Thai Rung Union Car
Encyclopedia
ThaiRung is the only Thai-based automobile manufacturer, established in 1967, assembling Isuzu
, Nissan, and Chevrolet
vehicles. In addition to assembly business, TRU manufacture its own brand car, under the name Thairung (also called TR), based on other small and medium truck platform. The company is listed on the Stock Exchange of Thailand (SET) on , but is 70% owned by the Phaoenchoke family members. Mr. Sompong Phaoenchoke is the CEO of the company.
In 1999, Thai Rung supplied the Chevrolet
plant in Arica
, Chile
with Grand Adventure body parts to make the Chevrolet Luv Wagon and the Grand Luv, which sold with little success.
In the 3rd quarter of 2003, sales of the long awaited Adventure Master, based on the Isuzu D-Max
pickup
, finally got under way. There were about 300 units sold/month, to be increased to 500 units. In the meantime the Xciter (based on Nissan Frontier
D22) sales were around 100 units/month.
SKD kits are currently being exported to China
and Iran
. Thai Rung plans to follow Isuzu on supplying Adventure Master kits to other countries, like Egypt
, Kenya
, and Philippines
.
Isuzu
, is a Japanese car, commercial vehicle and heavy truck manufacturing company, headquartered in Tokyo. In 2005, Isuzu became the world's largest manufacturer of medium to heavy duty trucks. It has assembly and manufacturing plants in the Japanese city of Fujisawa, as well as in the prefectures...
, Nissan, and Chevrolet
Chevrolet
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918...
vehicles. In addition to assembly business, TRU manufacture its own brand car, under the name Thairung (also called TR), based on other small and medium truck platform. The company is listed on the Stock Exchange of Thailand (SET) on , but is 70% owned by the Phaoenchoke family members. Mr. Sompong Phaoenchoke is the CEO of the company.
In 1999, Thai Rung supplied the Chevrolet
Chevrolet
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918...
plant in Arica
Arica
Arica is a city in northern Chile. "Arica" may also refer to:Places* Arica and Parinacota Region, Chile* Arica Airport , Chile* Arica, Amazonas, town in Colombia* Rio Aricá-açu, tributary of the Cuiabá River south of Cuiabá, BrazilOther...
, Chile
Chile
Chile ,officially the Republic of Chile , is a country in South America occupying a long, narrow coastal strip between the Andes mountains to the east and the Pacific Ocean to the west. It borders Peru to the north, Bolivia to the northeast, Argentina to the east, and the Drake Passage in the far...
with Grand Adventure body parts to make the Chevrolet Luv Wagon and the Grand Luv, which sold with little success.
In the 3rd quarter of 2003, sales of the long awaited Adventure Master, based on the Isuzu D-Max
Isuzu D-Max
Isuzu D-Max is a pickup truck made by Isuzu. It shares the same platform with several General Motors mid-size trucks in the United States. These being the Chevrolet Colorado, GMC Canyon and Isuzu i-Series. The Chevrolet Colorado name is also applied to a rebadged version of the D-Max in the Middle...
pickup
Pickup truck
A pickup truck is a light motor vehicle with an open-top rear cargo area .-Definition:...
, finally got under way. There were about 300 units sold/month, to be increased to 500 units. In the meantime the Xciter (based on Nissan Frontier
Nissan Frontier
Nissan Navara is the name for the D22 and D40 generations of Nissan pickup trucks sold in Asia while in the North, Central and South America and the Philippines it is sold as Nissan Frontier. The line was started in 1998, and its immediate predecessor is the D21 Nissan Hardbody truck...
D22) sales were around 100 units/month.
SKD kits are currently being exported to China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
and Iran
Iran
Iran , officially the Islamic Republic of Iran , is a country in Southern and Western Asia. The name "Iran" has been in use natively since the Sassanian era and came into use internationally in 1935, before which the country was known to the Western world as Persia...
. Thai Rung plans to follow Isuzu on supplying Adventure Master kits to other countries, like Egypt
Egypt
Egypt , officially the Arab Republic of Egypt, Arabic: , is a country mainly in North Africa, with the Sinai Peninsula forming a land bridge in Southwest Asia. Egypt is thus a transcontinental country, and a major power in Africa, the Mediterranean Basin, the Middle East and the Muslim world...
, Kenya
Kenya
Kenya , officially known as the Republic of Kenya, is a country in East Africa that lies on the equator, with the Indian Ocean to its south-east...
, and Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
.
Current lineup
- TR Exclusive Limmousine based on Isuzu D-MaxIsuzu D-MaxIsuzu D-Max is a pickup truck made by Isuzu. It shares the same platform with several General Motors mid-size trucks in the United States. These being the Chevrolet Colorado, GMC Canyon and Isuzu i-Series. The Chevrolet Colorado name is also applied to a rebadged version of the D-Max in the Middle...
- TR Allroader based on Isuzu D-MaxIsuzu D-MaxIsuzu D-Max is a pickup truck made by Isuzu. It shares the same platform with several General Motors mid-size trucks in the United States. These being the Chevrolet Colorado, GMC Canyon and Isuzu i-Series. The Chevrolet Colorado name is also applied to a rebadged version of the D-Max in the Middle...
- TR Adventure based on Isuzu D-MaxIsuzu D-MaxIsuzu D-Max is a pickup truck made by Isuzu. It shares the same platform with several General Motors mid-size trucks in the United States. These being the Chevrolet Colorado, GMC Canyon and Isuzu i-Series. The Chevrolet Colorado name is also applied to a rebadged version of the D-Max in the Middle...
- TR MUV4 (Military Vehicle for Royal Thai Army) based on Toyota Hilux Vigo