Bawls
Encyclopedia
Bawls Guarana is a highly caffeinated soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

 containing natural Guarana
Guarana
Guarana , Paullinia cupana, syn. P. crysan, P. sorbilis) is a climbing plant in the maple family, Sapindaceae, native to the Amazon basin and especially common in Brazil. Guarana features large leaves and clusters of flowers, and is best known for its fruit, which is about the size of a coffee bean...

 flavor
Flavor
Flavor or flavour is the sensory impression of a food or other substance, and is determined mainly by the chemical senses of taste and smell. The "trigeminal senses", which detect chemical irritants in the mouth and throat as well as temperature and texture, are also very important to the overall...

 and a relatively high amount of caffeine
Caffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...

, amongst other ingredients. BAWLS products are owned by BAWLS Acquisition of Miami
Miami, Florida
Miami is a city located on the Atlantic coast in southeastern Florida and the county seat of Miami-Dade County, the most populous county in Florida and the eighth-most populous county in the United States with a population of 2,500,625...

, Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...

.

Packaging

BAWLS Guarana is packaged in a trademarked cobalt blue, non-slip, glass bottle, while BAWLS eXXtra comes in a clear bottle. Both containers are covered in approximately 122 bumps to increase the traction of the container in an individual's hands, and BAWLS Mints feature 207 artificial bumps on the tin, with no texture. The bumps also add to the distinctive look of the BAWLS bottle. In early fall 2006, the bottle design underwent a small change that increased the size of the words "BAWLS" and "Guarana." An alternate packaging sometimes available at paintball fields has multi-colored "paintball splatters" and is sometimes called "PaintBAWLS."

Aside from being available in glass bottles, it can also be packaged for shipping overseas to U.S. military APO's/FPO's. The "Military Gift Pack" or "M-Pack" consists of the 16oz aluminum cans rather than glass bottles in order to save money on shipping and reduce the risk of spoilage. Cans of BAWLS are designed to imitate the bottles by having 59 white circles using a color changing ink as they become cold.

BAWLS Guarana

The original flavor. This product comes in the Trademarked 10oz cobalt blue glass bottle and a 16oz can. It is sweetened with high fructose corn syrup
High fructose corn syrup
High-fructose corn syrup  — also called glucose-fructose syrup in the UK, glucose/fructose in Canada, and high-fructose maize syrup in other countries — comprises any of a group of corn syrups that has undergone enzymatic processing to convert some of its glucose into fructose to produce...

, but previously was sweetened with corn syrup
Corn syrup
Corn syrup is a food syrup, which is made from the starch of maize and contains varying amounts of maltose and higher oligosaccharides, depending on the grade. Corn syrup is used in foods to soften texture, add volume, prevent crystallization of sugar, and enhance flavor...

.

BAWLS Guarana Exxtra

Bawls Guarana Exxtra (formerly Bawls Guaranexx) is a sugar-free version of BAWLS Guarana that has 50% more caffeine. It is sweetened with sucralose
Sucralose
Sucralose is an artificial sweetener. The majority of ingested sucralose is not broken down by the body and therefore it is non-caloric. In the European Union, it is also known under the E number E955. Sucralose is approximately 600 times as sweet as sucrose , twice as sweet as saccharin, and 3.3...

. This product comes in a 10oz clear glass bottle and a 16oz can.

BAWLS Cherry

On May 1, 2007, Bawls released BAWLS Cherry, is an extension of the original, but with cherry flavoring. This product currently comes in a 16oz can. The can is red with white circles that change to blue when the drink is cold. Additionally, BAWLS Cherry is sweetened with high fructose corn syrup
High fructose corn syrup
High-fructose corn syrup  — also called glucose-fructose syrup in the UK, glucose/fructose in Canada, and high-fructose maize syrup in other countries — comprises any of a group of corn syrups that has undergone enzymatic processing to convert some of its glucose into fructose to produce...

 instead of corn syrup
Corn syrup
Corn syrup is a food syrup, which is made from the starch of maize and contains varying amounts of maltose and higher oligosaccharides, depending on the grade. Corn syrup is used in foods to soften texture, add volume, prevent crystallization of sugar, and enhance flavor...

 like the original flavor.

Now available in clear bottles. The original intent was for the glass to be red, but red glass was found to be too expensive.

BAWLS G33K B33R

A guarana
Guarana
Guarana , Paullinia cupana, syn. P. crysan, P. sorbilis) is a climbing plant in the maple family, Sapindaceae, native to the Amazon basin and especially common in Brazil. Guarana features large leaves and clusters of flowers, and is best known for its fruit, which is about the size of a coffee bean...

 spiked, high-caffeine root beer
Root beer
Root beer is a carbonated, sweetened beverage, originally made using the root of a sassafras plant as the primary flavor. Root beer, popularized in North America, comes in two forms: alcoholic and soft drink. The historical root beer was analogous to small beer in that the process provided a drink...

 called "G33K B33R" is the newest flavor of BAWLS. It comes in the Trademarked 10oz bumpy glass bottle, similar to the original BAWLS bottle, except it is brown. This product was released on April 1, 2008 online and in select stores.

BAWLS MINTS

BAWLS Mints, consist of the same content as the regular BAWLS drinks, only in a candy form. They replaced a previous similar product called "Bawls Buzz" that had a different formuation. They are small blue tablets, and are carbonated, giving an effect similar to that of Pop Rocks
Pop Rocks
Pop Rocks is a carbonated candy with ingredients including sugar, lactose , corn syrup, and flavoring. It differs from typical hard candy in that it creates a fizzy reaction when it dissolves in one's mouth.-Background and history:...

 though much milder. Each mint contains about 1 mg of caffeine "via Guarana & pure caffeine." These candies can be put into a bottle of Bawls to rapidly release the carbonation of the drink and mint to produce a large head of foam which often overflows. This is called a "Fizzing Blue Bawls." BAWLS Mints can be found at ThinkGeek.com. Bawls Buzz was featured on Food Network
Food Network
Food Network is a television specialty channel that airs both one-time and recurring programs about food and cooking. Scripps Networks Interactive owns 70 percent of the network, with Tribune Company controlling the remaining 30 percent....

's Unwrapped
Unwrapped
Unwrapped is an American television program on Food Network that reveals the origins of foods. It first aired in June 2001 and is hosted by Marc Summers. The show leads viewers on tours of factories and other food-related locations. Popular subjects include candy, breakfast cereal, snacks, and TV...

.

SnoBAWLS

SnoBAWLS is a frozen version of BAWLSs containing similar flavoring and caffeine content. (SnoBAWLS contains 120 mg of caffeine per serving.) SnoBAWLS is available at 7-Eleven
7-Eleven
7-Eleven is part of an international chain of convenience stores, operating under Seven-Eleven Japan Co. Ltd, which in turn is owned by Seven & I Holdings Co...

 locations in the following metro areas:
  • New York City
    New York City
    New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

  • Chicago
    Chicago
    Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

  • St. Louis
  • Detroit
  • Kansas City
    Kansas City, Missouri
    Kansas City, Missouri is the largest city in the U.S. state of Missouri and is the anchor city of the Kansas City Metropolitan Area, the second largest metropolitan area in Missouri. It encompasses in parts of Jackson, Clay, Cass, and Platte counties...


Culture

BAWLS has been targeting consumers in urban areas such as New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

, Detroit, St. Louis, and Kansas City
Kansas City, Missouri
Kansas City, Missouri is the largest city in the U.S. state of Missouri and is the anchor city of the Kansas City Metropolitan Area, the second largest metropolitan area in Missouri. It encompasses in parts of Jackson, Clay, Cass, and Platte counties...

 as well as gamers and different kinds of sports, such as motocross
Motocross
Motocross is a form of motorcycle sport or all-terrain vehicle racing held on enclosed off road circuits. It evolved from trials, and was called scrambles, and later motocross, combining the French moto with cross-country...

, BMX
BMX
Bicycle motocross or BMX refers to the sport in which the main goal is extreme racing on bicycles in motocross style on tracks with inline start and expressive obstacles, and it is also the term that refers to the bicycle itself that is designed for dirt and motocross cycling.- History :BMX started...

 and paintball
Paintball
Paintball is a sport in which players compete, in teams or individually, to eliminate opponents by tagging them with capsules containing water soluble dye and gelatin shell outside propelled from a device called a paintball marker . Paintballs have a non-toxic, biodegradable, water soluble...

. BAWLS also sponsored 24-Hour Comics Day, and gave away cases to comic stores holding the event.

BAWLS has also been featured in Run Like Hell as a health item in vending machines, and Fallout: Brotherhood of Steel
Fallout: Brotherhood of Steel
Fallout: Brotherhood of Steel is an action role-playing game developed and produced by Interplay for the Xbox and PlayStation 2. Released on January 13, 2004, Fallout: Brotherhood of Steel was the fourth video game to be set in the Fallout universe and the first to be made for consoles...

 which replaced the series' signature drink, Nuka-Cola.

Caffeine content

For "regular" formula, a 10 oz. bottle of BAWLS contains 64 mg of caffeine and a 16 oz. can has 103 mg of caffeine; a 16 oz. can of BAWLS "Exxtra" contains 150 mg of caffeine. For reference, a 12 oz. can of Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

 usually contains 34.5 mg of caffeine. An 8 oz. serving of brewed coffee
Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...

 generally contains between 60 and 120 mg of caffeine and a 16 oz. can of Monster Energy
Monster Energy
-Distribution :Though it is not widely advertised in the media, Monster receives a large amount of recognition from its sponsorship of various sporting events, including motocross and car racing. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S. and Grupo...

contains 160 mg of caffeine.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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