Tony the Tiger
Overview
 
Tony the Tiger is the advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 cartoon
Cartoon
A cartoon is a form of two-dimensional illustrated visual art. While the specific definition has changed over time, modern usage refers to a typically non-realistic or semi-realistic drawing or painting intended for satire, caricature, or humor, or to the artistic style of such works...

 mascot
Mascot
The term mascot – defined as a term for any person, animal, or object thought to bring luck – colloquially includes anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name...

 for Kellogg
Kellogg Company
Kellogg Company , is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods...

's Frosted Flakes
Frosted Flakes
Kellogg's Frosted Flakes is a breakfast cereal first introduced by the Kellogg Company. It consists of corn flakes "frosted" or coated with sugar. The "Frosted Flakes" name is used by Kellogg's in United States and Canada. The cereal was first introduced in 1951 as Sugar Frosted Flakes...

 (also known as Frosties) breakfast cereal
Breakfast cereal
A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...

, appearing on its packaging and advertising. More recently, Tony has also become the mascot for Tony's Cinnamon Krunchers and Tiger Power. Since his debut in 1951, the character has spanned several generations and become a breakfast cereal icon.
In 1951, Eugene Kolkey, an accomplished graphic artist and Art Director for Leo Burnett, sketched a character for a contest to become the official mascot of a then brand-new breakfast cereal.
Encyclopedia
Tony the Tiger is the advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 cartoon
Cartoon
A cartoon is a form of two-dimensional illustrated visual art. While the specific definition has changed over time, modern usage refers to a typically non-realistic or semi-realistic drawing or painting intended for satire, caricature, or humor, or to the artistic style of such works...

 mascot
Mascot
The term mascot – defined as a term for any person, animal, or object thought to bring luck – colloquially includes anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name...

 for Kellogg
Kellogg Company
Kellogg Company , is a producer of cereal and convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and vegetarian foods...

's Frosted Flakes
Frosted Flakes
Kellogg's Frosted Flakes is a breakfast cereal first introduced by the Kellogg Company. It consists of corn flakes "frosted" or coated with sugar. The "Frosted Flakes" name is used by Kellogg's in United States and Canada. The cereal was first introduced in 1951 as Sugar Frosted Flakes...

 (also known as Frosties) breakfast cereal
Breakfast cereal
A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...

, appearing on its packaging and advertising. More recently, Tony has also become the mascot for Tony's Cinnamon Krunchers and Tiger Power. Since his debut in 1951, the character has spanned several generations and become a breakfast cereal icon.

History

In 1951, Eugene Kolkey, an accomplished graphic artist and Art Director for Leo Burnett, sketched a character for a contest to become the official mascot of a then brand-new breakfast cereal. Kolkey designed a tiger named Tony and selected Martin Provensen for the finished artwork. Tony competed against three other potential mascots for the public's affection: Katy the Kangaroo (originated by Robert Dulaney in the early sixties), Elmo the Elephant, and Newt the Gnu. Within the year, the other mascots were dropped (with Elmo and Newt never once gracing the front of the box), and Tony was given a son, Tony Jr. Tony the Tiger would eventually become a cereal icon.

A recognizable and distinct voice was needed for the Tony the Tiger character. Initially, he was voiced by Dallas McKennon
Dallas McKennon
Dallas Raymond McKennon , sometimes credited as Dal McKennon, was an American actor, with extensive work as a voice actor, in a career lasting over 50 years.-Career:...

, but shortly after the initial Sugar Frosted Flakes advertisements aired, McKennon was replaced by Thurl Ravenscroft
Thurl Ravenscroft
Thurl Arthur Ravenscroft was an American voice actor and singer best known as the deep voice behind Tony the Tiger's "They're grrreat!" in Frosted Flakes television commercials for more than five decades. Ravenscroft was also known, however uncredited, as the vocalist for the song "You're a Mean...

, who spent the next five decades providing the characteristic deep bass voice
Bass (voice type)
A bass is a type of male singing voice and possesses the lowest vocal range of all voice types. According to The New Grove Dictionary of Opera, a bass is typically classified as having a range extending from around the second E below middle C to the E above middle C...

 associated with the character, notably the familiar "They’re Grrrrreat!" catchphrase. John E. Matthews came up with this phrase while working as copywriter for Leo Burnett.

In 1958, Tony appeared on Kellogg cereal boxes with Hanna-Barbera
Hanna-Barbera
Hanna-Barbera Productions, Inc. was an American animation studio that dominated North American television animation during the second half of the 20th century...

 characters such as Huckleberry Hound
Huckleberry Hound
The Huckleberry Hound Show is a 1958 syndicated animated series and the second from Hanna-Barbera following The Ruff & Reddy Show, sponsored by Kellogg's. Three segments were included in the program: one featuring Huckleberry Hound; another starring Yogi Bear and his sidekick Boo Boo; and a third...

 and Snagglepuss
Snagglepuss
Snagglepuss is a Hanna-Barbera cartoon character created in 1959, a pink anthropomorphic mountain lion voiced by Daws Butler. He is best known for his famous catchphrase, "Heavens to Murgatroyd!", along with phrases such as "Exit, stage left!" Snagglepuss was originally known as "Snaggletooth"...

.

Tony began to be humanized in the 1970s; he was given an Italian-American nationality and consumers were briefly introduced to more of Tony's family including Mama Tony, Mrs. Tony, and a daughter, Antoinette. Tony was a popular figure among the young Italian-American population and it showed in 1974, where he was deemed "Tiger of the Year" in an advertising theme taken from the Chinese Lunar Calendar. The advertising theme declared, "This is the Year of the Tiger and Tony is the Tiger of the Year." Later that year, Tony graced the covers of Italian GQ and Panorama
Panorama (Italian magazine)
Panorama is a right-wing Italian-language news magazine.-Ownership:The magazine is published by Arnoldo Mondadori Editore, the largest Italian publishing house...

. In addition to Tony's success, during this decade, son Tony Jr. was even given his own short-lived cereal in 1975, Frosted Rice. He would make a comeback in the 2000s by replacing his father as the official mascot.

Provensen's original art design
Graphic design
Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...

 for the tiger has changed significantly over the years, as Tony the whimsical, cereal-box-sized tiger with a teardrop-shaped head was replaced by his fully-grown son Jr., who is now a sleek, muscular sports enthusiast--he was a coach for the Monster Wrestlers in My Pocket and a referee for the Monster Sports Stars in My Pocket (see Monster in My Pocket
Monster in My Pocket
Monster in my Pocket is a media franchise developed by Morrison Entertainment Group, headed by Joe Morrison and John Weems ....

). Tony the Tiger was never limited to American Cereal boxes, appearing on Kellogg's European brand cereal boxes.

Tony frequently appears in American commercials as an animated character in a live-action world
Live-action/animated film
A live-action/animated film is a motion picture that features a combination of real actors or elements: live-action and animated elements, typically interacting.-History:...

, frequently with his drawn image rotoscoped over a live character, such as an extreme sports athlete, allowing Tony to not just appear in live-action, but interact as well.

The longtime voice of Tony, Thurl Ravenscroft
Thurl Ravenscroft
Thurl Arthur Ravenscroft was an American voice actor and singer best known as the deep voice behind Tony the Tiger's "They're grrreat!" in Frosted Flakes television commercials for more than five decades. Ravenscroft was also known, however uncredited, as the vocalist for the song "You're a Mean...

, died in 2005. In North America, he was replaced by announcer Lee Marshall who currently maintains the role. However, advertisements for Frosties in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 are revoiced locally; the British Tony is voiced by UK-based Californian voiceover, Tom Clarke-Hill. For some time in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, the rock
Rock music
Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...

 song "Eye of the Tiger
Eye of the Tiger
"Eye of the Tiger" is a single by American rock band Survivor, from their third album Eye of the Tiger. It was released as a single on May 29, 1982, the same year as the album. It was written at the request of actor Sylvester Stallone, who was unable to get permission for Queen's "Another One Bites...

" by Survivor
Survivor (band)
Survivor is an American rock band formed in Chicago in 1978. The band achieved its greatest success in the 1980s with its AOR sound, which garnered many charting singles, especially in the United States. The band is best known for its double platinum-certified 1982 hit "Eye of the Tiger", the theme...

 was used in conjunction with Tony's viewings. In Canada, Tony is voiced by animation, commercial and promo voice artist Tony Daniels.

Family members

  • Mama Tony (mother; 1970s)
  • Mrs. Tony (wife; 1970s)
  • Tony Jr. (son; 1950s – present)
  • Antoinette (daughter; 1970s)

See also

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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