OnePoll
Encyclopedia
OnePoll is a survey-led marketing research
company specialising in online and mobile polling
. It has offices in London, UK and Bristol, UK. The company is owned by PR and marketing firm 72 Point and forms part of the South West News Service
(SWNS) Group, which is the UK's largest independent press agency and newswire service. The firm has an online
and iPhone
panel of over 100,000 Britons ranging across all demographics
. Panel members are paid for completing surveys, which typically contain between 10 and 20 questions. OnePoll has carried out projects for many brands including Philips
, Travelodge
and Halifax.
and works for PR agencies including Pegasus PR, Red Consultancy and Ketchum. OnePoll research has in the past has been featured in national newspapers, on radio, TV, mobiles and online.
Recently OnePoll has expaanded into research targeted specifically at the marketing and advertising sectors. In October, 2010, OnePoll appointed trends expert William Higham as its new MD to oversee the opening of these new business sectors. Higham aim is to bring in a more qualitative and insight-based approach to the firm's work through a series of specialist demographic panels including MumPoll, YoungPoll, ExecPoll and SilverPoll (for the over-50s). Another recent innovation within the company has been the exploration of new territories for polling purposes, with panel registration sites being launched in France
, Italy
, Germany
, Spain
and the United States
.
The company recently moved into mobile polling with the launch of an iPhone app which is available for use in the U.S. and UK.
, Budweiser
and Natwest and agencies such as Ogilvy and WPP
. Higham is also an author
. His own book on consumer trends, also entitled The Next Big Thing, was published by Kogan Page
in 2009.
Senior staff at OnePoll include Kevin Smith (Web and Research Manager), Oli Conner (Research Executive), Jess Burnham and Katie Smith.
and Metro.
Marketing research
Marketing research is "the function that links the consumer, customer, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve...
company specialising in online and mobile polling
Polling
Polling is a municipality in the district of Mühldorf in Bavaria in Germany....
. It has offices in London, UK and Bristol, UK. The company is owned by PR and marketing firm 72 Point and forms part of the South West News Service
South West News Service
South West News Service is one of the largest news agencies in the UK, supplying editorial copy and pictures to national and international clients. Operating from offices in Bristol, Plymouth, Leamington Spa and Cambridge, SWNS employs over 40 reporters and photographers...
(SWNS) Group, which is the UK's largest independent press agency and newswire service. The firm has an online
ONLINE
ONLINE is a magazine for information systems first published in 1977. The publisher Online, Inc. was founded the year before. In May 2002, Information Today, Inc. acquired the assets of Online Inc....
and iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...
panel of over 100,000 Britons ranging across all demographics
Demographics
Demographics are the most recent statistical characteristics of a population. These types of data are used widely in sociology , public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location...
. Panel members are paid for completing surveys, which typically contain between 10 and 20 questions. OnePoll has carried out projects for many brands including Philips
Philips
Koninklijke Philips Electronics N.V. , more commonly known as Philips, is a multinational Dutch electronics company....
, Travelodge
Travelodge
Travelodge refers to several hotel chains around the world. Current operations include: the United States, Canada, the United Kingdom, Spain, the Republic of Ireland, New Zealand and Australia...
and Halifax.
History
OnePoll was set up to run surveys to aid the PR industryPublic relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
and works for PR agencies including Pegasus PR, Red Consultancy and Ketchum. OnePoll research has in the past has been featured in national newspapers, on radio, TV, mobiles and online.
Recently OnePoll has expaanded into research targeted specifically at the marketing and advertising sectors. In October, 2010, OnePoll appointed trends expert William Higham as its new MD to oversee the opening of these new business sectors. Higham aim is to bring in a more qualitative and insight-based approach to the firm's work through a series of specialist demographic panels including MumPoll, YoungPoll, ExecPoll and SilverPoll (for the over-50s). Another recent innovation within the company has been the exploration of new territories for polling purposes, with panel registration sites being launched in France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
and the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
.
The company recently moved into mobile polling with the launch of an iPhone app which is available for use in the U.S. and UK.
Personnel
William Higham joined OnePoll as MD - a position especially created for him - in October 2010. Prior to that, he had previously run his own research and trends consultancy, The Next Big Thing, which worked with clients including BBCBBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...
, Budweiser
Budweiser
Budweiser is a German adjective describing something or someone from the city of České Budějovice in Southern Bohemia, Czech Republic.Beer brewing in České Budějovice dates back to the 13th century...
and Natwest and agencies such as Ogilvy and WPP
WPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...
. Higham is also an author
Author
An author is broadly defined as "the person who originates or gives existence to anything" and that authorship determines responsibility for what is created. Narrowly defined, an author is the originator of any written work.-Legal significance:...
. His own book on consumer trends, also entitled The Next Big Thing, was published by Kogan Page
Kogan Page
Kogan Page Publishers is a publishing company headquartered in London, United Kingdom.Kogan is Europe's largest independent publisher of business books...
in 2009.
Senior staff at OnePoll include Kevin Smith (Web and Research Manager), Oli Conner (Research Executive), Jess Burnham and Katie Smith.
Clients
OnePoll clients include Halifax, Philips and Travelodge and range across industries from Kelloggs to Virgin Atlantic, Nat West to M&S. Examples of media coverage through OnePoll include a survey-led national news story conducted on behalf of Philips on the average time British people feel full awake, and a break-down of Britain's best-selling toys of the last 25 years, carried out for Toys R Us and appearing in national newspapers including The Sun, The TelegraphThe Daily Telegraph
The Daily Telegraph is a daily morning broadsheet newspaper distributed throughout the United Kingdom and internationally. The newspaper was founded by Arthur B...
and Metro.