New Holland Ag
Overview
 
New Holland is a full range manufacturer of agricultural machinery. New Holland agricultural products include tractor
Tractor
A tractor is a vehicle specifically designed to deliver a high tractive effort at slow speeds, for the purposes of hauling a trailer or machinery used in agriculture or construction...

s, combine harvester
Combine harvester
The combine harvester, or simply combine, is a machine that harvests grain crops. The name derives from the fact that it combines three separate operations, reaping, threshing, and winnowing, into a single process. Among the crops harvested with a combine are wheat, oats, rye, barley, corn ,...

s, balers, haying tools, equipment used in lawn, grounds and turf care, grape harvesters.

The company was founded in 1895 in New Holland, Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...

; it was acquired by Ford
Fordson tractor
Fordson was a brand name used on a range of mass produced general-purpose tractors manufactured by Henry Ford & Son, Inc, from 1917 until 1920 when it was merged into the Ford Motor Company, which used the name until 1964...

 in 1986 and by Fiat
Fiat
FIAT, an acronym for Fabbrica Italiana Automobili Torino , is an Italian automobile manufacturer, engine manufacturer, financial, and industrial group based in Turin in the Italian region of Piedmont. Fiat was founded in 1899 by a group of investors including Giovanni Agnelli...

 in 1991, becoming a full line producer. Since 1999, New Holland is a Brand of CNH
CNH Global
CNH Global N.V. is a global, full line company operating in both the agricultural and construction equipment industries. CNH's scope includes integrated engineering, manufacturing, marketing and distribution of equipment on five continents...

 (NYSE: CNH) and part of Fiat Industrial
Fiat Industrial
Fiat Industrial S.p.A. is a company to which Fiat S.p.A. Fiat Industrial S.p.A. is a company to which Fiat S.p.A. Fiat Industrial S.p.A. is a company to which Fiat S.p.A. (parent company of Fiat Group demerged its capital goods activities at the start of 2011...

.

New Holland equipment is manufactured all around the world; the headquarter is situated in Turin
Turin
Turin is a city and major business and cultural centre in northern Italy, capital of the Piedmont region, located mainly on the left bank of the Po River and surrounded by the Alpine arch. The population of the city proper is 909,193 while the population of the urban area is estimated by Eurostat...

, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

 and with 18 plant spread globally, 6 joint ventures in the Americas, Asia and Middle East, it is present in 170 countries worldwide.

It was awarded several times throughout the year for its products, design and innovations; recently New Holland presented the NH2, a hydrogen
Hydrogen
Hydrogen is the chemical element with atomic number 1. It is represented by the symbol H. With an average atomic weight of , hydrogen is the lightest and most abundant chemical element, constituting roughly 75% of the Universe's chemical elemental mass. Stars in the main sequence are mainly...

 powered tractor farmers can refill generating energy from renewable sources.

New Holland also owns trademarks for specific innovation on its products such as ABS Super Steer system, Opti Fan System, Intellifill system and others.

The brand is also known to the wider public for being the Juventus F.C.
Juventus F.C.
Juventus Football Club S.p.A. , commonly referred to as Juventus and colloquially as Juve , are a professional Italian association football club based in Turin, Piedmont...

 main sponsor from 2007 to 2010.
New Holland history is the sum and integration of four agricultural brands that converge and merged together: Ford
Fordson tractor
Fordson was a brand name used on a range of mass produced general-purpose tractors manufactured by Henry Ford & Son, Inc, from 1917 until 1920 when it was merged into the Ford Motor Company, which used the name until 1964...

, Fiat Trattori
Fiat Trattori
Fiat Trattori S.p.A. is a Fiat group company founded in 1919. Fiat Trattori was a constructor of agricultural equipment, and tractors in particular. Over its decades of history it established itself as Italy’s leading constructor and one of the biggest in Europe; in 1991 it took over Ford New...

, Claeys and New Holland.

New Holland was founded in 1895 by Abe Zimmerman in New Holland
New Holland, Pennsylvania
New Holland is a borough in Lancaster County in Pennsylvania, USA. The population was 5,092 at the 2000 census. New Holland was settled in 1728 by John Michael and John Phillip Ranc . Before it became known as New Holland, it had been called Hog Swamp, Earltown and New Design...

, Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...

 and was producing agricultural products, including a feed mill, to help the farming community around him (see New Holland Machine Company
New Holland Machine Company
The New Holland Machine Company was founded in 1895, when a young man by the name of Abram Zimmerman purchased a horse barn in New Holland, Pennsylvania and established a blacksmith shop....

).
 
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