PlentyofFish
Encyclopedia
PlentyofFish is an online dating
site, popular primarily in Canada, the UK, Australia and the United States. The service, based in Canada
, generates revenue through advertising. While it is free to use, the site recently started charging for some services, such as message tracking. Members pay for credits, which allow them to use these higher tiered services. The site also offers a paid version.
PlentyofFish currently only accepts users from Canada, UK, US, Australia, Ireland, New Zealand, Spain, France, Italy and Germany. A person attempting to signup from any other country will receive an error message explaining this.
According to Compete.com's site traffic tracking, Plentyoffish attracted 5.3 million visitors in February 2011.
with a diploma in Computer Systems Technology.
In 2004, PlentyofFish became a full-time business for Frind. He ran the site independently until 2008, when he began hiring other employees at his new Vancouver headquarters. In 2009, PlentyofFish also launched a contest with Lady Gaga
allowing single members to go together and meet the singer during her "Fame Monster" tour.
The website for PlentyofFish appeared in several music videos in 2010: in Lady Gaga
's "Telephone", Ke$ha's "We R Who We R
", Flo Rida
and Akon
's "Available", Jason Derulo
's "Ridin' Solo
", and 3OH!3
's "Double Vision
". In 2011, it appeared in Britney Spears
's music video for "Hold It Against Me
".
On January 21, 2011 it was discovered that the PlentyofFish website had been hacked which exposed the personal and password information on nearly 30 million user accounts. Since the alleged hacking incident, Frind alleges he has identified persons he believes are responsible for the hacking, and alleges he is threatening legal action in response to the widespread negative media exposure. At the time this received global media exposure and security experts blame PlentyofFish for the security and privacy lapse specifically for keeping user's passwords unsecured. .
Online dating service
Online dating or Internet dating is a dating system which allows individuals, couples and groups to make contact and communicate with each other over the Internet, usually with the objective of developing a personal, romantic, or sexual relationship...
site, popular primarily in Canada, the UK, Australia and the United States. The service, based in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
, generates revenue through advertising. While it is free to use, the site recently started charging for some services, such as message tracking. Members pay for credits, which allow them to use these higher tiered services. The site also offers a paid version.
PlentyofFish currently only accepts users from Canada, UK, US, Australia, Ireland, New Zealand, Spain, France, Italy and Germany. A person attempting to signup from any other country will receive an error message explaining this.
According to Compete.com's site traffic tracking, Plentyoffish attracted 5.3 million visitors in February 2011.
History
Markus Frind, CEO and Founder of PlentyofFish Media Inc., graduated in 1999 from British Columbia Institute of TechnologyBritish Columbia Institute of Technology
The British Columbia Institute of Technology , is a public, coeducational, academic institution of higher education in Burnaby, British Columbia, Canada. The polytechnic has five campuses located in the Metro Vancouver region, with the main campus in Burnaby...
with a diploma in Computer Systems Technology.
In 2004, PlentyofFish became a full-time business for Frind. He ran the site independently until 2008, when he began hiring other employees at his new Vancouver headquarters. In 2009, PlentyofFish also launched a contest with Lady Gaga
Lady GaGa
Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...
allowing single members to go together and meet the singer during her "Fame Monster" tour.
The website for PlentyofFish appeared in several music videos in 2010: in Lady Gaga
Lady GaGa
Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...
's "Telephone", Ke$ha's "We R Who We R
We R Who We R
"We R Who We R" is a song by American recording artist and songwriter Kesha from her first extended play , Cannibal . The song was released as the EP's lead single on October 22, 2010. It was written by Kesha, with Jacob Kasher Hindlin, Dr. Luke, Benny Blanco and Ammo. Production of the song was...
", Flo Rida
Flo Rida
Tramar Dillard , better known by his stage name Flo Rida , is an American rapper and singer-songwriter. He released his debut album, Mail on Sunday, in March 2008. His debut single "Low", featuring T-Pain, was a #1 hit for ten weeks in United States in early 2008. Two other singles resulted from...
and Akon
Akon
Aliaune Damala Badara Thiam, better known as simply Akon , is a Senegalese American R&B recording artist and songwriter.According to Forbes, Akon grossed $21 million in 2010, $20 million in 2009 and $12 million in 2008. He rose to prominence in 2004 following the release of "Locked Up", the first...
's "Available", Jason Derulo
Jason Derulo
Jason Joel Desrouleaux , better known by his stage name Jason Derülo, is an American singer-songwriter, actor and dancer. After producing records for several artists and writing songs for Cash Money Records, co-founder of the label Birdman, Young Money Entertainment owner Lil Wayne and rapper...
's "Ridin' Solo
Ridin' Solo
"Ridin' Solo" is the third single from Jason Derülo's debut self-titled album, Jason Derülo produced by J.R. Rotem. The demo originally sampled "Bittersweet Symphony" by The Verve, but the sample was not cleared and was subsequently replaced with electronic motifs which are featured throughout the...
", and 3OH!3
3OH!3
3OH!3 is an American electro hop duo from Boulder, Colorado, made up of Sean Foreman and Nathaniel Motte. They are best known for their single "Don't Trust Me" from their album Want, which reached number seven on the Billboard Hot 100...
's "Double Vision
Double Vision (3OH!3 song)
"Double Vision" is a song by 3OH!3 from their album Streets of Gold. The song, which was released as the third promo single as part of the "Countdown to Streets of Gold", also doubles as the album's official second single. The song has been added to Radio 1's B Playlist in the United Kingdom...
". In 2011, it appeared in Britney Spears
Britney Spears
Britney Jean Spears is an American recording artist and entertainer. Born in McComb, Mississippi, and raised in Kentwood, Louisiana, Spears began performing as a child, landing acting roles in stage productions and television shows. She signed with Jive Records in 1997 and released her debut album...
's music video for "Hold It Against Me
Hold It Against Me
"Hold It Against Me" is a song by American recording artist Britney Spears, released as the first single from her seventh studio album, Femme Fatale. It was written and produced by Max Martin, Dr. Luke and Billboard, with additional writing by Bonnie McKee. Luke explained that he wanted "Hold It...
".
On January 21, 2011 it was discovered that the PlentyofFish website had been hacked which exposed the personal and password information on nearly 30 million user accounts. Since the alleged hacking incident, Frind alleges he has identified persons he believes are responsible for the hacking, and alleges he is threatening legal action in response to the widespread negative media exposure. At the time this received global media exposure and security experts blame PlentyofFish for the security and privacy lapse specifically for keeping user's passwords unsecured. .
Staff
PlentyofFish employs eight customer service staff members, an executive assistant, an account manager for their own ad platform launched in early 2010, a marketing manager, a graphic designer and several programmers. The site relies on volunteers to monitor forums and sort through the 50,000 new photos that come in each day.Technical details
The website uses the following technology:- ASP.NETASP.NETASP.NET is a Web application framework developed and marketed by Microsoft to allow programmers to build dynamic Web sites, Web applications and Web services. It was first released in January 2002 with version 1.0 of the .NET Framework, and is the successor to Microsoft's Active Server Pages ...
2.0 - MicrosoftMicrosoftMicrosoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
SQL Server 2005
Statistics
- Registered users: 17,000,000 (June 2010)
- Dating site ranking in the UK: 1 (Comscore June 2008)
- Dating site ranking in Canada: 1 (Comscore June 2008)
- Dating site ranking Worldwide: 1 (Hitwise, August 2011)
- U.S. site by market share: 2, with 10.64% of the market (Hitwise, February 2008)
- Number of page views a month: 2.4 Billion (June 2010)
- North American Daily Visits: 36,825,000 (Comscore June 2008)
- UK Daily Visits: 8,025,000 (Comscore June 2008)