Kismet Films is a New York

New York

New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

-based feature film

Film

A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...

 and commercial production company. Company principal Greg Pace has feature film experience including serving as Associate Producer on The Confession

The Confession (1999 film)

The Confession is a 1999 drama film directed by David Jones, starring Ben Kingsley and Alec Baldwin. It is based on the novel by Sol Yurick.-Plot:...

 with Alec Baldwin

Alec Baldwin

Alexander Rae "Alec" Baldwin III is an American actor who has appeared on film, stage, and television.Baldwin first gained recognition through television for his work in the soap opera Knots Landing in the role of Joshua Rush. He was a cast member for two seasons before his character was killed off...

 and Ben Kingsley

Ben Kingsley

Sir Ben Kingsley, CBE is a British actor. He has won an Oscar, BAFTA, Golden Globe and Screen Actors Guild awards in his career. He is known for starring as Mohandas Gandhi in the film Gandhi in 1982, for which he won the Academy Award for Best Actor...

, and as Director of Production for Baldwin’s El Dorado Pictures, was involved in the making of Ghosts of Mississippi

Ghosts of Mississippi

Ghosts of Mississippi is a 1996 American drama film directed by Rob Reiner and starring Alec Baldwin, Whoopi Goldberg, and James Woods. The plot is based on the true story of the 1994 trial of Byron De La Beckwith, the white supremacist accused of the 1963 assassination of civil rights activist...

, The Edge

The Edge

David Howell Evans , more widely known by his stage name The Edge , is a musician best known as the guitarist, backing vocalist, and keyboardist of the Irish rock band U2. A member of the group since its inception, he has recorded 12 studio albums with the band and has released one solo record...

, and Mercury Rising

Mercury Rising

Mercury Rising is a 1998 American action thriller film starring Bruce Willis and Alec Baldwin. Directed by Harold Becker, the movie is based on Ryne Douglas Pearson's 1996 novel originally published as Simple Simon...

. The company has produced several critically acclaimed feature films, shorts, documentaries, commercials, and corporate image pieces. It continues to seek out and develop engaging stories from around the world to bring them to life on screen. Kismet has on-staff editors, cinematographers, and directors and has also pooled together a number of freelancers to create their project teams.

In the fall of 2006 Kismet produced its third installment of AIDS

AIDS

Acquired immune deficiency syndrome or acquired immunodeficiency syndrome is a disease of the human immune system caused by the human immunodeficiency virus...

 PSA

Public service announcement

A public service announcement or public service ad is a type of advertisement featured on television, radio, print or other media...

 campaigns with Cable Positive

Cable Positive

Cable Positive was founded in February 1992 by three concerned cable executives, Jeffrey Bernstein, then with Request Television, Brad Wojcoski of HBO and June Winters, with the mission of organizing cable's resources in the fight against AIDS...

, entitled "Join the Fight." Kismet principal Greg Pace produced this series of PSAs following his success with the 2004 and 2005 series. The 2004 campaign was directed by Joel Schumacher

Joel Schumacher

Joel T. Schumacher is an American film director, screenwriter and producer.-Early life:Schumacher was born in New York City, the son of Marian and Francis Schumacher. His mother was a Swedish Jew, and his father was a Baptist from Knoxville, Tennessee, who died when Joel was four years old...

 and has been recognized with a TV Cares Ribbon of Hope Award from Television Academy of Arts and Sciences and a ProMax Golden Muse Award. The 2005 campaign was directed by Bart Freundlich

Bart Freundlich

Bartholomew "Bart" Freundlich is an American film, television director, screenwriter and film producer.-Life and career:...

 (Trust the Man

Trust the Man

Trust the Man is a 2006 romantic comedy film, starring David Duchovny, Billy Crudup, Julianne Moore, and Maggie Gyllenhaal. It was directed and written by Bart Freundlich. The film primarily deals with three relationships, and a realization of just how important those relationships are...

, The Myth of Fingerprints

The Myth of Fingerprints

The Myth of Fingerprints is a 1997 American drama written and directed by Bart Freundlich and stars his real-life wife Julianne Moore.The film is named after track 11, "All Around the World or the Myth of the Fingerprints" on Paul Simon's Graceland album, released in August 1986...

) and included Jimmy Fallon

Jimmy Fallon

James Thomas "Jimmy" Fallon, Jr. is an American actor, comedian, singer, musician and television host. He currently hosts Late Night with Jimmy Fallon, a late-night talk show that airs Monday through Friday on NBC...

, Matthew Broderick

Matthew Broderick

Matthew Broderick is an American film and stage actor who, among other roles, played the title character in Ferris Bueller's Day Off, Adult Simba in The Lion King film series, and Leo Bloom in the film and Broadway productions of The Producers.He has won two Tony Awards, one in 1983 for his...

, Rosario Dawson

Rosario Dawson

Rosario Isabel Dawson is an American actress, singer, and writer. She has appeared in films such as Kids, Men in Black II, 25th Hour, Sin City, Clerks II, Rent, Death Proof, The Rundown, Eagle Eye, Alexander, Seven Pounds, Percy Jackson and the Olympians: The Lightning Thief and Unstoppable.-Early...

, and S. Epatha Merkerson

S. Epatha Merkerson

S. Epatha Merkerson is an American film, stage, and television actress. She has won a Golden Globe, Emmy Awards, Screen Actors Guild Awards, Obie Award and four NAACP Image Awards. She has also received two Tony Award nominations...

, the spots were shot by Oliver Carey.

“In our third year of production on this campaign, I am so proud that Kismet will continue to work with Cable Positive so that together we are able to contribute towards helping the fight against HIV and AIDS. We are appreciative of all our friends within the business that have participated in creating this campaign,” Pace said.

The year-long campaign launches nationally on cable television in support of World AIDS Day

World AIDS Day

World AIDS Day, observed December 1 every year, is dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV infection. Government and health officials observe the day, often with speeches or forums on the AIDS topics. Since 1995, the President of the United States has made an...

, December 1, 2006. This year’s theme focuses on the 25th anniversary of discovering the first case HIV/AIDS. The campaign was directed by Liev Schreiber

Liev Schreiber

Isaac Liev Schreiber , commonly known as Liev Schreiber, is an American actor, producer, director, and screenwriter. He became known during the late 1990s and early 2000s, having initially appeared in several independent films, and later mainstream Hollywood films, including the Scream trilogy of...

 and Rosie Perez

Rosie Perez

Rosa María "Rosie" Pérez is an American actress, dancer, choreographer, director and community activist.- Early life :...

 and were shot by Matthew Libatique

Matthew Libatique

Matthew Libatique is an American cinematographer best known for his work with director Darren Aronofsky on such films as π, Requiem for a Dream, The Fountain and Black Swan.-Background:...

. A behind-the-scenes documentary about the campaign will be aired nationally on Cable Positive’s video-on-demand channel along with the complete campaign.