Pilsen Trujillo
Encyclopedia
Pilsen Trujillo is a Peruvian brand of beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...

 owned by Backus and Johnston
Backus and Johnston
Backus and Johnston is the largest brewery in Peru, part of Grupo Empresarial Bavaria, which itself is part of the international SABMiller group. Its main brewery is located in the Ate District of Lima...

. Pilsen Trujillo is sold in Glass
Glass
Glass is an amorphous solid material. Glasses are typically brittle and optically transparent.The most familiar type of glass, used for centuries in windows and drinking vessels, is soda-lime glass, composed of about 75% silica plus Na2O, CaO, and several minor additives...

 bottles of 310 ml, 355 ml, 500 ml, 620 ml and in cans. Pilsen Trujillo is brewed in the Backus brewery located in Trujillo
Trujillo, Peru
Trujillo, in northwestern Peru, is the capital of the La Libertad Region, and the third largest city in Peru. The urban area has 811,979 inhabitants and is an economic hub in northern Peru...

.

History

Before the takeover by Backus in 1994, Pilsen Trujillo was brewed by Sociedad Cervecera de Trujillo S.A., which also produced La Norteña. The first beer produced by the company was Libertad named after the La Libertad Region
La Libertad Region
La Libertad is a region in northwestern Peru. Formerly it was known as the 'Department of La Libertad" , a political division that generally corresponds to a state in the United States of America...

 where Trujillo is located.

As a regional beer patterned after Pilsen Callao
Pilsen Callao
Pilsen Callao is a Peruvian beer originally from Callao that was first brewed in 1863. The original Brewery of ¨Compañia Nacional de Cerveza¨ was in Callao's district of Bellavista. Upon being bought by Backus and Johnston it was sold and recently demolished to build a Super Market Tottus...

 from Callao
Callao
Callao is the largest and most important port in Peru. The city is coterminous with the Constitutional Province of Callao, the only province of the Callao Region. Callao is located west of Lima, the country's capital, and is part of the Lima Metropolitan Area, a large metropolis that holds almost...

, it copied its stylized logo and its malta (dark beer) companion, although the latter was called Malta Trujillo. Over the years Compañía Nacional de Cerveza, makers of Pilsen Callao, bought the majority of SCT shares, a situation that remained until the takeover.

External links

Pilsen Trujillo web site Backus web site
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