Bartle Bogle Hegarty
Encyclopedia
Bartle Bogle Hegarty is a British
advertising agency, responsible for some notable advertising campaigns of the last 30 years. The company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982. Sir John Hegarty and Nigel Bogle still lead it today, together with worldwide CEO Simon Sherwood. In 1997, Leo Burnett Worldwide
purchased a 49 percent share in BBH; that share is now held by the Publicis
advertising group.
It has seven offices worldwide - London, New York, Singapore, Tokyo, São Paulo, Shanghai and Mumbai. BBH employs more than 800 staff globally. The agency has worked for global brands including Audi
, Vodafone
, Levi Straus, British Airways
, Johnnie Walker
, Omo/Persil
& Axe/Lynx. For all intents and purposes, BBH shut their Tokyo office in October 2008.
The company was responsible for commercials such as Levi's 'Laundrette', and Levi's 'Flatbeat' featuring Flat Eric, a small yellow puppet. They were also responsible for 'Vorsprung durch Technik' for Audi
, 'The Axe (Lynx) Effect' for Unilever
and 'Keep Walking' for Johnnie Walker
.
BBH has been Agency of the Year twice at Cannes
, and has won 32 IPA Effectiveness Awards since 1988. BBH London was Campaign magazine's 2005 UK Agency of the Year, an honour it also held in 1986, 1993, 2003 and 2004. BBH also became Effectiveness Agency Of The Year for 2008 at both the IPA and APG awards, the first agency to achieve this feat. In the USA, Advertising Age recently voted BBH Global Network of the Year and, in Singapore, Ad Asia has chosen BBH as its Agency of the Year for the region.
In 2006, BBH opened what it called the first virtual advertising office in Second Life
.
In 2009, as a result of the financial crisis staff voted for a 3.5% pay cut rather than redundancies. However later in 2009 the agency made 10% of the workforce redundant.
In 2009 BBH also opened a 'marketing skunkworks
' division called BBH Labs.
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
advertising agency, responsible for some notable advertising campaigns of the last 30 years. The company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982. Sir John Hegarty and Nigel Bogle still lead it today, together with worldwide CEO Simon Sherwood. In 1997, Leo Burnett Worldwide
Leo Burnett Worldwide
Leo Burnett Worldwide is an American advertising company, created in 1935 by Leo Burnett. The company was opened in Chicago in 1935. In 1950 the company started its two first major advertising projects, for Kellogg’s and P&G....
purchased a 49 percent share in BBH; that share is now held by the Publicis
Publicis
Publicis Groupe is a French multinational advertising and communications company, headquartered in Paris, France. It is one of the world's three largest advertising holding companies . Its current president is Maurice Lévy. Publicis Groupe S.A...
advertising group.
It has seven offices worldwide - London, New York, Singapore, Tokyo, São Paulo, Shanghai and Mumbai. BBH employs more than 800 staff globally. The agency has worked for global brands including Audi
Audi
Audi AG is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand , positioned as the premium brand within the Volkswagen Group....
, Vodafone
Vodafone
Vodafone Group Plc is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers , with around 341 million proportionate subscribers as of...
, Levi Straus, British Airways
British Airways
British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. British Airways is the largest airline in the UK based on fleet size, international flights and international destinations...
, Johnnie Walker
Johnnie Walker
Johnnie Walker is a brand of Scotch Whisky owned by Diageo and originated in Kilmarnock, Ayrshire, Scotland.It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country with yearly sales of over 130 million bottles.-History:Originally known as Walker's...
, Omo/Persil
Persil
Persil is a brand of laundry detergent currently and originally made by Henkel & Cie; but which is now also licensed for manufacture, distribution, and marketing in several countries by the Unilever Corporation. Henkel and Unilever both manufacture their own formulations...
& Axe/Lynx. For all intents and purposes, BBH shut their Tokyo office in October 2008.
The company was responsible for commercials such as Levi's 'Laundrette', and Levi's 'Flatbeat' featuring Flat Eric, a small yellow puppet. They were also responsible for 'Vorsprung durch Technik' for Audi
Audi
Audi AG is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand , positioned as the premium brand within the Volkswagen Group....
, 'The Axe (Lynx) Effect' for Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
and 'Keep Walking' for Johnnie Walker
Johnnie Walker
Johnnie Walker is a brand of Scotch Whisky owned by Diageo and originated in Kilmarnock, Ayrshire, Scotland.It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country with yearly sales of over 130 million bottles.-History:Originally known as Walker's...
.
BBH has been Agency of the Year twice at Cannes
Cannes Film Festival
The Cannes International Film Festival , is an annual film festival held in Cannes, France, which previews new films of all genres including documentaries from around the world. Founded in 1946, it is among the world's most prestigious and publicized film festivals...
, and has won 32 IPA Effectiveness Awards since 1988. BBH London was Campaign magazine's 2005 UK Agency of the Year, an honour it also held in 1986, 1993, 2003 and 2004. BBH also became Effectiveness Agency Of The Year for 2008 at both the IPA and APG awards, the first agency to achieve this feat. In the USA, Advertising Age recently voted BBH Global Network of the Year and, in Singapore, Ad Asia has chosen BBH as its Agency of the Year for the region.
In 2006, BBH opened what it called the first virtual advertising office in Second Life
Second Life
Second Life is an online virtual world developed by Linden Lab. It was launched on June 23, 2003. A number of free client programs, or Viewers, enable Second Life users, called Residents, to interact with each other through avatars...
.
In 2009, as a result of the financial crisis staff voted for a 3.5% pay cut rather than redundancies. However later in 2009 the agency made 10% of the workforce redundant.
In 2009 BBH also opened a 'marketing skunkworks
Skunkworks project
A skunkworks project is one typically developed by a small and loosely structured group of people who research and develop a project primarily for the sake of radical innovation. The term typically refers to technology projects, and originated with Skunk Works, an official alias for the Lockheed...
' division called BBH Labs.