Applied Media Technologies Corporation

Applied Media Technologies Corporation (AMTC) is a Tampa, Florida

Tampa, Florida

Tampa is a city in the U.S. state of Florida. It serves as the county seat for Hillsborough County. Tampa is located on the west coast of Florida. The population of Tampa in 2010 was 335,709....

-based provider of commercial sound equipment, "on hold" messaging

Music on hold

Music on hold is the business practice of playing recorded music to fill the silence that would be heard by telephone callers who have been placed on hold...

to US and Canadian businesses under the brand name TelAdvantage, and background music for businesses

Background music

Although background music was by the end of the 20th century generally identified with Muzak or elevator music, there are several stages in the development of this concept.-Antecedents:...

as a partner of SIRIUS Satellite Radio

Sirius Satellite Radio

Sirius Satellite Radio is a satellite radio service operating in North America, owned by Sirius XM Radio.Headquartered in New York City, with smaller studios in Los Angeles and Memphis, Sirius was officially launched on July 1, 2002 and currently provides 69 streams of music and 65 streams of...

and Eos Music Corporation.

TelAdvantage

AMTC's clients include Allstate Insurance

Allstate

The Allstate Corporation is the second-largest personal lines insurer in the United States and the largest that is publicly held. The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993...

, Morgan Stanley

Morgan Stanley

Morgan Stanley is a global financial services firm headquartered in New York City serving a diversified group of corporations, governments, financial institutions, and individuals. Morgan Stanley also operates in 36 countries around the world, with over 600 offices and a workforce of over 60,000....

, Spherion

Spherion

SFN Group, Inc is a North American temporary work agency headquartered in Ft. Lauderdale, Florida, that operates under a variety of brand names.-History:Spherion was first known as City Car Unloaders, a Chicago company created by Leroy Dettman in 1946....

and Raymond James Financial

Raymond James

Raymond James Financial is a diversified financial services holding company whose subsidiaries engage primarily in investment and financial planning, in addition to investment banking and asset management...

. In 2008, the TelAdvantage offering was expanded to include overhead messaging in retail stores and automotive showrooms. AMTC manufactures two digital MP3

MP3

MPEG-1 or MPEG-2 Audio Layer III, more commonly referred to as MP3, is a patented digital audio encoding format using a form of lossy data compression...

player devices for this purpose, the iQueue 3.5 and the RemoteLink IP.

SIRIUS Music for Business

Sirius Music for Business is used in hotels, retail stores, automotive dealerships and restaurant chains, including Big Boy Restaurants

Big Boy (restaurant)

Big Boy is a restaurant chain with its headquarters in Warren, Michigan.Big Boy was started in 1936 by Bob Wian, in partnership with Arnold Peterson in Glendale, California, USA. Marriott Corporation bought the chain in 1967...

and Huddle House

Huddle House

Huddle House is a chain of 24-hour diner-style restaurants with over 430 locations in over 17 states, primarily found in Southern United States. The chain was started in 1964 in Decatur, Georgia by John Sparks, with the goal of providing a 24-hour eatery. It is named after the act of huddling in...

. In 2006, AMTC executed agreements to install Sirius Business in Yum Brands (A&W

A&W

A&W is a three-letter acronym that may refer to:* A&W Restaurants, American restaurant chain* A&W , Canadian restaurant chain* A&W Root Beer* Ahnapee and Western Railway* Alexandria and Western Railway...

, Long John Silver's

Long John Silver's

Long John Silver's, Inc. is a United States-based fast-food restaurant that specializes in seafood. The name and concept were inspired by Robert Louis Stevenson's book Treasure Island. Formerly a division of Yum! Brands, Inc., the company was divested to a group of franchisees in 2011.-History:The...

, KFC

KFC

KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global...

, Pizza Hut

Pizza Hut

Pizza Hut is an American restaurant chain and international franchise that offers different styles of pizza along with side dishes including pasta, buffalo wings, breadsticks, and garlic bread....

and Taco Bell

Taco Bell

Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., which serves American-adapted Mexican food. Taco Bell serves tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "Value Menu" items...

), FOCUS Brands

FOCUS Brands

Focus Brands is an affiliate of the Atlanta-based private equity firm, Roark Capital Group, that owns the Schlotzsky's, Carvel, Cinnabon, and Moe's Southwest Grill brands. It purchased Cinnabon from AFC Enterprises in 2004 and Schlotzsky's from Bobby Cox Companies in 2006...

(Carvel

Carvel

Carvel is an ice cream franchise owned by Focus Brands. Carvel is best known for their soft serve ice cream and ice cream cakes, which feature a layer of distinctive 'crunchies'. It also sells a variety of novelty ice cream bars and ice cream sandwiches....

, Cinnabon

Cinnabon

Cinnabon is a chain of American baked goods stores and kiosks, normally found in high-traffic areas such as malls. The company's signature item is a grande cinnamon roll. As of July 2009, over 750 Cinnabon bakeries are in operation in over 30 countries around the world...

, Schlotzsky's

Schlotzsky's

Schlotzsky's is a privately held franchise chain of restaurants, specializing in sandwiches, headquartered in Downtown Austin, Texas. Schlotzsky's has more than 350 franchised and company-owned locations worldwide...

and Moe's Southwest Grill

Moe's Southwest Grill

Moe's Southwest Grill is an American chain of fast casual style Tex-Mex restaurants headquartered in Atlanta, Georgia.Moe's was founded in Atlanta, Georgia, in December 2000, by Raving Brands. In August 2007, the brand was purchased by FOCUS Brands...

) and Wendy's

Wendy's

Wendy's is an international fast food chain restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company decided to move its headquarters to Dublin, Ohio, on January 29, 2006. It has been owned by Triarc since 2008...

stores, among others. AMTC's SIRIUS offering is featured in many of the same automotive dealerships that sell SIRIUS in cars, including Ford Motor Company

Ford Motor Company

Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...

, Volkswagen of America

Volkswagen of America

Volkswagen Group of America, Inc. , is the North American operational headquarters, and subsidiary of the Volkswagen Group of automobile companies of Germany. VWoA is responsible for five marques: Audi, Bentley, Bugatti, Lamborghini, and Volkswagen cars. It also controls VW Credit, Inc...

, Volvo

Volvo

AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment. Volvo also supplies marine and industrial drive systems, aerospace components and financial services...

, Chrysler

Chrysler

Chrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....

, Land Rover

Land Rover

Land Rover is a British car manufacturer with its headquarters in Gaydon, Warwickshire, United Kingdom which specialises in four-wheel-drive vehicles. It is owned by the Indian company Tata Motors, forming part of their Jaguar Land Rover group...

, Jaguar

Jaguar

The jaguar is a big cat, a feline in the Panthera genus, and is the only Panthera species found in the Americas. The jaguar is the third-largest feline after the tiger and the lion, and the largest in the Western Hemisphere. The jaguar's present range extends from Southern United States and Mexico...

, and Mazda

Mazda

is a Japanese automotive manufacturer based in Fuchū, Aki District, Hiroshima Prefecture, Japan.In 2007, Mazda produced almost 1.3 million vehicles for global sales...

among others.

AMTC renewed its contract with ABMC in September 2009 for another three years, shortly after ABMC renewed its own contract with Sirius for the same time period.

Eos Music

AMTC began offering a new Internet

Internet

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

-based music service, Eos Music, provided by Eos Music Corporation, in May 2009. In collaboration with Eos, AMTC developed two proprietary player devices to deliver the Eos service, the Eclipse (a standalone media player requiring the customer to update music and messaging periodically using a SecureDigital card and a personal computer

Personal computer

A personal computer is any general-purpose computer whose size, capabilities, and original sales price make it useful for individuals, and which is intended to be operated directly by an end-user with no intervening computer operator...

), and the Horizon (a store-and-forward Ethernet

Ethernet

Ethernet is a family of computer networking technologies for local area networks commercially introduced in 1980. Standardized in IEEE 802.3, Ethernet has largely replaced competing wired LAN technologies....

-based device). Both devices deliver AMTC's messaging content and the Eos music service on the same device.

Commercial Sound Equipment

In conjunction with its two music offerings, AMTC manufactures branded 70V and 100V commercial sound equipment

Constant voltage speaker system

Constant voltage speaker systems refer to networks of loudspeakers which are connected to an audio amplifier using step-up and step-down transformers to simplify impedance calculations and to minimize power loss over the speaker cables. They are more appropriately called high-voltage audio...

. The product line includes amplifiers ranging from 8W to 1400W, wired and wireless paging microphones, and an array of speakers, including recess-mount models, surface-mount box speakers, and specialty speakers for outdoor use. http://www.amtcsound.com

AMTC Timeline

1991 - AMTC begins operations in Tampa, Florida
Tampa, Florida
Tampa is a city in the U.S. state of Florida. It serves as the county seat for Hillsborough County. Tampa is located on the west coast of Florida. The population of Tampa in 2010 was 335,709....

as an on-hold messaging
Music on hold
Music on hold is the business practice of playing recorded music to fill the silence that would be heard by telephone callers who have been placed on hold...

vendor.
1993 - AMTC releases its patented http://www.patentstorm.us/patents/5506821.html Optical Disk Repeater 1000. The device was the first compact disc
Compact Disc
The Compact Disc is an optical disc used to store digital data. It was originally developed to store and playback sound recordings exclusively, but later expanded to encompass data storage , write-once audio and data storage , rewritable media , Video Compact Discs , Super Video Compact Discs ,...

-based "on hold" player on the market.
1998 - AMTC revamps the ODR-1000 with its TraxMaster, and added the iQueue (a removable memory card player) and the RemoteLink td64, which permitted remote-initiated downloading of messages via a modem
Modem
A modem is a device that modulates an analog carrier signal to encode digital information, and also demodulates such a carrier signal to decode the transmitted information. The goal is to produce a signal that can be transmitted easily and decoded to reproduce the original digital data...

.
2000 - AMTC moves into its new 10000 square feet (929 m²) headquarters in Clearwater, Florida
Clearwater, Florida
Clearwater is a city located in Pinellas County, Florida, US, nearly due west of Tampa and northwest of St. Petersburg. In the west of Clearwater lies the Gulf of Mexico and in the east lies Tampa Bay. As of the 2000 census, the city had a total population of 108,787. It is the county seat of...
2000 - AMTC installs its RemoteLink td64 in every Bally Total Fitness
Bally Total Fitness
Bally Total Fitness is an American fitness club chain which operates 100 gyms, in several U.S. states. In November of 2011, competitor L.A. Fitness took over operation of 171 former Bally locations...

gym.
2003 - AMTC signs agreement with ABMC to distribute Sirius Satellite Radio
Sirius Satellite Radio
Sirius Satellite Radio is a satellite radio service operating in North America, owned by Sirius XM Radio.Headquartered in New York City, with smaller studios in Los Angeles and Memphis, Sirius was officially launched on July 1, 2002 and currently provides 69 streams of music and 65 streams of...

for businesses. http://investor.sirius.com/ReleaseDetail.cfm?ReleaseID=152755&cat=&newsroom=
2003 - AMTC introduces a third CD-based "on hold" player, the TraxMaster II, and releases the iQueue II, a CompactFlash
CompactFlash
CompactFlash is a mass storage device format used in portable electronic devices. Most CompactFlash devices contain flash memory in a standardized enclosure. The format was first specified and produced by SanDisk in 1994...

-based MP3
MP3
MPEG-1 or MPEG-2 Audio Layer III, more commonly referred to as MP3, is a patented digital audio encoding format using a form of lossy data compression...

player for "on hold" messaging. The iQueue II works in conjunction with HoldDirect.com, the first web-based distribution system for "on hold" messages. http://www.amtc.com/iqueue2.html
2004 - AMTC becomes a preferred on-hold messaging vendor for Nationwide Insurance and rolls out its iQueue II digital messaging player to the offices of Royal Caribbean
Royal Caribbean International
Royal Caribbean International is a Norwegian and American cruise line brand based in Miami, Florida and owned by Royal Caribbean Cruises Ltd.. With 42 ships in service under 5 different brands and one more under construction, it controls a 25.6% share of the world cruise market...

.
2005 - Major endorsements and partnerships include Daimler-Chrysler, Ford Motor Company
Ford Motor Company
Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...

, Raymond James Financial, and Allstate Insurance
Allstate
The Allstate Corporation is the second-largest personal lines insurer in the United States and the largest that is publicly held. The company also has personal lines insurance operations in Canada. Allstate was founded in 1931 as part of Sears, Roebuck and Co., and was spun off in 1993...

.
2006 - Major partnership deals signed include Yum! Brands
Yum! Brands
Yum! Brands, Inc. or Yum! is a United States-based Fortune 500 corporation. Yum! operates or licenses Taco Bell, KFC, Pizza Hut, and WingStreet restaurants worldwide....

, FOCUS Brands
FOCUS Brands
Focus Brands is an affiliate of the Atlanta-based private equity firm, Roark Capital Group, that owns the Schlotzsky's, Carvel, Cinnabon, and Moe's Southwest Grill brands. It purchased Cinnabon from AFC Enterprises in 2004 and Schlotzsky's from Bobby Cox Companies in 2006...

, Huddle House
Huddle House
Huddle House is a chain of 24-hour diner-style restaurants with over 430 locations in over 17 states, primarily found in Southern United States. The chain was started in 1964 in Decatur, Georgia by John Sparks, with the goal of providing a 24-hour eatery. It is named after the act of huddling in...

, Big Boy Restaurants
Big Boy (restaurant)
Big Boy is a restaurant chain with its headquarters in Warren, Michigan.Big Boy was started in 1936 by Bob Wian, in partnership with Arnold Peterson in Glendale, California, USA. Marriott Corporation bought the chain in 1967...

, Piggly Wiggly
Piggly Wiggly
Piggly Wiggly is a supermarket chain operating in the Midwestern and Southern regions of the United States, run by Piggly Wiggly, LLC, an affiliate of C&S Wholesale Grocers. The current company headquarters is in Keene, New Hampshire....

, Cici's Pizza
CiCi's Pizza
CiCi's Pizza is an American buffet restaurant chain based in Coppell, Texas, specializing in pizza. There are approximately 600 franchised and corporately owned restaurants in 35 states...

, Sysco
SYSCO
Sysco Corporation is the global leader in marketing and distributing food products to restaurants, healthcare and educational facilities, hotels and inns, and other foodservice and hospitality businesses...

Foodservice and Wendy's International
Wendy's International
Wendy's International, Inc. is the parent company of Wendy's Old Fashioned Hamburgers. It also owns 70 percent of Cafe Express. The Tim Hortons chain was spun off by Wendy's into a separate company in September 2006. The Baja Fresh chain was sold in October 2006. On September 15, 2008, the...

.
2007 - AMTC announces national rollouts of Sirius Business to Volkswagen of America
Volkswagen of America
Volkswagen Group of America, Inc. , is the North American operational headquarters, and subsidiary of the Volkswagen Group of automobile companies of Germany. VWoA is responsible for five marques: Audi, Bentley, Bugatti, Lamborghini, and Volkswagen cars. It also controls VW Credit, Inc...

dealers and McCoy's Building Supply stores.
2007 - AMTC announces it has updated all the components in the Sirius Business Equipment Kit and promises more product updates this year.
2007 - AMTC installs SIRIUS service in the new team headquarters of the Tampa Bay Buccaneers
Tampa Bay Buccaneers
The Tampa Bay Buccaneers are a professional American football franchise based in Tampa, Florida, U.S. They are currently members of the Southern Division of the National Football Conference in the National Football League – they are the only team in the division not to come from the old NFC West...

and the speakers and amplifiers driving the Mountain Dew
Mountain Dew
Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was...

Extreme Zone in Tropicana Field
Tropicana Field
Tropicana Field is a domed stadium in St. Petersburg, Florida, which has been the home of Major League Baseball's Tampa Bay Rays since the team's inaugural season in 1998, when they were the Devil Rays. It has also served as the host stadium for the Beef 'O' Brady's Bowl, an NCAA-sanctioned college...

, home of the Tampa Bay Rays
Tampa Bay Rays
The Tampa Bay Rays are a Major League Baseball team based in St. Petersburg, Florida. The Rays are a member of the Eastern Division of MLB's American League. Since their inception in , the club has played at Tropicana Field...

.
2008 - AMTC becomes the national music and messaging vendor for True Value
True Value
True Value Company is a retailer-owned hardware cooperative with over 5,000 independent retail locations worldwide. Members of the True Value cooperative own their individual stores and operate independently of True Value Company....

and its subsidiaries, as well as Anytime Fitness and Snap Fitness
Snap Fitness
Snap Fitness is a privately owned and operated fitness chain founded in 2003 by Peter Taunton. Headquarters are located in Chanhassen, Minnesota. The company operates smaller locations than its big box competitors, such as Bally Total Fitness, with a "no frills" business model that does not include...

, among others.
2008 - AMTC more than doubles its sound equipment line, offering several new rack-mountable amplifiers and specialty speakers.
2009 - AMTC releases the iQueue 3.5, an updated version of the iQueue III, as well as the RemoteLink IP, an Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

-based store and forward
Store and forward
Store and forward is a telecommunications technique in which information is sent to an intermediate station where it is kept and sent at a later time to the final destination or to another intermediate station. The intermediate station, or node in a networking context, verifies the integrity of...

MP3
MP3
MPEG-1 or MPEG-2 Audio Layer III, more commonly referred to as MP3, is a patented digital audio encoding format using a form of lossy data compression...

player device for on-hold and in-store music and messaging.
2009 - AMTC announces a contract with Eos Music Corporation to distribute Eos Music, a new value-priced, Internet-delivered background music service.
2009 - AMTC renews its reseller contract with ABMC through 2012.
2011 - AMTC founder and CEO Clayton Burton is arrested on charges of felony child abuse.

External links