Kaplan Thaler Group
Encyclopedia
Founded in 1997 http://www.nytimes.com/1999/05/25/business/media-business-advertising-extremely-creative-kaplan-thaler-group-agrees-be.html?pagewanted=1, The Kaplan Thaler Group is an integrated marketing and advertising agency
based in New York City
http://www.newyorker.com/archive/2005/03/28/050328fa_fact?currentPage=2. Its capabilities include: digital marketing, such as web development, social media, mobile, and online advertising; direct response, television, print, radio, out of home, and POS/collateral. The agency is perhaps best known for creating the Aflac
duck http://online.wsj.com/article/SB109114090769378355.html?mod=Advertising, Herbal Essences
Totally Organic Experience,http://www.fastcompany.com/bookclub/reviews/0385508166.html Continental Airlines
“Work Hard. Fly Right.” and Swiffer Sweeper campaigns http://www.brandweek.com/bw/content_display/news-and-features/retail-restaurants/e3id3d058ba458918f0bfc2e482a856000f. Its clients include Wendy’s, U.S. Bank, Pfizer
, Champion
as well as Procter and Gamble’s http://www.usatoday.com/money/companies/management/2004-07-25-thaler_x.htm Dawn, Cascade and Swiffer
brands. The Kaplan Thaler Group is a wholly owned subsidiary and independently operating unit within the Publicis Groupe, the third largest communications holding company in the world.
Led by CEO and Chief Creative Officer Linda Kaplan Thaler and President Robin Koval, the agency chronicled its approach toward marketing in their 2003 release, BANG! Getting Your Message Heard in a Noisy World, which made the Wall Street Journal Best Seller List. Subsequent titles include The New York Times best-seller THE POWER OF NICE: How to Conquer the Business World with Kindness http://www.newsweek.com/id/52247 and THE POWER OF SMALL: Why Little Things Make All the Difference, also a Wall Street Journal best-seller.
THE POWER OF NICE: How to Conquer the Business World with Kindness (Random House, 2006)
THE POWER OF SMALL: Why Little Things Make All the Difference (Doubleday, 2009)
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
based in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
http://www.newyorker.com/archive/2005/03/28/050328fa_fact?currentPage=2. Its capabilities include: digital marketing, such as web development, social media, mobile, and online advertising; direct response, television, print, radio, out of home, and POS/collateral. The agency is perhaps best known for creating the Aflac
Aflac
Aflac Incorporated is the largest provider of supplemental insurance in the United States, founded in 1955 and based in Columbus, Georgia. In the United States, Aflac underwrites a wide range of insurance policies, but is perhaps more known for its payroll deduction insurance coverage, which pays...
duck http://online.wsj.com/article/SB109114090769378355.html?mod=Advertising, Herbal Essences
Herbal Essences
Herbal Essences is a brand of shampoo, hair conditioner, hair stylers, and hair coloring by Clairol. The brand was founded in 1972. There are eleven collections of product, each design for a different effect on the user's hair...
Totally Organic Experience,http://www.fastcompany.com/bookclub/reviews/0385508166.html Continental Airlines
Continental Airlines
Continental Airlines was a major American airline now merged with United Airlines. On May 3, 2010, Continental Airlines, Inc. and UAL, Inc. announced a merger via a stock swap, and on October 1, 2010, the merger closed and UAL changed its name to United Continental Holdings, Inc...
“Work Hard. Fly Right.” and Swiffer Sweeper campaigns http://www.brandweek.com/bw/content_display/news-and-features/retail-restaurants/e3id3d058ba458918f0bfc2e482a856000f. Its clients include Wendy’s, U.S. Bank, Pfizer
Pfizer
Pfizer, Inc. is an American multinational pharmaceutical corporation. The company is based in New York City, New York with its research headquarters in Groton, Connecticut, United States...
, Champion
Champion (sportswear)
Champion is a manufacturer of clothing, specializing in sportswear. The brand is a subsidiary of HanesBrands Inc. , which was spun off by the Sara Lee Corporation....
as well as Procter and Gamble’s http://www.usatoday.com/money/companies/management/2004-07-25-thaler_x.htm Dawn, Cascade and Swiffer
Swiffer
Swiffer is a line of cleaning products by Procter and Gamble. Introduced in 1999, the brand uses the "razor-and-blades business model"; in this case, the consumer purchases the handle assembly at a low price, but must continue to purchase replacement refills and pads over the life of the product...
brands. The Kaplan Thaler Group is a wholly owned subsidiary and independently operating unit within the Publicis Groupe, the third largest communications holding company in the world.
Led by CEO and Chief Creative Officer Linda Kaplan Thaler and President Robin Koval, the agency chronicled its approach toward marketing in their 2003 release, BANG! Getting Your Message Heard in a Noisy World, which made the Wall Street Journal Best Seller List. Subsequent titles include The New York Times best-seller THE POWER OF NICE: How to Conquer the Business World with Kindness http://www.newsweek.com/id/52247 and THE POWER OF SMALL: Why Little Things Make All the Difference, also a Wall Street Journal best-seller.
Publications
BANG! Getting Your Message Heard in a Noisy World (Random House, 2003)THE POWER OF NICE: How to Conquer the Business World with Kindness (Random House, 2006)
THE POWER OF SMALL: Why Little Things Make All the Difference (Doubleday, 2009)