Sunday Sport
Encyclopedia
Sunday Sport is a British tabloid newspaper, published by Sport Newspapers
Sport Newspapers
Sport Newspapers is the English publishing firm responsible for The Daily Sport, Sunday Sport and a number of mid-shelf and top shelf magazine titles such as Adult Sport, Sport Babes, Sport Reader's Wives and Ladsmag....

, which was established in 1986. It prints plainly ludicrous stories, such as a double-decker London bus
Buses in London
The London Bus is one of London's principal icons, the archetypal red rear-entrance double-deck Routemaster being recognised worldwide. Although the Routemaster has now been largely phased out of service, with only two heritage routes still using the vehicles, the majority of buses in London are...

 being found frozen in the Antarctic ice, or a World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

 bomber
Bomber
A bomber is a military aircraft designed to attack ground and sea targets, by dropping bombs on them, or – in recent years – by launching cruise missiles at them.-Classifications of bombers:...

 found on the moon
Moon
The Moon is Earth's only known natural satellite,There are a number of near-Earth asteroids including 3753 Cruithne that are co-orbital with Earth: their orbits bring them close to Earth for periods of time but then alter in the long term . These are quasi-satellites and not true moons. For more...

. Defenders of the paper pointed out that it was not intended to be taken seriously. Its controversial content also includes a high quotient of softcore
Softcore
Softcore pornography is a form of filmic or photographic pornography or erotica that is less sexually explicit than hardcore pornography. It is intended to tickle and arouse men and women. Softcore pornography depicts nude and semi-nude performers engaging in casual social nudity or non-graphic...

 female nudity. It ceased publication and entered administration on 1 April 2011. However, it shortly returned to publication on 8 May after it was bought by businessman David Sullivan for £50,000.

It always has a salacious edge, mirroring The Sun
The Sun (newspaper)
The Sun is a daily national tabloid newspaper published in the United Kingdom and owned by News Corporation. Sister editions are published in Glasgow and Dublin...

's page three
Page Three girl
Page Three is a tabloid newspaper feature consisting of a topless photograph of a female glamour model, usually printed on the paper's third page...

, except spread across more of the pages. Following the departure of editor-in-chief Tony Livesey
Tony Livesey
Anthony Livesey is a British journalist and broadcaster who currently presents a late night show on BBC Five Live. The show runs from 22.30 to 1:00 from Monday to Thursday.-Early life:...

 in August 2006, the paper moved towards more showbiz content spiced with sex, glamour and unique humour. Most issues came with a free gift, which could be free pints of lager, free downloads, free sex DVDs or even free tomato ketchup squeezy holders.

Its original publisher was also David Sullivan. Advertising in the Sunday Sport was once the responsibility of Sullivan's protegee Karren Brady
Karren Brady
Karren Brady is an English sporting executive, television broadcaster, newspaper columnist, author and novelist. She is the former managing director of Birmingham City Football Club and current vice-chairman of West Ham United...

, who went on to become managing director of Birmingham City Football Club and vice-chairman of West Ham United
West Ham United F.C.
West Ham United Football Club is an English professional football club based in Upton Park, Newham, East London. They play in The Football League Championship. The club was founded in 1895 as Thames Ironworks FC and reformed in 1900 as West Ham United. In 1904 the club relocated to their current...

. The last editor was Nick Appleyard, appointed in September 2007. His predecessors included Michael Gabbert and Paul Carter. It had a sister daily title, Daily Sport.

In recent years, the paper has endured circulation difficulties as other publications mixing sex, humour, sport and news have launched and the Sport has come to be seen as outdated. The paper revamped its content and attempted to reposition itself, aiming to be a tabloid "for men". The managing director of Sport Newspapers, Andrew Fickling, said, "We think there is an opportunity to take readers from the Star and The Sun, as those papers feminise."

The Daily Sport and Sunday Sport helped launch the careers of many page 3 models, including Linsey Dawn Mckenzie
Linsey Dawn McKenzie
Linsey Dawn McKenzie is an English glamour model, pornographic actress, and minor celebrity.McKenzie made her topless modelling debut in The Sunday Sport tabloid newspaper on her 16th birthday in 1994...

, Solange Hop, Cherry Dee, Zoe Parker, Josie Shaw and Dani Thompson
Dani Thompson
Dani Thompson is a British actress, glamour model and TV presenter best known for her appearances in The Sport daily and Sunday newspaper.-Career:...

.

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