WFLX
Encyclopedia
WFLX is the Fox
Fox Broadcasting Company
Fox Broadcasting Company, commonly referred to as Fox Network or simply Fox , is an American commercial broadcasting television network owned by Fox Entertainment Group, part of Rupert Murdoch's News Corporation. Launched on October 9, 1986, Fox was the highest-rated broadcast network in the...

-affiliated television station for the Gold
Gold Coast (Florida)
The Gold Coast is the region of the southeastern coast of the U.S. state of Florida between Tequesta and Florida City. The region consists of the long urban cluster that runs along the eastern shores of Palm Beach, Broward, and Miami-Dade County; also called the South Florida metropolitan area...

 and Treasure Coast
Treasure Coast
The Treasure Coast is a region in the U.S. state of Florida, generally considered to include Indian River, St. Lucie, and Martin counties. The area stretches from Hobe Sound in the south to north of Sebastian in the north and includes the cities of Stuart, Port St. Lucie, Fort Pierce, and Vero Beach...

s of South Florida
South Florida metropolitan area
The South Florida metropolitan area, also known as the Miami metropolitan area, and designated the Miami–Fort Lauderdale–Pompano Beach, FL Metropolitan Statistical Area by the U.S...

. Licensed to West Palm Beach
West Palm Beach, Florida
West Palm Beach, is a city located on the Atlantic coast in southeastern Florida and is the most populous city in and county seat of Palm Beach County, the third most populous county in Florida with a 2010 population of 1,320,134. The city is also the oldest incorporated municipality in South Florida...

, the station broadcasts a high definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...

 digital signal on UHF channel 28 (or virtual channel 29) from a transmitter in Lake Worth
Lake Worth, Florida
Lake Worth is a city in Palm Beach County, Florida, which takes its name from the body of water along its eastern border, originally called "Lake Worth", and now generally known as the Lake Worth Lagoon. The lake itself was named for General William J. Worth, who led U.S. forces during the last...

 west of US 441/SR 7. The station can also be seen on Comcast
Comcast
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...

 channel 11 and in high definition on digital channel 434. The station is owned by Raycom Media
Raycom Media
- History :Although Raycom Media dates its birth to 1996, the core of the company was formed in 1992 when Atlanta native Bert Ellis formed Ellis Communications. He eventually controlled 13 television stations and two radio stations....

, and is operated through a shared services
Shared services
Shared services refers to the provision of a service by one part of an organization or group where that service had previously been found in more than one part of the organization or group. Thus the funding and resourcing of the service is shared and the providing department effectively becomes an...

 agreement with local NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

 affiliate WPTV-TV, which was announced in March 2011. WFLX currently shares studios with WPTV on South Australian Avenue in Downtown West Palm Beach. WFLX programming includes the full Fox lineup; Syndicated
Television syndication
In broadcasting, syndication is the sale of the right to broadcast radio shows and television shows by multiple radio stations and television stations, without going through a broadcast network, though the process of syndication may conjure up structures like those of a network itself, by its very...

 programming including How I Met Your Mother
How I Met Your Mother
How I Met Your Mother is an American sitcom that premiered on CBS on September 19, 2005, created by Craig Thomas and Carter Bays.As a framing device, the main character, Ted Mosby with narration by Bob Saget, in the year 2030 recounts to his son and daughter the events that led to his meeting...

, The Simpsons
The Simpsons
The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...

, The Office, and Family Feud
Family Feud
Family Feud is an American television game show created by Mark Goodson and Bill Todman. Two families compete against each other in a contest to name the most popular responses to a survey question posed to 100 people...

; and news programming produced by WPTV. WFLX also carries the African American-oriented network Bounce TV
Bounce TV
Bounce TV is a United States television network airing on digital terrestrial television stations. Promoted as "the first 24/7 digital multicast broadcast network created exclusively for African Americans," Bounce TV launched on September 26, 2011 and features programming geared toward blacks in...

 on digital subchannel
Digital subchannel
In broadcasting, digital subchannels are a means to transmit more than one independent program at the same time from the same digital radio or digital television station on the same radio frequency channel. This is done by using data compression techniques to reduce the size of each individual...

 29.2.

History

WFLX began operations in 1982 as the West Palm Beach market
Media market
A media market, broadcast market, media region, designated market area , Television Market Area , or simply market is a region where the population can receive the same television and radio station offerings, and may also include other types of media including newspapers and Internet content...

's first Independent. The station was owned by Malrite Communications and ran a programming lineup typical of independent stations at the time—early-morning cartoons, late-morning religious programming, movies in early-afternoons/primetime, classic sitcoms in the late-afternoon, and current sitcoms during early/late-evenings. Unlike most independents, the amount of children's programming seen on WFLX during this time was low compared to similar stations in other markets, a trend owing to the older demographics of the West Palm Beach area.

On October 9, 1986, WFLX became one of the charter affiliates of Fox. At the time, it was the "de facto" affiliate of the network in all of South Florida since WCIX had a signal unable to reach most Broward
Broward County, Florida
-2000 Census:As of the census of 2000, there were 1,623,018 people, 654,445 households, and 411,645 families residing in the county. The population density was 1,346 people per square mile . There were 741,043 housing units at an average density of 615 per square mile...

 and Northern Miami-Dade
Miami-Dade County, Florida
Miami-Dade County is a county located in the southeastern part of the state of Florida. As of 2010 U.S. Census, the county had a population of 2,496,435, making it the most populous county in Florida and the eighth-most populous county in the United States...

 County viewers. WFLX retained this Fox affiliation through a heavy South Florida affiliation swap in January 1989, but it did lose most of its Miami/Ft. Lauderdale market share to WSVN
WSVN
WSVN, channel 7, is a television station located in Miami, Florida, USA. WSVN is owned by Sunbeam Television, and is an affiliate of the Fox Broadcasting Company. The station has its studio facilities located in North Bay Village and transmitter based in north Miami-Dade County.WSVN operates a Key...

, which became a Fox affiliate through the swap.

As the 1990s approached, WFLX picked up Fox Kids
Fox Kids
Fox Kids was the Fox Broadcasting Company's American children's programming division and brand name from September 8, 1990 until September 7, 2002. It was owned by Fox Television Entertainment airing programming on Monday–Friday afternoons and Saturday mornings.Depending on the show, the...

 programming in afternoons and phased out older sitcoms for talk and reality shows. After the 1993/1994 season, it was recognized as the "Fox Affiliate of the Year". In September 1998, Malrite merged with current owner Raycom Media. Shortly after the merge, ratings came out affirming that WFLX was one of Fox's highest affiliates in terms of network ratings and has even showed numbers in the Miami/Fort Lauderdale market. In April 2002, WFLX was the first station in the West Palm Beach market to broadcast in high definition showing Fox programming in the updated format. Raycom merged with The Liberty Corporation in mid-2006.

Until the network's shutdown on October 1, 2007, WFLX offered The Tube Music Network, a 24-hour digital music video channel, on its second digital subchannel
Digital subchannel
In broadcasting, digital subchannels are a means to transmit more than one independent program at the same time from the same digital radio or digital television station on the same radio frequency channel. This is done by using data compression techniques to reduce the size of each individual...

 and Comcast digital channel 220. Today, WFLX-DT2 is not officially occupied but shows a simple station identification and the current time of day. WFLX shut down analog transmissions on June 12, 2009 at noon, the stations broadcasts continued to be on its pre-transition channel 28. However, through the use of PSIP
Program and System Information Protocol
The Program and System Information Protocol is the protocol used in the ATSC digital television system for carrying metadata about each channel in the broadcast MPEG transport stream of a TV station and for publishing information about television programs so that viewers can select what to watch...

, digital television receivers display its virtual channel
Virtual channel
In telecommunications, a logical channel number , also known as virtual channel, is a channel designation which differs from that of the actual radio channel on which the signal travels....

 as 29. This TV
This TV
This TV is a United States general entertainment television network, with a large emphasis in its programming on movies....

, which is currently not cleared in West Palm Beach, has been picked up by most Raycom Fox affiliates except for WFLX. The network has been airing on the second digital subchannel of Miami/Ft. Lauderdale CW affiliate WSFL-TV
WSFL-TV
WSFL-TV, channel 39, is a The CW Television Network-affiliated television station located in Miami. Owned by the Tribune Company, the station shares studios with co-owned newspaper the Sun-Sentinel in Fort Lauderdale, and has its transmitter based in Miramar, Florida.It is a television station in...

 which can be picked up over-the-air in southern areas of the market. On September 26, 2011, WFLX relaunched subchannel 29.2 with programming from Bounce TV
Bounce TV
Bounce TV is a United States television network airing on digital terrestrial television stations. Promoted as "the first 24/7 digital multicast broadcast network created exclusively for African Americans," Bounce TV launched on September 26, 2011 and features programming geared toward blacks in...

; the subchannel is also available on Comcast digital cable channel 220.

In March 2011, Raycom announced that WFLX would be operated through a shared services
Shared services
Shared services refers to the provision of a service by one part of an organization or group where that service had previously been found in more than one part of the organization or group. Thus the funding and resourcing of the service is shared and the providing department effectively becomes an...

 agreement with WPTV-TV, the NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

 affiliate for the Treasure Coast
Treasure Coast
The Treasure Coast is a region in the U.S. state of Florida, generally considered to include Indian River, St. Lucie, and Martin counties. The area stretches from Hobe Sound in the south to north of Sebastian in the north and includes the cities of Stuart, Port St. Lucie, Fort Pierce, and Vero Beach...

 that is owned and operated by E. W. Scripps Company
E. W. Scripps Company
The E. W. Scripps Company is an American media conglomerate founded by Edward W. Scripps on November 2, 1878. The company is headquartered inside the Scripps Center in Cincinnati, Ohio. Its corporate motto is "Give light and the people will find their own way."On October 16, 2007, the company...

. In addition to news content, which WPTV has produced for WFLX since the beginning of 2011 (see "News operation" below), WPTV will handle technical, promotional, and online operations for WFLX, along with possible production of local content outside of news. The stations will have separate sales departments; WFLX's sales team (which will remain separate from WPTV) will lease space at WPTV's studios on South Australian Avenue in Downtown West Palm Beach. It was later announced that WFLX would vacate their existing studio in Riviera Beach
Riviera Beach, Florida
Riviera Beach is a city in Palm Beach County, Florida, U.S.A. which was incorporated September 29, 1922. Because of where its eastern boundary lies, it is also the easternmost municipality in the South Florida metropolitan area. The population was 29,884 at the 2000 census. As of 2004, the...

 at the end of May.

News operation

After Fox required most of its affiliates air newscasts in 1990, WFLX entered in a news share agreement with CBS
CBS
CBS Broadcasting Inc. is a major US commercial broadcasting television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of...

 affiliate WPEC
WPEC
WPEC is the CBS-affiliated television station for the Gold and Treasure Coasts of South Florida. Licensed to West Palm Beach, it broadcasts a high definition digital signal on VHF channel 13 from a transmitter in Lake Worth along U.S. 441/SR 7. The station is the flagship of Freedom Communications...

 (then owned by the Photo Electronics Corporation). On September 11, 1991, that station started producing a nightly prime time broadcast at 10 pm on WFLX known as Fox 29 10 O'Clock News. Originally thirty minutes long, it soon expanded to a full hour. In 2000, an hour-long weekday morning show at 7 am began to air entitled Fox 29 Morning News; this was expanded to two hours on September 6, 2006.

WFLX and WPEC maintained separate news sets and on-air identities but shared a weather set and most on-air personnel, except for a few that only appeared on one station. While produced by WPEC, the broadcasts maintained their own separate identity and look, similar to other Raycom stations. As with network programming, the newscasts also rated in the Miami-Fort Lauderdale market, a trend some have attributed to backlash to that area's Fox affiliate WSVN
WSVN
WSVN, channel 7, is a television station located in Miami, Florida, USA. WSVN is owned by Sunbeam Television, and is an affiliate of the Fox Broadcasting Company. The station has its studio facilities located in North Bay Village and transmitter based in north Miami-Dade County.WSVN operates a Key...

. As a result, Adelphia (now Comcast) pulled WSVN off its West Palm Beach cable lineup in 2005. On January 31, 2008, WPEC and WFLX became the second and third stations respectively in all of South Florida to offer newscasts in high definition behind NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

 affiliate WPTV
WPTV
WPTV-TV is the NBC-affiliated television station for South Florida's Gold and Treasure Coasts. Licensed to West Palm Beach, it broadcasts a high definition digital signal on VHF channel 12 from a transmitter in Lake Worth along U.S. 441/SR 7. The station can also be seen on Comcast channel 3...

.

WFLX is currently the only station in the West Palm Beach market to air a prime time newscast at 10 pm, although they did face competition from CW affiliate WTVX
WTVX
WTVX is the CW-affiliated television station for West Palm Beach, Florida that is licensed to Fort Pierce. It broadcasts a high definition digital signal on UHF channel 34 from a transmitter southwest of Palm City and I-95 in Martin County...

, which aired their own 10 pm newscast (produced at the studios of its Salt Lake City sister station, KUTV, and including two locally-based reporters) from August 4, 2008 until it was moved to 6:30 pm on March 2, 2009 (and was discontinued altogether three months later).

It was announced on October 22, 2010 that the agreement with WPEC would end on December 31, 2010. On January 1, 2011, WPTV (owned by E.W. Scripps Company) established a new partnership with WFLX and began producing the two-hour weekday morning show and nightly hour-long primetime newscast. These newscasts originate from a secondary set at WPTV's facilities on South Australian Avenue in Downtown West Palm Beach (its mailing address actually says Banyan Boulevard, which is also known as 1st Street) and required the addition of more than a dozen new personnel. The new news agreement eventually led to WFLX's shared services agreement with WPTV later in 2011.

WPTV's news agreement with WFLX was the first time any of the nine Scripps stations have produced an on-air newscast for a non company-owned channel. An entire new format was introduced and the coverage is different. On Friday and Sunday nights at 10:45, there is a fifteen-minute sports highlight show called Sports Zone. On September 19, 2011, WPTV added a half-hour weekday late afternoon newscast to WFLX known as Fox 29 News First at 4. With this addition, there is now 57 hours of local news each week provided by the two stations. This addition makes it the third Fox affiliate to broadcast newscast produced by another station in the same market to carry a late afternoon or early evening newscast, along with WSYM-TV
WSYM-TV
WSYM-TV is the Fox-affiliated television station for Central Michigan licensed to Lansing. It broadcasts a high definition digital signal on UHF channel 38 from a transmitter along M-50/M-99 in Eaton Rapids. The station can also be seen on Comcast channel 7 and in high definition on digital...

 in Lansing, Michigan
Lansing, Michigan
Lansing is the capital of the U.S. state of Michigan. It is located mostly in Ingham County, although small portions of the city extend into Eaton County. The 2010 Census places the city's population at 114,297, making it the fifth largest city in Michigan...

 and WQRF in Rockford, Illinois
Rockford, Illinois
Rockford is a mid-sized city located on both banks of the Rock River in far northern Illinois. Often referred to as "The Forest City", Rockford is the county seat of Winnebago County, Illinois, USA. As reported in the 2010 U.S. census, the city was home to 152,871 people, the third most populated...

.

Station slogans

  • "Your Local News, One Hour Earlier" (2002–2008)
  • "Local News in HD, One Hour Earlier" (2008–2010)
  • "Live. Local. One Hour Earlier." (2011–present)

News team

Anchors
  • Shannon Cake – weeknights at 10 pm; also investigative reporter
  • Jay Cashmere – weeknights at 4 and 10 pm
  • John Favole – weekday mornings
  • Tania Rogers – weekends at 10 pm; also weeknight reporter
  • Jon Shainman – weekends at 10 pm; also weeknight reporter
  • Roxanne Stein – weekday mornings; also medical reporter and "Ask The Doctor" segment producer
  • Mollie Reynolds – weekdays at 4 pm


Weather team
  • Steve Weagle (AMS
    American Meteorological Society
    The American Meteorological Society promotes the development and dissemination of information and education on the atmospheric and related oceanic and hydrologic sciences and the advancement of their professional applications. Founded in 1919, the American Meteorological Society has a membership...

      Certified Broadcast Meteorologist
    Certified Broadcast Meteorologist
    Certified Broadcast Meteorologist is a rating for meteorologists given by the American Meteorological Society.The Certified Broadcast Meteorologist program was established to raise the professional standard in broadcast meteorology and encourage a broader range of scientific understanding,...

     Seal of Approval) – chief meteorologist; weeknights at 4 and 10 pm
  • Glenn Glazer (AMS Seal of Approval) – meteorologist; weekday mornings
  • James Wieland (AMS Seal of Approval) – meteorologist; weekends at 10 pm


Sports team (both heard on WEFL
WEFL
WEFL is a radio station broadcasting a Sports radio format. Licensed to Tequesta, Florida, USA, the station serves the West Palm Beach area. The station is currently owned by Good Karma Broadcasting.-History:...

-AM 760)
  • Evan Cohen – sports director
    Sports Director
    A sports director is an individual at a television or radio station who is in charge of the sports department. In local news, the sports director is typically the station's primary sportscaster, and often anchors the primetime newscasts on weekdays. They are in charge of sports programming and...

    ; weeknights at 10 pm
  • Jason Pugh – sports anchor; weekends at 10 pm


Reporters
  • Evan Axelbank
  • Kelley Dunn – features reporter
  • Marci Gonzalez – reports three nights a week
  • Lauren LaPonzina
    Lauren LaPonzina
    Lauren LaPonzina is a television reporter in the West Palm Beach, Florida area. She is a co-anchor of the mid-day WPTV-TV, NBC's affiliate. She also is the anchor for the traffic report every weekday....

     – weekday morning traffic reporter
  • Katie LaGrone – investigative reporter
  • Rachel Leigh – Internet Content Director and entertainment reporter; also "Pet Connections" segment producer
  • John Matarese – "Don't Waste Your Money" segment producer
  • Christina Mora
  • Ro Norman
  • Whitney Ray – Tallahassee Bureau reporter
  • Carolyn Scofield – Stuart
    Stuart, Florida
    Stuart is the only incorporated city of Martin County, Florida, on Florida's Treasure Coast. The population was 14,633 at the 2000 census. As of 2007, the population recorded by the U.S. Census Bureau is 15,964....

     Bureau reporter
  • Julie Stevens – helicopter reporter
  • Mike Vasilinda – weekday Tallahassee
    Tallahassee, Florida
    Tallahassee is the capital of the U.S. state of Florida. It is the county seat and only incorporated municipality in Leon County, and is the 128th largest city in the United States. Tallahassee became the capital of Florida, then the Florida Territory, in 1824. In 2010, the population recorded by...

    Bureau reporter


Multimedia journalists
  • Sean Balewski – associate producer
  • Thalia Hayden – weekday mornings
  • Vince Norman
  • Liz Nunez
  • Rochelle Ritchie

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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