WERE
Encyclopedia
WERE — branded News/Talk 1490 WERE-AM — is a commercial radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 licensed to Cleveland Heights, Ohio
Cleveland Heights, Ohio
Cleveland Heights is a city in Cuyahoga County, Ohio, United States, a suburb of Cleveland. The city's population was 46,121 at the 2010 census.-Geography:Cleveland Heights is located at ....

 broadcasting a news/talk
Talk radio
Talk radio is a radio format containing discussion about topical issues. Most shows are regularly hosted by a single individual, and often feature interviews with a number of different guests. Talk radio typically includes an element of listener participation, usually by broadcasting live...

 format. The station is owned by Radio One, and has studios at 2510 St. Clair Avenue, while the transmitter is along Euclid Avenue near East 118th Street, adjacent to the Case Western Reserve University
Case Western Reserve University
Case Western Reserve University is a private research university located in Cleveland, Ohio, USA...

 campus. It uses the on-air slogan "The People's Station," and is the Cleveland AM affiliate for The Tom Joyner Morning Show (shared with sister station WZAK
WZAK
WZAK is a commercial FM radio station in Cleveland, Ohio, USA, broadcasting at 93.1 MHz with an Urban Adult Contemporary format. WZAK is Cleveland FM affiliate for Tom Joyner's syndicated morning show and Michael Baisden's Love Lust and Lies afternoon show.WZAK began as an ethnic radio station,...

 FM 93.1), the Cleveland affiliate for Rob Redding
Rob Redding
Robert "Rob" Redding, Jr. is an American political commentator, independent journalist, artist, author and social entrepreneur. Redding is publisher of Redding News Review and hosts a nationally syndicated talk radio show and podcast.-Background:Redding is the son of Rev...

's Redding News Review
Redding News Review
Redding News Review is a breaking Black news web site and syndicated radio show founded by Robert Rob Redding Jr. on March 25, 2002. He started the site to complement his talk radio program while at WAOK-AM in Atlanta.-Radio show:...

, and airs syndicated programming from station owner Radio One and USA Radio Network
USA Radio Network
The USA Radio Network is a syndicator of talk radio programming established in 1985. It provides programming to approximately 1,100 radio stations around the world, plus the American Forces Network and XM Satellite Radio, and can be heard on the internet from USA Radio's website.On March 5, 2008,...

.

Prior to June 4, 2007, the station had operated at 1300 kHz frequency, where it had been at since 1949. That frequency is now home to sister station WJMO
WJMO
WJMO — branded Praise 1300 WJMO — is a commercial radio station licensed to Cleveland, Ohio broadcasting a mix of gospel music and urban talk. The station is owned by Radio One, and has studios at 2510 St. Clair Avenue and a transmitter located along Ridge Road in Parma...

.

Early years

Unlike most stations of its time, WERE actually first broadcast on the FM band in 1948 at 98.5 MHz. WERE (AM) went on the air at 1300 kHz a year later. Both stations lasted under common ownership for the next fifty years, as WERE-FM primarily simulcast the programming of its more popular AM sister station over the next 24 years, where it went into separate programming as WGCL
WNCX
WNCX — branded 98.5 WNCX — is commercial radio station in Cleveland, Ohio, broadcasting a classic rock format. The station's studios are currently located in Cleveland's historic Halle Building, in the Playhouse Square District...

.

During the 1950s, WERE was the first popular Top 40 station in the market, spearheaded by now-legendary personalities like Bill Randle
Bill Randle
Bill Randle was an American disc jockey, lawyer and university professor.He was born William McKinley Randle Jr. in Detroit, Michigan. In Detroit, he hosted a popular show on WJLB-AM radio called The Interracial Goodwill Hour, featuring rhythm and blues music and hot jazz...

, "Captain" Carl Reese, Phil McLean, Ronnie Barrett, Howie Lund and Bob Forster. Randle was the most influential of the group, as he was the first major-market disk jockey in the Northeast United States to play Elvis Presley
Elvis Presley
Elvis Aaron Presley was one of the most popular American singers of the 20th century. A cultural icon, he is widely known by the single name Elvis. He is often referred to as the "King of Rock and Roll" or simply "the King"....

, and bolstered the careers of a number of young musicians, including The Four Lads
The Four Lads
The Four Lads is a popular Canadian male singing quartet. In the 1950s, 1960s, and 1970s, the group earned many gold singles and albums. Its million-selling signature tunes include "Moments to Remember," "Standin' on the Corner," "No, Not Much," "Who Needs You," and "Istanbul."The Four Lads makes...

, Bobby Darin
Bobby Darin
Bobby Darin , born Walden Robert Cassotto, was an American singer, actor and musician.Darin performed in a range of music genres, including pop, rock, jazz, folk and country...

, and Fats Domino
Fats Domino
Antoine Dominique "Fats" Domino, Jr. is an American R&B and rock and roll pianist and singer-songwriter. He was born and raised in New Orleans, Louisiana, and Creole was his first language....

. Future NBC announcer and voice-over artist Danny Dark
Danny Dark
Danny Dark was widely acknowledged in the commercial industry as the voice-over king. For nearly four decades, he embedded pop culture with memorable lines in advertisements for Budweiser , Raid Ant & Roach Killer and StarKist Tuna...

 also was a host on WERE in the early 1960s.

WERE had obtained a construction permit in the mid-1950s for WERE-TV on channel 65. However, due to the obscurity of the UHF dial at the time, the television station never made it on the air.

In the 1960s, the station was a middle-of-the-road radio station with personalities that included sportscaster Bob Neal in morning drive, the team of Jeff Baxter and Jack Riley in afternoon drive, and Bill Gordon with a nightly talk show from his apartment on East 30th Street. Gordon's show was known as "Apartment 13," for the station's 1300 kHz signal.

WERE-AM served as the flagship station for the Cleveland Browns
Cleveland Browns
The Cleveland Browns are a professional football team based in Cleveland, Ohio. They are currently members of the North Division of the American Football Conference in the National Football League...

 twice: once from 1950-1951, and again from 1962-1967. During the Browns' second stay at the station, it was the memorable broadcast team of Gib Shanley
Gib Shanley
Gib Shanley was a sports anchor/reporter for ABC-TV affiliate WEWS-TV, Channel 5 in Cleveland, Ohio.- Biography :Shanley grew up in Shadyside, Ohio, attended Shadyside High School...

 and Jim Graner
Jim Graner
James R. "Jim" Graner was the weeknight sports anchor for Cleveland NBC affiliate WKYC TV-3 beginning in 1957, and also the color commentator for the Cleveland Browns radio network — twice — most notably alongside Cleveland sportscaster Gib Shanley...

 providing play-by-play and color commentary
Color commentator
A color commentator is a sports commentator who assists the play-by-play announcer, often by filling in any time when play is not in progress. The color analyst and main commentator will often exchange comments freely throughout the broadcast, when the play-by-play announcer is not describing the...

, respectively. From 1951 until 1972, WERE was the flagship station for Cleveland Indians
Cleveland Indians
The Cleveland Indians are a professional baseball team based in Cleveland, Ohio. They are in the Central Division of Major League Baseball's American League. Since , they have played in Progressive Field. The team's spring training facility is in Goodyear, Arizona...

 radio broadcasts, and was the first flagship for the expansion Cleveland Cavaliers
Cleveland Cavaliers
The Cleveland Cavaliers are a professional basketball team based in Cleveland, Ohio. They began playing in the National Basketball Association in 1970 as an expansion team...

 in 1970 and 1971, in addition to hosting an evening sports call-in show hosted by Pete Franklin
Pete Franklin
Pete Franklin , nicknamed "The King" and "Pigskin Pete", was an American sports talk radio host who worked in Cleveland, New York and San Francisco...

. Both the Cavs and Indians radio rights, as well as Franklin's Sportsline program, moved from WERE to WWWE
WTAM
WTAM — branded Newsradio WTAM 1100 — is a commercial radio station licensed to Cleveland, Ohio, serving Greater Cleveland and much of surrounding Northeast Ohio. Owned by Clear Channel Communications, the station broadcasts primarily a news/talk format...

 in 1972.

People Power era

Starting in 1972, WERE adopted an edgy talk radio format, with controversial hosts, including Gary Dee
Gary Dee
Gary David Gilbert, on-air name Gary Dee, was a pioneer in controversial talk radio. He worked for stations which included WERE, WHK, and WWWE in Cleveland, Ohio...

 (Gary D. Gilbert), Merle Pollis and Joel Rose. Gary Dee's populist-redneck style combined with his morning drive-time slot to make him Cleveland's top-rated talk host, leading him to answer each on-air call "This is Gary Dee, Number One in Cleveland." Pollis, who was ultraliberal*, had the show right after Dee's. The station used the brand "People Power".

Around spring 1975, the station's finances got rocky as it was bought out by city-council president George Forbes
George L. Forbes
George Lawrence Forbes is an American politician of the Democratic Party. From 1974 to 1989, Forbes served as one of the most powerful presidents of Cleveland City Council. He is the former President of the Cleveland NAACP and is semi-retired from practicing law.-Early and personal life:Forbes was...

 and other unspecified investors. They turned it into an all-news station that completely lacked the drawing power its immensely popular talk shows had brought it. Eventually, WERE moved back into an all-talk format, which it more or less maintained for the rest of the century.

During the 1980s, the station underwent a number of changes in ownership, to Metropolis Broadcasting on August 25, 1986. Bob Fuller was the morning drive host, followed by syndicated talk show host Michael Jackson. Longtime Cleveland broadcaster Merle Pollis followed in the Noon – 2pm time slot. Another longtime Cleveland broadcaster, Joel Rose, was Pollis's foil in the 2 pm – 4pm time slot. Local news took over during drive time, with CBS Radio at the top of the hour and Mutual Radio at the bottom of the hour. Jim McIntyre hosted. At 7 pm Greg Brinda (now with WKNR
WKNR
WKNR — branded ESPN 850 WKNR — is a commercial sports radio station licensed to Cleveland, Ohio. Owned by Good Karma Broadcasting, WKNR is the primary Cleveland affiliate for ESPN Radio; together with sister station WWGK, WKNR is often referred to as ESPN Cleveland.WKNR is the Cleveland affiliate...

 AM 850) hosted his local call-in sports talk show. The station changed hands again on September 22, 1988 to Metroplex Communications, headed by veteran local broadcasters Norman Wain and Bob Weiss. WERE was a charter affiliate for Rush Limbaugh
Rush Limbaugh
Rush Hudson Limbaugh III is an American radio talk show host, conservative political commentator, and an opinion leader in American conservatism. He hosts The Rush Limbaugh Show which is aired throughout the U.S. on Premiere Radio Networks and is the highest-rated talk-radio program in the United...

's national talk show in 1989 (WWWE AM 1100, now WTAM
WTAM
WTAM — branded Newsradio WTAM 1100 — is a commercial radio station licensed to Cleveland, Ohio, serving Greater Cleveland and much of surrounding Northeast Ohio. Owned by Clear Channel Communications, the station broadcasts primarily a news/talk format...

, picked up the program in June 1990), and still had a variety of local hosts throughout the balance of the day, with Les Levine taking over for Brinda. While easily accessible in downtown Cleveland and in the eastern suburbs, WERE's position in the Cleveland market has been hampered by a directional broadcast signal that misses the fast-growing suburbs just to the west of Cuyahoga County.

In 1992, locally originated talk on WERE was replaced by an audio simulcast of CNN Headline News, with local news at :15 and :45. Hosts employed by WERE such as Merle Pollis, Joel Rose, and Les Levine were let go, with the only local talk shows left on the station being brokered programs, in which a host/producer buys the time from the station.

The local news product was eliminated in August 1993, as news staffers Jim McIntyre, Bob Fuller, Tom Moore and Cindy Lin were let go. An article in The Plain Dealer on August 13, 1993, referred to this as a "shifting of the station's emphasis from local news to cheaper syndicated and community programming."

Brokered programming era

On September 1, 1994, Metroplex Communications sold WERE and sister station WNCX
WNCX
WNCX — branded 98.5 WNCX — is commercial radio station in Cleveland, Ohio, broadcasting a classic rock format. The station's studios are currently located in Cleveland's historic Halle Building, in the Playhouse Square District...

 FM 98.5 (along with the rest of Metroplex's stations in Florida and New York) to Clear Channel Communications
Clear Channel Communications
Clear Channel Communications, Inc. is an American media conglomerate company headquartered in San Antonio, Texas. It was founded in 1972 by Lowry Mays and Red McCombs, and was taken private by Bain Capital LLC and Thomas H. Lee Partners LP in a leveraged buyout in 2008...

. WERE continued with the format featuring mostly brokered programs. Here, a radio producer would purchase blocked time from the station, and then produced the program, sold commercial air time, and keep the profit. As a result, the programming was very diverse, but listenership was very sparse, with WERE sometimes not even showing up in the Arbitron ratings.

Select programs on WERE during this period ranged from America's Workforce (labor issues in the Cleveland area), to The Gay 90's (homosexual and diversity issues) to Talking Books (interviews with literary figures), to Those Antique Guys (appraisals and commentary on antiques).

One of the most popular shows on WERE during this period was the Your Music Show, a daily weekday block of a variety music from the 1940s through the 1970s programmed by Jim Davis, who also served as an on-air host from 1–3pm (after illness took Carl Reese off the air), followed by Ted Hallaman from 3–5pm after WRMR 1420-AM signed off permanently in July 2004. The Your Music Show was sponsored by the Original Mattress Factory and aired from August 2004 through January 2006 when the WERE daytime format was changed.

Later years

On April 29, 1999, WERE and WENZ
WENZ
WENZ —branded Z 107.9—is a mainstream urban commercial radio station licensed to Cleveland, Ohio serving surrounding Northeast Ohio...

 FM 107.9 were spun off by the Clear Channel
Clear channel
A clear-channel station is an AM band Radio station in North America that has the highest protection from interference from other stations, particularly concerning night-time skywave propagation. Usually known as class A stations since 1982, they are occasionally still referred to by their former...

-Jacor
Jacor
Jacor Communications was a media corporation which owned a large number of radio stations in the United States. Inside the radio industry, Jacor was seen as one of the most competitive broadcast companies in history. Jacor's re-image in 1996 created the slogan "The Noise You Can't Ignore".Jacor was...

 merger to Lanham, Maryland-based Radio One. WNCX
WNCX
WNCX — branded 98.5 WNCX — is commercial radio station in Cleveland, Ohio, broadcasting a classic rock format. The station's studios are currently located in Cleveland's historic Halle Building, in the Playhouse Square District...

 was sold to Infinity Broadcasting, which is today CBS Radio
CBS Radio
CBS Radio, Inc., formerly known as Infinity Broadcasting Corporation, is one of the largest owners and operators of radio stations in the United States, third behind main rival Clear Channel Communications and Cumulus Media. CBS Radio owns around 130 radio stations across the country...

. This marked the first time in the 50-year history of the two, that WNCX and WERE were no longer affiliated. WENZ changed formats from modern rock
Modern rock
Modern rock is a rock format commonly found on commercial radio; the format consists primarily of the alternative rock genre...

 to mainstream urban
Mainstream Urban
Mainstream Urban is a term used to describe a radio format similar to an Urban Contemporary format. The format differentiates itself due to two factors: playlist composition and target demographic...

 as "Z-107.9" shortly afterward, while WERE stuck with the profitable brokered format until 2006.

In 2010, in a nod to AM 1490's previous formats, WERE added music programming to their schedule, featuring gospel music on Thursday and Sunday nights, and classic soul and R&B on Friday and Saturday nights. In late 2011, to accomodate Rob Redding
Rob Redding
Robert "Rob" Redding, Jr. is an American political commentator, independent journalist, artist, author and social entrepreneur. Redding is publisher of Redding News Review and hosts a nationally syndicated talk radio show and podcast.-Background:Redding is the son of Rev...

's show on the schedule, the music programming was dropped.

Move to 1490

On June 4, 2007 WERE's call letters and format switched over to the 1490 kHz frequency, while the 1300 kHz station received the WJMO call letters and gospel music
Gospel music
Gospel music is music that is written to express either personal, spiritual or a communal belief regarding Christian life, as well as to give a Christian alternative to mainstream secular music....

 format. This will mark the first time that AM 1300 will have had different call letters since signing on.

Programming

Weekday programming includes Daybreak USA (from USA Radio) with Scott West, Susan Hydcock, and Bobby Collins; The Tom Joyner Morning Show (from ABC/Citadel) aired in simulcast with sister station WZAK
WZAK
WZAK is a commercial FM radio station in Cleveland, Ohio, USA, broadcasting at 93.1 MHz with an Urban Adult Contemporary format. WZAK is Cleveland FM affiliate for Tom Joyner's syndicated morning show and Michael Baisden's Love Lust and Lies afternoon show.WZAK began as an ethnic radio station,...

 FM 93.1; The Warren Ballentine
Warren Ballentine
Warren Ballentine is an African American motivational speaker, attorney, political activist, and radio talk show host.-Early years:...

 Show
and The Al Sharpton Show (both from Radio One) air middays through early afternoon (Sharpton's show is simulcast on sister station WJMO
WJMO
WJMO — branded Praise 1300 WJMO — is a commercial radio station licensed to Cleveland, Ohio broadcasting a mix of gospel music and urban talk. The station is owned by Radio One, and has studios at 2510 St. Clair Avenue and a transmitter located along Ridge Road in Parma...

 AM 1300); local program America's Workforce hosted by Ed "Flash" Ferenc in afternoon drive; The Roth Show with Dr. Laurie Roth Ph.D. (USA Radio); Rob Redding
Rob Redding
Robert "Rob" Redding, Jr. is an American political commentator, independent journalist, artist, author and social entrepreneur. Redding is publisher of Redding News Review and hosts a nationally syndicated talk radio show and podcast.-Background:Redding is the son of Rev...

's self syndicated Redding News Review
Redding News Review
Redding News Review is a breaking Black news web site and syndicated radio show founded by Robert Rob Redding Jr. on March 25, 2002. He started the site to complement his talk radio program while at WAOK-AM in Atlanta.-Radio show:...

; The Jim Sumpter Show and The Golden Age of Radio with Vic Ives (both from USA Radio) air late evenings and into the overnight hours.

Notable specialty programming includes Auto Talk on Tuesday nights, and various ethnic programming on Sundays.

External links

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