ProJET
Encyclopedia
ProJET was a chain of petrol stations in Malaysia that was touted as the country's first "Superstation", offering refueling services that accepted both credit card
and cash
payments, along with additional facilities. The chain, formed in 1999, was eventually absorbed into the country's chain of Shell
stations in 2007.
with ProJET Malaysia Sdn Bhd as an Authorised Branded Marketer to build, own and operate up to 150 ProJET "superstations", petrol retails and convenience store
s. In 2005, ProJET rented out its convenience stores to Convenience Shopping Sdn Bhd to operate the 24-hour 7-Eleven
stores, to improve its offerings to customers.
At the time of the stations' grand opening, ProJET had only acquired more than five years of experience in the petroleum business since its introduction by ConocoPhillips
, in conjunction
with Sime Darby Bhd
. ProJET was the first foreign company in 30 years to be awarded a license to operate petrol stations in Malaysia.
Despite a relatively smooth launch, ProJET was unable to penetrate the petroleum retail market in the country during the following years. In 2003, ProJET was reported to control about 1% of the local petroleum market.
In August 2007, Royal Dutch Shell PLC
received Malaysia's approval to acquire 100% of ConocoPhillips's wholly owned subsidiary Conoco Jet (Malaysia) Sdn Bhd, which at the time operated the ProJET retail marketing assets in Malaysia. As a result, all ProJET stations were remodelled into Shell stations in late-2007. The ProJET name remains in use independently.
, encompassing Selangor
and Kuala Lumpur
, and outlying states.
Credit card
A credit card is a small plastic card issued to users as a system of payment. It allows its holder to buy goods and services based on the holder's promise to pay for these goods and services...
and cash
Cash
In common language cash refers to money in the physical form of currency, such as banknotes and coins.In bookkeeping and finance, cash refers to current assets comprising currency or currency equivalents that can be accessed immediately or near-immediately...
payments, along with additional facilities. The chain, formed in 1999, was eventually absorbed into the country's chain of Shell
Royal Dutch Shell
Royal Dutch Shell plc , commonly known as Shell, is a global oil and gas company headquartered in The Hague, Netherlands and with its registered office in London, United Kingdom. It is the fifth-largest company in the world according to a composite measure by Forbes magazine and one of the six...
stations in 2007.
History
In 1999, Dialog Group Bhd signed a Memorandum of UnderstandingMemorandum of understanding
A memorandum of understanding is a document describing a bilateral or multilateral agreement between parties. It expresses a convergence of will between the parties, indicating an intended common line of action. It is often used in cases where parties either do not imply a legal commitment or in...
with ProJET Malaysia Sdn Bhd as an Authorised Branded Marketer to build, own and operate up to 150 ProJET "superstations", petrol retails and convenience store
Convenience store
A convenience store, corner store, corner shop, commonly called a bodega in Spanish-speaking areas of the United States, is a small store or shop in a built up area that stocks a range of everyday items such as groceries, toiletries, alcoholic and soft drinks, and may also offer money order and...
s. In 2005, ProJET rented out its convenience stores to Convenience Shopping Sdn Bhd to operate the 24-hour 7-Eleven
7-Eleven
7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co...
stores, to improve its offerings to customers.
At the time of the stations' grand opening, ProJET had only acquired more than five years of experience in the petroleum business since its introduction by ConocoPhillips
ConocoPhillips
ConocoPhillips Company is an American multinational energy corporation with its headquarters located in the Energy Corridor district of Houston, Texas in the United States...
, in conjunction
Joint venture
A joint venture is a business agreement in which parties agree to develop, for a finite time, a new entity and new assets by contributing equity. They exercise control over the enterprise and consequently share revenues, expenses and assets...
with Sime Darby Bhd
Sime Darby
Sime Darby is Malaysia's leading multinational conglomerate involved in five core sectors: plantations, property, industrial, motors and energy & utilities, with a growing presence in healthcare...
. ProJET was the first foreign company in 30 years to be awarded a license to operate petrol stations in Malaysia.
Despite a relatively smooth launch, ProJET was unable to penetrate the petroleum retail market in the country during the following years. In 2003, ProJET was reported to control about 1% of the local petroleum market.
In August 2007, Royal Dutch Shell PLC
Royal Dutch Shell
Royal Dutch Shell plc , commonly known as Shell, is a global oil and gas company headquartered in The Hague, Netherlands and with its registered office in London, United Kingdom. It is the fifth-largest company in the world according to a composite measure by Forbes magazine and one of the six...
received Malaysia's approval to acquire 100% of ConocoPhillips's wholly owned subsidiary Conoco Jet (Malaysia) Sdn Bhd, which at the time operated the ProJET retail marketing assets in Malaysia. As a result, all ProJET stations were remodelled into Shell stations in late-2007. The ProJET name remains in use independently.
Stations
ProJET was reported to have owned up to 40 stations, primarily in various portions of the Klang ValleyKlang Valley
Klang Valley is an area in Malaysia comprising Kuala Lumpur and its suburbs, and adjoining cities and towns in the state of Selangor. An alternative reference to this would be Kuala Lumpur Metropolitan Area or Greater Kuala Lumpur. It is geographically delineated by Titiwangsa Mountains to the...
, encompassing Selangor
Selangor
Selangor also known by its Arabic honorific, Darul Ehsan, or "Abode of Sincerity") is one of the 13 states of Malaysia. It is on the west coast of Peninsular Malaysia and is bordered by Perak to the north, Pahang to the east, Negeri Sembilan to the south and the Strait of Malacca to the west...
and Kuala Lumpur
Kuala Lumpur
Kuala Lumpur is the capital and the second largest city in Malaysia by population. The city proper, making up an area of , has a population of 1.4 million as of 2010. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.2 million...
, and outlying states.
- Damansara JayaDamansara JayaThe Damansara Jaya township consists of Sections SS22 and SS22A of the town of Petaling Jaya in Selangor, Malaysia.The township consists of almost 2000 residential dwellings consisting of 1538 units of link houses, 179 semi-detached housing units and 42 bungalows along with a main commercial area...
- Jalan BantingBantingBanting is a principal town in the district of Kuala Langat, Selangor in Malaysia. Banting has a population of 48,240. It is situated on the banks of Langat River . It is a Rest Town or Bandar Persinggahan of Federal route . The historical Bandar Jugra, a former royal town of Selangor is situated...
- KajangKajangKajang, is a town in the eastern part of Selangor, Malaysia. Kajang is the district capital of Hulu Langat. It is located from of Malaysia's capital, Kuala Lumpur.The current locational gravity of growth in Kajang would be Sungai Chua...
- Malim JayaMalim JayaMalim Jaya is a township in Batu Berendam, Malacca, Malaysia.-Education:*Sekolah Menengah Kebangsaan Malim*Sekolah Kebangsaan Malim...
, MalaccaMalaccaMalacca , dubbed The Historic State or Negeri Bersejarah among locals) is the third smallest Malaysian state, after Perlis and Penang. It is located in the southern region of the Malay Peninsula, on the Straits of Malacca. It borders Negeri Sembilan to the north and the state of Johor to the south... - SenawangSenawangSenawang is a satellite town located in the district of Seremban, Negeri Sembilan, Malaysia.-Geography:Senawang is situated about 7 kilometres from Seremban town. It is located in a higher level flat terrain than other towns in Seremban. The terrain is suitable for industrial.-Demographics:Bahasa...
- Shah AlamShah AlamShah Alam is the state capital of Selangor, Malaysia situated within the Petaling District and a small portion of the neighboring Klang District. It is located about west of the country's capital, Kuala Lumpur. Shah Alam replaced Kuala Lumpur as the capital city of the state of Selangor in 1978...
- Taman Connaught, CherasTaman ConnaughtTaman Connaught is a main township in Cheras, Kuala Lumpur, Malaysia. It is strategically located at the confluence of three major roads namely, Kuala Lumpur Middle Ring Road 2, Salak Expressway and Cheras Highway. The longest pasar malam in Malaysia is located here.-References:...
- Jalan Ulu KelangUlu KlangUlu Klang is a popular residential area in Klang Valley, Selangor, Malaysia. Several landslides have occurred in this area, forcing people mainly living in flats to evacuate.-List of residential areas:*Bukit Antarabangsa*Villa Sri Ukay*Taman Hillview...
- Wangsa MajuWangsa MajuWangsa Maju is a major township in Kuala Lumpur, Malaysia. This area is surrounded by Setapak.- History :The present site of Wangsa Maju was previously occupied by Setapak rubber estates from the 1900s until the 1980s, when the township was formed in 1984...
(Section 5)
See also
- JetJet (brand)Jet is the filling station brand of ConocoPhillips, used in Europe.Jet filling stations are located in Austria, Belgium, the Czech Republic, Denmark, Finland, Germany, Hungary, Norway, Poland, Slovakia, Sweden, Thailand and the United Kingdom....
, a similarly named petrol station chain operated by ConocoPhillips.