Cable Positive was founded in February 1992 by three concerned cable

Cable television

Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...

 executives, Jeffrey Bernstein, then with Request Television, Brad Wojcoski of HBO and June Winters, with the mission of organizing cable's resources in the fight against AIDS

AIDS

Acquired immune deficiency syndrome or acquired immunodeficiency syndrome is a disease of the human immune system caused by the human immunodeficiency virus...

. It grew to include supporters from every major network, MSO, system, hardware manufacturer, trade association

Industry trade group

A trade association, also known as an industry trade group, business association or sector association, is an organization founded and funded by businesses that operate in a specific industry...

, media publication, and affiliated industry vendors and suppliers. In 2006, it launched the AIDS PSA

PSA

PSA may refer to:* PSA International , world's second largest port operator* PSA Peugeot Citroën, French vehicle manufacturer...

 campaign "Join the Fight", developed by film production company Kismet Films

Kismet Films

Kismet Films is a New York-based feature film and commercial production company. Company principal Greg Pace has feature film experience including serving as Associate Producer on The Confession with Alec Baldwin and Ben Kingsley, and as Director of Production for Baldwin’s El Dorado Pictures, was...

. In the Fall of 2009, Cable Positive announced it was discontinuing operations and closing its New York office.