Le Lis Blanc
Encyclopedia
Les Lis Blanc is a Brazilian clothing retailer company focused in women premium apparel and acessories segment founded in 1988 in São Paulo
nd today with 65 stores.
Le Lis Blanc’s customers are mainly women in the higher income brackets. The Company designs a broad product line, ranging from career wear to resort wear, from party wear to formal evening gowns. In 2005, Le Lis Blanc added home décor products. The Company currently distributes their products directly through company stores and licensed stores. They also sell their products on a wholesale basis to specialty multi-brand stores. Currently the company has 65 stores, being 54 company stores and 1 licensed store under the Le Lis Blanc brand, and 10 company stores under the Bo.Bô brand.
Le Lis Blanc's main competitor is InBrands, a Brazilian conglomerate of luxury apparel, but the company also competes in smaller scales with major department stores in Brazil, as Lojas Marisa
, Lojas Riachuelo
, Hering
, C&A Brazil
and Lojas Renner
.
The company is headquartered on the Rua Oscar Freire
in São Paulo
, the street is the 8th most luxurious street in the world and second in the Americas behind 5th Avenue in New York
.
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
nd today with 65 stores.
Le Lis Blanc’s customers are mainly women in the higher income brackets. The Company designs a broad product line, ranging from career wear to resort wear, from party wear to formal evening gowns. In 2005, Le Lis Blanc added home décor products. The Company currently distributes their products directly through company stores and licensed stores. They also sell their products on a wholesale basis to specialty multi-brand stores. Currently the company has 65 stores, being 54 company stores and 1 licensed store under the Le Lis Blanc brand, and 10 company stores under the Bo.Bô brand.
Le Lis Blanc's main competitor is InBrands, a Brazilian conglomerate of luxury apparel, but the company also competes in smaller scales with major department stores in Brazil, as Lojas Marisa
Marisa S.A.
Marisa is a major Brazilian department store company focused on clothing and accessories. Currently the company is the largest chain store specializing in women's fashion and women's underwear and one of the largest chains of department stores for women's clothing, men and children in Brazil.The...
, Lojas Riachuelo
Lojas Riachuelo
Lojas Riachuelo is a Brazilian company's retail segment founded in 1947 in the city of Natal, Brazil. Currently, the company has about 130 stores in 20 States of Brazil and also in the Federal District....
, Hering
Hering
Companhia Hering is a Brazilian textile and retail clothing company, being the leading clothing textile company in Latin America....
, C&A Brazil
C&A
C&A is an international chain of fashion retail clothing stores, with its European head offices in Vilvoorde , Belgium and Düsseldorf, Germany...
and Lojas Renner
Lojas Renner
Lojas Renner is the second largest Brazilian department stores clothing, headquartered in Porto Alegre - Rio Grande do Sul, Brazil...
.
The company is headquartered on the Rua Oscar Freire
Rua Oscar Freire
Rua Oscar Freire is a tree-lined street stretching from Alameda Casa Branca to Avenida Doutor Arnaldo in the Jardins district of São Paulo. It was named after Oscar Freire de Carvalho, a physician and forensic medicine professor from Bahia, who helped develop the city's first morgue .According to...
in São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
, the street is the 8th most luxurious street in the world and second in the Americas behind 5th Avenue in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
.