Olivier Boulay
Encyclopedia
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
, August 9, 1957) is an automobile designer. Starting from 2009, he is the head of Daimler's Advanced Design Centre in Beijing, China.
He was educated at Ecole Superieure d'Arts Graphiques et d' Architecture in Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
until June 1981, and graduated from the Royal College of Art
Royal College of Art
The Royal College of Art is an art school located in London, United Kingdom. It is the world’s only wholly postgraduate university of art and design, offering the degrees of Master of Arts , Master of Philosophy and Doctor of Philosophy...
in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
a year later. He then spent five years as an automotive designer in France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
and Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
before becoming the Manager of Daimler-Benz AG
Daimler-Benz
Daimler-Benz AG was a German manufacturer of automobiles, motor vehicles, and internal combustion engines; founded in 1926. An Agreement of Mutual Interest - which was valid until year 2000 - was signed on 1 May 1924 between Karl Benz's Benz & Cie., and Daimler Motoren Gesellschaft, which had...
's Design Division in West Germany
West Germany
West Germany is the common English, but not official, name for the Federal Republic of Germany or FRG in the period between its creation in May 1949 to German reunification on 3 October 1990....
in 1987. He was responsible for the S-Class
Mercedes-Benz S-Class
The Mercedes-Benz S-Class is a series of luxury sedans produced by Mercedes-Benz, a division of Daimler AG. The classification was officially introduced in 1972 with the W116 S-Class, which succeeded previous Mercedes-Benz models dating to the mid-1950s...
and C-Class
Mercedes-Benz C-Class
The Mercedes-Benz C-Class is a compact executive car produced by the Mercedes-Benz division of Daimler AG. First introduced in 1993 as a replacement for the 190 range , the C-Class was the smallest model in the marque's lineup until the 1997 arrival of the A-Class...
exteriors while there, before moving to Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
in 1989. Boulay penned the second generation Subaru Legacy
Subaru Legacy
The Subaru Legacy is a mid-size car built by the Japanese company Fuji Heavy Industries, and manufactured by its division Subaru since 1989, and is available as a sedan or wagon. Part of the original design goals for the Legacy model was to provide Subaru a vehicle in which they could compete in...
while working for Fuji Heavy Industries
Fuji Heavy Industries
, or FHI, is a Japanese transportation conglomerate most known for being the manufacturer of Subaru automobiles. It traces its roots to the Nakajima Aircraft Company, a leading supplier of airplanes to the Japanese government during World War II...
, before returning to Daimler Benz in 1992 when they established their Advanced Design Center of Japan. As General Manager, Boulay was behind the 97 Maybach concept exhibited at the Tokyo Motor Show
Tokyo Motor Show
The is a biennial auto show held in October-November at the Makuhari Messe, Chiba City, Japan for cars, motorcycles and commercial vehicles. Hosted by the Japan Automobile Manufacturers Association , it is a recognized international show by the Organisation Internationale des Constructeurs...
, before returning to Europe as General Manager of DaimlerChrysler
DaimlerChrysler
Daimler AG is a German car corporation. By unit sales, it is the thirteenth-largest car manufacturer and second-largest truck manufacturer in the world. In addition to automobiles, Daimler manufactures buses and provides financial services through its Daimler Financial Services arm...
's Advanced Design Germany studio to usher the Maybach 57 and 62
Maybach 57 and 62
The Maybach 57 and 62 were the first automobile models of the Maybach brand since the brand's revival by DaimlerChrysler AG . They are derived from the Mercedes-Benz Maybach concept car presented at the 1997 Tokyo Motor Show...
limousine
Limousine
A limousine is a luxury sedan or saloon car, especially one with a lengthened wheelbase or driven by a chauffeur. The chassis of a limousine may have been extended by the manufacturer or by an independent coachbuilder. These are called "stretch" limousines and are traditionally black or white....
s into production.
Following DCX's assumption of control of Mitsubishi Motors
Mitsubishi Motors
is a multinational automaker headquartered in Minato, Tokyo. In 2009 it was the fifth-largest Japan-based automaker and the 17th-largest in the world measured by production...
, Boulay was appointed the head of Mitsubishi Motors
Mitsubishi Motors
is a multinational automaker headquartered in Minato, Tokyo. In 2009 it was the fifth-largest Japan-based automaker and the 17th-largest in the world measured by production...
' Design office in May 2001. The continual financial struggle of Mitsubishi Motors hastened DaimlerChrysler's exit from being the company's biggest stockholder. It meant that only one all-new vehicle, the Mitsubishi Grandis
Mitsubishi Grandis
The Mitsubishi Grandis is a seven seat MPV built by Mitsubishi Motors to replace its Chariot/Space Wagon/Nimbus line. It was launched on May 14, 2003 and is sold in Japan, Asia, Europe, Oceania, Mexico, Honduras, Jamaica, and South America...
, was developed and released during his tenure. However, he was able to exert his stylistic influence on several other vehicles in development, thanks to a heavy schedule of four concept vehicles created in five months prior to the 2001 Tokyo Motor Show
Tokyo Motor Show
The is a biennial auto show held in October-November at the Makuhari Messe, Chiba City, Japan for cars, motorcycles and commercial vehicles. Hosted by the Japan Automobile Manufacturers Association , it is a recognized international show by the Organisation Internationale des Constructeurs...
. These concepts, the CZ2, CZ3 Tarmac, Space Liner and SUP
Mitsubishi SUP
The Mitsubishi SUP is a concept car developed by Mitsubishi Motors in 2001, first exhibited as a hardtop at the 35th Tokyo Motor Show in 2001, and later at the 2002 North American International Auto Show and Geneva Motor Show as a Mitsubishi SUP Cabriolet...
, all shared a common face created by the curvature of the lower edge of the grille
Grille
A grille or grill is an opening of several slits side by side in a wall or metal sheet or other barrier, usually to let air or water enter and/or leave but keep larger objects including people and animals in or out.-Spelling:In the United States, "grille" is used to differentiate the automotive...
, the size and shape of the badge and the sharp crease rising up the leading edge of the bonnet
Hood (vehicle)
The hood or bonnet is the hinged cover over the engine of motor vehicles that allows access to the engine compartment for maintenance and repair. In British terminology, hood refers to a fabric cover over the passenger compartment of the car...
. Boulay saw this family likeness as important in establishing a strong image for the company. This would later be seen in his facelift of the Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
n market Mitsubishi Magna
Mitsubishi Magna
The Mitsubishi Magna was a mid-size car offered between May 1985 and September 2005 by Mitsubishi Motors Australia Limited . Manufactured at the Tonsley Park assembly plant, Magna spanned three generations before being replaced by the Mitsubishi 380...
in 2003, its successor the Mitsubishi 380
Mitsubishi 380
The Mitsubishi 380 is a mid-size car that was produced by Mitsubishi Motors Australia between 2005 and 2008. It was the successor to the Mitsubishi Magna/Verada line of vehicles first introduced in 1985. The company spent over A$600 million developing and producing the car, which is heavily based...
, and the Japanese Mitsubishi i
Mitsubishi i
The is a kei car from Japanese automaker Mitsubishi Motors, first released in January 2006, twenty eight months after its debut at the 2003 Frankfurt Motor Show...
kei car
Kei car
Kei cars, K-cars, or , are a Japanese category of small vehicles, including passenger cars, vans, and pickup trucks. They are designed to comply with Japanese government tax and insurance regulations, and in most rural areas are exempted from the requirement to certify that adequate parking is...
, the latter two of which would only be released after Boulay had left the company.
When DaimlerChrysler terminated its alliance with Mitsubishi in 2004, Boulay, being under contract to the German firm, returned to its Advanced Design Studio in Japan and his previous position.