The PowerColor brand was established in 1997 by the TUL corporation, based in Taipei

Taipei

Taipei City is the capital of the Republic of China and the central city of the largest metropolitan area of Taiwan. Situated at the northern tip of the island, Taipei is located on the Tamsui River, and is about 25 km southwest of Keelung, its port on the Pacific Ocean...

, Taiwan

Taiwan

Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...

. PowerColor maintains office locations in a number of countries, including Taiwan, Holland, and the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. The United States branch is located in Walnut, California

Walnut, California

Walnut is a city in Los Angeles County, California, United States. The population was 29,172 at the 2010 census and its current mayor is Tom King, a former Detective from the Los Angeles Police Department....

, and serves the North

North America

North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

 and Latin American

Latin America

Latin America is a region of the Americas where Romance languages  – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...

 markets.

Products

PowerColor is a licensed producer of ATI Radeon video cards, but also produces Nvidia

NVIDIA

Nvidia is an American global technology company based in Santa Clara, California. Nvidia is best known for its graphics processors . Nvidia and chief rival AMD Graphics Techonologies have dominated the high performance GPU market, pushing other manufacturers to smaller, niche roles...

 video cards under the Zogis brand name. The majority of PowerColor cards are manufactured by Foxconn

Foxconn

The Foxconn Technology Group is a multinational business group anchored by the Hon Hai Precision Industry Co., Ltd. , a Taiwan-registered corporation headquartered in Tucheng, Taiwan...

.

PowerColor's ATI video cards range from affordable cards appropriate for low-end

Low-end market

In the USA, as well as in most developed countries, the low-end market consists of lower-priced products suitable for customers who are not willing or able to spend large amounts of money...

 workstation

Workstation

A workstation is a high-end microcomputer designed for technical or scientific applications. Intended primarily to be used by one person at a time, they are commonly connected to a local area network and run multi-user operating systems...

s, to cards for high-end

Luxury good

Luxury goods are products and services that are not considered essential and associated with affluence.The concept of luxury has been present in various forms since the beginning of civilization. Its role was just as important in ancient western and eastern empires as it is in modern societies...

 gaming machines

Gaming computer

A gaming computer is a personal computer that is capable of playing computationally demanding video games. Gaming computers are very similar to conventional PCs, with the main difference being the addition of a performance-oriented video card. Gaming computers are often associated with enthusiast...

, thus catering to a wide range of the market. PowerColor's manufacturing arrangement with FoxConn has given it the ability to change the specifications of cards, allowing them to announce products with higher specifications—overclocked

Overclocking

Overclocking is the process of operating a computer component at a higher clock rate than it was designed for or was specified by the manufacturer, but some manufacturers purposely underclock their components to improve battery life. Many people just overclock or 'rightclock' their hardware to...

 by default—than ATI or its main competitor, Sapphire Technology

Sapphire Technology

Sapphire Technology is a Hong Kong-based technology company, which produces graphics cards for personal computers and workstations, motherboards, TV tuner cards, digital audio players and LCDTVs...

.

PowerColor products have been widely reviewed and have gained a number of awards at computer hardware review sites.

Support

PowerColor provides a two year warranty on its products. In order to return

Return Merchandise Authorization

A Return Merchandise Authorization , sometimes Return Merchandise Agreement or ' product repaired or replaced or in order to receive a refund or credit for another product from the same retailer or corporation within the product's warranty period.The RMA process and the issuance of an RMA is a key...

a video card, the end-user must sign in and register their card. The return process is only available to end users in North America, with the customer liable for shipping.