UGO
Encyclopedia
UGO Entertainment, Inc. is a website providing coverage of online media
in entertainment targeting males age 18–34. The company is currently based in New York, New York
, United States
. On July 24, 2007 it was announced that Hearst Corporation
would acquire UGO Entertainment.
The company started in 1997 as Unified Gamers Online, billed in directories as a “hand-picked network of professionally managed gaming sites and services.” In 1997, founder Chris Sherman hired Ken Margolis Associates to manage sales and marketing to the Game Industry. Chris sold UGO to Actionworld, Inc., a subsidiary of InterWorld, which incorporated the company in the state of Delaware in April, 1997. That same year, InterWorld spun off the company “in order to permit UGO Networks to build a separate management team…and to position UGO Networks to seek private parts equity financing.” In 1998, UGO—then described as “the largest independent gaming community on the Internet”—created the prestigious UGO E3 Awards, now the Game Critics Awards
, to recognize quality Video game entertainment. In 1999, UGO changed its name to Underground Online Underground as part of its efforts to expand its target audience. The company streams various forms of media entertainment on its website as well as offering articles on topics of interest to its target audience. Topics include comics
, television
, music
, and film
.
Its main competitors include CNET Networks, IGN
, and Yahoo!
On January 6, 2009, they acquired 1up.com
from Ziff Davis
.
In May 2011, IGN Entertainment announced that it would acquire UGO from Hearst in a cash and stock. At the same time, its parent company News Corporation
also announced that the profitable IGN division would be spun-off into a new company.
that features news and information on MMORPG
s.
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
in entertainment targeting males age 18–34. The company is currently based in New York, New York
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. On July 24, 2007 it was announced that Hearst Corporation
Hearst Corporation
The Hearst Corporation is an American media conglomerate based in the Hearst Tower, Manhattan in New York City, New York, United States. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media...
would acquire UGO Entertainment.
The company started in 1997 as Unified Gamers Online, billed in directories as a “hand-picked network of professionally managed gaming sites and services.” In 1997, founder Chris Sherman hired Ken Margolis Associates to manage sales and marketing to the Game Industry. Chris sold UGO to Actionworld, Inc., a subsidiary of InterWorld, which incorporated the company in the state of Delaware in April, 1997. That same year, InterWorld spun off the company “in order to permit UGO Networks to build a separate management team…and to position UGO Networks to seek private parts equity financing.” In 1998, UGO—then described as “the largest independent gaming community on the Internet”—created the prestigious UGO E3 Awards, now the Game Critics Awards
Game Critics Awards
The Game Critics Awards are a set of annual awards held after the E3 video game conference since 1998. The awards are given to products displayed at E3 with the title Best of E3 of their category. The nominees and winners of the awards are chosen by individual judges representing 35 major North...
, to recognize quality Video game entertainment. In 1999, UGO changed its name to Underground Online Underground as part of its efforts to expand its target audience. The company streams various forms of media entertainment on its website as well as offering articles on topics of interest to its target audience. Topics include comics
Comics
Comics denotes a hybrid medium having verbal side of its vocabulary tightly tied to its visual side in order to convey narrative or information only, the latter in case of non-fiction comics, seeking synergy by using both visual and verbal side in...
, television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
, music
Music
Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...
, and film
Film
A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...
.
Its main competitors include CNET Networks, IGN
IGN
IGN is an entertainment website that focuses on video games, films, music and other media. IGN's main website comprises several specialty sites or "channels", each occupying a subdomain and covering a specific area of entertainment...
, and Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...
On January 6, 2009, they acquired 1up.com
1UP.com
1UP.com is a video game website owned by IGN Entertainment, a division of News Corporation. Previously, the site was owned by Ziff Davis before being sold to UGO Entertainment in 2009....
from Ziff Davis
Ziff Davis
Ziff Davis Inc. is an American publisher and Internet company. It was founded in 1927 in Chicago by William B. Ziff, Sr. and Bernard G. Davis. Throughout most of its history, it was a publisher of hobbyist magazines, often ones devoted to expensive, advertiser-rich hobbies such as cars,...
.
In May 2011, IGN Entertainment announced that it would acquire UGO from Hearst in a cash and stock. At the same time, its parent company News Corporation
News Corporation
News Corporation or News Corp. is an American multinational media conglomerate. It is the world's second-largest media conglomerate as of 2011 in terms of revenue, and the world's third largest in entertainment as of 2009, although the BBC remains the world's largest broadcaster...
also announced that the profitable IGN division would be spun-off into a new company.
The network
The UGO Networks feature websites such as Hero Machine, a Flash-based website that allows you to create your own superhero and share it; Studio Ugo, featuring exclusive live music performances; Actress Archives, a website focusing on actress and female entertainer related news, photo galleries, and videos; and Caster's Realm, a blogBlog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
that features news and information on MMORPG
MMORPG
Massively multiplayer online role-playing game is a genre of role-playing video games in which a very large number of players interact with one another within a virtual game world....
s.