Trusonic
Encyclopedia
Mood Media North America (Formerly Trusonic) is a commercial music company and a wholly owned subsidiary of Mood Media Corporation. Founded originally in 1999 as a small business unit SBU
of the now defunct MP3.com
, Trusonic provided background music
to businesses. During the shutdown of MP3.com
, Trusonic Inc, a new corporation co-founded by Joe Tebo and Dan O'Neill (the former VP of Engineering at MP3.com) purchased the assets (technology/IP/etc) of the Trusonic business unit including the rights to the majority of the MP3.com independent artist catalog. In October of 2007 Trusonic Inc was acquired by Fluid Media Networks.. Fluid Media Networks acquired Mood Media in 2010 and Trusonic Inc changed its name to Mood Media North America in 2011. The Trusonic brand remains as the name of the primary Technology Trusonic Media Player in use today.
During the shutdown of MP3.com
, Trusonic's independent artists' musical recordings were at risk of deletion. As of January 2004, the independent artist catalog was composed of greater than 1.7 million sound recordings from more than 240,000 artists. The recently formed Trusonic Inc entered into an agreement with GarageBand.com
, a website limited to independent artists, which allowed the content owners to authorize the transfer of songs from Trusonic Inc to GarageBand for public consumption. http://www.garageband.com/htdb/companyinfo/pr042004.html Mood Media North American continues to maintain this extensive music catalog under the name "Trusonic Independent Artists" via the Music Program Terms and Conditions license. http://www.trusonic.com/mptac
MP3.com's Trusonic business unit was the first to introduce an Internet
-based business music player in July 1999, dubbed the MBOX. The MBOX requires an Internet connection (broadband
or dial-up) to obtain music and schedules via its MSP protocol. The MBOX differentiates itself through an advanced music, messaging and daypart scheduling system known as Client Online Account (COA). The Trusonic system is a local aware event based playback device where each location is individually addressable and each location can have a unique schedule, or all locations within a retail chain can be scheduled identically. The COA programmed event lists are dynamically interpreted on each MBOX to generate the resulting stream of audio in the retail environment.
SBU
The three-letter acronym SBU may refer to:Military and defense* Security Service of Ukraine or Sluzhba Bezpeky Ukrayiny .* Sensitive but unclassified, a U.S. designation of information* SBU Corsair, an aircraft* Special Boarding UnitUniversities...
of the now defunct MP3.com
MP3.com
MP3.com is a web site operated by CNET Networks providing information about digital music and artists, songs, services, community, and technologies. It is probably better known for its original incarnation, as a legal, free music-sharing service, popular with independent musicians for promoting...
, Trusonic provided background music
Background music
Although background music was by the end of the 20th century generally identified with Muzak or elevator music, there are several stages in the development of this concept.-Antecedents:...
to businesses. During the shutdown of MP3.com
MP3.com
MP3.com is a web site operated by CNET Networks providing information about digital music and artists, songs, services, community, and technologies. It is probably better known for its original incarnation, as a legal, free music-sharing service, popular with independent musicians for promoting...
, Trusonic Inc, a new corporation co-founded by Joe Tebo and Dan O'Neill (the former VP of Engineering at MP3.com) purchased the assets (technology/IP/etc) of the Trusonic business unit including the rights to the majority of the MP3.com independent artist catalog. In October of 2007 Trusonic Inc was acquired by Fluid Media Networks.. Fluid Media Networks acquired Mood Media in 2010 and Trusonic Inc changed its name to Mood Media North America in 2011. The Trusonic brand remains as the name of the primary Technology Trusonic Media Player in use today.
During the shutdown of MP3.com
MP3.com
MP3.com is a web site operated by CNET Networks providing information about digital music and artists, songs, services, community, and technologies. It is probably better known for its original incarnation, as a legal, free music-sharing service, popular with independent musicians for promoting...
, Trusonic's independent artists' musical recordings were at risk of deletion. As of January 2004, the independent artist catalog was composed of greater than 1.7 million sound recordings from more than 240,000 artists. The recently formed Trusonic Inc entered into an agreement with GarageBand.com
GarageBand.com
GarageBand.com was a large online community of independent musicians and music fans. Founded in 1999, the site was used by musicians who were seeking greater exposure and critical insight provided by an audience of their peers. The site was also used by music fans to discover new independent...
, a website limited to independent artists, which allowed the content owners to authorize the transfer of songs from Trusonic Inc to GarageBand for public consumption. http://www.garageband.com/htdb/companyinfo/pr042004.html Mood Media North American continues to maintain this extensive music catalog under the name "Trusonic Independent Artists" via the Music Program Terms and Conditions license. http://www.trusonic.com/mptac
MP3.com's Trusonic business unit was the first to introduce an Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
-based business music player in July 1999, dubbed the MBOX. The MBOX requires an Internet connection (broadband
Broadband
The term broadband refers to a telecommunications signal or device of greater bandwidth, in some sense, than another standard or usual signal or device . Different criteria for "broad" have been applied in different contexts and at different times...
or dial-up) to obtain music and schedules via its MSP protocol. The MBOX differentiates itself through an advanced music, messaging and daypart scheduling system known as Client Online Account (COA). The Trusonic system is a local aware event based playback device where each location is individually addressable and each location can have a unique schedule, or all locations within a retail chain can be scheduled identically. The COA programmed event lists are dynamically interpreted on each MBOX to generate the resulting stream of audio in the retail environment.
Competitors
- Applied Media Technologies CorporationApplied Media Technologies CorporationApplied Media Technologies Corporation is a Tampa, Florida-based provider of commercial sound equipment, "on hold" messaging to US and Canadian businesses under the brand name TelAdvantage, and background music for businesses as a partner of SIRIUS Satellite Radio and Eos Music Corporation.-...
- InStore Broadcasting NetworkIn-Store Broadcasting NetworkInStore Broadcasting Network is a retail media provider of narrowcast in-store background music, in-store video content and advertising for delivery within supermarkets and drugstores...
- MuzakMuzakMuzak Holdings LLC is a company based in metro Fort Mill, South Carolina, United States, just outside of Charlotte, North Carolina. Founded in 1934, Muzak Holdings is best known for distribution of background music to retail stores and other companies....
- DMX Music
- PlayNetworkPlaynetworkPlayNetwork, Inc. is a provider of in-store entertainment for retail, restaurant, and hospitality environments.In 1996, PlayNetwork was founded in Seattle and quickly introduced custom music programming...
- Retail RadioRetail RadioRetail Radio is a commercial in-store music company. Founded originally in 2006 by 3 former CBS Radio executives. Retail Radio provides background music to businesses primarily throughout North America....
Typical Customers
- Levi's
- New York & CompanyNew York & CompanyNew York & Company, Inc. is a nationwide specialty retailer of women's fashion and accessories.Lerner Shops was founded in 1918 by Samuel A. Lerner and Harold M Lane in NYC. Also born to Samuel in 1918 was Alan Jay Lerner. New York & Company, Inc., its current name under new ownership, is an...
- Toys "R" Us, Inc.
- The Container StoreThe Container StoreThe Container Store is a specialty retail chain that sells storage solutions for home and office.On July 1, 1978, The Container Store opened its doors in a small, retail space in Dallas...
- David's BridalDavid's BridalDavid's Bridal is a clothier in the United States that specializes in wedding dresses, prom gowns, and other formal wear. It is the largest American bridal-store chain.David's Bridal currently operates more than 300 stores in 45 states, Canada and Puerto Rico...
- Panda ExpressPanda ExpressPanda Express is a fast casual restaurant chain serving American Chinese cuisine. It operates mainly inside the United States, in casinos, shopping malls, supermarkets, airports, train stations, strip plazas, theme parks, stadiums, college campuses and The Pentagon...
- Office DepotOffice DepotOffice Depot is a supplier of office products and provides many services. The company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, printing, document reproduction, shipping,...
- Brown Shoe CompanyBrown Shoe CompanyBrown Shoe Company is a footwear company that owns a variety of footwear brands in the United States and Canada. Its headquarters is located in Clayton, Missouri, a suburb of St. Louis.-Origins:...
- Select ComfortSelect ComfortSelect Comfort is a U.S.-based manufacturer that manufactures the Sleep Number bed as well as foundations and bedding accessories. The company is based in Plymouth, Minnesota. In addition to its Minnesota headquarters, Select Comfort has manufacturing and distribution facilities in South Carolina...
- Anna's Linens
- Crate & Barrel
- Dillard'sDillard'sDillard's, Inc. is a department store chain in the United States, with 330 stores in 29 states. Headquartered in Little Rock, Arkansas, Dillard's locations are concentrated in Texas and Florida; with a major presence in other states including Arizona, Iowa, Colorado, Wyoming, Kansas, Missouri,...
- Boston MarketBoston MarketBoston Market, known as Boston Chicken until 1995, headquartered in Golden, Colorado, is a chain of American fast casual restaurants. It is owned by private equity firm Sun Capital Partners, headquartered in Boca Raton, Florida.-History:...
- Au Bon Pain
- Spencer Gifts
- PetcoPETCOPETCO is a chain of retail stores that offers pet supplies and services such as grooming and dog training. Founded in 1965 and incorporated in Delaware, it is headquartered in San Diego, California...