Martin Bauer
Encyclopedia
Martin W. Bauer is a social psychologist
, currently Head of the department of the Methodology Institute at the London School of Economics
. He directs the MSc in Social and Public Communication at the Institute of Social Psychology
. Martin Bauer was a Research Fellow in 'Public Understanding of Science' at the Science Museum
in London
, an academic visitor to the Maison Des Sciences de l'Homme in Paris
, and he teaches regularly in Brazil
at the Universidade Federal do Rio Grande do Sul and the Pontifícia Universidade Católica do Rio Grande do Sul
.
and trained at the London School of Economics
. He joined the LSE’s Institute of Social Psychology
and Methodology Institute in September 1994.
of and public attitudes to science
and technology
, in particular genomics and modern biotechnology
. The key question with which he is concerned is: how does public opinion influence the techno-scientific developments?
Martin Bauer is well known for developing the toblerone model of social representations with George Gaskell
. He is also well known for his edited handbook with George Gaskell
, Qualitative Researching with Text, Image and Sound: A Practical Handbook (2000), which provides a comprehensive and accessible introduction to a broad range of research methods with the objective of clarifying procedures, good practice and public accountability. Following an introduction which discusses quality and quantity, and how these relate to issues of representation and knowledge interests in social research, the book is organized into four parts:
· Part I covers different ways of collecting data and different types of data relating to text, image and sound: corpus construction, individual and group interviewing, narrative and episodic interviewing, video and film, and bemetology.
· Part II introduces the main analytic approaches for text, image and sound: classical content analysis, argumentation, discourse, conversation analysis, rhetoric, semiotics, analysis of moving images, and of noise and music - each includes an introduction with examples and step-by-step advice on how to do it.
· Part III covers computer-assisted analysis - including computer-assisted qualitative data analysis and key-word-in-context analysis.
· Part IV addresses issues of good practice, looking at problems and fallacies in interpretation and develops quality criteria for qualitative research.
This book provides researchers with the skills and knowledge to make the appropriate choices between different methods, types of data, and analytic procedures, and gives examples and criteria of good practice for each one.
(publisher's description)
Biotechnology - the making of a global controversy (Cambridge, CUP, 2002, with G Gaskell)
Pesquisa qualitativa con texto, imagem e som, (Petropolis Brazil, Editora VOZES, 2002, with G Gaskell)
Biotechnology 1996-2000 - the years of controversy (London, Science Museum, 2001, with G Gaskell)
Qualitative researching with text, image and sound - a practical handbook (London, Sage, 2000, with G Gaskell)
Biotechnology in Public - A European source book (London, Science Museum, 1998; with J Durant & G Gaskell)
Resistance to new Technology - nuclear power, information technology and biotechnology (Cambridge, CUP, 1995)
Papers and book chapters
Bauer MW (2005) The mass media and the biotechnology controversy, International Journal of Public Opinion Research, 17 (1), 5-22 [special issue]
Bauer MW (2005) Distinguishing GREEN from RED biotechnology - cultivation effects of the elite press, International Journal of Public Opinion Research, 17 (1), 63-89.
Bauer MW, S Howard, V Hagenhoff, G Gasperoni & Maria Rusanen (2005) The BSE and CJD crisis in the press, in: C Dora (ed) Health, Hazard and Public Debate: Lessons for Risk Communication from the BSE/CJD saga, Geneva, WHO, 125-164 [chapter 6].
Dowler E, J Green, MW Bauer, G Gasperoni (2005) Assessing public perceptions: issues and methods, in: C Dora (ed) Health, Hazard and Public Debate: Lessons for Risk Communication from the BSE/CJD saga, Geneva, WHO, 40-60 [chapter 3]
Bauer MW (2004) Long-term trends in public sensitivities about genetic identification: 1973-2002, in: Gardar Árnason and Salvör Nordal (eds) Blood and Data - Ethical, Legal and Social Aspects of Human Genetic Databases, Reykjavik: University of Iceland Press 2004, p143-161 (chapter 16).
Bauer MW (2004) The vicissitudes of 'public understanding of science': from 'literacy' to 'science in society', in: Science meets Society, Lisbon, Gulbenkian Foundation, p37-63.
U Flick & M Bauer (2004) Teaching qualitative research, in: Flick U, E vonKardoff & I Steinke (eds) A Companion to Qualitative Research, London, Sage, 340-49 [translation from German 2000].
Bauer MW (2003) O dominio publico da DNA: tendencies a longo prazo, Ciencia & Ambiente, (UFSM, Rio Grande do Sul) Maio, 129-140.
Gregory J & M W Bauer (2003) CPS INC: l'avenir de la communication de la science, in: B Schiele (ed) Les Nouveaux Territoires de la Culture Scientifique, Montreal, Canada, chapter 3, 41-65.
Bauer MW (2002) Arenas, platforms and the biotechnology movement, Science Communication, 24, 144-161.
Bauer MW (2002) Controversial medical and agri-food biotechnology: a cultivation analysis, Public Understanding of Science, 2, 11, 1-19.
Bauer MW and G Gaskell (2002) The biotechnology movement, in: Bauer MW & G Gaskell (eds) Biotechnology - the making of a global controversy, Cambridge, CUP, 379-404.
Bauer MW & H Bonfadelli (2002) Controversy, media coverage and public knowledge, in: Bauer, MW & G Gaskell (eds) Biotechnology - the making of a global controversy, Cambridge, CUP
With S Howard (2001) Psychology in the Press, 1988 to 1999, The Psychologist, 14 (12), 632-636 [BPS centenary 1901-2001, special media watch].
Bauer MW, M Kohring, J Gutteling & A Allansdottir (2001) The dramatisation of biotechnology in the elite mass media, in: G Gaskell & MW Bauer (eds) Biotechnology 1996-2000 - the years of controversy, London, Science Museum, 35-52.
Bauer MW (2001) Biotechnology: Ethical Framing in the Elite Press, Noticie di Politeia, 17 (63), 51-66 [ISSN 1128-2401].
Bauer MW (2001) "Risiko oder Ethik? Vergleichendes zur Öffentlichkeit der Gentechnik." In: M Weber und P Hoyningen-Huene (Hg.), Ethische Probleme in den Biowissenschaften. Heidelberg, Synchron Wissenschaftsverlag, 149-168.
With Gaskell, N Allum, J Durant et al. (2000) Biotechnology and the European Public, Nature Biotechnology, Sept, Vol 18, 935-38.
Bauer MW, Petkova K, P Boyadjjewa (2000) Public knowledge of and attitudes to science - alternative measures, Science, Technology and Human Values, 25, 1, 30-51.
Bauer MW & B Aarts (2000) Corpus construction: a principle for qualitative data collection, in: Bauer M & G Gaskell (eds) Qualitative researching with text, image and sound: a practical handbook, London, Sage, 19-37
Bauer MW (2000) Analysing noise and music as social data, in: Bauer MW & G Gaskell (eds) Qualitative researching with text, image and sound: a practical handbook, London, Sage, 263-280.
MW Bauer (2000) Classic content analysis: a review, in: Bauer MW & G Gaskell (eds) Qualitative researching with text, image and sound: a practical handbook, London, Sage, 131-151.
Bauer MW (2000) 'Science in the media' as cultural indicator: contextualising surveys with media analysis, in: Dierkes M and C von Grote (eds) Between understanding and trust: the public, science and technology, Reading, Harwood Academics Publisher, 157-178.
Bauer M W and G Gaskell (1999) Towards a paradigm for research on social representations, Journal for the Theory of Social Behaviour, 29 (2), 163-186.
With G Gaskell, J Durant, NC Allum (1999) Worlds apart? The reception of genetically modified food in Europe and the United States, Science, 285, July 15, 1-4 [retracted 9 June 2000].
Bauer M (1998) The medicalisation of science news: from the 'rocket-scalpel' to the 'gene-meteorite' complex, Social Science Information, 37, 731-751. [ISSN 0539-0184]
Bauer M (1998) Die moderne Gentechnik und die oeffentliche Meinung, Civitas, 53, 3/4, 48-55
Bauer M (1998) La longue duree of popular science, 1830-present, In Deveze-Berthet D (ed) La promotion de la culture scientifique et technique: ses acteur et leurs logic, Actes du colloque des 12 et 13 decembre 1996, 75-92.[ISBN 2-7442-0021-2]
Bauer M & J Durant (1997) Astrology in present day Britain: an approach from the sociology of knowledge, Cosmos and Culture - Journal of the History of Astrology and Cultural Astronomy, 1, 1-17
With G Gaskell & J Durant et al. (1997) Europe ambivalent on biotechnology, Nature, 387, 345-347 (June)
Bauer M and H Joffe (1996) The `I don't know' response in social research - meanings of self-attributed ignorance, Social Science Information, 35,1, 6-13 [editorial to special issue]
Bauer M (1996) Socio-economic correlates of DK-responses in knowledge surveys, Social Science Information, 35,1, 39-68
Durant, J; A Hansen, and M Bauer (1996) Public understanding of human genetics; in: T Marteau and M Richards (eds) The troubled helix: social and psychological implications of the new human genetics, Cambridge University Press, 235-248.
Bauer, M (1995) Technophobia: a misleading conception of resistance to new technology; in: Bauer, M. (ed) Resistance to new technology - nuclear power, information technology, biotechnology, Cambridge, Cambridge University Press, 97-124.
Bauer, M (1995) Towards a functional analysis of resistance; in: Bauer, M. (ed) Resistance to new technology - nuclear power, information technology, biotechnology, Cambridge, Cambridge University Press, 393-418.
Bauer M, J Durant and G Evans (1994) European public perceptions of science, International Journal of Public Opinion Research, 6, 2, 163-186
Bauer M (1994) Science and Technology in the British Press, 1946-1986, in: B Schiele, M Amyot and C Benoit (eds) When Science becomes Culture, Boucherville, University of Ottawa Press - vol II, [ISBN-2-921146-18-15].
Bauer, M and I Schoon (1993a) Mapping variety in Public Understanding of Science, Public Understanding of Science, 2, 2, 141-155.
Bauer, M. (1991) Resistance to change - a monitor of new technology, Systems Practice, 4, 3, 181-196
Social psychology
Social psychology is the scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. By this definition, scientific refers to the empirical method of investigation. The terms thoughts, feelings, and behaviors include all...
, currently Head of the department of the Methodology Institute at the London School of Economics
London School of Economics
The London School of Economics and Political Science is a public research university specialised in the social sciences located in London, United Kingdom, and a constituent college of the federal University of London...
. He directs the MSc in Social and Public Communication at the Institute of Social Psychology
Institute of Social Psychology
The Institute of Social Psychology at the London School of Economics, England was founded in 1964, is an independent department within the London School of Economics. Prior to 2009, it used to be located within the Department of Sociology. It has one of the largest concentrations of social...
. Martin Bauer was a Research Fellow in 'Public Understanding of Science' at the Science Museum
Science Museum (London)
The Science Museum is one of the three major museums on Exhibition Road, South Kensington, London in the Royal Borough of Kensington and Chelsea. It is part of the National Museum of Science and Industry. The museum is a major London tourist attraction....
in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, an academic visitor to the Maison Des Sciences de l'Homme in Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
, and he teaches regularly in Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
at the Universidade Federal do Rio Grande do Sul and the Pontifícia Universidade Católica do Rio Grande do Sul
Pontifícia Universidade Católica do Rio Grande do Sul
The Pontifícia Universidade Católica do Rio Grande do Sul is a private non-profit Catholic university, with three campuses, in the Brazilian cities of Porto Alegre, Uruguaiana, and Viamão...
.
Biography
Martin Bauer was educated at the University of Bern in SwitzerlandSwitzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
and trained at the London School of Economics
London School of Economics
The London School of Economics and Political Science is a public research university specialised in the social sciences located in London, United Kingdom, and a constituent college of the federal University of London...
. He joined the LSE’s Institute of Social Psychology
Institute of Social Psychology
The Institute of Social Psychology at the London School of Economics, England was founded in 1964, is an independent department within the London School of Economics. Prior to 2009, it used to be located within the Department of Sociology. It has one of the largest concentrations of social...
and Methodology Institute in September 1994.
Research and Intellectual Interests
Martin Bauer’s research portfolio includes the theory of resistance in social processes, Social representationsSocial representations
A social representation is a stock of values, ideas, beliefs, and practices that are shared among the members of groups and communities. Social Representations Theory is a body of theory within Social Psychology and Sociological social psychology...
of and public attitudes to science
Science
Science is a systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe...
and technology
Technology
Technology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...
, in particular genomics and modern biotechnology
Biotechnology
Biotechnology is a field of applied biology that involves the use of living organisms and bioprocesses in engineering, technology, medicine and other fields requiring bioproducts. Biotechnology also utilizes these products for manufacturing purpose...
. The key question with which he is concerned is: how does public opinion influence the techno-scientific developments?
Martin Bauer is well known for developing the toblerone model of social representations with George Gaskell
George Gaskell
George Gaskell is a British Professor of Social Psychology at the London School of Economics and Political Science . Formerly Director of the Methodology Institute, he is now Deputy Director for Planning and Resources and a member of the LSE Council and Court of Governors...
. He is also well known for his edited handbook with George Gaskell
George Gaskell
George Gaskell is a British Professor of Social Psychology at the London School of Economics and Political Science . Formerly Director of the Methodology Institute, he is now Deputy Director for Planning and Resources and a member of the LSE Council and Court of Governors...
, Qualitative Researching with Text, Image and Sound: A Practical Handbook (2000), which provides a comprehensive and accessible introduction to a broad range of research methods with the objective of clarifying procedures, good practice and public accountability. Following an introduction which discusses quality and quantity, and how these relate to issues of representation and knowledge interests in social research, the book is organized into four parts:
· Part I covers different ways of collecting data and different types of data relating to text, image and sound: corpus construction, individual and group interviewing, narrative and episodic interviewing, video and film, and bemetology.
· Part II introduces the main analytic approaches for text, image and sound: classical content analysis, argumentation, discourse, conversation analysis, rhetoric, semiotics, analysis of moving images, and of noise and music - each includes an introduction with examples and step-by-step advice on how to do it.
· Part III covers computer-assisted analysis - including computer-assisted qualitative data analysis and key-word-in-context analysis.
· Part IV addresses issues of good practice, looking at problems and fallacies in interpretation and develops quality criteria for qualitative research.
This book provides researchers with the skills and knowledge to make the appropriate choices between different methods, types of data, and analytic procedures, and gives examples and criteria of good practice for each one.
(publisher's description)
Publications (selection)
BooksBiotechnology - the making of a global controversy (Cambridge, CUP, 2002, with G Gaskell)
Pesquisa qualitativa con texto, imagem e som, (Petropolis Brazil, Editora VOZES, 2002, with G Gaskell)
Biotechnology 1996-2000 - the years of controversy (London, Science Museum, 2001, with G Gaskell)
Qualitative researching with text, image and sound - a practical handbook (London, Sage, 2000, with G Gaskell)
Biotechnology in Public - A European source book (London, Science Museum, 1998; with J Durant & G Gaskell)
Resistance to new Technology - nuclear power, information technology and biotechnology (Cambridge, CUP, 1995)
Papers and book chapters
Bauer MW (2005) The mass media and the biotechnology controversy, International Journal of Public Opinion Research, 17 (1), 5-22 [special issue]
Bauer MW (2005) Distinguishing GREEN from RED biotechnology - cultivation effects of the elite press, International Journal of Public Opinion Research, 17 (1), 63-89.
Bauer MW, S Howard, V Hagenhoff, G Gasperoni & Maria Rusanen (2005) The BSE and CJD crisis in the press, in: C Dora (ed) Health, Hazard and Public Debate: Lessons for Risk Communication from the BSE/CJD saga, Geneva, WHO, 125-164 [chapter 6].
Dowler E, J Green, MW Bauer, G Gasperoni (2005) Assessing public perceptions: issues and methods, in: C Dora (ed) Health, Hazard and Public Debate: Lessons for Risk Communication from the BSE/CJD saga, Geneva, WHO, 40-60 [chapter 3]
Bauer MW (2004) Long-term trends in public sensitivities about genetic identification: 1973-2002, in: Gardar Árnason and Salvör Nordal (eds) Blood and Data - Ethical, Legal and Social Aspects of Human Genetic Databases, Reykjavik: University of Iceland Press 2004, p143-161 (chapter 16).
Bauer MW (2004) The vicissitudes of 'public understanding of science': from 'literacy' to 'science in society', in: Science meets Society, Lisbon, Gulbenkian Foundation, p37-63.
U Flick & M Bauer (2004) Teaching qualitative research, in: Flick U, E vonKardoff & I Steinke (eds) A Companion to Qualitative Research, London, Sage, 340-49 [translation from German 2000].
Bauer MW (2003) O dominio publico da DNA: tendencies a longo prazo, Ciencia & Ambiente, (UFSM, Rio Grande do Sul) Maio, 129-140.
Gregory J & M W Bauer (2003) CPS INC: l'avenir de la communication de la science, in: B Schiele (ed) Les Nouveaux Territoires de la Culture Scientifique, Montreal, Canada, chapter 3, 41-65.
Bauer MW (2002) Arenas, platforms and the biotechnology movement, Science Communication, 24, 144-161.
Bauer MW (2002) Controversial medical and agri-food biotechnology: a cultivation analysis, Public Understanding of Science, 2, 11, 1-19.
Bauer MW and G Gaskell (2002) The biotechnology movement, in: Bauer MW & G Gaskell (eds) Biotechnology - the making of a global controversy, Cambridge, CUP, 379-404.
Bauer MW & H Bonfadelli (2002) Controversy, media coverage and public knowledge, in: Bauer, MW & G Gaskell (eds) Biotechnology - the making of a global controversy, Cambridge, CUP
With S Howard (2001) Psychology in the Press, 1988 to 1999, The Psychologist, 14 (12), 632-636 [BPS centenary 1901-2001, special media watch].
Bauer MW, M Kohring, J Gutteling & A Allansdottir (2001) The dramatisation of biotechnology in the elite mass media, in: G Gaskell & MW Bauer (eds) Biotechnology 1996-2000 - the years of controversy, London, Science Museum, 35-52.
Bauer MW (2001) Biotechnology: Ethical Framing in the Elite Press, Noticie di Politeia, 17 (63), 51-66 [ISSN 1128-2401].
Bauer MW (2001) "Risiko oder Ethik? Vergleichendes zur Öffentlichkeit der Gentechnik." In: M Weber und P Hoyningen-Huene (Hg.), Ethische Probleme in den Biowissenschaften. Heidelberg, Synchron Wissenschaftsverlag, 149-168.
With Gaskell, N Allum, J Durant et al. (2000) Biotechnology and the European Public, Nature Biotechnology, Sept, Vol 18, 935-38.
Bauer MW, Petkova K, P Boyadjjewa (2000) Public knowledge of and attitudes to science - alternative measures, Science, Technology and Human Values, 25, 1, 30-51.
Bauer MW & B Aarts (2000) Corpus construction: a principle for qualitative data collection, in: Bauer M & G Gaskell (eds) Qualitative researching with text, image and sound: a practical handbook, London, Sage, 19-37
Bauer MW (2000) Analysing noise and music as social data, in: Bauer MW & G Gaskell (eds) Qualitative researching with text, image and sound: a practical handbook, London, Sage, 263-280.
MW Bauer (2000) Classic content analysis: a review, in: Bauer MW & G Gaskell (eds) Qualitative researching with text, image and sound: a practical handbook, London, Sage, 131-151.
Bauer MW (2000) 'Science in the media' as cultural indicator: contextualising surveys with media analysis, in: Dierkes M and C von Grote (eds) Between understanding and trust: the public, science and technology, Reading, Harwood Academics Publisher, 157-178.
Bauer M W and G Gaskell (1999) Towards a paradigm for research on social representations, Journal for the Theory of Social Behaviour, 29 (2), 163-186.
With G Gaskell, J Durant, NC Allum (1999) Worlds apart? The reception of genetically modified food in Europe and the United States, Science, 285, July 15, 1-4 [retracted 9 June 2000].
Bauer M (1998) The medicalisation of science news: from the 'rocket-scalpel' to the 'gene-meteorite' complex, Social Science Information, 37, 731-751. [ISSN 0539-0184]
Bauer M (1998) Die moderne Gentechnik und die oeffentliche Meinung, Civitas, 53, 3/4, 48-55
Bauer M (1998) La longue duree of popular science, 1830-present, In Deveze-Berthet D (ed) La promotion de la culture scientifique et technique: ses acteur et leurs logic, Actes du colloque des 12 et 13 decembre 1996, 75-92.[ISBN 2-7442-0021-2]
Bauer M & J Durant (1997) Astrology in present day Britain: an approach from the sociology of knowledge, Cosmos and Culture - Journal of the History of Astrology and Cultural Astronomy, 1, 1-17
With G Gaskell & J Durant et al. (1997) Europe ambivalent on biotechnology, Nature, 387, 345-347 (June)
Bauer M and H Joffe (1996) The `I don't know' response in social research - meanings of self-attributed ignorance, Social Science Information, 35,1, 6-13 [editorial to special issue]
Bauer M (1996) Socio-economic correlates of DK-responses in knowledge surveys, Social Science Information, 35,1, 39-68
Durant, J; A Hansen, and M Bauer (1996) Public understanding of human genetics; in: T Marteau and M Richards (eds) The troubled helix: social and psychological implications of the new human genetics, Cambridge University Press, 235-248.
Bauer, M (1995) Technophobia: a misleading conception of resistance to new technology; in: Bauer, M. (ed) Resistance to new technology - nuclear power, information technology, biotechnology, Cambridge, Cambridge University Press, 97-124.
Bauer, M (1995) Towards a functional analysis of resistance; in: Bauer, M. (ed) Resistance to new technology - nuclear power, information technology, biotechnology, Cambridge, Cambridge University Press, 393-418.
Bauer M, J Durant and G Evans (1994) European public perceptions of science, International Journal of Public Opinion Research, 6, 2, 163-186
Bauer M (1994) Science and Technology in the British Press, 1946-1986, in: B Schiele, M Amyot and C Benoit (eds) When Science becomes Culture, Boucherville, University of Ottawa Press - vol II, [ISBN-2-921146-18-15].
Bauer, M and I Schoon (1993a) Mapping variety in Public Understanding of Science, Public Understanding of Science, 2, 2, 141-155.
Bauer, M. (1991) Resistance to change - a monitor of new technology, Systems Practice, 4, 3, 181-196