LGBT tourism in Brazil
Encyclopedia
LGBT tourism in Brazil is a form of niche tourism marketed to gay
, lesbian
, bisexual and transgender
(LGBT
) people who come to Brazil
. The city of Rio de Janeiro
was elected the best LGBT destination of the world
, according to the U.S. Logo channel
, owned by Viacom
's MTV Networks
. Rio de Janeiro
also was elected the most sexy city
of the world to LGBTs, according to the U.S. Logo channel and TripOutGayTravel.
About 26% of visitor
s to São Paulo
, Rio de Janeiro
, Florianópolis
, Salvador
and Fortaleza
are LGBTs. Brazil has more than 6,000 gay-friendly hotel
s and hostel
s registered in travel agencies and mainly specialized in the gay-oriented sites, which are the major source of information for travelers. The establishments receives a sticker
with a rainbow
, a global symbol of the gay movement.
The Brazilian LGBT prides move millions in cash every year. Only the São Paulo Gay Pride Parade, with 3.5 million participants, attracts 400,000 LGBT tourists, that will yield to the coffers of the state, about $ 70 million euro
s or $ 160 million reais.
With highly educated, and willing to consume refined products, the gay community has become a priority for business of tourism and hotel sector in Brazil. Estimates suggest that this niche is responsible for annually inject nearly R$ 200 billion in the economy of Brazil
. On October 21, 2010, was signed an agreement in the city of Rio de Janeiro, to encourage LGBT tourists coming to Brazil and increase the supply of destinations for this public in the domestic sector. The agreement was attended by Tourism Minister, the president of Embratur
, and the president of the Association of gay tourism. The agreement, signed at the Fair
of the Americas
Abav (Brazilian Association of Travel Agents), provides incentives to qualified professionals working in the tourist service, actions to support marketing of products, services and destinations of the LGBT Tourism.
According to Out Now Consulting
, in 2010, LGBT consumers residing in Argentina have spent a total of US$ 4 billion in leisure travel. In Mexico, LGBT consumers spent US$ 8 billion in leisure travel, while LGBT Brazilians spend more than US$ 20 billion in leisure travel, the largest in Latin America
. Brazil is the most important LGBT destination in Latin America, receiving mainly U.S. citizens, British
, Germans, French
, and Dutch
.
Gay
Gay is a word that refers to a homosexual person, especially a homosexual male. For homosexual women the specific term is "lesbian"....
, lesbian
Lesbian
Lesbian is a term most widely used in the English language to describe sexual and romantic desire between females. The word may be used as a noun, to refer to women who identify themselves or who are characterized by others as having the primary attribute of female homosexuality, or as an...
, bisexual and transgender
Transgender
Transgender is a general term applied to a variety of individuals, behaviors, and groups involving tendencies to vary from culturally conventional gender roles....
(LGBT
LGBT
LGBT is an initialism that collectively refers to "lesbian, gay, bisexual, and transgender" people. In use since the 1990s, the term "LGBT" is an adaptation of the initialism "LGB", which itself started replacing the phrase "gay community" beginning in the mid-to-late 1980s, which many within the...
) people who come to Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
. The city of Rio de Janeiro
Rio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...
was elected the best LGBT destination of the world
World
World is a common name for the whole of human civilization, specifically human experience, history, or the human condition in general, worldwide, i.e. anywhere on Earth....
, according to the U.S. Logo channel
Logo (TV channel)
Logo is an American digital cable television channel owned by Viacom's MTV Networks division. Launched in June 2005, the channel's programs are geared towards the gay, lesbian, bisexual, and transgender community...
, owned by Viacom
Viacom
Viacom Inc. , short for "Video & Audio Communications", is an American media conglomerate with interests primarily in, but not limited to, cinema and cable television...
's MTV Networks
MTV Networks
MTV Networks is a division of media conglomerate Viacom that oversees the operations of many television channels and Internet brands, including the original MTV channel in the United States...
. Rio de Janeiro
Rio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...
also was elected the most sexy city
City
A city is a relatively large and permanent settlement. Although there is no agreement on how a city is distinguished from a town within general English language meanings, many cities have a particular administrative, legal, or historical status based on local law.For example, in the U.S...
of the world to LGBTs, according to the U.S. Logo channel and TripOutGayTravel.
About 26% of visitor
Visitor
A Visitor, in United Kingdom law and history, is an overseer of an autonomous ecclesiastical or eleemosynary institution , who can intervene in the internal affairs of that institution...
s to São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
, Rio de Janeiro
Rio de Janeiro
Rio de Janeiro , commonly referred to simply as Rio, is the capital city of the State of Rio de Janeiro, the second largest city of Brazil, and the third largest metropolitan area and agglomeration in South America, boasting approximately 6.3 million people within the city proper, making it the 6th...
, Florianópolis
Florianópolis
-Climate:Florianópolis experiences a warm humid subtropical climate, falling just short of a true tropical climate. The seasons of the year are distinct, with a well-defined summer and winter, and characteristic weather for autumn and spring. Frost is infrequent, but occurs occasionally in the winter...
, Salvador
Salvador, Bahia
Salvador is the largest city on the northeast coast of Brazil and the capital of the Northeastern Brazilian state of Bahia. Salvador is also known as Brazil's capital of happiness due to its easygoing population and countless popular outdoor parties, including its street carnival. The first...
and Fortaleza
Fortaleza
Fortaleza is the state capital of Ceará, located in Northeastern Brazil. With a population close to 2.5 million , Fortaleza is the 5th largest city in Brazil. It has an area of and one of the highest demographic densities in the country...
are LGBTs. Brazil has more than 6,000 gay-friendly hotel
Hotel
A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms...
s and hostel
Hostel
Hostels provide budget oriented, sociable accommodation where guests can rent a bed, usually a bunk bed, in a dormitory and share a bathroom, lounge and sometimes a kitchen. Rooms can be mixed or single-sex, although private rooms may also be available...
s registered in travel agencies and mainly specialized in the gay-oriented sites, which are the major source of information for travelers. The establishments receives a sticker
Sticker
A sticker is a type of a piece of paper or plastic, adhesive, sticky on one side, and usually with a design on the other. They can be used for decoration, depending on the situation. They can come in many different shapes, sizes and colours and are put on things such as lunchboxes, in children's...
with a rainbow
Rainbow
A rainbow is an optical and meteorological phenomenon that causes a spectrum of light to appear in the sky when the Sun shines on to droplets of moisture in the Earth's atmosphere. It takes the form of a multicoloured arc...
, a global symbol of the gay movement.
The Brazilian LGBT prides move millions in cash every year. Only the São Paulo Gay Pride Parade, with 3.5 million participants, attracts 400,000 LGBT tourists, that will yield to the coffers of the state, about $ 70 million euro
Euro
The euro is the official currency of the eurozone: 17 of the 27 member states of the European Union. It is also the currency used by the Institutions of the European Union. The eurozone consists of Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg,...
s or $ 160 million reais.
With highly educated, and willing to consume refined products, the gay community has become a priority for business of tourism and hotel sector in Brazil. Estimates suggest that this niche is responsible for annually inject nearly R$ 200 billion in the economy of Brazil
Economy of Brazil
The economy of Brazil is the world's seventh largest by nominal GDP and eighth largest by purchasing power parity. Brazil has moderately free markets and an inward-oriented economy...
. On October 21, 2010, was signed an agreement in the city of Rio de Janeiro, to encourage LGBT tourists coming to Brazil and increase the supply of destinations for this public in the domestic sector. The agreement was attended by Tourism Minister, the president of Embratur
Embratur
Embratur also known as the Brazilian Tourist Board is a federal, state-owned agency reporting to the Brazillian Minitstry of Tourism. It was formed in 1966 and works exclusively on the promotion, marketing and supporting to the trading of services, products and tourist destinations of Brazil abroad....
, and the president of the Association of gay tourism. The agreement, signed at the Fair
Fair
A fair or fayre is a gathering of people to display or trade produce or other goods, to parade or display animals and often to enjoy associated carnival or funfair entertainment. It is normally of the essence of a fair that it is temporary; some last only an afternoon while others may ten weeks. ...
of the Americas
Americas
The Americas, or America , are lands in the Western hemisphere, also known as the New World. In English, the plural form the Americas is often used to refer to the landmasses of North America and South America with their associated islands and regions, while the singular form America is primarily...
Abav (Brazilian Association of Travel Agents), provides incentives to qualified professionals working in the tourist service, actions to support marketing of products, services and destinations of the LGBT Tourism.
According to Out Now Consulting
Out Now Consulting
Out Now Consulting is a marketing agency that provides specialised gay marketing services to large companies by researching gay lifestyles and using the information to develop strategies to target gay and lesbian consumers.- Origins :...
, in 2010, LGBT consumers residing in Argentina have spent a total of US$ 4 billion in leisure travel. In Mexico, LGBT consumers spent US$ 8 billion in leisure travel, while LGBT Brazilians spend more than US$ 20 billion in leisure travel, the largest in Latin America
Latin America
Latin America is a region of the Americas where Romance languages – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...
. Brazil is the most important LGBT destination in Latin America, receiving mainly U.S. citizens, British
British people
The British are citizens of the United Kingdom, of the Isle of Man, any of the Channel Islands, or of any of the British overseas territories, and their descendants...
, Germans, French
French people
The French are a nation that share a common French culture and speak the French language as a mother tongue. Historically, the French population are descended from peoples of Celtic, Latin and Germanic origin, and are today a mixture of several ethnic groups...
, and Dutch
Dutch people
The Dutch people are an ethnic group native to the Netherlands. They share a common culture and speak the Dutch language. Dutch people and their descendants are found in migrant communities worldwide, notably in Suriname, Chile, Brazil, Canada, Australia, South Africa, New Zealand, and the United...
.
See also
- LGBT tourism
- Gay villageGay villageA gay village is an urban geographic location with generally recognized boundaries where a large number of lesbian, gay, bisexual, and transgender people live or frequent...
- LGBT marketing
- List of LGBT events