Omg!
Encyclopedia
omg! is a celebrity
news
and gossip
website, run by Yahoo! News
's entertainment division. Originally a news aggregator of celebrity news and pictures, omg! has since partnered with celebrity news media outlets such as X17 and Access Hollywood
to not only use their resources, but to also compile their own features and stories. The website's name comes from the internet slang
abbreviation, meaning "Oh, my god!"
omg! debuted in June 2007 with little fanfare, with the original press release being published on Yahoo's corporate blog. Upon launch, MediaWeek
reported that Yahoo is hoping to skew more toward a female demographic with omg!, and that Unilever
and Pepsi
will be the sole official sponsors of the website. Due to heavy publicity on Yahoo's front page and with its partnerships, readership took off, with four million readers logging on to omg! in the first 19 days alone. As of autumn 2007, omg! registered over eight million readers a month, and is the second most-read gossip website in the United States, ahead of People
and behind TMZ.com
.
In October 2007, Yahoo! introduced an omg! widget, allowing readers to view the latest celebrity news as reported by omg! directly on users' desktops.
Media Metrix.
Celebrity
A celebrity, also referred to as a celeb in popular culture, is a person who has a prominent profile and commands a great degree of public fascination and influence in day-to-day media...
news
News
News is the communication of selected information on current events which is presented by print, broadcast, Internet, or word of mouth to a third party or mass audience.- Etymology :...
and gossip
Gossip
Gossip is idle talk or rumour, especially about the personal or private affairs of others, It is one of the oldest and most common means of sharing facts and views, but also has a reputation for the introduction of errors and variations into the information transmitted...
website, run by Yahoo! News
Yahoo! News
Yahoo! News is an Internet-based news aggregator provided by Yahoo!. It features Top Stories, U.S. National, World, Business, Entertainment, Science, Health, Weather, Most Popular, News Photos, Op/Ed, and Local news....
's entertainment division. Originally a news aggregator of celebrity news and pictures, omg! has since partnered with celebrity news media outlets such as X17 and Access Hollywood
Access Hollywood
Access Hollywood is a weekday television entertainment news program covering events and celebrities in the entertainment industry. It was created by former Entertainment Tonight executive producer Jim Van Messel, and is currently directed by Robert Silverstein. In previous years, Doug Dougherty and...
to not only use their resources, but to also compile their own features and stories. The website's name comes from the internet slang
Internet slang
Internet slang is a type of slang that Internet users have popularized, and in many cases, have coined. Such terms often originate with the purpose of saving keystrokes. Many people use the same abbreviations in texting and instant messaging, and social networking websites...
abbreviation, meaning "Oh, my god!"
omg! debuted in June 2007 with little fanfare, with the original press release being published on Yahoo's corporate blog. Upon launch, MediaWeek
MediaWeek
MediaWeek is a trade magazine serving the Australian newspaper, television, radio, magazine and advertising industries. MediaWeek is published as a weekday email digest and weekly hard copy magazine...
reported that Yahoo is hoping to skew more toward a female demographic with omg!, and that Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
and Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...
will be the sole official sponsors of the website. Due to heavy publicity on Yahoo's front page and with its partnerships, readership took off, with four million readers logging on to omg! in the first 19 days alone. As of autumn 2007, omg! registered over eight million readers a month, and is the second most-read gossip website in the United States, ahead of People
People (magazine)
In 1998, the magazine introduced a version targeted at teens called Teen People. However, on July 27, 2006, the company announced it would shut down publication of Teen People immediately. The last issue to be released was scheduled for September 2006. Subscribers to this magazine received...
and behind TMZ.com
TMZ.com
TMZ.com is a celebrity news website that debuted on November 8, 2005. It was a collaboration between America Online and Telepictures Productions, a division of Warner Bros., until Time Warner divested AOL in 2009. However, it is still affiliated with AOL News and has the AOL News logo affixed in...
.
In October 2007, Yahoo! introduced an omg! widget, allowing readers to view the latest celebrity news as reported by omg! directly on users' desktops.
Audience statistics
OMG! is ranked as the most popular Entertainment News property in the United States by comScoreComScore
comScore is a Internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior....
Media Metrix.
| comScore US Rank | Entertainment News Web Properties | March 2011 Readers |
|---|---|---|
| 1 | OMG! by Yahoo | 23.7 million |
| 2 | TMZ | 18.5 million |
| 3 | People Magazine | 13.5 million |
| 4 | BuzzMedia Entertainment | 12.8 million |
| 5 | CNN Entertainment | 10.1 million |
| 6 | Zimbio | 8.9 million |
| 7 | Entertainment Weekly | 8.2 million |
| 8 | E! Online | 7.5 million |
| 9 | GossipCenter Network | 7.1 million |
| 10 | Mail Online | 6.5 million |