlike many other former WB affiliates switching to MyNetwork TV, WPMY continued to air The WB's primetime schedule in the late night hours until September 18, 2006, when The CW launched.
The station no longer uses the "22" moniker in any form on the station except for FCC-mandated station identification
Station identification
Station identification is the practice of radio or television stations or networks identifying themselves on air, typically by means of a call sign or brand name...
purposes. With Comcast
Comcast
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...
being the dominant cable provider in the Pittsburgh region (Armstrong Cable
Armstrong Group of Companies
-History:Armstrong Group of Companies began in 1946 and was originally called Armstrong County Line Construction. Founded by Jud L. Sedwick, the company was headquartered in Kittanning, Armstrong County, in Pennsylvania...
also has systems in Armstrong
Armstrong County, Pennsylvania
Armstrong County is a county located in the U.S. state of Pennsylvania. As of the 2010 census, the population was 68,941. It is located northeast of Pittsburgh and Allegheny County. Armstrong County was added to the Pittsburgh Metropolitan Statistical Area in 2003.The county seat is Kittanning...
, Butler
Butler County, Pennsylvania
-Demographics:As of the census of 2000, there were 174,083 people, 65,862 households, and 46,827 families residing in the county. The population density was 221 people per square mile . There were 69,868 housing units at an average density of 89 per square mile...
, & Indiana
Indiana County, Pennsylvania
-Government and politics:As of November 2008, there are 58,077 registered voters in Indiana County .* Democratic: 26,653 * Republican: 24,159 * Other Parties: 7,265 -County commissioners:*Rodney Ruddock, Chairman, Republican...
counties, and a very small portion of Lawrence County
Lawrence County, Pennsylvania
Lawrence County is a county located in the U.S. state of Pennsylvania. In 2010, its population was 91,108. The county was added to the Pittsburgh Metropolitan Statistical Area in 2003. The county seat is New Castle....
) the station is commonly on channel 10
Channel 10
Channel 10 can refer to:*Channel 10 album by rap duo Capone-N-Noreaga*Channel 10 - Tucumán *Channel 10 , 24/7 Bengali news channel*Network Ten in Australia*Channel 10 *Channel 10 *TV10...
on Comcast systems, and thus WPMY is often advertised on-air as "Comcast channel 10", somewhat taking a virtual channel
Virtual channel
In telecommunications, a logical channel number , also known as virtual channel, is a channel designation which differs from that of the actual radio channel on which the signal travels....
route.