Dun & Bradstreet
Dun & Bradstreet is a Fortune 500
Fortune 500
The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and...

 public company
Public company
This is not the same as a Government-owned corporation.A public company or publicly traded company is a limited liability company that offers its securities for sale to the general public, typically through a stock exchange, or through market makers operating in over the counter markets...

 headquartered in Short Hills
Short Hills, New Jersey
Short Hills is an unincorporated area located within the township of Millburn, in Essex County, New Jersey, United States. It is a popular commuter town for residents who work in New York City...

, New Jersey, USA that provides information on businesses and corporations for use in credit decisions, B2B marketing and supply chain management. Often referred to as D&B, the company maintains information about more than 150 million companies worldwide.


Dun & Bradstreet traces its history back to July 20, 1841, with the formation of The Mercantile Agency in New York City by Lewis Tappan. The company was formed to create a network of correspondents who would provide reliable, objective credit information. In 1933, The Mercantile Agency merged with competitor R.G. Dun & Company to form today's Dun & Bradstreet. The Data Universal Numbering System
Data Universal Numbering System
The Data Universal Numbering System, abbreviated as DUNS or D-U-N-S, is a system developed and regulated by Dun & Bradstreet , that assigns a unique numeric identifier, referred to as a "DUNS number" to a single business entity. It was introduced in 1963 to support D&B's credit reporting practice....

 (DUNS) was invented in 1962.


Dun & Bradstreet maintains a database of over 150 million companies globally and over 53 million professional contact names using a variety of sources including public records, trade references, telco providers, newspapers and publications, telephone interviews and others. The company derives revenues through subscriptions as well as pay per business report, and to a smaller extent, third-party licensing agreements. Additional revenue is derived from subsidiaries including Hoovers, Purisma, AllBusiness.com
AllBusiness.com, a wholly owned subsidiary of Dun & Bradstreet, provides business information and resources for small businesses, those companies with fewer than 500 employees...

 and JVKelly Group.


In August of 2010, D&B spun off and sold their credit monitoring and management business to a newly formed company, Dun & Bradstreet Credibility Corp
Dun & Bradstreet Credibility Corp
Dun & Bradstreet Credibility Corp is a private company headquartered in Malibu, California, USA that provides credit and credibility solutions for businesses throughout the U.S. and Canada...

. The company previously spun off Moody's and Neilsen. D&B spun off Cognizant Technology Solutions
Cognizant Technology Solutions
Cognizant Technology Solutions Corp. is an American global provider of custom information technology, consulting and business process outsourcing services. Its headquartered in Teaneck, New Jersey, United States and is a member of NASDAQ-100, the S&P 500 and Fortune 500...

 as an independent organization in the year 1994.

Products and services

Dun & Bradstreet products and services fall into three categories: risk management
Risk management
Risk management is the identification, assessment, and prioritization of risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate events or to maximize the realization of opportunities...

, sales
A sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity....

 and marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

, and supply chain management
Supply chain management
Supply chain management is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers...

. Risk management products include the Business Information Report, Comprehensive Report and the DNBi platform. These provide current and historical business information primarily used for making credit decisions. Sales and marketing products such as the DUNS Market Identifier database, Optimizer, and D&B Professional Contacts provide sales and marketing professionals with business data for both prospecting and CRM activity.

Australasian branches

Dun & Bradstreet has had offices in Australia since 1887, and in New Zealand since 1903.

External links

Dun & Bradstreet UK & Ireland
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