WORD-AM
Encyclopedia
See also: WYRD-FM, WYRD
WORD-AM, known on-air as News Radio WORD, is an News/Talk-formatted radio station in the Greenville-Spartanburg area of Upstate South Carolina. The Entercom Communications
outlet is licensed by the Federal Communications Commission
(FCC) to Spartanburg, SC, and broadcasts at 950 kHz with an ERP of 5 kW unlimited non-directional daytime and 3-way directional at night.. It simulcasts with WYRD-FM and WYRD.
News Radio WORD-AM carries Russ and Lisa, Mike Gallagher
, Coast to Coast AM
, Rush Limbaugh
, Kim Komando
, Lars Larson
, Bill O'Reilly
, Sean Hannity
and Bob McLain.
, a station that was established a decade previous. WORD utilized studio and tower space from WSPA.
In 1944 the FCC ordered the WSPA-WORD combo to be broken up due to ownership regulations which forbid an owner from having no more than one AM station per market. This was completed on March 17, 1947, when WORD was sold to Spartan Radiocasting. Later that year, sister FM WDXY 100.5 signed on the air, but would sign off the air by the end of the 1950s.
In 1952, a dispute erupted between both Spartan Radiocasting and Liberty Life over a proposed allocation for VHF TV channel 7 in Spartanburg. It was settled in 1958 when Spartan Radiocasting bought back WSPA-AM and FM from Liberty Life Insurance and spinning off WORD and WDXY to different ownership.
WORD was well known as Spartanburg's Top 40 powerhouse in the 1960s and 70s under the name "Big Word". Some of the South's heavy weights worked there during the 70's that included: Russ Spooner, Bob Canada, Kemosabi Joe Johnson, Fred Hardy and Robert W. Morgan (not the same Morgan that worked at KHJ) though. By the 1980s, WORD faced declining audience shares from FM competitors WANS and WFBC-FM
and switched to various formats before going dark in 1989. In October 1990, WORD signed back on as a simulcast of 1330 WFBC from Greenville as both stations switched to News/Talk with WFBC becoming WYRD in the mid-90s.
In 2002, Entercom Communications
moved the "News Radio WORD" format from the weaker 910 AM, which previously held the WORD callsign, to 950 AM. The programming at 950 AM was then moved to 910 AM, along with the WSPA calls. WSPA-AM at 910 has since been sold and is now Spanish as WOLI (AM)
.
950 WORD's transmitter is located near the Spartanburg Community College
campus (3 miles NW of downtown Spartanburg) at 245 Broadcast Drive (Business I-85 @ exit 3). Its general coverage area is from Gaffney
to Greer
(Spartanburg Metro). Although WORD transmits with 5,000 watts of power like its counterpart, WYRD, its signal is somewhat stronger due to its lower dial position.
The station added WYRD-FM, at 106.3 on the dial, as a second simulcast partner in 2008.
WORD-AM, known on-air as News Radio WORD, is an News/Talk-formatted radio station in the Greenville-Spartanburg area of Upstate South Carolina. The Entercom Communications
Entercom Communications
Entercom Communications Corporation is the fourth-largest broadcasting company in the United States. As of November 2009, Entercom operates 110 radio stations in 23 markets across the United States....
outlet is licensed by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
(FCC) to Spartanburg, SC, and broadcasts at 950 kHz with an ERP of 5 kW unlimited non-directional daytime and 3-way directional at night.. It simulcasts with WYRD-FM and WYRD.
News Radio WORD-AM carries Russ and Lisa, Mike Gallagher
Mike Gallagher
Mike Gallagheris an American radio host and conservative political commentator. He is the host of The Mike Gallagher Show, a nationally-syndicated radio program that airs throughout the United States on Salem Radio Network and is also a FOX News Channel Contributor and guest host...
, Coast to Coast AM
Coast to Coast AM
Coast to Coast AM is a North American late-night syndicated radio talk show that deals with a variety of topics, but most frequently ones that relate to either the paranormal or conspiracy theories. It was created by Art Bell and is distributed by Premiere Radio Networks. The program currently...
, Rush Limbaugh
Rush Limbaugh
Rush Hudson Limbaugh III is an American radio talk show host, conservative political commentator, and an opinion leader in American conservatism. He hosts The Rush Limbaugh Show which is aired throughout the U.S. on Premiere Radio Networks and is the highest-rated talk-radio program in the United...
, Kim Komando
Kim Komando
Kim Komando is the host of an American talk radio program based on the popularity of personal computers, the use of the Internet, and the complexities of consumer electronics. The Kim Komando Show is broadcast and syndicated on over 450 radio stations in the U.S. and two stations in Ontario, Canada...
, Lars Larson
Lars Larson
Lars Larson is a conservative U.S. talk radio show host based in Oregon. Larson hosts a national talk radio show, which as of 2009 is syndicated by Compass Media Networks...
, Bill O'Reilly
Bill O'Reilly (commentator)
William James "Bill" O'Reilly, Jr. is an American television host, author, syndicated columnist and political commentator. He is the host of the political commentary program The O'Reilly Factor on the Fox News Channel, which is the most watched cable news television program on American television...
, Sean Hannity
Sean Hannity
Sean Hannity is an American radio and television host, author, and conservative political commentator. He is the host of The Sean Hannity Show, a nationally syndicated talk radio show that airs throughout the United States on Premiere Radio Networks. Hannity also hosts a cable news show, Hannity,...
and Bob McLain.
Weekdays
- 5:00am – 6:00am America in the Morning with Jim Bohanon
- 6:00am – 10:00am Russ and Lisa
- 10:00am – 12:00am Mike Gallagher
- 12:00pm – 3:00pm Rush Limbaugh
- 3:00pm – 6:00pm Bob McLain
- 6:00pm – 8:00pm Dave Ramsey
- 8:00pm – 11:00pm Sean Hannity
- 11:00pm–11:30pm (Tues, Wed, Thurs) The Gold Show
- 11:30pm-12:00mid (Mon-Thursday) American Advisor
- 11:00pm – 5:00am Coast to Coast AM with George Noory
Saturday
- 5:00am – 6:00am The Wall Street Journal This Week
- 6:00am – 7:00am Pet World
- 7:00am – 8:00am The Money Pit
- 8:00am – 9:00am House Plans with First Palmetto Mortgage
- 9:00am – 10:00am Jason Dillard Real Estate Show
- 10:00am – 11:00am Upstate Gardening with Mark Underwood
- 11:00am - 12:00noon Common Sense Retirement Planning
- 12:00noon - 3:00pm Rush Limbaugh Weekend
- 3:00pm – 5:00pm Bob Costas Show
- 5:00pm – 6:00pm Money Talk with Bob Brinker
- 6:00pm–8:00pm Scoreboard with Lonzo & Matt
- 8:00pm–9:00pm Lars Larson Show
- 9:00pm - 12:00Mn Allan Hunt Show
- 12:00Mn - 5:00am Coast to Coast AM with Ian Punnett
Sunday
- 5:00am – 6:00am Talk Show Countdown with Doug Stephan
- 6:00am – 6:30am Movers & Shakers (Public Service Programming)
- 6:30am – 7:00am Focus on the Upstate (Public Service Programming)
- 7:00am – 9:00am The Money Pit
- 9:00am – 9:30am Woodruff Rd. Presbyterian Church
- 9:30am–10:00am Purity Products
- 10:00am - 12:00noon National Geographic Weekend
- 12:00noon - 1:00pm Fox News Sunday with Chris Wallace
- 1:00pm – 4:00pm Kim Komando On Computers
- 4:00 pm – 7:00pm Money Talk with Bob Brinker
- 7:00pm – 10:00pm Glenn Beck
- 10:00pm – 1:00am Roger Hedgecock
- 1:00am – 5:00am Coast to Coast AM with Ian Punnett
History
WORD signed on September 1, 1940 at 910 AM as Spartanburg's second radio station. under the ownership of Spartanburg Advertising Company which also owned WSPAWOLI (AM)
WOLI AM 910 is a radio station located in Spartanburg, South Carolina. The station is licensed by the Federal Communications Commission to broadcast with an effective radiated power of 3.6 kW. in the daytime and 890 watts at night under separate directional signal patterns...
, a station that was established a decade previous. WORD utilized studio and tower space from WSPA.
In 1944 the FCC ordered the WSPA-WORD combo to be broken up due to ownership regulations which forbid an owner from having no more than one AM station per market. This was completed on March 17, 1947, when WORD was sold to Spartan Radiocasting. Later that year, sister FM WDXY 100.5 signed on the air, but would sign off the air by the end of the 1950s.
WORD was well known as Spartanburg's Top 40 powerhouse in the 1960s and 70s under the name "Big Word". Some of the South's heavy weights worked there during the 70's that included: Russ Spooner, Bob Canada, Kemosabi Joe Johnson, Fred Hardy and Robert W. Morgan (not the same Morgan that worked at KHJ) though. By the 1980s, WORD faced declining audience shares from FM competitors WANS and WFBC-FM
WFBC
WFBC-FM is a Top 40 station licensed to Greenville, South Carolina and serves the Upstate and Western North Carolina regions, including Greenville, Spartanburg, and Asheville, North Carolina. The Entercom Communications outlet is licensed by the Federal Communications Commission to broadcast at...
and switched to various formats before going dark in 1989. In October 1990, WORD signed back on as a simulcast of 1330 WFBC from Greenville as both stations switched to News/Talk with WFBC becoming WYRD in the mid-90s.
In 2002, Entercom Communications
Entercom Communications
Entercom Communications Corporation is the fourth-largest broadcasting company in the United States. As of November 2009, Entercom operates 110 radio stations in 23 markets across the United States....
moved the "News Radio WORD" format from the weaker 910 AM, which previously held the WORD callsign, to 950 AM. The programming at 950 AM was then moved to 910 AM, along with the WSPA calls. WSPA-AM at 910 has since been sold and is now Spanish as WOLI (AM)
WOLI (AM)
WOLI AM 910 is a radio station located in Spartanburg, South Carolina. The station is licensed by the Federal Communications Commission to broadcast with an effective radiated power of 3.6 kW. in the daytime and 890 watts at night under separate directional signal patterns...
.
950 WORD's transmitter is located near the Spartanburg Community College
Spartanburg Community College
Spartanburg Community College , is a public, suburban, two-year comprehensive, open-admission institution of higher education serving the citizens of Spartanburg, Cherokee, and Union counties in Upstate South Carolina...
campus (3 miles NW of downtown Spartanburg) at 245 Broadcast Drive (Business I-85 @ exit 3). Its general coverage area is from Gaffney
Gaffney, South Carolina
Gaffney is a city in and the county seat of Cherokee County, South Carolina, United States, in the upstate region of South Carolina. Gaffney is also sometimes referred to as the Peach capital of South Carolina. The population was 12,414 at the 2010 census...
to Greer
Greer, South Carolina
Greer is a city in Greenville and Spartanburg counties in the U.S. state of South Carolina, between the cities of Greenville and Spartanburg. The population was 25,515 at the 2010 census. It is projected to hit 30,000 within 4 years. Each day, more than three times that number of people pass...
(Spartanburg Metro). Although WORD transmits with 5,000 watts of power like its counterpart, WYRD, its signal is somewhat stronger due to its lower dial position.
The station added WYRD-FM, at 106.3 on the dial, as a second simulcast partner in 2008.