WGVC
Encyclopedia
See also: WYRD-AM
, WORD-AM
WYRD-FM, known on-air as News Radio WORD, is a news/talk
-formatted radio station in the Greenville-Spartanburg area of Upstate South Carolina. The Entercom Communications
outlet is licensed by the FCC to Simpsonville, SC, and broadcasts at 106.3 MHz with an ERP of 25 kW. It simulcasts with WYRD and WORD.
News Radio WORD carries Russ and Lisa, Mike Gallagher
, Coast to Coast AM
, Rush Limbaugh
, Kim Komando
, Lars Larson
, Bill O'Reilly
, Sean Hannity
and Bob McLain.
with a 6,000 watt signal. The station featured an adult contemporary format under the name "Mix 106". Over time, the station adjusted itself toward CHR
under the name "Hot Mix 106.3", with a light dose of Alternative rock
music. It was the intent to move the station into the Columbia
radio market, but the plans to do so never materialized. Ratings for the station during this time were extremely poor. By the end of 1993, WNMX had changed to Urban Contemporary
and had boosted the signal to its present 25,000 watts, with little change in audience or advertising revenue.
In 1994, WNMX's format was changed again to country
(with a musical lean toward classic country
) under the handle "Big Bubba 106.3". For a time, the station actually did very well, but listenership started to drop as the audience started to drift back to the area's other country stations. In early 1995, WNMX was issued a cease and desist
letter from WBUB
, another country station in Charleston
that was using the "Bubba" moniker and had trademarked the name in South Carolina. WNMX then changed its name to "Dixie 106.3" under the WDXZ callsign, but kept the format.
By 1996, WDXZ was in serious trouble as the ratings had bottomed out as well as problems with advertising support from the community. The station went off the air for a few months, which during that time was reorganized. It returned to the air in early September, but with a bare-bones staff. Eventually, it entered into a LMA
with a church group that took the station to a southern gospel
format. Although it had a small, but loyal audience, the station suffered through several major setbacks and after two years, the station shut down.
In late 1999, the station signed back on the air under new ownership as WGVC, adopting a satellite-fed Jammin' Oldies format under the name "Groovin' 106.3".
In 2002, WGVC's city of license was changed to Simpsonville which paved the way for the station to be moved into the Greenville-Spartanburg radio market. WGVC was then sold to Barnstable Broadcasting, which at the time also owned rock stations WROQ
and WTPT in the market. The format was changed to traditional oldies
under the name "Oldies 106-3" and slogan "Motown, Soul, and Great Rock 'n Roll."
In 2005, Barnstable sold its Greenville-Spartanburg radio properties to Entercom Communications
. In order to comply with FCC ownership rules, Entercom sold the WOLI
/WOLT simulcast to separate owners and moved the Contemporary Christian/country
hybrid format that both stations over to WGVC, relaunching it as "106.3 The Walk". Despite the station's decent ratings with the Oldies
format, the decision was made in advance to drop it and replace it with that of the Walk, which never managed to garner the ratings the oldies
format did.
In late November 2006, a computerized "countdown" was broadcast on 106.3. The countdown lasted about a week. Its purpose was to countdown until a new station would emerge. During the countdown, some various phrases/quotes from many sources (like movies, music) were played every 30 seconds for the duration. The new format was Greenstone Media's female-oriented talk, known only as "106.3 WGVC."
On August 6, 2007, it was confirmed that Greenstone Media, the main provider for WGVC's programming, would cease operations on August 17, 2007. Then on August 18, the station started playing a satellite feed of various genre
s of music, including rock
from the 1970s and 1980s ("106.3 The Big Hair"), boy band
music ("Backstreet 106.3"), a mix of rap and hip-hop, leaning towards old school rap ("Booty 106.3"), country music
("Cryin' Country 106.3"), and even Christmas music
("Santa 106.3").
On August 20, 2007, at 12:00 noon ET, a new radio station emerged. It was now called "Charlie FM" with an adult hits
format. The first song played was "What I Like About You
" by The Romantics
. The station played music commercial free for the first week. Since the format change to "Charlie", the station localized the sound with a variety of drop-ins that reference landmarks, roads, quirks, folk-lore for the region.
On June 13, 2008, Charlie FM's programming was abruptly dropped, replaced with that of WORD News Radio, which had previously only broadcast on AM. No reasoning was ever officially announced, but it is believed that Entercom was worried that the adult hits
format would hurt its sister stations, especially WSPA-FM
and WROQ
. The switch also makes up for the poor signals generated by WYRD-AM
and WORD-AM
at night, when the stations have to cut their power and go directional. It is notable that the format switch happened on 6-13, and when re-arranged 6-13 is similar to 106.3.
After the sale by Barnstable, 106.3, never managed to garner the ratings or success it did prior to Entercom Communications
' decision to drop its Oldies
format, until it became simulcasting the talk format. The addition of 106.3 to WYRD and WORD
has helped the franchise to finish in the top 3 12+ in fall 2008.
WYRD-AM
See also: WORD-AM, WYRD-FMWYRD, known on-air as News Radio WORD, is an News/Talk-formatted radio station in the Greenville-Spartanburg area of Upstate South Carolina. The Entercom Communications outlet is licensed by the FCC to Greenville, SC, and broadcasts at 1330 KHz with an ERP of 5kw unlimited...
, WORD-AM
WORD-AM
See also: WYRD-FM, WYRDWORD-AM, known on-air as News Radio WORD, is an News/Talk-formatted radio station in the Greenville-Spartanburg area of Upstate South Carolina...
WYRD-FM, known on-air as News Radio WORD, is a news/talk
Talk radio
Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...
-formatted radio station in the Greenville-Spartanburg area of Upstate South Carolina. The Entercom Communications
Entercom Communications
Entercom Communications Corporation is the fourth-largest broadcasting company in the United States. As of November 2009, Entercom operates 110 radio stations in 23 markets across the United States....
outlet is licensed by the FCC to Simpsonville, SC, and broadcasts at 106.3 MHz with an ERP of 25 kW. It simulcasts with WYRD and WORD.
News Radio WORD carries Russ and Lisa, Mike Gallagher
Mike Gallagher
Mike Gallagheris an American radio host and conservative political commentator. He is the host of The Mike Gallagher Show, a nationally-syndicated radio program that airs throughout the United States on Salem Radio Network and is also a FOX News Channel Contributor and guest host...
, Coast to Coast AM
Coast to Coast AM
Coast to Coast AM is a North American late-night syndicated radio talk show that deals with a variety of topics, but most frequently ones that relate to either the paranormal or conspiracy theories. It was created by Art Bell and is distributed by Premiere Radio Networks. The program currently...
, Rush Limbaugh
Rush Limbaugh
Rush Hudson Limbaugh III is an American radio talk show host, conservative political commentator, and an opinion leader in American conservatism. He hosts The Rush Limbaugh Show which is aired throughout the U.S. on Premiere Radio Networks and is the highest-rated talk-radio program in the United...
, Kim Komando
Kim Komando
Kim Komando is the host of an American talk radio program based on the popularity of personal computers, the use of the Internet, and the complexities of consumer electronics. The Kim Komando Show is broadcast and syndicated on over 450 radio stations in the U.S. and two stations in Ontario, Canada...
, Lars Larson
Lars Larson
Lars Larson is a conservative U.S. talk radio show host based in Oregon. Larson hosts a national talk radio show, which as of 2009 is syndicated by Compass Media Networks...
, Bill O'Reilly
Bill O'Reilly (commentator)
William James "Bill" O'Reilly, Jr. is an American television host, author, syndicated columnist and political commentator. He is the host of the political commentary program The O'Reilly Factor on the Fox News Channel, which is the most watched cable news television program on American television...
, Sean Hannity
Sean Hannity
Sean Hannity is an American radio and television host, author, and conservative political commentator. He is the host of The Sean Hannity Show, a nationally syndicated talk radio show that airs throughout the United States on Premiere Radio Networks. Hannity also hosts a cable news show, Hannity,...
and Bob McLain.
Weekdays
- 5:00am – 6:00am America in the Morning with Jim Bohanon
- 6:00am – 10:00am Russ and Lisa
- 10:00am – 12:00am Mike Gallagher
- 12:00pm – 3:00pm Rush Limbaugh
- 3:00pm – 6:00pm Bob McLain
- 6:00pm – 8:00pm Dave Ramsey
- 8:00pm – 11:00pm Sean Hannity
- 11:00pm–11:30pm (Tues, Wed, Thurs) The Gold Show
- 11:30pm-12:00mid (Mon-Thursday) American Advisor
- 11:00pm – 5:00am Coast to Coast AM with George Noory
Saturday
- 5:00am – 6:00am The Wall Street Journal This Week
- 6:00am – 7:00am Pet World
- 7:00am – 8:00am The Money Pit
- 8:00am – 9:00am House Plans with First Palmetto Mortgage
- 9:00am – 10:00am Jason Dillard Real Estate Show
- 10:00am – 11:00am Upstate Gardening with Mark Underwood
- 11:00am - 12:00noon Common Sense Retirement Planning
- 12:00noon - 3:00pm Rush Limbaugh Weekend
- 3:00pm – 5:00pm Bob Costas Show
- 5:00pm – 6:00pm Money Talk with Bob Brinker
- 6:00pm–8:00pm Scoreboard with Lonzo & Matt
- 8:00pm–9:00pm Lars Larson Show
- 9:00pm - 12:00Mn Allan Hunt Show
- 12:00Mn - 5:00am Coast to Coast AM with Ian Punnett
Sunday
- 5:00am – 6:00am Talk Show Countdown with Doug Stephan
- 6:00am – 6:30am Movers & Shakers (Public Service Programming)
- 6:30am – 7:00am Focus on the Upstate (Public Service Programming)
- 7:00am – 9:00am The Money Pit
- 9:00am – 9:30am Woodruff Rd. Presbyterian Church
- 9:30am–10:00am Purity Products
- 10:00am - 12:00noon National Geographic Weekend
- 12:00noon - 1:00pm Fox News Sunday with Chris Wallace
- 1:00pm – 4:00pm Kim Komando On Computers
- 4:00 pm - 7:00pm Money Talk with Bob Brinker
- 7:00pm – 10:00pm Glenn Beck
- 10:00pm – 1:00am Roger Hedgecock
- 1:00am – 5:00am Coast to Coast AM with Ian Punnett
History
106.3 originally signed on July 10, 1989 as WNMX in NewberryNewberry, South Carolina
Newberry is a city in Newberry County, South Carolina, 43 miles west -northwest of Columbia. The charter was adopted in 1894. In 1890, 3,020 people lived in Newberry, South Carolina; in 1900, 4,607; in 1910, 5,028; and in 1940, 7,510. The population was 10,580 at the 2000 census. It is the county...
with a 6,000 watt signal. The station featured an adult contemporary format under the name "Mix 106". Over time, the station adjusted itself toward CHR
Contemporary hit radio
Contemporary hit radio is a radio format that is common in the United States, United Kingdom, Canada and Australia that focuses on playing current and recurrent popular music as determined by the Top 40 music charts...
under the name "Hot Mix 106.3", with a light dose of Alternative rock
Alternative rock
Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...
music. It was the intent to move the station into the Columbia
Columbia, South Carolina
Columbia is the state capital and largest city in the U.S. state of South Carolina. The population was 129,272 according to the 2010 census. Columbia is the county seat of Richland County, but a portion of the city extends into neighboring Lexington County. The city is the center of a metropolitan...
radio market, but the plans to do so never materialized. Ratings for the station during this time were extremely poor. By the end of 1993, WNMX had changed to Urban Contemporary
Urban contemporary
Urban contemporary is a music radio format. The term was coined by the late New York DJ Frankie Crocker in the mid 1970s. Urban contemporary radio stations feature a playlist made up entirely of hip hop/rap, contemporary R&B, pop, electronica such as dubstep and drum and bass and Caribbean music...
and had boosted the signal to its present 25,000 watts, with little change in audience or advertising revenue.
In 1994, WNMX's format was changed again to country
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
(with a musical lean toward classic country
Classic country
Classic country is a music radio format that specializes in playing mainstream country hits from past decades.This genre generally follows one of two formats: those specializing in hits from the 1920s through the early 1970s, and focus primarily on innovators and artists from country music's Golden...
) under the handle "Big Bubba 106.3". For a time, the station actually did very well, but listenership started to drop as the audience started to drift back to the area's other country stations. In early 1995, WNMX was issued a cease and desist
Cease and desist
A cease and desist is an order or request to halt an activity and not to take it up again later or else face legal action. The recipient of the cease-and-desist may be an individual or an organization....
letter from WBUB
WNKT
WNKT is a Sports Talk radio station licensed to Eastover, South Carolina and serves the Columbia, South Carolina market. The Cumulus Media outlet is licensed by the Federal Communications Commission to broadcast at 107.5 MHz with an effective radiated power of 40 kW...
, another country station in Charleston
Charleston, South Carolina
Charleston is the second largest city in the U.S. state of South Carolina. It was made the county seat of Charleston County in 1901 when Charleston County was founded. The city's original name was Charles Towne in 1670, and it moved to its present location from a location on the west bank of the...
that was using the "Bubba" moniker and had trademarked the name in South Carolina. WNMX then changed its name to "Dixie 106.3" under the WDXZ callsign, but kept the format.
By 1996, WDXZ was in serious trouble as the ratings had bottomed out as well as problems with advertising support from the community. The station went off the air for a few months, which during that time was reorganized. It returned to the air in early September, but with a bare-bones staff. Eventually, it entered into a LMA
Local marketing agreement
In U.S. and Canadian broadcasting, a local marketing agreement is an agreement in which one company agrees to operate a radio or television station owned by another licensee...
with a church group that took the station to a southern gospel
Southern Gospel
Southern Gospel music—at one time also known as "quartet music"—is music whose lyrics are written to express either personal or a communal faith regarding biblical teachings and Christian life, as well as to give a Christian alternative to mainstream secular music...
format. Although it had a small, but loyal audience, the station suffered through several major setbacks and after two years, the station shut down.
In late 1999, the station signed back on the air under new ownership as WGVC, adopting a satellite-fed Jammin' Oldies format under the name "Groovin' 106.3".
In 2002, WGVC's city of license was changed to Simpsonville which paved the way for the station to be moved into the Greenville-Spartanburg radio market. WGVC was then sold to Barnstable Broadcasting, which at the time also owned rock stations WROQ
WROQ
WROQ-FM is a Classic rock station licensed to Anderson, South Carolina and serves the Upstate South Carolina region, including Greenville and Spartanburg. The station has had a Classic Rock and Roll format since December 1, 1987. This makes it one of the oldest Classic Rock stations in the...
and WTPT in the market. The format was changed to traditional oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
under the name "Oldies 106-3" and slogan "Motown, Soul, and Great Rock 'n Roll."
In 2005, Barnstable sold its Greenville-Spartanburg radio properties to Entercom Communications
Entercom Communications
Entercom Communications Corporation is the fourth-largest broadcasting company in the United States. As of November 2009, Entercom operates 110 radio stations in 23 markets across the United States....
. In order to comply with FCC ownership rules, Entercom sold the WOLI
WOLI-FM
WOLI-FM, also known as "La Nueva 103.9", is a Regional Mexican radio station located in Greenville, South Carolina. The station is licensed by the Federal Communications Commission to the town of Easley and broadcasts on 103.9 FM with a effective radiated power of 6000 watts...
/WOLT simulcast to separate owners and moved the Contemporary Christian/country
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
hybrid format that both stations over to WGVC, relaunching it as "106.3 The Walk". Despite the station's decent ratings with the Oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
format, the decision was made in advance to drop it and replace it with that of the Walk, which never managed to garner the ratings the oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
format did.
In late November 2006, a computerized "countdown" was broadcast on 106.3. The countdown lasted about a week. Its purpose was to countdown until a new station would emerge. During the countdown, some various phrases/quotes from many sources (like movies, music) were played every 30 seconds for the duration. The new format was Greenstone Media's female-oriented talk, known only as "106.3 WGVC."
On August 6, 2007, it was confirmed that Greenstone Media, the main provider for WGVC's programming, would cease operations on August 17, 2007. Then on August 18, the station started playing a satellite feed of various genre
Genre
Genre , Greek: genos, γένος) is the term for any category of literature or other forms of art or culture, e.g. music, and in general, any type of discourse, whether written or spoken, audial or visual, based on some set of stylistic criteria. Genres are formed by conventions that change over time...
s of music, including rock
Rock music
Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...
from the 1970s and 1980s ("106.3 The Big Hair"), boy band
Boy band
A boy band is loosely defined as a popular music act consisting of only male singers. The members are expected to dance as well as sing, usually giving highly choreographed performances. More often than not, boy band members do not play musical instruments, either in recording sessions or on...
music ("Backstreet 106.3"), a mix of rap and hip-hop, leaning towards old school rap ("Booty 106.3"), country music
Country music
Country music is a popular American musical style that began in the rural Southern United States in the 1920s. It takes its roots from Western cowboy and folk music...
("Cryin' Country 106.3"), and even Christmas music
Christmas music
Christmas music comprises a variety of genres of music normally performed or heard around the Christmas season, which tends to begin in the months leading up the actual holiday and end in the weeks shortly thereafter.-Early:...
("Santa 106.3").
On August 20, 2007, at 12:00 noon ET, a new radio station emerged. It was now called "Charlie FM" with an adult hits
Adult hits
Adult hits is a radio format, popular in the early 2000s, that does not adhere to a specific music genre, but instead draws from a wider playlist...
format. The first song played was "What I Like About You
What I Like About You (song)
"What I Like About You" is a song by American rock band The Romantics. The song, written by Romantics members Wally Palmar, Mike Skill and Jimmy Marinos is featured on the band's self-titled 1980 debut album, and was also released as a single. Marinos, the band's drummer, is the lead vocalist on...
" by The Romantics
The Romantics
The Romantics is an American New Wave band from Detroit, Michigan, formed in 1977. The band adopted the name "The Romantics" because they formed on Valentine's Day, 1977. The Romantics achieved popularity in the United Kingdom, The U.S...
. The station played music commercial free for the first week. Since the format change to "Charlie", the station localized the sound with a variety of drop-ins that reference landmarks, roads, quirks, folk-lore for the region.
On June 13, 2008, Charlie FM's programming was abruptly dropped, replaced with that of WORD News Radio, which had previously only broadcast on AM. No reasoning was ever officially announced, but it is believed that Entercom was worried that the adult hits
Adult hits
Adult hits is a radio format, popular in the early 2000s, that does not adhere to a specific music genre, but instead draws from a wider playlist...
format would hurt its sister stations, especially WSPA-FM
WSPA-FM
WSPA-FM is an Adult Contemporary radio station licensed to Spartanburg, South Carolina and serves the Upstate region, including Greenville and Spartanburg. The Entercom Communications outlet is licensed to the Federal Communications Commission to broadcast at 98.9 MHz with an ERP of 100 kW...
and WROQ
WROQ
WROQ-FM is a Classic rock station licensed to Anderson, South Carolina and serves the Upstate South Carolina region, including Greenville and Spartanburg. The station has had a Classic Rock and Roll format since December 1, 1987. This makes it one of the oldest Classic Rock stations in the...
. The switch also makes up for the poor signals generated by WYRD-AM
WYRD-AM
See also: WORD-AM, WYRD-FMWYRD, known on-air as News Radio WORD, is an News/Talk-formatted radio station in the Greenville-Spartanburg area of Upstate South Carolina. The Entercom Communications outlet is licensed by the FCC to Greenville, SC, and broadcasts at 1330 KHz with an ERP of 5kw unlimited...
and WORD-AM
WORD-AM
See also: WYRD-FM, WYRDWORD-AM, known on-air as News Radio WORD, is an News/Talk-formatted radio station in the Greenville-Spartanburg area of Upstate South Carolina...
at night, when the stations have to cut their power and go directional. It is notable that the format switch happened on 6-13, and when re-arranged 6-13 is similar to 106.3.
After the sale by Barnstable, 106.3, never managed to garner the ratings or success it did prior to Entercom Communications
Entercom Communications
Entercom Communications Corporation is the fourth-largest broadcasting company in the United States. As of November 2009, Entercom operates 110 radio stations in 23 markets across the United States....
' decision to drop its Oldies
Oldies
Oldies is a term commonly used to describe a radio format that concentrates on music from a period of about 15 to 55 years before the present day....
format, until it became simulcasting the talk format. The addition of 106.3 to WYRD and WORD
WORD-AM
See also: WYRD-FM, WYRDWORD-AM, known on-air as News Radio WORD, is an News/Talk-formatted radio station in the Greenville-Spartanburg area of Upstate South Carolina...
has helped the franchise to finish in the top 3 12+ in fall 2008.