Senior media creative
Encyclopedia
The position senior media creative is found on the advertising agency
side as well as on the client
side.
The senior media creative oversees and develops the creative work of a product launch or product repositioning.
The position senior media creative is comparable to a creative director
. Although the senior media creative has to be knowledgeable in more than two or three mass media
like television
or Internet
or print
.
The senior media creative is, like a creative director
, responsible for the creative lead - building up, leading and motivating the creative team. The senior media creative develops side by side with the client, account director, marketing
strategist, planning director, group creative director the vision of the product launch or repositioning. He or she combines all necessary media and professionals to bring this vision to life.
The senior media creative is part of a large professional team, which can include a group creative director, writer
, designer
, art director
, programmer
, web developer
, account director, marketing
director, planner, movie director, composer, producer, animator
, traffic coordinator and so forth.
The senior media creative reports to the managing director and group creative director.
1. Media knowledge:
The senior media creative has to have proven knowledge in the media fields: television
, print
, online
, promotion
, marketing
, below the line
, above the line. Executed television
, print, web, promotion work is required.
2. Education: Creative and business
Because the senior media creative is involved in the overall vision of the product launch or repositioning the senior media creative has to have a solid and proven education in the creative and business field.
A university degree in communication design
or art is required. And additional in-firm training with business
schooling is necessary. An international education
is common and expected.
3. Work experience on client site and agency site
The senior media creative must have work experience in a full-time position or as freelancer at the client and agency side - preferably in a global network agency/company.
4. International experience
The senior media creative has to have proven international working experience. He or she has to be involved in international campaigns, worked with international clients. Experience within different cultures and work habits is necessary.
5. Work ethic, team player
The senior media creative has to work with all kind of different professionals. It is necessary to be an excellent communicator to creative, IT, business people and so forth. The Media Creative has to be a hands-on team leader.
6. Creative responsibility
The senior media creative develops side by side with the client, account director, marketing strategist, planning director, creative director the vision of the product launch or repositioning.
The senior media creative brings the creative vision down to a simple message.
The senior media creative combines all necessary media and professionals to make the product successful.
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
side as well as on the client
Customer
A customer is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. This is typically through purchasing or renting goods or services...
side.
The senior media creative oversees and develops the creative work of a product launch or product repositioning.
The position senior media creative is comparable to a creative director
Creative Director
A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
. Although the senior media creative has to be knowledgeable in more than two or three mass media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
like television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
or Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
or print
Printing
Printing is a process for reproducing text and image, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing....
.
The senior media creative is, like a creative director
Creative Director
A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
, responsible for the creative lead - building up, leading and motivating the creative team. The senior media creative develops side by side with the client, account director, marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
strategist, planning director, group creative director the vision of the product launch or repositioning. He or she combines all necessary media and professionals to bring this vision to life.
The senior media creative is part of a large professional team, which can include a group creative director, writer
Writer
A writer is a person who produces literature, such as novels, short stories, plays, screenplays, poetry, or other literary art. Skilled writers are able to use language to portray ideas and images....
, designer
Designer
A designer is a person who designs. More formally, a designer is an agent that "specifies the structural properties of a design object". In practice, anyone who creates tangible or intangible objects, such as consumer products, processes, laws, games and graphics, is referred to as a...
, art director
Art director
The art director is a person who supervise the creative process of a design.The term 'art director' is a blanket title for a variety of similar job functions in advertising, publishing, film and television, the Internet, and video games....
, programmer
Programmer
A programmer, computer programmer or coder is someone who writes computer software. The term computer programmer can refer to a specialist in one area of computer programming or to a generalist who writes code for many kinds of software. One who practices or professes a formal approach to...
, web developer
Web developer
A web developer is a software developer or software engineer who specializes in, or is specifically engaged in, the development of World Wide Web applications, or distributed network applications that are run over HTTP from a web server to a web browser....
, account director, marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
director, planner, movie director, composer, producer, animator
Animator
An animator is an artist who creates multiple images that give an illusion of movement called animation when displayed in rapid sequence; the images are called frames and key frames. Animators can work in a variety of fields including film, television, video games, and the internet. Usually, an...
, traffic coordinator and so forth.
The senior media creative reports to the managing director and group creative director.
Qualifications
Over the years it has shown that a senior media creative need to demonstrate experience in these six areas.1. Media knowledge:
The senior media creative has to have proven knowledge in the media fields: television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
Printing
Printing is a process for reproducing text and image, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing....
, online
ONLINE
ONLINE is a magazine for information systems first published in 1977. The publisher Online, Inc. was founded the year before. In May 2002, Information Today, Inc. acquired the assets of Online Inc....
, promotion
Promotion (marketing)
Promotion is one of the four elements of marketing mix . It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision....
, marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
, below the line
Below the line (advertising)
Above the line , below the line , and through the Line , in organizational business and marketing communications, are different ways companies try and sell their products....
, above the line. Executed television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
, print, web, promotion work is required.
2. Education: Creative and business
Because the senior media creative is involved in the overall vision of the product launch or repositioning the senior media creative has to have a solid and proven education in the creative and business field.
A university degree in communication design
Communication design
Communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people...
or art is required. And additional in-firm training with business
Business
A business is an organization engaged in the trade of goods, services, or both to consumers. Businesses are predominant in capitalist economies, where most of them are privately owned and administered to earn profit to increase the wealth of their owners. Businesses may also be not-for-profit...
schooling is necessary. An international education
International education
International education can mean many different things and its definition is debated. Some have defined two general meanings according to its involvement of students...
is common and expected.
3. Work experience on client site and agency site
The senior media creative must have work experience in a full-time position or as freelancer at the client and agency side - preferably in a global network agency/company.
4. International experience
The senior media creative has to have proven international working experience. He or she has to be involved in international campaigns, worked with international clients. Experience within different cultures and work habits is necessary.
5. Work ethic, team player
The senior media creative has to work with all kind of different professionals. It is necessary to be an excellent communicator to creative, IT, business people and so forth. The Media Creative has to be a hands-on team leader.
6. Creative responsibility
The senior media creative develops side by side with the client, account director, marketing strategist, planning director, creative director the vision of the product launch or repositioning.
The senior media creative brings the creative vision down to a simple message.
The senior media creative combines all necessary media and professionals to make the product successful.