Nexus Automotive
Encyclopedia
Nexus Automotive Ltd is the exclusive importer and progressive manufacturer of General Motors
products in Pakistan
. The company was founded by M.A. Razaq, an expatriate Pakistani who retired as Corporate Vice President of General Motors Corporation, 1999. Balubaid Establishment of Saudi Arabia, a diversified group involved in automotive, real estate, and other industrial businesses, is an investor in the assembly business of Nexus Automotive. Currently, the company is private, with ownership distributed between Pakistani and Saudi families. Nexus uses idle capacity at the Ghandhara Nissan Limited plant at Port Qasim to assemble vehicles, under a contract assembly
agreement. Nexus is currently the only independent, non-GM entity in Asia which assembles General Motors products under GM quality standards. According to Nexus, the company maintains the highest quality standards for assembled vehicle quality in Pakistan.
The project is estimated at 15 million US dollars and GM-Chevrolet has provided the appropriate support to all concerned to ensure that the local components and the car assembled here meet GM quality standards and customer expectations. The company also plans to export its models to other countries in South Asia
and Africa
. The source of assembly kits and imported units is GM Daewoo
, a GM subsidiary in South Korea
that supplies Chevrolet
, Opel
, Suzuki
, and Daewoo
branded vehicles to markets including the United States
, Latin America
, Europe
, the Middle East
and Africa
, Australia
and Asia
. GM Daewoo is also the corporate center of excellence for GM's global small car platform, code-named Gamma. Current products exported by GM Daewoo include Chevrolet Spark, Aveo, Optra, Captiva, and Epica.
vehicles and marketed them nationally through their franchised dealer network. Since December 2005, the manufacturing of Chevrolet Joy has started in Pakistan. Other GM products sourced from the global GM network are also planned for introduction to the Pakistani local market.
which has the privilege of designing and manufacturing Pakistan's first homegrown (mass produced) car known as Adam Revo (short for revolution), Dewan Kia Motors with their newly launched Kia Picanto, Dewan Hyundai Motors with Pakistan's all time favourite Hyundai Santro Club, Toyota Motors of Japan with their Vitz (grey import
)http://www.toyota-indus.com/, Honda Motors of Japan with their Jazz
(grey import)http://www.honda.com.pk, Nissan Motors of Japan with their Nissan Micra (grey import)http://www.gnl.com.pk, BMW Motors of Germany with their 1 Series
(formal import)http://www.bmw.com.pk and upcoming Pak Hero Motors (a subsidiary of Pak Hero Motor Cycles)http://www.pakhero.com/ with Pak Hero Type 1.
General Motors
General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...
products in Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...
. The company was founded by M.A. Razaq, an expatriate Pakistani who retired as Corporate Vice President of General Motors Corporation, 1999. Balubaid Establishment of Saudi Arabia, a diversified group involved in automotive, real estate, and other industrial businesses, is an investor in the assembly business of Nexus Automotive. Currently, the company is private, with ownership distributed between Pakistani and Saudi families. Nexus uses idle capacity at the Ghandhara Nissan Limited plant at Port Qasim to assemble vehicles, under a contract assembly
Contract manufacturer
A contract manufacturer is a manufacturer that contracts with a firm for components or products. It is a form of outsourcing.-Business model:...
agreement. Nexus is currently the only independent, non-GM entity in Asia which assembles General Motors products under GM quality standards. According to Nexus, the company maintains the highest quality standards for assembled vehicle quality in Pakistan.
The project is estimated at 15 million US dollars and GM-Chevrolet has provided the appropriate support to all concerned to ensure that the local components and the car assembled here meet GM quality standards and customer expectations. The company also plans to export its models to other countries in South Asia
South Asia
South Asia, also known as Southern Asia, is the southern region of the Asian continent, which comprises the sub-Himalayan countries and, for some authorities , also includes the adjoining countries to the west and the east...
and Africa
Africa
Africa is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...
. The source of assembly kits and imported units is GM Daewoo
GM Daewoo
GM Korea Company is South Korea's second largest automobile manufacturer and is a division of the General Motors Company. GM Korea's roots go back to the former Daewoo which was split from its parent company, Daewoo Group, in 2001...
, a GM subsidiary in South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...
that supplies Chevrolet
Chevrolet
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918...
, Opel
Opel
Adam Opel AG, generally shortened to Opel, is a German automobile company founded by Adam Opel in 1862. Opel has been building automobiles since 1899, and became an Aktiengesellschaft in 1929...
, Suzuki
Suzuki
is a Japanese multinational corporation headquartered in Hamamatsu, Japan that specializes in manufacturing compact automobiles and 4x4 vehicles, a full range of motorcycles, all-terrain vehicles , outboard marine engines, wheelchairs and a variety of other small internal combustion engines...
, and Daewoo
GM Daewoo
GM Korea Company is South Korea's second largest automobile manufacturer and is a division of the General Motors Company. GM Korea's roots go back to the former Daewoo which was split from its parent company, Daewoo Group, in 2001...
branded vehicles to markets including the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Latin America
Latin America
Latin America is a region of the Americas where Romance languages – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...
, Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
, the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
and Africa
Africa
Africa is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...
, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
and Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
. GM Daewoo is also the corporate center of excellence for GM's global small car platform, code-named Gamma. Current products exported by GM Daewoo include Chevrolet Spark, Aveo, Optra, Captiva, and Epica.
Model lineup
Previously, Nexus imported the Chevrolet Optra and Chevrolet JoyDaewoo Matiz
-M100 :The production of Daewoo Matiz started in 1998 and it was sold in South Korea and many European markets with the code name M100. The exterior design is based on the Lucciola, a Fiat Cinquecento concept by Italdesign Giugiaro which had been rejected by Fiat. The 0.8-litre gasoline engine and...
vehicles and marketed them nationally through their franchised dealer network. Since December 2005, the manufacturing of Chevrolet Joy has started in Pakistan. Other GM products sourced from the global GM network are also planned for introduction to the Pakistani local market.
Competition
Since Pakistan's automotive sector has experienced a huge growth rate, many local and foreign auto brands have installed their assembly plants in the country. These companies include Adam Motor CompanyAdam Motor Company
Adam Motor Company, Ltd. was an automobile manufacturer based in Karachi, Pakistan. They were notable for producing the Revo, which was Pakistan's first indigenously designed car...
which has the privilege of designing and manufacturing Pakistan's first homegrown (mass produced) car known as Adam Revo (short for revolution), Dewan Kia Motors with their newly launched Kia Picanto, Dewan Hyundai Motors with Pakistan's all time favourite Hyundai Santro Club, Toyota Motors of Japan with their Vitz (grey import
Grey import vehicles
Grey import vehicles are new or used motor vehicles and motorcycles legally imported from another country through channels other than the maker's official distribution system...
)http://www.toyota-indus.com/, Honda Motors of Japan with their Jazz
Honda Fit
The Honda Jazz is a five-door hatchback subcompact manufactured by the Honda Motor Company of Japan, first introduced in June 2001 and is now in its second generation. The Jazz shares Honda's Global Small Car Platform with the City/Fit Aria, Airwave/Partner, Mobilio, Mobilio Spike, Freed and Freed...
(grey import)http://www.honda.com.pk, Nissan Motors of Japan with their Nissan Micra (grey import)http://www.gnl.com.pk, BMW Motors of Germany with their 1 Series
BMW 1 Series
The BMW 1 Series is an entry level sports car produced by the German automaker BMW since 2004. The 1 Series is unusual in its class as it features rear-wheel drive, 50:50 weight balance, a longitudinally-mounted engine and an advanced aluminum multilink suspension...
(formal import)http://www.bmw.com.pk and upcoming Pak Hero Motors (a subsidiary of Pak Hero Motor Cycles)http://www.pakhero.com/ with Pak Hero Type 1.