Neff headwear
Encyclopedia
Neff Headwear, Inc. is a privately held company based in Ventura, California
that markets beanie
s, hats, tees, gloves, and other accessories. The company was founded in 2002. Neff Headwear products are targeted to the snowboarding
, skating, surfing and lifestyle markets. Neff products are sold through various retailers, specialty outlets and online stores.
in Utah in the winter of 2002. The first products were hand-knit beanies tagged with Neff and were first sold to Milo Snow & Skate, an action sports shop in Utah. Neff has now expanded to a full snow, skate, surf accessories company, sold worldwide and becoming a key leader in beanies sales.
In August 2011, the company was featured on Forbes as "The Cool Factor Business Model," where Neff was quoted saying "We were the only headwear company in the game!" which has helped them find success being the first to market. In 2010, Shaun Neff was featured in Sony Vaio's "Make.Believe" advertising campaign along with other young entrepreneurs. In addition the company has received various media spotlights from Teen Vogue
, XXL
, Antenna magazine and many more. Neff is currently sold in national lifestyle retailers such as Zumiez
, Eminent Lifestyle, Tilly's, and online at Amazon
, Zappos, and CCS.
, an American entertainer, rapper, record producer and actor. The two collaborated and Snoop received his very own signature Neff x Snoop collection, featuring tees, hats, beanies and facemasks. Neff, created an icon for snoop known as "Microdogg," which is featured on all his signature pieces.
, Scotty Lago
(bronze medal winner) Chas Guldemond and others. Skate team athletes consist of Dorien Walker,Tony Tave, Nick Trapasso, Brandon Biebel,Greg Lutzka,Ryan Gallant,Braydon Szafranski, Terry Kennedy, and more. Surf athletes are Kolohe Andino and Dion Agius.
and The Tampa Am. In 2009, Neff teamed up with the MTV Video Awards to make the official hat with their own rendition of the "moonman."
, Kid Cudi
, and Lil Wayne
.
Ventura, California
Ventura is the county seat of Ventura County, California, United States, incorporated in 1866. The population was 106,433 at the 2010 census, up from 100,916 at the 2000 census. Ventura is accessible via U.S...
that markets beanie
Beanie
A beanie is a head-hugging brimless cap with or without a visor that was once popular among school boys.-Description:In the United States of America, beanies are made by triangular sections of cloth joined by a button at the crown and seamed together around the sides.They can also be made from...
s, hats, tees, gloves, and other accessories. The company was founded in 2002. Neff Headwear products are targeted to the snowboarding
Snowboarding
Snowboarding is a sport that involves descending a slope that is covered with snow on a snowboard attached to a rider's feet using a special boot set onto mounted binding. The development of snowboarding was inspired by skateboarding, sledding, surfing and skiing. It was developed in the U.S.A...
, skating, surfing and lifestyle markets. Neff products are sold through various retailers, specialty outlets and online stores.
Company History
Shaun Neff founded Neff Headwear while going to college at Brigham Young UniversityBrigham Young University
Brigham Young University is a private university located in Provo, Utah. It is owned and operated by The Church of Jesus Christ of Latter-day Saints , and is the United States' largest religious university and third-largest private university.Approximately 98% of the university's 34,000 students...
in Utah in the winter of 2002. The first products were hand-knit beanies tagged with Neff and were first sold to Milo Snow & Skate, an action sports shop in Utah. Neff has now expanded to a full snow, skate, surf accessories company, sold worldwide and becoming a key leader in beanies sales.
In August 2011, the company was featured on Forbes as "The Cool Factor Business Model," where Neff was quoted saying "We were the only headwear company in the game!" which has helped them find success being the first to market. In 2010, Shaun Neff was featured in Sony Vaio's "Make.Believe" advertising campaign along with other young entrepreneurs. In addition the company has received various media spotlights from Teen Vogue
Teen Vogue
Teen Vogue magazine began as a version of Vogue magazine for teenage girls. This US magazine focuses on fashion and celebrities and offers information about the latest entertainment and feature stories on current issues and events.- Description :...
, XXL
XXL
XXL may refer to:* XXL , in London, UK* XXL , an American hip-hop magazine* Penny Market XXL, a Romanian hypermarket chain-Film and television:* XXL , a French comedy* XXL , an adult TV station-Music:...
, Antenna magazine and many more. Neff is currently sold in national lifestyle retailers such as Zumiez
Zumiez
Zumiez is a mall-based, specialty apparel store founded by Tom Campion and Gary Haakenson in 1978, and publicly traded since 2005. "Offering gear and clothing for the skater, snowboarder, and surfer," Zumiez sells action-sports related clothing and has created an image based around action sports...
, Eminent Lifestyle, Tilly's, and online at Amazon
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...
, Zappos, and CCS.
Partnerships
In 2009, Neff Headwear teamed up with Snoop DoggSnoop Dogg
Calvin Cordozar Broadus, Jr. , better known by his stage name Snoop Dogg, is an American rapper, record producer, and actor. Snoop is best known as a rapper in the West Coast hip hop scene, and for being one of Dr. Dre's most notable protégés. Snoop Dogg was a Crip gang member while in high school...
, an American entertainer, rapper, record producer and actor. The two collaborated and Snoop received his very own signature Neff x Snoop collection, featuring tees, hats, beanies and facemasks. Neff, created an icon for snoop known as "Microdogg," which is featured on all his signature pieces.
Sponsored Athletes
Being an action sports company, Neff currently sponsors various riders in the snow, skate, and surf industry. Neff Snow athletes consist of Torstein HorgmoTorstein Horgmo
Torstein Horgmo is a Norwegian pro snowboarder. He is 5'9" tall.He is known for executing very technical jump tricks with great style.-Life and career:...
, Scotty Lago
Scotty Lago
Scotty Lago is an American snowboarder. He is the 2004 World quarterpipe champion and winner of a bronze medal at the 2010 Winter Olympics.-Career:...
(bronze medal winner) Chas Guldemond and others. Skate team athletes consist of Dorien Walker,Tony Tave, Nick Trapasso, Brandon Biebel,Greg Lutzka,Ryan Gallant,Braydon Szafranski, Terry Kennedy, and more. Surf athletes are Kolohe Andino and Dion Agius.
Events
Neff has leveraged its connections into various action sports contest becoming the official hat sponsor of the Maloof Money CupMaloof Money Cup
The Maloof Money Cup is an annual skateboarding event and contest for amateur and professional skateboarders founded by Joe and Gavin Maloof of the Maloof family. The Maloof Money Cup's main goal is to raise the awareness of skateboarding not only in the United States but all around the world by...
and The Tampa Am. In 2009, Neff teamed up with the MTV Video Awards to make the official hat with their own rendition of the "moonman."
Celebrities
Neff has received various press hits from celebrities including; Holly MadisonHolly Madison
Hollin Sue Cullen, professionally known as Holly Madison, is an American model, showgirl and television personality. She is widely known for being one of Hugh Hefner's girlfriends on the reality television series The Girls Next Door...
, Kid Cudi
Kid Cudi
Scott Ramon Seguro Mescudi , better known by his stage name Kid Cudi , sometimes stylized KiD CuDi, is an American rapper, singer and actor. He first gained major attention after the release of his debut mixtape A Kid Named Cudi. In 2009, his single "Day 'n' Nite" reached the top five of the...
, and Lil Wayne
Lil Wayne
Dwayne Michael Carter, Jr. , better known by his stage name Lil Wayne, is an American rapper. At the age of nine, Lil Wayne joined Cash Money Records as the youngest member of the label, and half of the duo, The B.G.'z, with B.G.. In 1997, Lil Wayne joined the group Hot Boys, which also included...
.