Never Gonna Stop (The Red Red Kroovy)
Encyclopedia
"Never Gonna Stop" is a promotional single taken from Rob Zombie's
Rob Zombie
Rob Zombie is an American musician, film director, screenwriter and film producer. He founded the heavy metal band White Zombie and has been nominated three times as a solo artist for the Grammy Award for Best Metal Performance.Zombie has also established a career as a film director, creating the...

 second album The Sinister Urge
The Sinister Urge (album)
-Credits:* Tom Baker - Mastering* Evelyne Bennu - Female Vocals* Blasko - Bass* Dan Burns - Assistant Engineer* Chris Chaney - Additional Bass* Marina Chavez - Photos* Josh Freese - Additional Drums* Gary Grant - Horns* Emm Gryner - Female Vocals...

. The song can also be found on Zombie's Past, Present & Future
Past, Present & Future
Lyrics1 Richard Raymond Finch, Harry Wayne Casey2 Lionel B. Richie, Ronald LaPread, Walter Orange, Milan Williams, Thomas McClary, William King3 Jeffrey Hyman, John Cummings, Douglas Colvin, Thomas Erdelyi...

and The Best of Rob Zombie. It was nominated the Grammy for Best Metal Performance for the 2002 Grammy Awards Ceremony.

The song is based on Anthony Burgess
Anthony Burgess
John Burgess Wilson  – who published under the pen name Anthony Burgess – was an English author, poet, playwright, composer, linguist, translator and critic. The dystopian satire A Clockwork Orange is Burgess's most famous novel, though he dismissed it as one of his lesser works...

' 1962 novel, A Clockwork Orange
A Clockwork Orange
A Clockwork Orange is a 1962 dystopian novella by Anthony Burgess. The novel contains an experiment in language: the characters often use an argot called "Nadsat", derived from Russian....

. The phrase "red red krovvy" is used by Alex DeLarge in the book and means "red red blood" ("krovvy", correctly "krov'", means "blood" in Russian
Russian language
Russian is a Slavic language used primarily in Russia, Belarus, Uzbekistan, Kazakhstan, Tajikistan and Kyrgyzstan. It is an unofficial but widely spoken language in Ukraine, Moldova, Latvia, Turkmenistan and Estonia and, to a lesser extent, the other countries that were once constituent republics...

). The lyrics include the phrases "See heaven, flash, a horrorshow..." and "...take me to the home..." which are also both references to the book. The audio sample "Use my body to keep you alive" is from the 1971
1971 in film
The year 1971 in film involved some significant events.-Events:*February 8 - Bob Dylan's hour long documentary film, Eat the Document, premieres at New York's Academy of Music...

 horror film The Curious Dr. Humpp.

The song was included on the soundtrack to the movies Rollerball
Rollerball (2002 film)
Rollerball is a 2002 remake of the 1975 science-fiction film of the same name. This updated version stars Chris Klein, LL Cool J, Rebecca Romijn and Jean Reno, was directed by John McTiernan and has a much greater concentration on action with more muted social and political overtones...

(2002) and Walking Tall
Walking Tall (2004 film)
Walking Tall is a 2004 remake of the 1973 film of the same name. It stars Dwayne Johnson and Johnny Knoxville. Like the original film, it was based on real-life Sheriff Buford Pusser, however, the main character's name was changed to "Chris Vaughn"...

(2004), as well as the Atari
Atari
Atari is a corporate and brand name owned by several entities since its inception in 1972. It is currently owned by Atari Interactive, a wholly owned subsidiary of the French publisher Atari, SA . The original Atari, Inc. was founded in 1972 by Nolan Bushnell and Ted Dabney. It was a pioneer in...

 game Test Drive: Eve of Destruction
Test Drive: Eve of Destruction
Test Drive: Eve of Destruction is a video game that was developed by Monster Games in 2004 and published by Atari. The game was published as Driven to Destruction in Europe....

. The remix of the song, The Black Cat Crossing Mix, was included on WWF Forceable Entry
WWF Forceable Entry
WWF Forceable Entry is a compilation album released by the World Wrestling Federation in 2002. This was the last album sold under the WWF name . It features mostly rock bands performing versions of each wrestlers entrance music. The album had a sequel released in May 2006...

and an edited version with shorter intro and "You think you know me" audio added to the beginning was used as WWE
World Wrestling Entertainment
World Wrestling Entertainment, Inc. is an American publicly traded, privately controlled entertainment company dealing primarily in professional wrestling, with major revenue sources also coming from film, music, product licensing, and direct product sales...

 Superstar Edge's entrance theme between 2001 and 2004.

Rob Zombie used clips of anime show Kekko Kamen
Kekko Kamen
is originally a shōnen manga series from Japanese creator Go Nagai, which spawned an OVA series and several live-action films. The manga series is about the misadventures of a student named Mayumi Takahashi who attends a boarding school called Toenail of Satan's Spartan Institute of Higher...

 during the song on the 2010 Mayhem Festival
Mayhem Festival 2010
Mayhem Festival 2010 was the third annual Mayhem Festival created by Kevin Lyman. The 2010 edition of the festival was co-headlined by Korn and Rob Zombie. As in previous years, the main sponsor of the festival is Rockstar Energy drink, and each date had a different Battle of the Bands winner...

 tour.

Music video

In the music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

 for "Never Gonna Stop," Zombie and others are dressed as Alex DeLarge and his droogs from the film of A Clockwork Orange
A Clockwork Orange (film)
A Clockwork Orange is a 1971 film adaptation of Anthony Burgess's 1962 novel of the same name. It was written, directed and produced by Stanley Kubrick...

. In reference to two of the film's scenes, they appear in the Korova Milk Bar
Korova Milk Bar
The Korova Milk Bar appears in the novel and film A Clockwork Orange by Anthony Burgess. It is a twisted version of a milk bar....

, and go on a wild ride in a stolen "Durango 95
Probe 16
The M-505 Adams Brothers Probe 16 was a car, designed by former Marcos cars designers Dennis and Peter Adams, in 1969 as 'an investigation into extremes of styling'. It was powered by a mid-mounted tuned Austin 1800 engine and stood a mere 86 centimeters in height. It has 10" wheels up front and...

". The actor Tom Towles, who played Lieutenant George Wydell in Rob Zombie's film House of 1000 Corpses
House of 1000 Corpses
House of 1000 Corpses is a 2003 exploitation horror film written and directed by Rob Zombie; it is his directorial debut. It was released in the United States on April 11, 2003 by Lions Gate Entertainment.-Plot:...

, appears in the video.

Three versions exist for the video: One that has scenes from Rollerball
Rollerball (2002 film)
Rollerball is a 2002 remake of the 1975 science-fiction film of the same name. This updated version stars Chris Klein, LL Cool J, Rebecca Romijn and Jean Reno, was directed by John McTiernan and has a much greater concentration on action with more muted social and political overtones...

inter-cut with the ones of Zombie; one with scenes of Edge wrestling, replacing the Rollerball scenes; and the original version which has neither.

Personnel

  • Tom Baker - Mastering
  • Scott Humphrey - Producer, Programming, Mixing
  • Blasko
    Rob Nicholson (musician)
    Rob "Blasko" Nicholson is a Heavy metal bassist who was born on November 24, 1969. His influences include the metal bands Iron Maiden, Motörhead, and Corrosion of Conformity...

     - Bass
  • Riggs
    Mike Riggs
    Mike Riggs, a.k.a. Riggs, is a heavy-metal guitarist born April 23, 1971 in Ozark, Arkansas. Highlights in career include his guitar work for Rob Zombie's first two solo albums and currently his skills as a guitarist, vocalist, and producer for Scum of the Earth.-Career history:His career as a...

     - Guitar
  • Tempesta
    John Tempesta
    John Tempesta is a heavy metal drummer who has worked several bands including: Exodus, Testament and White Zombie. He also played with former White Zombie singer Rob Zombie as a solo artist and served as drum technician for heavy metal band Anthrax earlier in his career...

     - Drums
  • Rob Zombie
    Rob Zombie
    Rob Zombie is an American musician, film director, screenwriter and film producer. He founded the heavy metal band White Zombie and has been nominated three times as a solo artist for the Grammy Award for Best Metal Performance.Zombie has also established a career as a film director, creating the...

    - Vocals, Lyricist, Producer, Art Direction

Chart performance

Charts (2002) Peak
position
Billboard Mainstream Rock Tracks 11
Billboard Modern Rock Tracks 23
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