The Fader
Encyclopedia
The FADER, or FADER, is an United States
-based music
/culture
/fashion
magazine that covers hip-hop, reggae
, independent rock, pop
and dance music
from around the world.
and Jon Cohen in 1998, The FADER is an independent Manhattan-based magazine which the New York Times dubbed the new music-and-fashion bible. The magazine's editorial content focuses on music, style, art and culture.
Led by President & Publisher, Andy Cohn, The Fader has won multiple awards for its arts coverage, online presence and within the genre Consumer Entertainment. Among them was the FOLIO
magazine Gold Eddie award for "Best Consumer Entertainment Magazine" in 2008. It was also the first print publication to be released on iTunes
. FADER TV won Clicker awards in 2009 and 2010, and the magazine won two OMMA awards for integrated marketing campaigns in 2010 with Nike and Levi's.
, FADER TV, which has been called one of the definitive voices on both mainstream and fringe music, rcrdlbl.com, XLR8R, XLR8R.com, thetripwire.com, 1200squad.com, The Cornerstone Player, The Cornerstone Mixtape, Suite903.com, and shockhound.com.
(SXSW) at 204 E 4th Street. Produced by FADER media and founded in 2002, the 4-day party features live performances that have included artists Bone Thugs-n-Harmony
, Sleigh Bells, N.E.R.D., Jadakis, Lil B
, Major Lazer and Kid Cudi and Neon Indian
. Formerly sponsored by Levi’s, the media company announced a partnership with Fiat
in January 2011. FADER Fort, FADER Fort NYC is a party produced during the annual CMJ Music Marathon
that provides an ‘’airy respite from CMJ’s subterranean scene.’’ Theophilus London and Royal Bangs, among others, played the New York City show in 2010.
2009
2008
2006-2001
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
-based music
Music
Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...
/culture
Culture
Culture is a term that has many different inter-related meanings. For example, in 1952, Alfred Kroeber and Clyde Kluckhohn compiled a list of 164 definitions of "culture" in Culture: A Critical Review of Concepts and Definitions...
/fashion
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
magazine that covers hip-hop, reggae
Reggae
Reggae is a music genre first developed in Jamaica in the late 1960s. While sometimes used in a broader sense to refer to most types of Jamaican music, the term reggae more properly denotes a particular music style that originated following on the development of ska and rocksteady.Reggae is based...
, independent rock, pop
Pop music
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...
and dance music
Dance music
Dance music is music composed specifically to facilitate or accompany dancing. It can be either a whole musical piece or part of a larger musical arrangement...
from around the world.
Overview
Founded by Rob StoneRob Stone (entrepreneur)
Rob Stone is an American music, media and branding executive based in New York City. The New York native attended the University of Albany in 1986 where he studied marketing and finance.- Background :...
and Jon Cohen in 1998, The FADER is an independent Manhattan-based magazine which the New York Times dubbed the new music-and-fashion bible. The magazine's editorial content focuses on music, style, art and culture.
Led by President & Publisher, Andy Cohn, The Fader has won multiple awards for its arts coverage, online presence and within the genre Consumer Entertainment. Among them was the FOLIO
Folio
Folio may refer to:* Folio , a book size* A particular edition of a book printed on folio pages, such as the First Folio of William Shakespeare's plays* A leaf of a book: see Recto and verso* Folio , a sans-serif typeface...
magazine Gold Eddie award for "Best Consumer Entertainment Magazine" in 2008. It was also the first print publication to be released on iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....
. FADER TV won Clicker awards in 2009 and 2010, and the magazine won two OMMA awards for integrated marketing campaigns in 2010 with Nike and Levi's.
Covers
The FADER has a track record for being the first to feature up and coming artists on its cover. Notable 1st covers include:- Issue #3 – Mos Def – Beck – Deangelo
- Issue #4 – Eminem
- Issue #5 - Outkast
- Issue #7 – Bjork
- Issue #9 - The Strokes
- Issue #11 - The Neptunes
- Issue #20 - Kanye West
- Issue #24 - M.I.A
- Issue #31 – The White Stripes
- Issue #35 - Lupe Fiasco
- Issue #39 - Rick Ross
- Issue #63 - Drake
- Issue #64 - Bon Iver
- Issue #66 - Nicki Minaj
FADER Media
The FADER Media Network includes The FADER magazine, thefader.com, FADER films, FADER labelFader Label
Fader Label is a record label out of New York City, New York. It was founded in 2002 and is operated by media and marketing company Cornerstone Promotions, an outlet of The Fader Magazine. After years of releasing compilations, FADER Label has also started to release original music...
, FADER TV, which has been called one of the definitive voices on both mainstream and fringe music, rcrdlbl.com, XLR8R, XLR8R.com, thetripwire.com, 1200squad.com, The Cornerstone Player, The Cornerstone Mixtape, Suite903.com, and shockhound.com.
The FADER Fort
The FADER Fort is an invite-only installation at Austin’s South by SouthwestSouth by Southwest
South by Southwest is an Austin, Texas based company dedicated to planning conferences, trade shows, festivals and other events. Their current roster of annual events include: SXSW Music, SXSW Film, SXSW Interactive, SXSWedu, and SXSWeco and take place every spring in Austin, Texas, United States...
(SXSW) at 204 E 4th Street. Produced by FADER media and founded in 2002, the 4-day party features live performances that have included artists Bone Thugs-n-Harmony
Bone Thugs-n-Harmony
Bone Thugs-N-Harmony is an American Hip-Hop/R'n'B band from Cleveland, Ohio formed in 1991. It originally consisted of rappers Layzie Bone, Flesh-n-Bone, Bizzy Bone, Krayzie Bone, and Wish Bone. Rapper Eazy-E of the group N.W.A signed Bone Thugs-N-Harmony to Ruthless Records in 1994, when Bone...
, Sleigh Bells, N.E.R.D., Jadakis, Lil B
Lil B
Brandon McCartney , known by his stage name Lil B or "The BasedGod", is a rapper from Berkeley, California. He has recorded both solo and with the Pack. In addition, Lil B is noted for his extensive use of social media Web sites such as MySpace and Twitter to build an online following.-Early...
, Major Lazer and Kid Cudi and Neon Indian
Neon Indian
Neon Indian is an indie electronic band from Denton, Texas. The music is composed by Mexican-born Alan Palomo , also known for his work with the band Ghosthustler and as the artist VEGA. The band's debut, Psychic Chasms, has received many favorable reviews, including the designation of Best New...
. Formerly sponsored by Levi’s, the media company announced a partnership with Fiat
Fiat
FIAT, an acronym for Fabbrica Italiana Automobili Torino , is an Italian automobile manufacturer, engine manufacturer, financial, and industrial group based in Turin in the Italian region of Piedmont. Fiat was founded in 1899 by a group of investors including Giovanni Agnelli...
in January 2011. FADER Fort, FADER Fort NYC is a party produced during the annual CMJ Music Marathon
CMJ Music Marathon
CMJ Music Marathon & Film Festival is put on by CMJ Network. CMJ Music Marathon & Film Festival 2010 is scheduled for October 19–23 and will be headquartered at New York University and other downtown NYC venues.- History :...
that provides an ‘’airy respite from CMJ’s subterranean scene.’’ Theophilus London and Royal Bangs, among others, played the New York City show in 2010.
Awards
2010- Best of Clicker Awards: “Best Web Music Show” – FADER TV
- min Online Editorial & Design Awards: Single Magazine Issue (Consumer)
- The OMMA Awards: “The Levi’s®/FADER Fort” Entertainment (ExcludingTV & Movies) - Integrated Online Campaigns.
- The OMMA Awards: “Nike Sportswear + FADER Presents Pitch Perfect” - Apparel, Fashion - Integrated Online Campaigns.
2009
- Clicker: Best Web Original Music Show – Fader TV
- Clicker: The Best of Clicker 2009
- FOLIO Awards: Editorial Best Consumer, Entertainment, Single Article Gold Winner: “David Byrne Icon Cover Story”
- FOLIO Awards: Design, Best Overall Design, Consumer Silver Winner, May 2009
- Utne Independent Press Awards: Arts Coverage
- FOLIO FAME Awards: Best Custom Advertiser Event: Silver Award
2008
- FOLIO Awards: Editorial - Folio’s Gold Eddie Award for Best full Issue (March 2008) of a consumer/entertainment magazine
- FOLIO Awards: Editorial - Folio’s Gold Eddie Award for Best online column/blog for Schnipper’s Slept On (March 4, 2008)
- FOLIO Awards: Design - Folio’s Silver Ozzie Award for Best Use of Illustration, “Culture Clash” in July 2007 issue
- Pearl Award: Best Web Publication in the Digital category: F2
2006-2001
- FOLIO Awards: Editorial: Gold Eddie Award for Best Consumer Entertainment Magazine
- Advertising Age: 7th Best Magazine Cover of the Year
- L Style Report: Top 10 Style Brands
- FOLIO Magazine: Ozzie Award for Best Black & White Photography
- New York Press End of Year Awards: Best Urban-Lifestyle Magazine
- Gear 100 List: The Hottest People and Places on the Planet