Thomson Local
Encyclopedia
Thomson Local is a local business telephone directory
Telephone directory
A telephone directory is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory...

 published in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 by Thomson Directories
Thomson Directories
Thomson Directories, more commonly referred to as Thomson Local is a local business search company based in Farnborough, Hampshire, England. They are a subsidiary of Seat Pagine Gialle, and a competitor to the Yellow Pages....

 Ltd., from its head office in Thomson House, Farnborough, Hampshire
Farnborough, Hampshire
-History:Name changes: Ferneberga ; Farnburghe, Farenberg ; Farnborowe, Fremborough, Fameborough .Tower Hill, Cove: There is substantial evidence...

). It is the principal rival (and for the 1980s and some of the 1990s the sole rival) to the Yellow Pages
Yellow Pages
Yellow Pages refers to a telephone directory of businesses, organized by category, rather than alphabetically by business name and in which advertising is sold. As the name suggests, such directories were originally printed on yellow paper, as opposed to white pages for non-commercial listings...

 (published by Thomson as the Thomson Yellow Pages until it was sold off to the privatised BT
BT Group
BT Group plc is a global telecommunications services company headquartered in London, United Kingdom. It is one of the largest telecommunications services companies in the world and has operations in more than 170 countries. Through its BT Global Services division it is a major supplier of...

).

Thomson Local is a focused local area directory which has continually innovated with features such as colour and knock-out white advertisements. It was the first such directory in the UK to contain added value features such as local maps, local guides, and additional useful information beyond the actual business listings themselves.

Thomson Directories Ltd was originally formed to publish the Thomson Local in 1980 by The Thomson Corporation (after it had sold off its Thomson Yellow Pages business) and Dun & Bradstreet
Dun & Bradstreet
Dun & Bradstreet is a Fortune 500 public company headquartered in Short Hills, New Jersey, USA that provides information on businesses and corporations for use in credit decisions, B2B marketing and supply chain management...

, in partnership. After trials in several areas, the Thomson Local was first published throughout Great Britain
Great Britain
Great Britain or Britain is an island situated to the northwest of Continental Europe. It is the ninth largest island in the world, and the largest European island, as well as the largest of the British Isles...

 in 1981. After a series of sales and buyouts over subsequent years, as of 2005 Thomson Directories Ltd is owned by Seat Pagine Gialle
Seat Pagine Gialle
SEAT Pagine Gialle is an Italian telephone directories and street maps publisher, active also in the online advertising sector. The UK subsidiary is Thomson Directories Ltd.-External links:***...

 S.p.A. of Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

.

The directory is still distributed without charge to households in printed form. In the 1990s the company expanded its operations to include its own online directory in the shape of ThomsonLocal.com and a range of partner implementions supplying classified and keyword based listings to companies such as MSN, StreetMap, Pipex and many others and many others.

In July 2010 Thomson Local signed a multi-year agreement to become the UK's first reseller of adCenter, the Pay-Per-Click Platform for Microsoft's search engine Bing. . Later that year, the company launched the thomsonlocal.com app for iPhone

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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