Proper noun

1. A cartoon character used by Kellogg Company to promote its Frosted Flakes cereal.
   • 1994, Christopher Golden, Of Saints and Shadows, page 79

     "That so, Tony the Tiger? Then how come you're here." "Your wife sent me to ask what you wanted for breakfast, […].

   • 1997, Jonathan Lethem, "Light and the Sufferer", in The Wall of the Sky, the Wall of the Eye, page 143

     "Very funny", said Don, "He's harmless, he's our - what, mascot." Like Tony the Tiger. Smoke rock—it's grrrreat!"

   • 2002, Will Shetterly, "Splatter", in Neil Gaiman, ed., Sandman, page 126

     He hesitated inside the door, then answered Hunter's glance. "I'd kind of hoped so be met by Tony the Tiger or Captain Crunch. Don't the companies give you posters or free T-shirts or free samples or anything?"

   • 2003, Janet Evanovich, One for the Money, page 752

     If they were good enough for Tony the Tiger, they were good enough for me.