Source magazine is a free bi-monthly magazine published by the John Brown Group on behalf of Greenbee, John Lewis

John Lewis (department store)

-Recent developments:In June 2004, John Lewis announced plans to open its first store in Northern Ireland at the Sprucefield Park development, the province's largest out of town shopping centre, located outside Lisburn and from Belfast. The application was approved in June 2005 and the opening of...

, and Waitrose

Waitrose

Waitrose Limited is an upmarket chain of supermarkets in the United Kingdom and is the food division of the British retailer and worker co-operative the John Lewis Partnership. Its head office is in Bracknell, Berkshire, England...

, all three of which are owned by the John Lewis Partnership

John Lewis Partnership

The John Lewis Partnership is an employee-owned UK partnership which operates John Lewis department stores, Waitrose supermarkets and a number of other services...

, with articles covering interior design, beauty, the arts, travel, finance, and lifestyle. The magazine is currently in its 13th issue.

Conception

Source magazine was launched in Autumn 2006, around the time the John Lewis Partnership

John Lewis Partnership

The John Lewis Partnership is an employee-owned UK partnership which operates John Lewis department stores, Waitrose supermarkets and a number of other services...

 launched Greenbee, its new direct services company, providing selected services, from insurance to ticket sales and internet service. Source was thus conceived, as well as being a source of entertainment and information, to introduce customers to the Greenbee services (helping to make it a household name), and to reinforce the relationship between the John Lewis Partnership

John Lewis Partnership

The John Lewis Partnership is an employee-owned UK partnership which operates John Lewis department stores, Waitrose supermarkets and a number of other services...

 and its customers. It comes from the same stable as Waitrose Food Illustrated, a magazine published for 10 years.

Target audience

Source is intended to appeal to typical John Lewis

John Lewis (department store)

-Recent developments:In June 2004, John Lewis announced plans to open its first store in Northern Ireland at the Sprucefield Park development, the province's largest out of town shopping centre, located outside Lisburn and from Belfast. The application was approved in June 2005 and the opening of...

 and Waitrose

Waitrose

Waitrose Limited is an upmarket chain of supermarkets in the United Kingdom and is the food division of the British retailer and worker co-operative the John Lewis Partnership. Its head office is in Bracknell, Berkshire, England...

 customers, that is, predominantly upper middle class

Upper middle class

The upper middle class is a sociological concept referring to the social group constituted by higher-status members of the middle class. This is in contrast to the term "lower middle class", which is used for the group at the opposite end of the middle class stratum, and to the broader term "middle...

 and middle class

Middle class

The middle class is any class of people in the middle of a societal hierarchy. In Weberian socio-economic terms, the middle class is the broad group of people in contemporary society who fall socio-economically between the working class and upper class....

 (A

NRS social grade

The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey in order to classify readers, but are now used by many other organisations for wider applications and have become a standard for market...

, B

NRS social grade

The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey in order to classify readers, but are now used by many other organisations for wider applications and have become a standard for market...

, and to some extent C1

NRS social grade

The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey in order to classify readers, but are now used by many other organisations for wider applications and have become a standard for market...

) older people. As such, returning advertisers include Prada

Prada

Prada S.p.A. is an Italian fashion label specializing in luxury goods for men and women , founded by Mario Prada.-Foundations:...

, Lancôme

Lancôme

Lancôme Paris is a makeup brand. Owned by L'Oréal since 1964, Lancôme is part of the Luxury Products division, which offers skin care, fragrances, and makeup at higher-end prices....

, Samsung

Samsung

The Samsung Group is a South Korean multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea...

, AEG

AEG

Allgemeine Elektricitäts-Gesellschaft was a German producer of electrical equipment founded in 1883 by Emil Rathenau....

, and Panasonic

Panasonic

Panasonic is an international brand name for Japanese electric products manufacturer Panasonic Corporation, which was formerly known as Matsushita Electric Industrial Co., Ltd...

. In order to appeal to younger customers, Source has undergone slight changes to give it a more modern look, including changing the font

Font

In typography, a font is traditionally defined as a quantity of sorts composing a complete character set of a single size and style of a particular typeface...

 on the spine

Bookbinding

Bookbinding is the process of physically assembling a book from a number of folded or unfolded sheets of paper or other material. It usually involves attaching covers to the resulting text-block.-Origins of the book:...

 from serif

Serif

In typography, serifs are semi-structural details on the ends of some of the strokes that make up letters and symbols. A typeface with serifs is called a serif typeface . A typeface without serifs is called sans serif or sans-serif, from the French sans, meaning “without”...

 to sans-serif

Sans-serif

In typography, a sans-serif, sans serif or san serif typeface is one that does not have the small projecting features called "serifs" at the end of strokes. The term comes from the French word sans, meaning "without"....

, and writing the issue numbers in numeric

Number

A number is a mathematical object used to count and measure. In mathematics, the definition of number has been extended over the years to include such numbers as zero, negative numbers, rational numbers, irrational numbers, and complex numbers....

 format rather than text

Written language

A written language is the representation of a language by means of a writing system. Written language is an invention in that it must be taught to children, who will instinctively learn or create spoken or gestural languages....

.

Availability and distribution

Source is only available from John Lewis and Waitrose branches in the UK, although the previous five issues are shown on the magazine's website here.

Pricing

Source magazine is available at no charge. The first five issues had a coloured circle on the cover reading "Free to John Lewis and Waitrose customers". Since then, the cover reads "free" and a margin note near the staff list reads "Free to all Greenbee, John Lewis, and Waitrose customers". The move comes after the original format misled some customers into mistakenly thinking they needed to have a Partnership card or that a purchase was needed for the magazine to be free.

Cover stars

Each issue has a famous celebrity

Celebrity

A celebrity, also referred to as a celeb in popular culture, is a person who has a prominent profile and commands a great degree of public fascination and influence in day-to-day media...

 on the cover, with whom an in-depth interview is conducted in the magazine. Below is a list of cover stars to date:

Issue	Cover Star
#1 (Autumn 2006)	Madonna Madonna (entertainer) Madonna is an American singer-songwriter, actress and entrepreneur. Born in Bay City, Michigan, she moved to New York City in 1977 to pursue a career in modern dance. After performing in the music groups Breakfast Club and Emmy, she released her debut album in 1983...
#2 (Nov/Dec 2006)	Emma Thompson Emma Thompson Emma Thompson is a British actress, comedian and screenwriter. Her first major film role was in the 1989 romantic comedy The Tall Guy. In 1992, Thompson won multiple acting awards, including an Academy Award and a BAFTA Award for Best Actress, for her performance in the British drama Howards End...
#3 (Jan/Feb 2007)	Cate Blanchett Cate Blanchett Catherine Élise "Cate" Blanchett is an Australian actress. She came to international attention for her role as Elizabeth I of England in the 1998 biopic film Elizabeth, for which she won British Academy of Film and Television Arts and Golden Globe Awards, and earned her first Academy Award...
#4 (Mar/Apr 2007)	George Clooney George Clooney George Timothy Clooney is an American actor, film director, producer, and screenwriter. For his work as an actor, he has received two Golden Globe Awards and an Academy Award...
#5 (May/June 2007)	Hermione Norris Hermione Norris Hermione Norris is an English actress.Norris attended the London Academy of Music and Dramatic Art in the 1980s before taking small roles in theatre and on television. In 1996, she was cast in her breakout role of Karen Marsden in the comedy drama television series Cold Feet...
#6 (Jul/Aug 2007)	Sting
#7 (Sept/Oct 2007)	Angelina Jolie Angelina Jolie Angelina Jolie is an American actress. She has received an Academy Award, two Screen Actors Guild Awards, and three Golden Globe Awards, and was named Hollywood's highest-paid actress by Forbes in 2009 and 2011. Jolie is noted for promoting humanitarian causes as a Goodwill Ambassador for the...
#8 (Nov/Dec 2007)	Rachel Weisz Rachel Weisz Rachel Hannah Weisz born 7 March 1970)is an English-American film and theatre actress and former fashion model. She started her acting career at Trinity Hall, Cambridge, where she co-founded the theatrical group Cambridge Talking Tongues...
#9 (Jan/Feb 2008)	Dawn French & Jennifer Saunders Jennifer Saunders Jennifer Jane Saunders is an English comedienne, screenwriter, singer and actress. She has won two BAFTAs, an International Emmy Award, a British Comedy Award, a Rose d'Or Light Entertainment Festival Award, two Writers' Guild of Great Britain Awards, and a Peoples Choice Award.She first came into...
#10 (Mar/Apr 2008)	Kristin Scott Thomas Kristin Scott Thomas Kristin A. Scott Thomas, OBE is an English actress who has also acquired French nationality. She gained international recognition in the 1990s for her roles in Bitter Moon, Four Weddings and a Funeral and The English Patient....
#11 (May/June 2008)	Kim Cattrall Kim Cattrall Kim Victoria Cattrall is an English actress. She is known for her role as Samantha Jones in the HBO comedy/romance series Sex and the City, and for her leading roles in the 1980s films Police Academy, Big Trouble in Little China, Mannequin, and Porky's...
#12 (July/Aug 2008)	Julianne Moore Julianne Moore Julianne Moore is an American actress and a children's book author. Throughout her career, she has been nominated for four Oscars, six Golden Globes, three BAFTAs and nine Screen Actors Guild Awards....
#13 (Sep/Oct 2008)	Debra Messing Debra Messing Debra Lynn Messing is an American actress, voice artist, and comedienne. She is perhaps best known for her role as Grace Adler in the NBC sitcom Will & Grace and as Molly Kagan in the mini-series The Starter Wife....