Local marketing agreement
Encyclopedia
In U.S.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 and Canadian
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 broadcasting
Broadcasting
Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...

, a local marketing agreement (or local management agreement, or LMA) is an agreement
Contract
A contract is an agreement entered into by two parties or more with the intention of creating a legal obligation, which may have elements in writing. Contracts can be made orally. The remedy for breach of contract can be "damages" or compensation of money. In equity, the remedy can be specific...

 in which one company
Corporation
A corporation is created under the laws of a state as a separate legal entity that has privileges and liabilities that are distinct from those of its members. There are many different forms of corporations, most of which are used to conduct business. Early corporations were established by charter...

 agrees to operate a radio
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 or television station
Television station
A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...

 owned by another licensee
License
The verb license or grant licence means to give permission. The noun license or licence refers to that permission as well as to the document recording that permission.A license may be granted by a party to another party as an element of an agreement...

. In essence, it is a sort of lease
Lease
A lease is a contractual arrangement calling for the lessee to pay the lessor for use of an asset. A rental agreement is a lease in which the asset is tangible property...

 or franchise
Exclusive right
In Anglo-Saxon law, an exclusive right is a de facto, non-tangible prerogative existing in law to perform an action or acquire a benefit and to permit or deny others the right to perform the same action or to acquire the same benefit. A "prerogative" is in effect an exclusive right...

.

Under Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 (FCC) regulation
Regulation
Regulation is administrative legislation that constitutes or constrains rights and allocates responsibilities. It can be distinguished from primary legislation on the one hand and judge-made law on the other...

s, the licensee still holds complete legal responsibility for the station, including fines for profanity
Profanity
Profanity is a show of disrespect, or a desecration or debasement of someone or something. Profanity can take the form of words, expressions, gestures, or other social behaviors that are socially constructed or interpreted as insulting, rude, vulgar, obscene, desecrating, or other forms.The...

 outside of safe harbor
Safe harbor
The term safe harbor has several special usages, in an analogy with its literal meaning, that of a harbor or haven which provides safety from weather or attack.-Legal definition:...

 hours, even though they are not operating the station. An LMA must also include the entire station's facilities (studio
Studio
A studio is an artist's or worker's workroom, or the catchall term for an artist and his or her employees who work within that studio. This can be for the purpose of architecture, painting, pottery , sculpture, scrapbooking, photography, graphic design, filmmaking, animation, radio or television...

 and all), as the FCC prohibits subleasing of only the frequency
Frequency
Frequency is the number of occurrences of a repeating event per unit time. It is also referred to as temporal frequency.The period is the duration of one cycle in a repeating event, so the period is the reciprocal of the frequency...

 right
Right
Rights are legal, social, or ethical principles of freedom or entitlement; that is, rights are the fundamental normative rules about what is allowed of people or owed to people, according to some legal system, social convention, or ethical theory...

s or transmitter
Transmitter
In electronics and telecommunications a transmitter or radio transmitter is an electronic device which, with the aid of an antenna, produces radio waves. The transmitter itself generates a radio frequency alternating current, which is applied to the antenna. When excited by this alternating...

 plant.

Sales agreements

Occasionally, "local marketing agreement" may refer to the sharing or contracting of only certain functions, in particular advertising sales. This may also be referred to as a local sales agreement (LSA) or a joint sales agreement (JSA). In the U.S., JSAs for radio stations are counted toward ownership caps; however, TV station JSAs are not counted towards ownership caps, although the FCC is considering changing this.

Controversy

Though the FCC ruled in 1999 that stations under LMA's are counted toward the ownership cap in a given market, the agreements have been criticized because they could allow a company to circumvent FCC rules on how many radio or television stations they can control in any one market
Market
A market is one of many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services in exchange for money from buyers...

 and have encouraged the FCC to investigate and regulate LMA's. Broadcasters counter that these "virtual duopolies
Duopoly (broadcasting)
In United States broadcast television and radio, duopoly is a term used to describe a single company which owns two or more stations in the same city or community....

" have prevented stations from going dark, thereby benefiting the communities they serve.

In a 2005 Canadian dispute, Rogers Communications
Rogers Communications
Rogers Communications Inc. is one of Canada's largest communications companies, particularly in the field of wireless communications, cable television, home phone and internet with additional telecommunications and mass media assets...

 and Newcap Broadcasting
Newcap Broadcasting
Newfoundland Capital Corporation Limited is a major Canadian broadcasting company, majority-owned by Harold R. Steele. Newfoundland Capital is the parent company of Newcap Inc. . It is currently the number two private-sector radio broadcaster in Canada, just behind Astral Media...

 had a joint sales agreement pertaining to CHNO-FM
CHNO-FM
CHNO-FM is a Canadian radio station, which broadcasts at 103.9 on the FM dial in Sudbury, Ontario. Airing a classic hits format, the station is branded as Rewind 103.9.-History of CHNO:The station began broadcasting on June 24, 1947 on AM 1440...

 in Sudbury, Ontario
Ontario
Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....

, but community interests and the lobby group Friends of Canadian Broadcasting
Friends of Canadian Broadcasting
Friends of Canadian Broadcasting is a Canadian public interest group.The group monitors developments in the Canadian television and radio broadcasting industries, and organizes action campaigns when broadcasters engage in activities which are deemed contrary to the public interest.FRIENDS is...

 presented substantial evidence to the Canadian Radio-television and Telecommunications Commission that in practice, the agreement was a de facto LMA, going significantly beyond advertising sales into program production and news gathering. LMAs in Canada cannot be implemented without the CRTC's approval, and in early 2005, the CRTC ordered the agreement to cease.
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