Minichamps
Encyclopedia
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, best known for its 1:43 scale models. The company grew out of the Danhausen trade catalog of miniature vehicles and specially made Danhausen releases during the 1970s.
The Danhausen Legacy
Danhausen was a trade company established in 1921 which sold a variety of products like bicycles and motorscooters. As time passed it focused more on toys and by the 1971 the company was owned by the Grandsons of Emma Danhausen, Hans Peter and Paul Gunter Lang (Danhausen webpage 2009). At this time the Langs moved into selling model cars both over-the-counter and by mail order (Minichamps 2011). The brothers distributed many different marques of mainly 1:43 scale models and began to publish the famous Danhausen World Model Car Book annually from 1971 to 1993, which was the last word in available 1:43 scale models worldwide. The last edition of the catalog in 1993 was 350 pages and listed 15,000 models.During the mid-1970s, the Langs contracted with several companies, including Tin Wizard, Western Models and AMR (André Marie Ruf) as suppliers of the models they desired. These were almost exclusively white metal and the cars provided were given several different names; one was 'SD Modelle', another 'Metal 43', 'Plumbies' and 'Plumbies Inter' (Metal 87). Yet another was to go on to long-lasting fame - Minichamps by Danhausen, mainly a range of racing cars (Danhausen webpage 2009). Reportedly, the first model offered to Danhausen by Western Models was a Mercedes-Benz 540K (Minichamps webpage). Though using other companies' miniatures, Danhausen became a model name unto itself and as time passed the brothers tried to cement the relationship as Western Models had supplied Danhausen for about a decade (see Western Models website link). The Langs wanted to buy Western Models, but owner Mike Stephens declined. Eventually they purchased AMR and Danhausen was finally a defacto producer (Ward 2004).
During the 1980s, Danhausen moved into HO scale, producing many white metal models in either kit or fully finished form. These models were called 'Metal 87' and included at least 33 different vehicles (Metal 87 website).
In the late 1980s, the Lang brothers disputed the direction of the company and Hans Peter departed to found his own hobby shop (Meador 2008). From this time on, the Danhausen name was minimized (though you can still find the Danhausen website, similar to that of Minichamps - see website links below) as Paul Gunter and his wife, Romy, took over and formed Paul's Model Art in the late 1990s, which is a name still used alongside the main line of Minichamps, (Minichamps webpage). Paul's Model Art started a trend of moving production to China - models were just too expensive to fabricate in Europe. This was about the time when models were being produced specifically for adult clientele - a new era when models would not be played with by younger folk, so the question of cars holding their value over time became a central question (Rixon 2005, p. 62).
Paul's Model Art
The first Paul's Model Art diecast car using the Minichamps name was created in 1990; a 1:43 scale GTC Audi V8 driven by Hans-Joachim Stuck. It was the German Touring Car Champion in 1990. The company was officially named Minichamps GmbH in 1996. Minichamps produces die-cast models of Formula OneFormula One
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...
cars and other racing cars, street cars, 1:12 scale motorcycle
Motorcycle
A motorcycle is a single-track, two-wheeled motor vehicle. Motorcycles vary considerably depending on the task for which they are designed, such as long distance travel, navigating congested urban traffic, cruising, sport and racing, or off-road conditions.Motorcycles are one of the most...
s, truck
Truck
A truck or lorry is a motor vehicle designed to transport cargo. Trucks vary greatly in size, power, and configuration, with the smallest being mechanically similar to an automobile...
s & bus
Bus
A bus is a road vehicle designed to carry passengers. Buses can have a capacity as high as 300 passengers. The most common type of bus is the single-decker bus, with larger loads carried by double-decker buses and articulated buses, and smaller loads carried by midibuses and minibuses; coaches are...
es, and military vehicles. Cars in 1:43 scale have exceptional detail including items like badges in the center of steering wheels and hubcaps, and separately molded parts for windshield visors, door handles, air vents, headlight lamp lenses, and hood badges (Rixon 2005, p. 63). Again, most models are manufactured in China.
The excellent quality of Minichamps die-cast models has been appreciated by car manufacturers, many of whom, like Mercedes-Benz
Mercedes-Benz
Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG...
, Audi
Audi
Audi AG is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand , positioned as the premium brand within the Volkswagen Group....
, Porsche
Porsche
Porsche Automobil Holding SE, usually shortened to Porsche SE a Societas Europaea or European Public Company, is a German based holding company with investments in the automotive industry....
and BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...
, have licensed it to produce official promotional replicas. Additionally, model car collectors have sought out some of the company's 1/43 scale models paying very high prices. Possibly the best example is the McLaren F1
McLaren F1
The McLaren F1 is a supercar designed and manufactured by McLaren Automotive. Originally a concept conceived by Gordon Murray, he convinced Ron Dennis to back the project and engaged Peter Stevens to design the exterior of the car...
GTR West Promotion model made for the West cigarette company
West (cigarette)
West is a German tobacco brand owned by the British company Imperial Tobacco.The cigarettes are available in most European Union countries except the UK and Ireland. The brand is sold in over 90 countries worldwide.-History:...
which trades for well over US $1000 on eBay
EBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...
. Another rare item was the Michael Schumacher Benetton B195 #17 which was recalled after an error was found: it has been known to fetch over UK £1000.
UT Models and Lawsuit
Earlier, in collaboration with Kelvin Kwan of Unique Toys (UT Models), Hong Kong, a line of 1:18 scale models also appeared (Minichamps webpage). A small line of 1:64 models called "MicroChamps" was also introduced in 1994 but discontinued in 1999. It included a series Michael SchumacherMichael Schumacher
Michael Schumacher is a German Formula One racing driver for the Mercedes GP team. Famous for his eleven-year spell with Ferrari, Schumacher is a seven-time World Champion and is widely regarded as the greatest F1 driver of all time...
McLaren cars. In 2009, a new line of 1:64 models was introduced called "MiniChamps 64".
Related to UT Models, in 2004, a lawsuit in Hong Kong courts was initiated by Paul's Model Art as the plaintiff. UT Models and Gateway Global and Gateway Hong Kong was accused of selling cerrtain models in Germany to which Paul's Model Art claimed to have sole distribution rights. It claimed that UT Models had used Gateway for new offerings to circumvent Paul's Model Art's marketing deal (see Johnson 1998, p. 241 for more on UT Models' relationship with Paul's Model Art). At this time the lawsuit between Paul's Model Art and AUTOArt's parent company (Gateway Global) is still ongoing. Court documents are available for viewing here:
CACV000139/2005 PAUL'S MODEL ART GMBH & CO KG v. UT LTD AND OTHERS
HCA001501/2000 PAUL'S MODEL ART GMBH & CO KG v. UT LTD AND OTHERS