MiWadi is an Irish

Ireland

Ireland is an island to the northwest of continental Europe. It is the third-largest island in Europe and the twentieth-largest island on Earth...

 soft drink

Soft drink

A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

 brand owned by Britvic

Britvic

Britvic plc is a British producer of soft drinks. It is the number two soft drinks producer in the UK. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index...

, and formerly by Cantrell and Cochrane (C&C), bottled in Dublin, Cork

Cork (city)

Cork is the second largest city in the Republic of Ireland and the island of Ireland's third most populous city. It is the principal city and administrative centre of County Cork and the largest city in the province of Munster. Cork has a population of 119,418, while the addition of the suburban...

 and Belfast

Belfast

Belfast is the capital of and largest city in Northern Ireland. By population, it is the 14th biggest city in the United Kingdom and second biggest on the island of Ireland . It is the seat of the devolved government and legislative Northern Ireland Assembly...

.

Its name comes from the initial letters of C&C's predecessor company, Mineral Water Distributors, which was formed in 1927.http://www.candcgroupplc.com/group_drinks.asp#Mi-Wadi The range includes blackcurrant

Blackcurrant

Blackcurrant, Ribes nigrum, is a species of Ribes berry native to central and northern Europe and northern Asia, and is a perennial....

, lemon

Lemon

The lemon is both a small evergreen tree native to Asia, and the tree's ellipsoidal yellow fruit. The fruit is used for culinary and non-culinary purposes throughout the world – primarily for its juice, though the pulp and rind are also used, mainly in cooking and baking...

, lime

Lime (fruit)

Lime is a term referring to a number of different citrus fruits, both species and hybrids, which are typically round, green to yellow in color, 3–6 cm in diameter, and containing sour and acidic pulp. Limes are a good source of vitamin C. Limes are often used to accent the flavors of foods and...

, and orange

Orange (fruit)

An orange—specifically, the sweet orange—is the citrus Citrus × sinensis and its fruit. It is the most commonly grown tree fruit in the world....

 & pineapple

Pineapple

Pineapple is the common name for a tropical plant and its edible fruit, which is actually a multiple fruit consisting of coalesced berries. It was given the name pineapple due to its resemblance to a pine cone. The pineapple is by far the most economically important plant in the Bromeliaceae...

 fruit squashes

Squash (drink)

Squash is a non-alcoholic concentrated syrup that is usually fruit-flavoured and usually made from fruit juice, water, and sugar or a sugar substitute. Modern squashes may also contain food colouring and additional flavouring...

, with additional flavours produced on a seasonal basis, such as peppermint

Peppermint

Peppermint is a hybrid mint, a cross between the watermint and spearmint . The plant, indigenous to Europe, is now widespread in cultivation throughout all regions of the world...

, and clove

Clove

Cloves are the aromatic dried flower buds of a tree in the family Myrtaceae. Cloves are native to the Maluku islands in Indonesia and used as a spice in cuisines all over the world...

.

The slogan of MiWadi is "It's not your Wadi, it's MiWadi", seen on MiWadi bottles and commercals. The drink suffered declining sales during the 1990s, occupying only 16.4% of the market share by 1995 http://www.iapi.ie/adfx/cases/cases98/miwadi.pdf, but as of 2005 it accounted for 37% of fruit squash sold in the Irish market.http://www.cantrell.ie/our_brands/range_miwadi.htm.

External links

• MiWadi - official website
• MiWadi at Cantrell website