M&M Meat Shops
Encyclopedia
M&M Meat Shops is the largest specialty frozen food
store chain in Canada
. The company is headquartered in Kitchener, Ontario
, and has locations in all ten provinces, the Yukon
and Northwest Territories
; the company formally had operations in the Midwestern United States
under the MyMenu brand that was discontinued in early 2011.
, Ontario
, in 1980. Voisin and Nowak's original business model was to provide good quality meat at lower prices. The partners discovered that flash frozen
meats retained their freshness, but because they could be stored over a longer term, could be sold at a price comparable to supermarket meats.
M&M locations are generally small outlets in strip mall
s, consisting of several freezers, a counter, a conspicuous price list, and a cashier. It is also very common to find juice dispensers somewhere in the store to provide customers with complimentary juice. M&M claims to have higher sales per square meter than businesses in comparable locations, and lower overhead
costs than other speciality food retailers.
In addition to the head office in Kitchener, M&M has regional offices in Montreal
, Quebec
, and Calgary
, Alberta
.
in nearby Cambridge, Ontario
, in 1982. Mac's brother and co-owner, Greg Voisin, became director of franchising
in the mid-1980s. Since then, it has expanded to over 470 stores across Canada. M&M entered Quebec
in 1992 and in 1997, it entered the western provinces by acquiring the business of Jeffrey's Food, based in Edmonton
, Alberta
in 1993. M&M opened its first store in Yukon in 2004 (at Whitehorse) and in the Northwest Territories in 2006 (Yellowknife). Mac and Greg's brother, Guy Voisin, as well as sister, Janie Simpson, also work for the company.
Although it originally focused on cuts of meat, it has expanded its offerings to appetizers, pizza, pasta, seafood, desserts and single serving dinners which includes meatless items to appeal to vegetarians. Recently, M&M has added a line of specialty ice cream.
under the banner MyMenu. Other than the new name (chosen to reflect a from-the-ground-up operation that "[helps] people put menus together"), MyMenu stores are similar in design and layout to the M&M locations in Canada, featuring freezers, a sales counter, and the blue-and-orange M&M color scheme. The company started with 8 original MyMenu stores—5 in the Madison, Wisconsin
market and 3 in Fort Wayne, Indiana
; these were considered "test market" locations, with the company hoping to convert them to franchise ownership before adding franchises in other Midwestern markets. A difficult economic climate that affected sales and franchise financing efforts prompted MyMenu to close 2 of its Madison stores in early 2010 and all of its remaining Madison and Fort Wayne stores in early 2011. Despite this setback, MyMenu continues operations and has changed its focus to co-branding
opportunities with established retailers in existing locations; the first co-branding effort was the October 2010 launch of stand-alone MyMenu departments at three locations of general-merchandise retailer The Andersons in Toledo
, Maumee
, and Columbus, Ohio
.
Frozen food
Freezing food preserves it from the time it is prepared to the time it is eaten. Since early times, farmers, fishermen, and trappers have preserved their game and produce in unheated buildings during the winter season. Freezing food slows down decomposition by turning water to ice, making it...
store chain in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
. The company is headquartered in Kitchener, Ontario
Kitchener, Ontario
The City of Kitchener is a city in Southern Ontario, Canada. It was the Town of Berlin from 1854 until 1912 and the City of Berlin from 1912 until 1916. The city had a population of 204,668 in the Canada 2006 Census...
, and has locations in all ten provinces, the Yukon
Yukon
Yukon is the westernmost and smallest of Canada's three federal territories. It was named after the Yukon River. The word Yukon means "Great River" in Gwich’in....
and Northwest Territories
Northwest Territories
The Northwest Territories is a federal territory of Canada.Located in northern Canada, the territory borders Canada's two other territories, Yukon to the west and Nunavut to the east, and three provinces: British Columbia to the southwest, and Alberta and Saskatchewan to the south...
; the company formally had operations in the Midwestern United States
Midwestern United States
The Midwestern United States is one of the four U.S. geographic regions defined by the United States Census Bureau, providing an official definition of the American Midwest....
under the MyMenu brand that was discontinued in early 2011.
Origin
M&M was founded by Michael (Mac) Voisin and Mark Nowak in KitchenerKitchener, Ontario
The City of Kitchener is a city in Southern Ontario, Canada. It was the Town of Berlin from 1854 until 1912 and the City of Berlin from 1912 until 1916. The city had a population of 204,668 in the Canada 2006 Census...
, Ontario
Ontario
Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....
, in 1980. Voisin and Nowak's original business model was to provide good quality meat at lower prices. The partners discovered that flash frozen
Flash freezing
Flash freezing refers to the process in various industries whereby objects are quickly frozen by subjecting them to cryogenic temperatures....
meats retained their freshness, but because they could be stored over a longer term, could be sold at a price comparable to supermarket meats.
M&M locations are generally small outlets in strip mall
Strip mall
A strip mall is an open-area shopping center where the stores are arranged in a row, with a sidewalk in front. Strip malls are typically developed as a unit and have large parking lots in front...
s, consisting of several freezers, a counter, a conspicuous price list, and a cashier. It is also very common to find juice dispensers somewhere in the store to provide customers with complimentary juice. M&M claims to have higher sales per square meter than businesses in comparable locations, and lower overhead
Overhead
Overhead may be:* Overhead , the ongoing operating costs of running a business* Engineering overhead, ancillary design features required by a component of a device...
costs than other speciality food retailers.
In addition to the head office in Kitchener, M&M has regional offices in Montreal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...
, Quebec
Quebec
Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....
, and Calgary
Calgary
Calgary is a city in the Province of Alberta, Canada. It is located in the south of the province, in an area of foothills and prairie, approximately east of the front ranges of the Canadian Rockies...
, Alberta
Alberta
Alberta is a province of Canada. It had an estimated population of 3.7 million in 2010 making it the most populous of Canada's three prairie provinces...
.
Growth
M&M opened its first new franchiseFranchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
in nearby Cambridge, Ontario
Cambridge, Ontario
Cambridge is a city located in Southern Ontario at the confluence of the Grand and Speed rivers in the Regional Municipality of Waterloo, Ontario, Canada. It is an amalgamation of the City of Galt, the towns of Preston and Hespeler, and the hamlet of Blair.Galt covers the largest portion of...
, in 1982. Mac's brother and co-owner, Greg Voisin, became director of franchising
Franchising
Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....
in the mid-1980s. Since then, it has expanded to over 470 stores across Canada. M&M entered Quebec
Quebec
Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....
in 1992 and in 1997, it entered the western provinces by acquiring the business of Jeffrey's Food, based in Edmonton
Edmonton
Edmonton is the capital of the Canadian province of Alberta and is the province's second-largest city. Edmonton is located on the North Saskatchewan River and is the centre of the Edmonton Capital Region, which is surrounded by the central region of the province.The city and its census...
, Alberta
Alberta
Alberta is a province of Canada. It had an estimated population of 3.7 million in 2010 making it the most populous of Canada's three prairie provinces...
in 1993. M&M opened its first store in Yukon in 2004 (at Whitehorse) and in the Northwest Territories in 2006 (Yellowknife). Mac and Greg's brother, Guy Voisin, as well as sister, Janie Simpson, also work for the company.
Although it originally focused on cuts of meat, it has expanded its offerings to appetizers, pizza, pasta, seafood, desserts and single serving dinners which includes meatless items to appeal to vegetarians. Recently, M&M has added a line of specialty ice cream.
MyMenu
In 2008, M&M ventured outside Canada for the first time, opening stores in the Midwestern United StatesMidwestern United States
The Midwestern United States is one of the four U.S. geographic regions defined by the United States Census Bureau, providing an official definition of the American Midwest....
under the banner MyMenu. Other than the new name (chosen to reflect a from-the-ground-up operation that "[helps] people put menus together"), MyMenu stores are similar in design and layout to the M&M locations in Canada, featuring freezers, a sales counter, and the blue-and-orange M&M color scheme. The company started with 8 original MyMenu stores—5 in the Madison, Wisconsin
Madison, Wisconsin
Madison is the capital of the U.S. state of Wisconsin and the county seat of Dane County. It is also home to the University of Wisconsin–Madison....
market and 3 in Fort Wayne, Indiana
Fort Wayne, Indiana
Fort Wayne is a city in the US state of Indiana and the county seat of Allen County. The population was 253,691 at the 2010 Census making it the 74th largest city in the United States and the second largest in Indiana...
; these were considered "test market" locations, with the company hoping to convert them to franchise ownership before adding franchises in other Midwestern markets. A difficult economic climate that affected sales and franchise financing efforts prompted MyMenu to close 2 of its Madison stores in early 2010 and all of its remaining Madison and Fort Wayne stores in early 2011. Despite this setback, MyMenu continues operations and has changed its focus to co-branding
Co-branding
Co-branding refers to several different marketing arrangements:Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy...
opportunities with established retailers in existing locations; the first co-branding effort was the October 2010 launch of stand-alone MyMenu departments at three locations of general-merchandise retailer The Andersons in Toledo
Toledo, Ohio
Toledo is the fourth most populous city in the U.S. state of Ohio and is the county seat of Lucas County. Toledo is in northwest Ohio, on the western end of Lake Erie, and borders the State of Michigan...
, Maumee
Maumee, Ohio
Maumee is a city in Lucas County, Ohio, United States. It is a suburb of Toledo along the Maumee River. The population was 14,286 at the 2010 census. Maumee was also declared an All-America City by the National Civic League in June 2006.-Geography:...
, and Columbus, Ohio
Columbus, Ohio
Columbus is the capital of and the largest city in the U.S. state of Ohio. The broader metropolitan area encompasses several counties and is the third largest in Ohio behind those of Cleveland and Cincinnati. Columbus is the third largest city in the American Midwest, and the fifteenth largest city...
.