Peruzzi
Encyclopedia
The Peruzzi were bankers of Florence
Florence
Florence is the capital city of the Italian region of Tuscany and of the province of Florence. It is the most populous city in Tuscany, with approximately 370,000 inhabitants, expanding to over 1.5 million in the metropolitan area....

, among the leading families of the city in the 14th century, before the rise to prominence of the Medici
Medici
The House of Medici or Famiglia de' Medici was a political dynasty, banking family and later royal house that first began to gather prominence under Cosimo de' Medici in the Republic of Florence during the late 14th century. The family originated in the Mugello region of the Tuscan countryside,...

. Their modest antecedents stretched back to the mid 11th century, according to the family's genealogist Luigi Passerini, but a restructuring of the Peruzzii company in 1300, with an infusion of outside capital, marked the start of a quarter-century of prosperity that brought the family consortium to the forefront of Florentine affairs. Semi-public patronage reaffirmed the Peruzzi status in Florence: in his will in 1299, Donato di Arnoldo Peruzzi left money for a memorial chapel in a transept of the Basilica of Santa Croce
Basilica di Santa Croce di Firenze
The Basilica di Santa Croce is the principal Franciscan church in Florence, Italy, and a minor basilica of the Roman Catholic Church. It is situated on the Piazza di Santa Croce, about 800 metres south east of the Duomo. The site, when first chosen, was in marshland outside the city walls...

, Florence. It was probably his grandson Giovanni di Rinieri Peruzzi who was Giotto
Giotto di Bondone
Giotto di Bondone , better known simply as Giotto, was an Italian painter and architect from Florence in the late Middle Ages...

's patron in frescoing the walls with murals honoring John the Evangelist and John the Baptist, which Giotto executed, starting in 1313.

For economic historians, the surviving account books of the Peruzzi from the years 1335–1343 provide an indispensable primary source for the economic history of the city on the cusp of the late Medieval and Early Modern period
Early modern Europe
Early modern Europe is the term used by historians to refer to a period in the history of Europe which spanned the centuries between the end of the Middle Ages and the beginning of the Industrial Revolution, roughly the late 15th century to the late 18th century...

. The contemporary chronicler Giovanni Villani
Giovanni Villani
Giovanni Villani was an Italian banker, official, diplomat and chronicler from Florence who wrote the Nuova Cronica on the history of Florence. He was a leading statesman of Florence but later gained an unsavory reputation and served time in prison as a result of the bankruptcy of a trading and...

 is the other prime source for the family's affairs.

The company that bore the Peruzzi name was run by a half-dozen family members, and there were many Peruzzi who were neither active nor silent partners, pursuing other careers, even amassing independent capital. The company's courier system acted as an intelligence-gathering system often embroiled in diplomacy. The size of the bank should not be understated: by the 1330s, the Peruzzi bank was the second largest in Europe, with fifteen branches from the Middle East to London, all capitalized to the sum of more than 100,000 gold florins and manned by approximately 100 factors.

Peruzzi capital had been amassed in the textile business that was the main engine of Florence's prosperity. English wool finished as high-quality cloth in Bruges
Bruges
Bruges is the capital and largest city of the province of West Flanders in the Flemish Region of Belgium. It is located in the northwest of the country....

 was bought by Peruzzi fattori and distributed to the luxurious courts of Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...

, Avignon
Avignon
Avignon is a French commune in southeastern France in the départment of the Vaucluse bordered by the left bank of the Rhône river. Of the 94,787 inhabitants of the city on 1 January 2010, 12 000 live in the ancient town centre surrounded by its medieval ramparts.Often referred to as the...

 or Naples
Naples
Naples is a city in Southern Italy, situated on the country's west coast by the Gulf of Naples. Lying between two notable volcanic regions, Mount Vesuvius and the Phlegraean Fields, it is the capital of the region of Campania and of the province of Naples...

, or returned to London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

. Peruzzi connections with the Knights Hospitallers gained them important local leverage in Rhodes
Rhodes
Rhodes is an island in Greece, located in the eastern Aegean Sea. It is the largest of the Dodecanese islands in terms of both land area and population, with a population of 117,007, and also the island group's historical capital. Administratively the island forms a separate municipality within...

, the economic capital of the Aegean and a transshipping port for silks, drugs, spices and luxuries from the East. Trade beyond Italy required agents and instruments of credit, extending the family business beyond its extended membership into an international network. In Italy was developed the double-entry bookkeeping that made such complicated financial transactions possible. By the opening of the 14th century, the main activity of the Peruzzi had switched to wholesale commodities trading on a very large scale, especially in grain exported from the Angevine Kingdom of Naples
Kingdom of Naples
The Kingdom of Naples, comprising the southern part of the Italian peninsula, was the remainder of the old Kingdom of Sicily after secession of the island of Sicily as a result of the Sicilian Vespers rebellion of 1282. Known to contemporaries as the Kingdom of Sicily, it is dubbed Kingdom of...

 to the central Italian cities—for which they were granted a monopoly— and to banking, the field for which they are remembered: popes, nobles, bourgeois, towns and abbeys drew loans from the Peruzzi. But great clients incurred great risks. In 1343 the Peruzzi consortium collapsed and was bankrupt in 1345, with their partners in risk-capital, the Bardi
Bardi
Bardi can refer to:*Bardi, Emilia-Romagna, a city in the province of Parma, northern Italy*Bardi, Western Australia, a town in Australia*Bardi bush, an Australian plant, Acacia victoriae...

.

The traditional explanation, of unsecured loans extended to Edward III of England
Edward III of England
Edward III was King of England from 1327 until his death and is noted for his military success. Restoring royal authority after the disastrous reign of his father, Edward II, Edward III went on to transform the Kingdom of England into one of the most formidable military powers in Europe...

, is currently considered simplistic. In fact, several factors destabilized the network of trade. The war with Castruccio Castracane of Lucca
Lucca
Lucca is a city and comune in Tuscany, central Italy, situated on the river Serchio in a fertile plainnear the Tyrrhenian Sea. It is the capital city of the Province of Lucca...

 bled Florentine specie to pay for mercenaries, while France and England went to war
Hundred Years' War
The Hundred Years' War was a series of separate wars waged from 1337 to 1453 by the House of Valois and the House of Plantagenet, also known as the House of Anjou, for the French throne, which had become vacant upon the extinction of the senior Capetian line of French kings...

 over Aquitaine
Aquitaine
Aquitaine , archaic Guyenne/Guienne , is one of the 27 regions of France, in the south-western part of metropolitan France, along the Atlantic Ocean and the Pyrenees mountain range on the border with Spain. It comprises the 5 departments of Dordogne, :Lot et Garonne, :Pyrénées-Atlantiques, Landes...

, and the peasants of Flanders
Flanders
Flanders is the community of the Flemings but also one of the institutions in Belgium, and a geographical region located in parts of present-day Belgium, France and the Netherlands. "Flanders" can also refer to the northern part of Belgium that contains Brussels, Bruges, Ghent and Antwerp...

 rose up in a revolt that was put down with the aid of mercenaries purchased with Peruzzi florin
Bezant
Bezant is a medieval term for a gold coin from the Byzantine Empire, which term is derived from the Greek name Βυζάντιον for the relatively minor city which in the 4th c. became the capital of the Eastern Roman Empire, renamed Constantinople by the Roman Emperor Constantine the Great...

s.

Not all of the family fortunes were lost in the bankruptcy, and the Peruzzi continued to figure among the prominent families of Florence, the patrizii di Firenze. Even as late as 1849, in the wake of the disturbances of 1848, the gonfaloniere
Gonfaloniere of Justice
Gonfaloniere of Justice was a post in the government of medieval and early Renaissance Florence. Like Florence's Podestà and Priori, it was introduced in 1293 when Giano Della Bella's Ordinamenti di Giustizia came into force....

 of Florence was Ubaldino Peruzzi.

The tower of the fortified Villa Peruzzi in the commune of Antella south of Florence controls the main road into the Chianti
Chianti
Chianti is a red Italian wine produced in Tuscany. It was historically associated with a squat bottle enclosed in a straw basket, called a fiasco ; however, the fiasco is only used by a few makers of the wine now; most Chianti is now bottled in more standard shaped wine bottles...

 district.

Members of the family who emigrated to America in the late 19th century and settled in Pennsylvania founded the Peruzzi chain of automobile dealerships and the Planters Nut and Chocolate Company
Planters
Planters is an American snack food company, a division of Kraft Foods, best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. Mr. Peanut was created by grade schooler Antonio Gentile for a 1916 contest to design the company's brand icon...

.

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